A Project Report

On

“Study on Customer Perception & Preference for Saas based product offered by
DINGG”

For
“Vrienden Tech Pvt Ltd”

By
“Shefali Shrivastava”

Under the guidance of

Dr.Lokesh Arora
Submitted to

INTERNATIONAL INSTITUTE OF MANAGEMENT STUDIES

In partial fulfillment of the requirement for the award of the degree of
Post Graduate Diploma in Management (PGDM)
 ACKNOWLEDGEMENT

“The true method of knowledge is experiment”

Knowledge itself is a continuous process. The most important is the support, guidance,
motivation and inspiration provided by the different person of different sections. At this moment
of our substantial enhancement, I find no words to express my gratitude towards those who
helped me directly or indirectly in making the report successful.
So I would like to thank all those people who to this project directly and indirectly from very
beginning till its successful completion.
The project report could not have been completed without guidance of our prof. Dr.Lokesh
Arora.
I also thank the founder president “Prof. Manish R. Mundada” of International Institute of
Management Studies for providing me the opportunity to embark on this internship.
 DECLARATION

I Shefali Shrivastava, hereby declare that the presented report of internship is uniquely prepared
by me after the completion of 2 months internship at “Vrienden Tech Pvt Ltd” Pune,
Maharashtra.
I also confirm that, the report only prepared for my academic requirement and not for any other
purpose. It might not use with the interest of opposite party of the corporation.
 Certificate of the Institute

International Institute of Management studies

This is to Certify Shefali Shrivastava a student of 3rd semester PGDM has successfully
completed 3 months Summer Internship program on topic Study on Customer Perception &
Products offered by DINGG from Vrienden Tech Pvt Ltd- DINGG under my guidance.

Her performance is as per the guidance of institute at best of her abilities.

