LAUNCH

S TA RT E R
W O R K B O O K

A BEGINNGER GUIDE:

INCLUDES A LAUNCH PLAN WORKSHEET

W I T H S T R AT E G Y I D E A S A N D A P R E- L A U N C H

CHECKLIST!

LAUNCH KIT & PLANNER: © saffron avenue

 A L I T T L E

Just a Note
I have a feeling you are reading this because you’ve
just spent weeks (or months) working on something
you are ready to share with the world...
but need helping shouting it from the rooftops!

THIS FREEBIE

This {fillable} PDF is actually taking just a SMALL number

of pages out of my full kit (HERE). I created this to give

you a starting point for your launch and to simply help

you start planning for this product/site/service/course

that you just spent soooo much time on!

G E T T I N G S TA R T E D

I highly recommend that you make time to plan for

your launch. The more prepared you are for it, the more

confident you are in it. And the more successful it will

be. Dedicating time to this process will help you create a

better and more creative launch!

And, if you think you need more help..

GET THE COMPREHENSIVE LAUNCH

PLANNER KIT!

This Launch Starter Free Workbook is for personal (end-use) and not to be re-sold or re-distributed. Kindly do not use any
PLEASE
part of this PDF planner freebie (ideas, content, copy, examples, etc) for clients, on a blog, as a product or given to another
NOTE
person to re-use.
LAUNCH KIT & PLANNER: © saffron avenue
 Pre-Launch D A
T E

S TAT I S T I C S

Before you start the launch process, make sure you note what your current statistics are
for your site, email list, social pages, or current sales. This will allow you to track how
your launch is going.
Pre-launch stats should be tracked before you start the launch process. That way, after you launch you can compare your stats to see the growth!
Note: The untitled box at the bottom is for you to use if you would like to focus more on a platfrom (ie: instagram, pinterest, etc)

website pageviews: users: instagram: pinterest:

S I T E A N A LY T I C S

S O C I A L PAG E S

bounce rate: avg. session:

facebook: twitter:

other:
other:

subscribers: open rate: profile visits: site clicks:

EMAIL LIST

click rate: other: engagement: other:

NOTES

LAUNCH KIT & PLANNER: © saffron avenue

 Pre-Launch D A
T E

CHECKLIST

There is A LOT that goes into a launch. Let’s make sure you start out right with a Pre-Launch Checklist!

0 1. VA L I D AT E Y O U R I D E A : Before doing ANYTHING, make sure your ideal customer/clients want what you are selling. Do your
research, ask them questions, take polls, create questionnaires, etc. This will help you get clarity on the ‘wants & needs’ of your customers.

You MUST get feedback from others (preferably your ideal clients). If it’s a product, have them try it out. If it’s a
QUICK TIPS

0 2 . T E S T, T E S T, T E S T:

course, have them take it prior. If it’s a website, have them run through it. Ask them questions about it (how much they would pay, if any part
was confusing, if they think it’s missing anything, their favorite part, etc).

03. KNOW YOUR AUDIENCE: Understand that you are NOT ‘selling’ to everyone. Know who you are selling to and speak to them (in
your copy, on your site, in your videos). P.S. use keywords, statements, testimonials from your testers in step 02 for your launch copy!

C R E AT E Y O U R ‘ L A U N C H ’ G O A L S PREVIEW CONTENT

Decide what your goals are. Is it a monetary value, subscribers, If applicable, start creating small snippets of content/posts/freebies that

number registered, clients booked, items sold, etc. align with what you are launching. Ex: blog posts, live videos, free workbook,
etc to start educating them.

YOUR LAUNCH ‘STORY’

Start creating your ‘launch’ content that will relate and attract your S T R AT E G I E S :

ideal customers/clients. Keywords, pain points, struggles, and how you

Start planning the strategies that you will use for your launch, recommend
will help guide them.
1-2 minimum. If that’s a webinar, free e-course, giveaway, etc.. (P.S. more

strategy ideas in my Launch Kit)!

P R E-P R O M O T E

Don’t be scared to tease before you start launching. AKA: start

FREEBIES/BONUSES:
planting it in their head with sneak peeks, signups, etc.
Create a list of freebies/bonuses you want to provide as part of your launch

strategies or to give to those on your email list.

B U I L D T H E R E L AT I O N S H I P

If you plan to use an email list to promote, start talking to them to

LAUNCH CALENDAR:
warm them up. That way it won’t feel ‘aggressive’ when you start the
Create your launch timeline and calendar: When it starts, when emails go
launch process.
out, strategies, launch, and post-launch dates.

WRITE EMAIL SEQUENCES:

SETUP & TECH:
Create your email sequences, recommended to have a ‘Welcome’
Create any necessary landing pages, thank-you pages, opt-ins, sales page,
sequence and then a launch sequence (and even a post-launch
and coming soon page (if applicable).
sequence).

LAUNCH KIT & PLANNER: © saffron avenue

 Hype Ideas -------------- Launch Strategies

N O
The empty space in each box is for you to write down some initial thoughts for that ‘strategy’ direction (you can do more than one ‘hype’ idea for your launch)
T E

C R E A T E A ‘ F O U N D E R S L I S T ’ O R A N ‘ E A R LY B I R D ’ C R E AT E A D E D I C AT E D C O M I N G S O O N PA G E O R
SIGNUP FOR YOUR NEWSLETTER S A L E S / I N F O P A G E F O R S I G N U P.

