“A Study on the Channel

Members’ Perception and

awareness towards different
brand of Electrical Product
with special reference to
JUVAS in selected area of
Rajasthan”

MBA 2nd Semester

Section 3

Submitted To: Submitted By:

Dr. Harish Sudhir Kulkarni Shivendra Singh Delmiya

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 Index

Chapter 1 - Executive Summary

Chapter 2 - Industry Overview
Chapter 3 - Company Introduction
Chapter 4 - Internship Project Details
Chapter 5 - Learnings &
Contribution/Achievements

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 DECLARATION

Date of Submission: 04/09/2021

I,

Shivendra Singh Delmiya Students of Institute of Professional Education

and Research studying in 1st year MBA batch, hereby declare that we have
completed our Virtual Summer Internship Program Project entitles on “A
Study on the Channel Members’ Perception and awareness towards
different brand of Electrical Product with special reference to JUVAS in
selected area of Rajasthan” for Semester II during the academic year
2020-2022, under the guidance of Dr. Harish Sudhir Kulkarni, and the
information submitted is true and original to the best of our knowledge.

Date: 04/09/2021

Place: BHOPAL

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 AK NO WL EDG EM E NT

First of all, I sincerely thank to my parents for their encouragement, moral

support, personal attention and care.

At the outset, I would like to thank Mr. Gaurav Bhutoria (Managing

Director) of JUVAS for his guidance to undertake this project.

I express my sincere gratitude…………………………………………….. who

has sincerely provided me with critical suggestions and valuable insights which
enabled me to complete this project and bring out this report in the best way
possible.

I would take this opportunity to thank …………………………………………

and other faculty members of the institute for their cooperation and support.

I am also thankful to all others persons who directly or indirectly helped me to

accomplish my project work.

Sincerely,
Shivendra Singh Delmiya
MBA 2nd Semester

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 CHAPTER-1

EXECUTIVE
SUMMARY

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 Executive Summary

This is an effort to understand how the theories are often applied to practical situation. As a student of
MBA, it's a neighborhood of study for everybody to undergo summer internship project at some good
institute or organization. So, for this purpose, I got the opportunity of summer internship at JUVAS
(UTC MARKETING PRIVATELIMITED).

In the first section of the project report, the general information of the company has been collected.
Information is gathered through the first and secondary sources also . In the second section of the
report, contains the specialized subject study. Objective of the project is to evaluate the major factors
behind selecting different electrical products by customer of Kolkata and to understand the preference
of customers regarding different electrical brands.

Goals indicate what a business unit wants to achieve;

Strategy is an action plan for getting the goals. Every business must design a technique for achieving
its goals, consisting of a marketing strategy and a compatible technology strategy and sourcing
strategy. And most important is to create Brand Awareness to attract people. My focus was on how to
achieve huge number of customers by doing Social Media Marketing (Paid Campaigns) and how to
create brand awareness by doing LinkedIn, Instagram, Facebook post regularly related to their most
selling product of Juvas. This report includes and provides in depth information about how people
perceive their view about the electrical companies, which are the important factors that persuade
person into a prospect and the detailed report on how to increase the profitability factors and potential
customers of the company.

This report includes and provides in depth information

about how different channel members perceives their view about different electrical brands, which are
the important factors the persuade a person into a prospect and the detailed report on how to increase
the profitability factors and potential channel members of the company .
The objective of the study is to know the awareness of electronic goods and to know the level of
satisfaction of electronic goods also study about the usage level of electronic goods and to know the
customer involvement towards electronic goods.

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The electronic goods show tremendous growth previous couple of years. Compare to other goods and
investors like better to make their investment during this sector only. However, there's high growth
tendency for electronic goods it faces some difficulties in achieving their destination. Hence the
purpose of this study is to identify the force that influence on consumer shopping pattern particularly
in Rajasthan. Because Rajasthan referred as the Indian man sitter where most of the industry people
living that why selected the electronic products of study.

The present study target of Rajasthan respondent, understanding their behaviour helps to identify the
preference influence of brand in their purchase decision etc. on the purchase of particular electronic
product. The insight will help the manufactures to adopt new strategies which might help not only to
draw in new customer but also the maintain the loyalty of the prevailing customer, as in the present
competitive scenario the consumer is prepared to choose their right product not only based on their
needs but also on the basic of personal interest shown by the manufactures on them.

