SCHOOL OF MANAGEMENT AND BUSINESS
Course Name: Co-curricular Activity
Course Code: FIB 3062
Lecturer: Mr. Subramaniam
FINAL PROJECT REPORT
AWARENESS CAMPAIGN ON COVID-19 VACCINATION
GROUP MEMBERS
Student Name Student ID Programme
Heirranya 1003203035 FIB
Mameeza 1003203013 FIB
Hania 1003203014 FIB
Tharvindh 1003203008 FIB
Ranjana 1003203034 FIB
EXECUTIVE SUMMARY
The purpose of the campaign was to raise awareness for covid-19 vaccines through informal
videos, posters, posts and infographics through social media handle. The camping started don
28th of July ran successfully for 5 weeks. During the time span we interview vaccinated people,
shed light on the topics like herd immunity, covid-19 variants how they are a concern, vaccine
hesitancy, debunking misconceptions around vaccines & how all vaccine are effective. Overall
the response was positive., people left a few comments on the post, responded to polls and
questions in the stories and because of hashtags our reached was in large number.
Aims & objective of the campaign were discussed thoroughly in group meeting. Which gave us a
road map, what we had to do throughout the campaign. Our only shortcoming was we didn’t
manage to interview the number of people we planned on for the soundwave series. We were
active for the whole 5 weeks and posted actively each week covering all the topics we initially
planned on.
TABLE OF CONTENTS
1. Introduction
2. Project title & logo
3. Details of the event
4. List of group members
5. Roles and responsibilities
6. Medium selection reason
7. Goals and objectives
8. Project timeline
9. Budget and expenses
10. Aim of the campaign
11. Campaign success
12. Resources and material
13. Conclusions
14. References
1.INTRODUCTION
The world is still fighting its way through the pandemic. It’s still uncertain when the things
will be back to normal completely. We cannot see the unforeseen that future holds for us.
The catastrophic loss of life and livelihood in the past last year and a half have surely
changed our perspective about life and showed us how to live with uncertainty.
To eradicate any disease most crucial part is that majority of the population needs to develop
immunity against it and secondly equal distribution to all the countries including the poor
countries. Getting vaccines all corners of the world is a task that is yet to be accomplished.
Tanzania, Burundi have yet to administer a single dose of any Covid-19 vaccine. These
factors among others are contributing to the spread of virus and emerging of more strain-
resistant variants. The major goal of our campaign was to minimize vaccination hesitancy
among people and try to overcome numerous misconceptions and disinformation about
Covid-19 vaccines, as well as to shine light on the misperceptions and anxieties that people
have when deciding whether or not to be vaccinated. To try to differentiate the grim reality
between a fact & false idea. Also how getting a vaccine is a privilege not a choice. We tried
to reach out to as many individuals as possible in our circle through our campaign. In this
reflective report we are going to discuss the process, planning, hurdles and success of our
campaign.
2.PROJECT TITLE & LOGO
TITLE
“ROLL UP YOUR SLEEVE”
The outward approach was to encourage people to get vaccine by rolling up their sleeve Our title
reflects the fundamental goal of our campaign. & we tried to send a direct message to our
audience. Roll up your sleeve, and take a step forward towards safety.
LOGO
3.Details of the event
Event Launching campaign “Roll up your sleeve”
Date July 28th, 2021
Venue Instagram
Participants FIB,FIE and FIS students & lecturers
4.LIST OF GROUP MEMBERS
MAMEEZA SHEIKH
HANIA SHEIKH
HEIRRANYA
THARVINDH
RANJANA
5. ROLES AND RESPONSIBILITIES
Names Responsibilities
Mameeza Sheikh
President ● Well informed of all organization activities.
● Examine each option individually and objectively and reach a
conclusion for that option.
Hania Sheikh ● Establish the purpose and desired outcomes of the meeting.
● Solve any arising problems
Vice President
Tharvindh Nair ● An overview of the activities and aims of the campaign.
● Confirming the date of the next meeting.