 TABLE OF CONTENTS
CONTENTS PAGE NO.
S.L

CHAPTER I

INTRODUCTION

I Healthcare Industry

II Scope of Healthcare Industry

III Opportunities in Healthcare Sector

IV Present Healthcare System in India

VI Indian Pharmaceutical Industry: SWOT analysis

VII SWOT analysis of Indian Healthcare Industry

CHAPTER II

OBJECTIVE OF THE STUDY

CHAPTER III

i Research Methodology

ii Problem Identification and Problem Formulation 31

iii Business opportunities for Healthcare Industries 31

iv Challenges for Healthcare Industries 32

V Scope of the study 32

vi Review of Literature 32

vii Public and private share of hospital 32

viii Healthcare Insurance Industry 33-8

ix Number of people covered by health insurance

x Population projection 35

xi Population by age 36

xii Healthcare investment and shortage of medical practitioners 36-38

xiii Supply and demand of medical personnel 38-40

xiv Increasing demand pf private healthcare 40-41

xv Personal Disposable Income 41

xvi IT in healthcare Industry 42-43

xvii E-Healthcare solution 44-45

xviii Telemedicine 45-48

xix Healthcare telemedicine software 49-64

CHAPTER IV

PROFILE OF THE COMPANY 50-53

1 About Practo Group 54

2 Key people 55-56

3 About Practo.Com 57-59

4 Key events and milestones 60

5 Practo products and services 61

6 Financial data of the company 63-64

7 Company name significance 64

8 SWOT analysis of Practo Technova 65-74

9 SWOT analysis of competitors

CHAPTER V

ANALYSIS AND INTERPRETATION OF THE DATA

1 Percentage of Doctors using Computers 76

2 Percentage of Doctors using Internet 77

3 Percentage of calls made from customer number and my 78

number

4 Percentage of people asked for disease or not 81

5 Percentage o people saved healthline number or not 82

6 Percentage of people with different remarks

7 Popularity compare to Just dial

8 Percentage of people interested and non interested with
respect to age

CHAPTER VI

FINDINGS AND RECOMMENDATIONS

A Findings

B Recommendations

C Limitation of the study

D Bibliography
Chapter I
 Executive Summary
This project report is the planning activity for the summer project at Vrienden Technologies
Private Limited in Pune, India. The report provides a comprehensive knowledge about healthcare
industry its’ scope and weaknesses in healthcare system in India. The report is focuses Health
Information Systems Plan during this pandemic situation and also the awareness of healthcare
system in India.
India being a country with a population over a billion and such a vast population requires
large number of medical services but it’s not the case. Only a fraction of Medical service
providers are there to serve such a large population and even the people of the country is also not
aware about the healthcare facilities provided by private players in the market. People living in
an area find hard to locate a doctor, ambulance and other services mainly outsiders, until and
unless they are living in that specified area for a longer period of time. To help under such
circumstances, DINGG entered with a solution by building a Healthcare Information System and
also started to create awareness among the people of the country especially in metropolitan
cities. So by seeing this there is multiple opportunities are available in healthcare industry for
employment and future business. As DINGG is already in Healthcare and its name they come
with a web portal called DINGG.Com to act as middlemen between healthcare facilities seekers
and the healthcare facilities providers.
This Information System not only provides the information about medical service providers
but will also help in monitoring and improvement for the Health of populations. It will act as a
single platform where all medical stakeholders can interact with each other. As internet is not
available at everywhere for the patients to avail the information about health facilities, so for
availing the information they have two more options via phone call and SMS or with their Queue
Management software. It gives outstanding functions such as selecting and searching the faculty
and facility available at various healthcare stakeholders. This service will provide patient a new
kind of connectivity with healthcare service providers with an additional option for maintaining
Social Distancing at the peak time of Covid-19.
The study is done with the help of primary data given by respondents during Interview and
secondary data was collected through the Internet and to know the scope of healthcare industry
in India. Primary data is collected through personal interview using structured questionnaire
provided by Vrienden Technologies Private Limited.
From the findings we came to know that the scope of healthcare industry is immense and there
are so many business opportunities are present for IT industry.
Chapter II
 Company Profile

Dingg.Com - the one and only place for reliable relevant and complete health information.
HealthLine 24x7 is a one-stop destination for in-depth and exhaustive patient centric information
on healthcare.

At Dingg.Com, the consumer can search a comprehensive database of all the healthcare service
providers listed from across the metros. These healthcare service providers have been
categorized on basis of various parameters of consumer’s choice to make things easier. This
categorization will help you to compare and evaluate the healthcare service provider not only
on the criteria of location and specialization but also on other benchmarks like- experience level,
education details, fee, timing, emergency handling, home visit, awards won, etc. Our aim is to
help you select the most suitable healthcare service provider. Dingg.Com does not end with the
search; we even have the facility to schedule appointment of the healthcare practitioner for you.

 Dingg.Com provides robust information on all medicines categorized by pharmacology -

action time, common dosage, what to do in a missed dose, over dose, precaution during
pregnancy, for kids and for old age, side effects,  used to treat diseases, price comparisons by
various manufactures, availability in locations, brands available, substitutes or alternatives, etc.

At Dingg.Com the consumer gets access to all this information and more. Apart from being a
credible source of health information, Dingg.Com is also a platform where you can connect to
people suffering from similar diseases/conditions; take opinion and guidance from expert
medical professionals, etc. on the various discussion forums.

DINGG is currently operating in eight cities including all major metros, as well as smaller cities
like Pune and Nagpur. In each location, it has appointed a couple of resources to reach out to
more people.

“With a high local penetration, we hope to triple our sales team this year. Plus, we are looking to
go global. We are going to open a branch in Singapore, we will enter mature markets soon”,
details Akshay Poorey.
This also means the company is looking to scale up its team and wants to more than double its
headcount by next year. “We were just about 10-15 people when we started. We are 100 now
and we will add around 250 more people by next year,” says Akshay Poorey.

Yet, unlike other startups, DINGG is not targeting the Indian market alone. “We are investing
more money to capture new markets, especially the US market, and gain a good market share,”
says Akshay & Santosh. The company has already raised funds from Cawaach Programme this
year and the fund is adequate to take the company to the next level, he feels.