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CHAPTER-2

INDUSTRY
OVERVIEW

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 INDUSTRY OVERVIEW

Juvas is one of the leading LED lights manufacturing companies in India and an end-to-end solution
provider in the Power Distribution Equipment industry which based in Kolkata, dealing in electrical
products in the Eastern, Northern & Western parts of India for the last 50 years.

It was founded by Mr. Srichand Bhutoria. Following their father’s footsteps, Mr. Dilip Bhutoria
and Mr. Sanjay Bhutoria have excelled and taken this company to the succeeding level and
thereby laid the foundation of UTC Parivar. Mr. Srichand’s grandsons Mr. Dhhairya Bhutoria
and Mr. Gaurav Bhutoria, sons of Mr. Dilip and Mr. Sanjay Bhutoria have taken the batons
handed over from their fathers and are infusing young blood into the organization. All employees
and dealers at UTC are regarded as the Parivar Members. Their other brands are Juvas, Juvas Pro,
Universal, Elektron, Sega and Jaivic.

Universal Trade Centre started as a trading company earlier in 1972. Innovation is their calling
card; born in the age of ideas, they at Universal Trade Centre, understand the amazing evolution.
Their field of experience covers all types of electrical services in Projects, Retails, Showrooms,
Health Centre, Real-Estate, Schools and Universities and many more. Their products are approved
by all major Govt. & Semi Govt. Depts., Public and Private Companies in major parts of India. All
Their products are certified by B.I.S. Their Company is certified by UKAS Quality Management –
ISO.

At Universal Trade Centre they have a dedicated team of qualified, experienced, highly motivated
professionals having more than 15 years of experience. They also have a team of fresher’s who are
fast learners and help them meet their targets with zeal. They believe that human resources are one
of their most important assets and hence they are able to provide quality and efficient service to our
customers. They make it a point to identify new state-of the-art technology and adopt the same.
They always strive to improve and provide better quality products.

Innovation and evolution, together has made them a leading player in the electrical market. They
offer unbiased service; research-based and broad-ranged, fit-n-forget and maintenance-free products
and services. For their clients, this translates into superior product offerings delivered through long-
term relationships. Their position in the market is enviable with the wide spectrum of products.
Some of the products they offer are Industrial Switchgears, Consumers Luminaries, Fans, Wires &
Cables, LED’s, CFL’s and Domestic Appliances etc.

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 CHAPTER- 3

COMPANY
INTRODUCTION

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 COMPANY INTRODUCTION

Juvas is based in Kolkata, Juvas is one of the leading LED light manufacturing companies in
India and an end-to-end solution provider in the Power Distribution Equipment industry. The
company has been dealing in electrical products in the Eastern, Northern & Western parts of India
for the last 50 years.

Juvas has a strong Pan-India presence. Already spread across 5 countries, Juvas aims at creating a
strong global presence. Our Pan-India operations is managed through various offices &
Manufacturing units in Kolkata, Noida and Delhi. We have a network of around 20,000+ dealers,
distributors and retailers.

One of the leading manufacturers of Consumer and Industrial Electrical Products such as LED
Lights, Switches & Accessories, Wires & Cables, Switchgears, Fans, Meters, Conduits & Fittings,
Poles, etc., Juvas Products are approved by all major government and semi-government
departments, along with being certified by the Bureau of Indian Standards, providing certification
of quality, safety and reliability. Our products are self–designed and tested after a great deal of
R&D work. Our strength lies in our products being extremely affordable with premium quality and
the latest designs.

Other brands owned by the Parent Company UTC (Universal Trade Centre) apart from Juvas are
Juvas Pro, Universal, Elektron, Sega and Jaivic.

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 COMPANY USP

5 Decades of Reliability
JUVAS has been a leading manufacturer of electrical products in the Eastern, Northern and Western
regions of India for the past five decades.

Made in INDIA
Our products are totally made in India, following the Indian Electrical Equipment Industry Mission
Plan 2012 - 2022, to make India the country of choice for the production of electrical equipment.

BIS ISO Certified

Our products are approved by all major government and semi-government departments, along with
being certified by the Bureau of Indian Standards, providing certification of quality, safety and
reliability to our products.

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 VISION

The world is changing and change is pervasive. To go with the change is the trend and
we at Universal Trade Centre are very adaptable to the changes which prepare us to get
ready for tomorrow.

MISSION

The mission of UTC is in understanding the amazing evolution, identifying new state of
art & technology and adaptation of the same. Together these have made us the leading
player in the electrical product market. To achieve our objective through integrity,
global reach, business ethics, frame working long term bonding with all our customers,
partners, and employees, Universal Trade Centre (UTC) has a dedicated team of
qualified, experienced and highly motivated professionals, who are ready to work as per
the increasing requirements.