Secretary
Ranjana ● Prepare the agenda for group meetings
Treasury ● Take the minutes of meetings.
Heirranya ● Ensure everyone is still feeling enthusiastic about the campaign
and fully Involved
Members ● Encourage everyone to be objective and keep the discussion
Committee focused on the topic.
6.Medium selection reason
Our primary reason for selecting social network was to disseminate essential information to
the public in an entertaining and innovative manner with the aid of photos, visual etc. As the
campaign had to be run online we chose Instagram over Facebook or YouTube because it is
highly effective to engage audience and engagement is also higher on Instagram than
Facebook or YouTube.
It was simpler to develop a prospective audience in a shorter amount of time due to its
algorithms and hashtags when compared to other social networks. It also allowed as to engage
individuals with our material in such a manner that it captures their attention, and to ensure
that our method of transmitting information is trustworthy, organized, and engaging. Because
the campaign was being run online. It was the best suited option to reach out to the target
population.
7.GOALS AND OBJECTIVES
Educate individuals about the importance of vaccines so that they are willing to receive
the COVID vaccination.
Influence the audience to get vaccinated by giving reliable information from reputable
sources.
Dispelling myths and misconceptions about treatments for Covid 19 that are not
authorized by the WHO
Assuring that all vaccinations are safe and addressing concerns related to various
vaccines, such as blood clotting, reproductive issues, and so on, and urging them to
receive their vaccine when it becomes available.
Using various age groups to discuss concerns about side effects and a lack of faith in the
process.
Sharing vaccinated people's experiences and encouraging others to help halt the fast
spread of virus by being vaccinated
Motivating people that it’s their moral duty to do the right thing
Discussing variables that contribute to a delay in vaccination acceptance or refusal, such
as uncertainty about the procedure
8.PROJECT TIMELINE
Timeline Topic Agenda
Week 1 Formation of ● Creation of group
the group ● Rough draft of the proposal
● Held meeting for the proposal discussion
● Deciding respective roles & responsibilities
Week 2 Finalizing ● Choosing social media platform
Proposal ● Meetings to discuss goals and objectives of our campaign
● Ideas for campaign promotion
Week 3 Proposal ● Presented the proposal
presentation ● Highlighted key components of campaign
● Projected rough draft of the campaign
Week 4 Preparation for ● Mapping out the project timeline
the campaign ● Preparing question that we would ask interviewing
vaccinated people
● Deciding what would be best or with what people would
be comfortable (video or audio interviews)
● Discussing important aspects of campaign objectives
● Working on page content
Week 5 Formation of ● Started campaign on 28th July
campaign ● Sending messages and invitation to friends to follow our
campaign
● Published post regarding the aims of the campaign is.
Week 6 Posting video ● Posted infographics in total 3
content ● Posted introductory video including all the group
members
● Announced about our “Sound wave answers” series in
which we intervened vaccinated people
Week 7 Posting video ● Posted 2 episodes of soundwave series”
content ● Video on discussing factors contributing to a delay in
acceptance or refusal to the vaccine
● Posted stories regarding Soundwave series
Week 8 Posting video Shared our previous post to increase engagement on our
content personal social media handles
Asking our friends whether they got vaccinated to
interview them.
Week 9 Content ● Published a post “All the myths about cobid-19” in total
10 slides giving factual answers about the misconceptions
regarding covid-19
● Published post “What is herd immunity” in total 5
slides to emphasizing why we all need to get vaccinated
to halt the spread of covid-19.
