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Jetblue Case: 1) Do You Think Jetblue Really Care About Customer Satisfaction? | PDF
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Jetblue Case: 1) Do You Think Jetblue Really Care About Customer Satisfaction?

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Imeen fliss
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27 views2 pages

Jetblue Case: 1) Do You Think Jetblue Really Care About Customer Satisfaction?

Uploaded by

Imeen fliss
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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JetBlue case

1) Do you think JetBlue really care about customer


satisfaction?
 JetBlue’s culture is all about making its customers happy
and satisfying then
 Its slogan says “YOU ABOVE ALL” which means that they
are really into their customer satisfaction.
2) What do customers think about JetBlue and its
services?
 JetBlue’s customers think that flying with them is the
best experience.
 In fact, one of the customers once said that JetBlue is
very similar to flying first class.
 And another woman also talked about how one of
JetBlue’s pilots offered them his room in a hotel to stay
the night there with her children since she couldn’t find
any late.

3) What did they do to make their customers delighted?


 “Even more space” seats
 Early boarding
 Give early access to overhead bins
 “Even more speed” service provides VIP passage through
airport security screening
 New spin on first-class, etc.
4) Did that affect their revenues and their situation on
the market?
This strategy has been beneficial to the company, they made
$5.8 billion last year. Up to 75% in just 5 years which is a huge
amount.

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