Each and every one of our employees represent the spirit of our Company. We go to
greater lengths to identify self-starters with diverse experience and skill set to produce
not just effective work force but a well renowned and talented personal.

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At UTC, we believe that human resource is one of our most important assets and value
the same and hence we are able to provide quality and efficient service to our
customers.

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 OUR VALUES

LOYALTY

The building of mutually beneficial relationships both internally and

externally that stand the test of circumstances and time.

COMMITMENT

Being prepared to dedicate time and energy to fulfil obligations in the

pursuit of the group's objectives.

EXCELLENCE

The pursuit of outstanding qualities and outcomes with precision.

INTEGRITY

The demonstration of the above values in adherence to the code of conduct

And ethics.

CUSTOMER SATISFACTION

By listening to our customers and responding to their needs we seek

to add value and exceed their expectations.

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 PRODUCT AND SERVICES OFFERED

PRODUCT SEGMENT:

LED LIGHTS

WIRES & FANS

CABLES RQJW

SWITCHES
SWITCHGEARS AND
ACCESSORIES

CASING AND LAMP AND

FITTINGS POLE LIGHT

METERS

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 1) LED LIGHTS:

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 JUVAS LED lighting technology has
progressed rapidly in recent years becoming
an essential part of our advanced world. A
Light Emitting Diode (LED) is a type of
semiconductor device that emits light rays
when an electric current is passed through it.
JUVAS deals with a wide range of LED
products like LED Bulbs, LED Tube lights,
LED Walkover Lights, LED Swimming Pool
Lights, Panel Lights, Concealed Lights, Strip
Lights, etc.
JUVAS LED lighting technology has
progressed rapidly in recent years becoming an essential part of our advanced world. A Light Emitting
Diode (LED) is a type of semiconductor device that emits light rays when the electric current is passed
through it.

2) SWITCHES AND ACCESSORIES

JUVAS is a leading manufacturer, supplier and

dealer of high-quality Switches & Accessories in
India.

Our products are made from high-quality raw

materials and conform to safety tests as per IS.
Explore through our range of Switches &

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Accessories that are prepared with exquisite
craftsmanship that will suit the décor and interiors
of your home and workspace.

Some of our range of products include Modular

Switches, Multi-Plug, Sockets, Lamp holders,
Electronic Regulators, etc

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 3) FANS:

JUVAS is a leading manufacturer of regular

and high-speed fans, that gives optimum
performance even at low voltage conditions.

Complete with an excellent and long-lasting

paint finish, JUVAS fans are available in
stunning colour combinations. High
performance and powerful motor with
aerodynamically designed blades provide
higher air delivery even at lower temperature
rise due to wider blades.

4) METERS:

JUVAS is a leading manufacturer in the

Electric Metering Industry in India.
Some of our meters include Single
Phase KWH Static Energy Meters,
Three Phase KWH Static Energy
Meters, Multifunctional Single Phase
Energy Meters, Multifunctional Three
Phase Energy Meters, etc.

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 Our Meters are accepted and installed by various prestigious clients across India and abroad. With
a tamper-proof design, our digital quality meters ensure accuracy and reliability.
UTC’s experience since 1971 resulted in the supply of the best quality meters, along with great
after-sales service. Different ranges of JUVAS meters are available over a wide distribution
network of UTC, spread all over India.

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 5) CASING AND FITTINGS

JUVAS brings to you a wide range of PVC

Conduit Fittings that are 100% safe, durable
and resistant to fire and electric shock. Our
PVC Conduits are perfect for electrical
applications, because of PVC’s resistance to
breakdown under high electrical voltage. It
is also a poor conductor of electricity.

6) LAMP AND POLE LIGHTS

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JUVAS deals in a wide range of cast iron
ornamental, decorative Poles, that is made out of
extruded aluminium profiles, and with a cast
aluminium base. All of our retrofit lamps used are
complete with an opal diffuser for glare-free
lighting.

7) SWITCHGEARS:

JUVAS is a leading manufacturer of regular and

high-speed fans, that give optimum performance
even at low voltage conditions.
Complete with excellent and long-lasting paint
finish, JUVAS Switchgears are available in
stunning colour combinations. A high performance
and powerful motor with aerodynamically

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 designed blades provide higher air delivery even at
lower temperature rise due to wider blades.