“Our market is a bit tricky as people expect awesome products at cheap prices and keeping them
happy is a tedious task,” he says. Akshay also feels that the go-to-market strategy is more
physical here in India. “In developed markets, it is more online than offline and there’s more
scope to scale up.
FEATURES:
Instant Confirmed Appointments
Powered by DINGG ABS
DINGG Software for Doctors
DINGG Groups for Doctors
Appointment-Scheduler
Book, cancel and reschedule appointments with ease!!
Total-Security
Access and transfer your data securely on Amazon's Virtual Private cloud!!
Digital-Health Records
Keeping track of your patient reports and prescriptions was never this easy!!
Great Customer Support
Reach our experts on phone, live chat and email anytime!!
Follow up-Reminders
Send out automated SMS and Email reminders for follow up and routine check ups.
Access Anywhere, Anytime
On the go or on a vacation? Your practice is now just a click away with our Android
app!!
Never miss patient calls
At a conference or on the go, attend to your patient’s needs on time.
24x7 Appointment-Scheduler
Your patients can now book and confirm appointments over phone- anytime, anywhere!
No more Busy tones
Your patients will always be heard. Call waiting is now history!!
Instant Call Recordings
Keep track of your clinic activities even on the go, with quick access to call recordings!!
One Number for all your practices
Your patients can now reach you quick and easy at any of your clinics on one number!!
Smart Emergency Caller ID
Be there by your patients, when they need you the most!!
Company name significance

Vision

"To build a globally scalable business of excellence in the IT domain".

“Be the leading healthcare exchanger in India”.

Mission
“To institutionalize and put into place, processes that shall enable the organization to
achieve leadership position in the IT domain and to develop, build and nurture high quality client
relationships backed by diligence, ethics and values”

Values

The following values are core to DINGG Group. The values are rooted in current reality, but also
represent the path we wish to follow tomorrow.

 Integrity and fairness to employees and customers

 Equal opportunities for all- no discrimination on any ground.
 Move ahead together
 Deliver value through deep domain expertise
 Commitment to building long term relationships

SWOT Analysis of DINGG

Strengths

 Strong brand name in the Financial services market

 Well known in developed countries and being established in developing countries as

well.

 Leader of innovations
  Success various products in the market

 Highly skilled resource pool - 700+ - with diverse skill sets

 Loyal satisfied customers

 Affordable prices of various IT solutions and other enterprise solution in the market

 Certifications in various platforms

 strong partnerships with some of the world’s most renowned technology companies

Weakness

 New in the IT market

 Supply chain management is weak

 Availability in very few countries

 Brand awareness of is low which is also a reason for its low sales.

Opportunities

 Broaden its range to capture more market share.

 Capture more market share by introducing solutions in new markets with Improvements
and innovations so it will help to establish them in those markets.

 Increase its brand awareness through excessive marketing and better market
communication.

 Establish itself in Global market as they are currently present in only 10 countries all
over.
  Take risk willingly in product innovations to capture more market share and increase the
sales.

Threats

 Dominant competitors of DINGG

 Promotional activities of competitors are stronger

 Brand name of competitors are well known ,for e.g. Zenoti

SWOT Analysis of Competitor’s

Strengths:

 Support sales activities by understanding your customers’ businesses better

 Qualify prospective partners and suppliers
 Keep fully up to date on your competitors’ business structure, strategy and prospects
 Obtain the most up to date company information available
 Global relationships with all major Techno companies worldwide
 Availability all over.
 Strong management team.

Weaknesses:

 Products are very costly

 Very few competitors providing health care solutions.

Opportunities:

 Provide products in different areas

 Products should be cost effective
Threats:

 Availability of other Enterprise solution vendors

 Availability of products at very effective cost by other vendors.