● Poll on story “Do you know what is herd immunity” to
create palpation among our followers what the post is
about
● After the post posting story “To achieve herd immunity
what % of the population needs to be vaccine” with
options given to encourage them to search for the answer
on the post if they haven’t seen yet
● Asking question on story “Do you think we will be able
to achieve herd immunity by 2021?” to increase
engagement on the related post
Week 10 ● Posted infographic “Try to stop the spread of false
information”
● Published a post “Vaccine Hesitancy-Limiting the
benefits of available vaccines in halting the spread of
covid-19” 3 slides in total
● Published an informational IGTV video “What are
variants” (2 minutes)
● Posted an infographic
● Related polls and stories to the IGTV video and posts
Week 11 ● Posted infographic “Don’t be lax get the vaxx”
● Published soundwave series Episode 3
● Published a post about what % of the population have
been vaccinated till now (27.8% on sep 5), this post was
published as we talked about herd immunity before
● IGTV informational video “Why can’t you compare
Vaccines” (3:49 minutes)
● Published a post “What are booster shots?”, who needs
them.
● Posted IGTV of one of the group members sharing their
vaccine experience (Ranjana Devi)
● Related polls and stories to the IGTV video and posts.
● A “Thank you” post at the end of the campaign thanking
the audience.
9.Budget and expenses
In our earlier meeting we discussed each of the group member can give a gift hamper (mask,
sanitizer and a cap or t-shirt with our campaign logo) and
Tell them about our campaign
Ask them to post a story tagging or page
Send a message to those who are hesitant about getting the vaccine
But we could not proceed because at the time there was lockdown in Malaysia. So we had
zero expense.
10.Aim of the campaign
Our main aim was to educate people through our informational post and videos. Reflect
light on economical, psychology factors and to change the mindset of people who are not
sure, anxious or simply hesitant towards getting vaccines. We tried that by sharing
interviews of our friends in “Soundwave series” who got different vaccines in different
parts of worlds. Asked them why they decided to get vaccinated, was there family or friends
encouraged or supported them and what message they would give to the people
Our main aim was to breakdown complex concepts (e.g. immunization, herd immunity) so
everyone can understand. One of the most important aspect of the campaign was to make
people understand that vaccines are not new. Without the vaccines it wouldn’t have been
able to even eradicate smallpox. To convey the message that the only goal of the vaccine is
tame the virus, defang it, remove its ability to cause serious disease, hospitalization or death.
The point is to save lives and stop the spread of virus and every vaccine is good at doing
that. So
“The best vaccine for you is the one that you are offered”
And
“A vaccine is a priority not a choice”
11.Campaign success
Followers:74 T. Accounts reached :1918 (1221
Total likes: 444 weren’t following)
IGTV views :409 Total impressions: 2684
Total post :21
Total stories :46 Total Post Saves : 57
Highlights :5
Insights display’s account’s reach, content interactions, total followers and content
shared
Highlights
IGTV Videos
Posts
Professional Dashboard
1Aug- 31 Aug
Top Post, stories, IGTV by reach for
August 2021
Professniol Dashboard (Last 30 Days)
Responses
12.Resources and material
The main resources we used were from educational websites, official government website,
WHO and related articles. We also used videos from different resources to use for IGTV
videos. Pamphlets, broches to educated people regarding importance of vaccine from various
recourses. We mainly used these resources to get factual & real time information.
13.Conclusions
People use possible side-effect of the vaccine as an argument but the main concern is the
vulnerable people at high risk who are not getting vaccinated.
In conclusion, our campaign was well structured and organized. The overall experience went
smooth was of good coordination as a group. We were able to deliver what we initially
planned for. As our post were simple yet catchy due to use of graphics & editing style. The
feedback from our audience was positive. As a group we were able to highlight and discuss all
the aims and objective on social media handles. People only got to see negative or positive
about this whole vaccination saga. We tried to reflect there is a lot of grey area and the real
obstacle to achieve immunity against this virus is spread of false information.
14.Refrences
https://www.arcadis.com/en/knowledge-hub/blog/global/joris-winters/2020/what-covid-19-can-teach-
us-about-risk-and-uncertainty
http://www.wright.edu/~david.wilson/eng3000/samplereport.pdf
https://www.monash.edu/rlo/assignment-samples/business-and-economics/business-and-economics-
report-writing
https://www.sciencenews.org/article/vaccine-hesitancy-history-damage-anti-vaccination
https://time.com/5835668/vaccine-history/