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 8) WIRE AND CABLES

JUVAS introduces high-quality wires and

cables for domestic, agriculture,
communication and industrial applications.
Our range of Wires & Cables is
manufactured as per the latest national and
international standards by using the best
raw materials, state of the art machinery
and tools in a modernized plant in Delhi.
• Household
Electrolytic Grade Copper having 99.99%
purity & maximum conductivity to ensure
minimum power losses & maximum safety of our
equipment.

• Agriculture
Uniformly bunched copper wires of uniform diameter that make stripping & crimping of wires
easier, thereby minimizing losses and increasing efficiency.

• Communication
Indigenously developed PVC compound formulated from finest ingredient is produced in house.
High thermal stability & insulation resistance makes it suitable for use in Indian environmental
conditions.

• Industrial
Double insulation, with insulation from virgin PVC & coated with the ultra-thin colour layer. This
feature enhances safety & ensures proper colour identification of wires & cables.

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 GLOBAL PRESENCE OF THE COMPANY:

Manufacturing units in Delhi, Noida and Kolkata. 4 branch offices, over 5000 authorized dealers
and 16000s of approved retail outlets. Promoting the brand through local advertising in rural areas
and branding thereby Direct Sales Point:  Juvas Gallery 4 Showrooms in Kolkata catering to all
kind of customers and satisfying them. Display & learning center (Retailer Oriented): ‘Experience
Zone’ developed in Kolkata Pan India presence through 5000 wholesalers/dealers’ network and
16000 retailers. Strong focus on dealers and distributors relationships Direct presence in metros and
major towns (especially in eastern and northern part of India), increasing direct presence in Tier II
and III cities and their respective rural areas. Aggressive brand building activities initiated in the
form of media and advertising materials, etc.

Juvas Galleries – One stop solution to all range of Juvas made products, initiated to reach
consumers directly. We have thereby set a target of making 100 such galleries till the end of March
2018. All our products are “MAKE IN INDIA”.

SEMI GOVT. CERTIFICATION

Private & Govt. We are having one of

accredited Labs & the biggest retail chains
Organizations. Our in India. We have
service & quality is around 16,000 No's of TEST REPORTS
certified by UKAS Retailers & Channel
Quality Management Partners. • ISO 9001:2008 Certified
ISO 9001:2008 We are also into: • INTERTEK SEMKO National TEST
• Rural Electrification House, Kolkata
Transmission Line. • Electrical Research and Development
• Distribution. Association (ERDA)
• Projects. • Central Power Research Institute
• Metering. (CPRI)
• Control Panels & • Restriction of Hazardous Substance
Fabrication Job. (RoHS)

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 CHAPTER- 4

INTERNSHIP
PROJECT
DETAILS

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 INTERNSHIP PROJECT DETAILS

 Position: Sales Trainee

 Job Description:
1) To collate the data from the market through following sources : (e.g.: Social media,
google, etc)
2) To identify, develop and build relationships with prospective clients and generate leads.
3) For all the clients, need to prepare presentations & also need to prepare the portfolio of
the company. 
4) Learn the details about the company's products and services.
5) Demonstrating and presenting the products to the downline channel sales, to the
distributors and dealers.
6) To follow up the clients and take their enquiries and execute them respectively. 
7) Collect and analyse information’s and prepare data and sales reports.

As a Marketing intern, I was assigned to work in JUVAS as a Sales trainee for 2 months. The
main task I was assigned to collect the information of the channel members distributor and the
dealers of electrical and electronics product of some selected areas of a particular state that was
Rajasthan. Then I had to call the all the channel members and made them understand that why they
should deal with our brand’s product. Then in the same way I had to collect the data from the social
media platform called “Facebook” and call all the channel members. The main target that I have
given to generate maximum leads. The outlook of the project was to collect data of the channel
members of electrical and electronics companies and insist them to deal with the products of the
JUVAS.

Though the main purpose of my training was to gain practical experiences of working with the
company. But due to the pandemic, the situations were getting more critical. So, I had to work from
home for the company. Still lot of experiences I had gained after working with JUVAS.

