KEMBAR78
Quiz: Chapter 2 | PDF | Swot Analysis | Market (Economics)
Scribd
Upload
191 views2 pages

Quiz: Chapter 2

This document contains a 10 question quiz on strategic planning concepts. The questions cover defining a company's mission, identifying strategic business units, analyzing the BCG matrix, conducting SWOT analysis, and the four Ps of marketing. Key terms and concepts tested include mission statements, stars, cash cows, question marks, dogs in the BCG matrix, strengths, threats, market penetration, product development, market development, and price, place, promotion, product as the four Ps.

Uploaded by

Yus Linda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
191 views2 pages

Quiz: Chapter 2

This document contains a 10 question quiz on strategic planning concepts. The questions cover defining a company's mission, identifying strategic business units, analyzing the BCG matrix, conducting SWOT analysis, and the four Ps of marketing. Key terms and concepts tested include mission statements, stars, cash cows, question marks, dogs in the BCG matrix, strengths, threats, market penetration, product development, market development, and price, place, promotion, product as the four Ps.

Uploaded by

Yus Linda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Name:

Quiz: Chapter 2
1. Which of the following is the first step in strategic planning?
A) set objectives and goals
B) develop the business portfolio
C) define the company mission
D) plan marketing strategies

2. A company's mission statement serves as a statement of ________.


A) fact
B) sustainability
C) purpose
D) financial goals

3. Which of the following can be a company division, a product line within a division, or
sometimes a single product or brand?
A) a market
B) the BCG
C) an SBU
D) a PLC

4. In the BCG approach, ________ are high-share, high-growth businesses or products. They need
heavy investment to finance rapid growth. When their growth slows down, they turn into
________.
A) cash cows; stars
B) question marks; dogs
C) stars; question marks
D) stars; cash cows

5. When dealing with a(n) ________, managers must decide whether to invest in it in an attempt
to build it into a star or whether to phase it out.
A) exclamation mark
B) dog
C) question mark
D) cash cow

6. Making more sales to current customers without changing a firm's products is ________.
A) market attractiveness
B) market penetration
C) market development
D) product development

7. A common practice among marketers is to identify and develop new markets for their current
products. This practice is called ________.
A) market development
B) product development
C) market penetration
D) market skimming
8. In a basic SWOT analysis the "T" stands for ________.
A) timing
B) trust
C) threats
D) trade

9. In SWOT analysis, which of the following would be considered a strength?


A) internal limitations
B) trends in the market
C) favorable factors in the environment
D) internal capabilities

10. Harris, the marketing manager at a small sports retail chain, has conducted a marketing
analysis. He has investigated the company's internal resources and situational factors, as well as
factors and trends in the competitive sports retail chain market. Which of the following has
Harris completed?
A) a SWOT analysis
B) a business portfolio analysis
C) an executive summary
D) a marketing plan

List FOUR (4) elements in BCG Matrix.


1. _________________________
2. _________________________
3. _________________________
4. _________________________

Match the product / market expansion matrix:


Diversification Market development Product development Market penetration

1. Increase the market share among the current customer by increase cutting the price or with
a free gift. ________________________
2. Create a new product for the present customer. ______________________
3. Increase sales by introducing new product into new market. ________________________
4. Attracting new customer to the existing product by expanding the target market or
expanding geographically. _____________________

List what is the 4P’s:

1. _________________________
2. _________________________
3. _________________________
4. _________________________

You might also like