Examples: Give early access to a resource center or shop, give a better promo Use this to start promoting the launch. A page to encourage newsletter sign-
TIP

TIP

code for a new product/service, maybe a chance to win a service or product, ups, to pre-sell an item, to share a glimpse of what your are launching, etc.
etc. Provide them with a ‘benefit’ to signing up early. The idea is to gather emails and educate them.

I N V I T E PA S T C L I E N T S & C U S T O M E R S T O P E E K AT
H O S T A G I V E A W AY O R P R O M O T I O N
THE LAUNCH OR PRODUCT

And ask them for any feedback, for a testimonial to use for the launch
promotions, or ask them to join in the launch hype if they liked the product. In conjunction with your launch, you can do a giveaway of your product or
TIP

TIP

You can provide graphics for them to share on their social pages, send them a service, or even collaborate with other businesses to do a larger giveaway

small launch gift (box) to open and share on social media, etc. -- this will help them promote you as well.

P.S. Get more HYPE ideas & strategies in The Launch Kit!

LAUNCH KIT & PLANNER: © saffron avenue

 Launch Strategy
A fillable planner to organize each of your launch strategies. See next page for an example!

THE IDEA
OVERVIEW

START

FINISH

THE GOALS NOTES

THINGS TO DO

OTHER

LAUNCH KIT & PLANNER: © saffron avenue

 Launch Strategy
A fillable planner to organize each of your launch strategies.

THE IDEA 5-Day Email Course

MAY 25th
OVERVIEW

A FREE 5-Day email course on how to create a color palette for your brand - START

MAY 30th
Day 4 lands on my launch day (promote product day 5 after launch) FINISH

THE GOALS NOTES

- To educate customers on my upcoming offer (get a taste) - Ask 3-5 followers to

test the course prior
- Get 50 new subscribers on my list

- Make a ‘feedback’
questionnaire & use for
strategy copy.
THINGS TO DO

Write Daily Emails & create homework ‘freebies’

Create opt-in signup landing page

Setup email sequence with click triggers and tags

Write blog post promoting the e-course

Add course promo link on instagram, email signature, etc.

Design promo graphics (FB, pinterest, Insta)

OTHER

Proofread emails and test signup (and daily sequence).

* Share tester results in the
course to promote product.

LAUNCH KIT & PLANNER: © saffron avenue

 LAUNCH KIT
SUCCESS STORIES

We have booked more clients, sold more I no longer have the intimidation of I was so excited to see ‘designer-like’ Canva
listings and are currently planning a big “how do I do this whole launch thing” templates for non-designer business owners
expansion for our business. because I’ve got a detailed plan from a tried- like me..it has up-leveled my launch!
and true expert!
After going through an extensive (and expensive!)
Even though we have been in business for 6

The Launch Kit came at a perfect time as I was in rebranding process, I wanted to powerfully
years, we are firm believes of “you can’t do it

the middle of redesigning my website and I wanted execute everything in a way that got my
all.” We were up against a short deadline and the

to create some “buzz” around the relaunch... audience excited and involved. The Launch Kit is
Launch Kit was not only a life saver to our busy

but NEVER did a launch before! I love how you a value-packed resource that’s enjoyable to read
schedules, but our small business owner hearts.

provided different strategies for different types and work through thanks to her stunning styling
What we didn’t expect, was the huge impact it had

of launches (ie: products, courses, etc) so that you of it all. Dare I say it, you will actually enjoy the
on our business. It was such a successful launch

can reuse for future (hellz yeah!) which was even launch process once you get Saffron Avenue’s
campaign that it pushed our envelope and

more appealing. I got great engagement from my Launch Planner in your hands! I have it printed
inspired us to GROW.

social media channels AND I got two new client and stored in a binder to reference for future
R A C H E L + S A M | www.shopnorthfolk.com
inquiries since the relaunch! launches, too!

A S H L E Y | www.hologrambranding.com K A I T L Y N | www.copyuncorked.com

JUST ADD
FOR

YOU!
WANT TO TAKE $10 OFF? Use code: LaunchStart10 at checkout! TO
CART!

LAUNCH KIT & PLANNER: © saffron avenue O R P E E K AT T H E K I T H E R E

 THE
LAUNCH KIT

45-Page Launch Planner & Guide

fillable & printable PDF

+ L A U N C H D I S C O V E R Y : Help you find your launch voice, copy

keywords, and your messaging

+ O R G A N I Z E : Create launch goals and your pre-launch vs. post-launch

statistic tracking.

+ H Y P E S T R A T E G I E S : Over 12 ‘hype’ ideas to get you motivated and

brainstorming for your promotion.

+ P L A N N E R S + C A L E N D A R S : Detailed planners & calendars to

organize your launch plan and to-do lists.

+ E M A I L S : Example email sequences for you launch process (welcome

sequence and launch sequences)

+ TIMELINES: Breakdown and examples of launch timelines. From

launching your brand/website to launching a product/service.

+ CHECKLISTS: Detailed checklists for both pre-launch and post-

launch.

Customizable Design Templates

Both Photoshop & Canva.com

+ T E M P L A T E S : 10 customizable Photoshop & Canva design templates

to help create a stylish countdown, announce a sale or giveaway, share a

quote or testimonial, make an announcement, share a sneak peek, etc

+ C U S T O M L E T T E R I N G : Includes over 35 hand-written words that

can be used throughout your launch graphics and can be edited to your
color choice

+ M O C K U P S : Customizable product mockups: Includes 2 website

variations, iPad layouts, and Paper layouts to place in the product image,
website and your graphics into

GET THE COMPREHENSIVE

LAUNCH PLANNER KIT!
LAUNCH KIT & PLANNER: © saffron avenue