The project is all about the data of how different channel members of different electrical companies
perceive their view about working with other electrical brands. In below I described brand
awareness, brand preference and channel member’s perception towards electrical product and
brands:

 Brand Awareness: We may think we have a good idea about how your target market
feels about your product, but until you ask them directly, you’re leaving a lot to chance. At
least once a year, and preferably once per quarter, you should be running a brand awareness
study. These brand awareness surveys are an excellent way to track the overall recognition
of your brand within your most desirable markets. Most brand awareness studies focus on

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 aided awareness, which measures how likely a customer, is to recognize your brand or
product when presented with options from which to choose. Aided awareness is important
because a brand that is familiar and easily recognizable is much more likely be used, talked
about, and in general succeed. For example, if a customer chooses a brand with high levels
of brand awareness and familiarity will have a hugged Glover the competitors when it
comes time to choose from the shelves. Brand recall, or “top of mind awareness,” is a
measure of how likely a customer is to remember your brand when asked an unaided
question.
 In other words, without any leading information. This represents how strongly this person
correlates your brand with the given category. This type of free association is incredibly
important to any marketing campaign. The more likely a person is to remember your
brand absent prompting, the more likely they are to be talking about, recommending, and
preferring your brand during a purchase.

 Brand Perception: Unlike brand awareness and recall, brand perception encompasses
how your customers feel about your brand. A comprehensive brand perception study will
tell you how your customers feel about your brand in relation to others, what attributes of
your brand or product are most and least important to your customers, and overall, how
interactions with your brand leave the customer feeling.
 Your brand perception will take into account customer service, quality, value, features,
and the sales process. If your customers perceive you positively, they are much more
likely to continue engaging with your brand. And the more positively the perceive you;
the more likely they are to be evangelists for your brand.
 Conversely, if your customers have a negative perception of your product or brand, they
are more liable to choose your competitors or even warn other potential customers
away.
 A quality brand perception study can tell you why your customers are, or are not,
choosing you. It can also tell you what your customers are likely saying about you on
social media and in face-to-face conversations.

 Channel member’s perception: The worldwide electric power industry provides a

vital service essential to modern life. It provides the nation with the most prevalent energy
form known in history— electricity.
 Electronic products and Brands go hand in hand. The main aim of Electrical brands
is to provide best electrical lighting solutions and to be globally recognized firm.

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  This project has been undertaken to understand the customers’ perception about
electrical products in comparison with the products of its competitors. With high
market competition in the electrical products, most of the companies compete with
each other through price, heavy advertising, superior product quality and enhanced
customer service to ensure consumers satisfaction towards their lighting equipment.
Characteristics such as durability, serviceability, performance, usability etc. also
significantly affect how customers view the primary product. This study attempts to
focus on how customers perceive Havells equipment on the basis of the
abovementioned product attributes.
 It is important to underscore the word perception. The customer’s perception is what
counts, not what we think it is.
 To understand this point it helps to consider perception categorized into 4 quadrants:
➢ How a Company views itself
➢ How the Customer views the company
➢ How a company thinks the customer views the company
➢ The real view of the company.

 Perception Quadrant: The first quadrant has value, but includes obvious blind spots.
The second quadrant is the one that counts the most and the goal of assessing customer
perception is to develop as accurate a picture of the customer’s view as possible. The third
quadrant is a company’s perception of how its customers perceive it. Bias creeps into this
quadrant as well. The fourth quadrant accounts forth areal picture Father Company.
 In practice, a company’s profile of customer perception resides in the third quadrant
because its ability to vision, listen, and interpret is in itself a perception which carries
filters. A quick review of concepts related to perception helps attain higher degrees
of accuracy when assessing customer perception because it is wise to remember that
“beauty is in the eyes of the beholder.

CHANNELS OF DISTRIBUTION OF JUVAS

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 PROJECT/ TASK ASSIGNED:
Coverage of Contribution in
Task and Activity Process/Operations
Task Area/ Account/ terms of
assigned Details
Territory performance

Learn about company

Task-1 assigned is Collate the data
data format which is
to collate the data of of 200 clients of
used for data collection,
all the Dealer and Area- Kerela Electrical dealer
Task-1 and also learn about
Distributors of State. and distributor
product specification
Electrical appliance and maintain the
(like Watt, sizes,
in Kerela state. data in excel
material) and price
 In this task we have to
Task-2 assigned- In
call our clients
this task I got a
(Dealer/ Distributor) of
Rajasthan State in
electricals products in Area-
which I have to Working on
Jaipur and Jodhpur Rajasthan
generate a lead by assigned Task-2
Task-2 and convince them for District-
calling our clients and generate-4
buying our JUVAS Jaipur and
and give them leads.
product. Jodhpur
information about
 It helps me to learn
JUVAS company
how to deal with
products.
corporate clients.
 In this task we have to
TASK-3 assigned- call our clients
In this task I got a (Dealer/ Distributor) of Area-
Rajasthan State in electricals products in Rajasthan
which I have to Jaisalmer, Ajmer, District- Working on
generate a lead by Barmer, Jaisalmer, assigned Task-3
Task-3
calling our clients Ganganagar, and Ajmer, and generate-9
and give them Hanumangarh and Barmer, leads.
information about give them information Ganganagar,
JUVAS company about our company Hanumangarh
products. products for doing
business with JUVAS.

Task and Activity Coverage of Contribution in

Process/Operations
Task Area/ Account/ terms of
assigned Details
Territory performance

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 TASK 4 assigned,
In this task we have
under which I have to
collect the data of
collate a data of dealer
Dealer/Distributors Area- Working on
and distributor of
of Electricals Facebook assigned task and
Task-4 electrical product in
product from (Social media collate 118
India, from various
various Facebook platform) client’s data.
social media platform
Electricals Product
(such as Facebook,
Group.
Instagram, Telegram)
TASK 5 assigned,
under which I have to
Interact with the client
by calling the
Task-5
electrical Dealer and
Distributors those
who are on Facebook
social media group.
Procedure of follow
up client is to first
Area:
In this task the leads send the
Covered all
which I generated message/calling to
Follow up
earlier, now I have to client regarding
clients (like
Follow Up follow up the clients asking for whether
from Facebook ------------------
Task by sending them they gone through
client, Data of
message on the company
Rajasthan
WhatsApp. product catalogue
clients and
and then ask them
etc.)
whether they are
interested or not.

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 Task and Activity Coverage of Contribution in
Process/Operations
Task Area/ Account/ terms of
assigned Details
Territory performance

Task 6 assigned, under

Topics are:
which a group of 5 Working on the
1) Traditional
members is made and research work of
Marketing
assigned 2 topics, and Area: the topic and
Task-6 2) OOH (Out Of
we have to prepare a Marketing prepared
Home)/ Outdoor
presentation which is presentation
Advertising
related to the company slides.
products.

1st and 2nd topic

The previous Task-6 presentation is
which is assigned to presented by our
our group, now the group and got
group have to present feedback from
the PPT presentation our mentor, and
Task-7 ------------------------- ----------------
and also have to appreciated with
suggest the suggestion Best group
to the company for presentation of
their product marketing the presentation
and Advertising. session.

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 CHAPTER- 5

LEARNING AND
CONTRIBUTION/
ACHIEVEMENTS

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 LEARNINGS IN THE INTERNSHIP

From the internship period of two moths in Universal Trade Centre Private Limited (JUVAS) I
have positive learning and seen working of corporate institutes and value of time as task has to be
finished on time and with accuracy.
Following are learning outcomes:
1. I have learnt about different Marketing terms and concepts.
2. Got intense knowledge of different types of Marketing and advertising strategies and their
benefits.
3. Know about Digital marketing and how it’s used in Business.
4. Knowledge of different Marketing Instrument, such as Product, Price, Place, Promotion.
5. How to deal with cross question of clients and also to get prepare of types of question they could
ask.
6. To gain knowledge of maximum fields so we can perform multiple tasks.
7. Study market scenario and ongoing condition so that I can serve things which are in more
demand and clients are looking for.
8. Also attended few online sessions of motivational speakers which taught me that never get
disappointed of your work, practice it and get your target done.

I got appointed as a Sales Trainee in Universal Trade Centre Private Limited (JUVAS),
Kolkata. During my summer internship I did the work of Sales. I worked under Pooja Soni mam
(Sales and Marketing Coordinator) where she taught me how to deal with the new Clients and
how to introduce our product in front of them. The team also teach us how to do the marketing
planning in life.
In my summer internship I had a lot of experience and learnings about how to:
 Convince the people to sell the company products.
 Make Business Plan focusing to increase on sales during the pandemic’s situations.
 Check whether the client

Apart from learnings I did the work of:

 Daily cold callings for the sales–In this I learn how to pitch the new clients about the
product in the market.
 Communicate with clients: I learned about how to communicate with clients how to
convince them to buy JUVAS company electrical product and tell them the advantages of
the product and convinced them for making an investment in our company product.
 I had also learned how to do marketing planning of customers through seeing needs and
various other criteria.

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 CONTRIBUTION AND PARTICIPATION
 Contribution: -
 I have contributed in the Sales department.
 I have contributed in the Marketing.
 Contributing by collating different states Dealer and Distributors of Electrical products
data in Excel sheet.

 Contribution in operation: -
 Provide information
 Generating leads
 Pitching to the new customers

Achievements during summer internship:

 Improved communication and networking among Different clients.

 Enhanced convincing power with clients.

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