Chapter III
Review of Literature

The study of “Advertising and sales promotion straties of Practo.Com was carried out for
understanding advertising and sales promotion straties of Healthcare Business in India and
its future growth and opportunities. Healthcare sector comprises of many segments, which
include hospitals, medical infrastructure, medical devices, clinical trials, outsourcing,
telemedicine, and health insurance. The global economic slowdown has affected many segments
of the economy, however the healthcare Industry was one of them was not affected by the
economic slowdown. The healthcare industry is growing rapidly and the industry has lot of scope
in the future. The scope of healthcare industry is not only limited with the healthcare but also it
also providing opportunities to several sectors such as IT (Information Technology), Insurance,
Tourism, etc. In modern world healthcare is providing several opportunities to IT Industry in
term of electronic medical records (EMR), Appointment Scheduler. The concept of EMR is
getting popularity among the healthcare stake holders. The industry is providing opportunity to
Insurance sector in terms of health insurance. Healthcare industry is providing scope to the
Tourism Field in the form of Medical Tourism. The main aim of the market research of
Practo.com was to understand the scope of healthcare information exchange because it is totally
innovative concept in India. The secondary objective of this research was to develop a database
 for DINGG.com about healthcare service providers such as their timing of availability, their
experience, their expertise, their charges, etc. Information Technology in Healthcare Industry

The healthcare industry today after twenty five years, since computers started influencing our
society, is standing at the threshold of a world of possibilities thrown up by technologies such as
Virtual Reality, Cyber surgery, Micro - robotic Surgery and 3D image modeling. It is said that
the Internet should be used for the benefit of mankind. Internet pundits have always felt that
development and delivery of Medicine will be one area where this medium is likely to have
immense benefit to mankind.

For e-healthcare and telemedicine to emerge as a viable alternative modality for delivering
medical care and expertise there are a few preconditions that are to be met. Some of these are,

 Adaptation of Information technology by hospitals especially in terms of networking

and Hospital Management systems.

 Increasing awareness on IT among medical professionals.

 Better Internet access; possibility the mad vent of broadband in India that can transfer
video files faster.

 4Standardization of various protocols and acceptance of these protocols by the relevant

equipment manufacturers.

 Decline in the cost of telemedicine hardware to make it more financially viable.

 Govt. encourages a Public – Private enterprise.

 Large Corporate leading in overseas healthcare contracts - TCS, Cognizant, etc.

i. E-Healthcare Solution:

India is well placed and potentially the ideal location for experimenting with e healthcare
solutions for the following reasons:
 India has best computer Technocrats India has a very skilled medical fraternity
private healthcare emerging as a key-player in the country Indian Healthcare
spending likely to increase to 200,000 crores by 2012 from present 86,0000 crores.
Potentially India a very suitable location and resources pumped in this sector now are
likely to be of great benefit

 DINGG is engaged in providing the latest in internationally recognized medical care

to patients with a variety of ailments and medical conditions.

 DINGG ensures patient access to expert care for any specialty. This unique network
architecture provides expert care to our patients and a level of confidence in receiving
the latest medicare to offer.

Chapter IV
OBJECTIVE OF THE STUDY
The main objectives of the Study are;

Primary Objectives:

 To study the market potential of Salon & Spa, Healthcare sector in Pan India.

 To understand competitive market for the DINGG.

 To understand people mentality about DINGG.

Secondary Objectives:

 To understand the present situation of the Salon & Spa, Health sector in Pan India.

 To understand the future business opportunities around Healthcare, Salon & Spa industry.
 RESEARCH
METHODOLOGY
The project was carried out for understanding customer perception & preference of
Healthcare, Salon-Spa Business in India. Its Future Growth and opportunities for the industry.
Healthcare sector comprises of many segments, which include hospitals, medical infrastructure,
medical devices, clinical trials, outsourcing, telemedicine, and health insurance.

The global pandemic slowdown has affected many segments of the economy. However, as
comparison, the healthcare sector has outperformed the broader market.

The main competitors of DINGG (A product of Vrienden Technologies Pvt Limited) are Just
Dial, Zenoti and Practo and they are well established in the existing market.

Just Dial Private Limited, a company incorporated under the Companies Act 1956 with its
registered office at Building M, 501-B, Palm Court Complex, Besides Goregaon Sports
Complex, New Link Road, Malad (W), Mumbai 400 064, that governs your use of the search
services offered by JustDial through its website www.justdial.com ("Website"), telephone
search, SMS, WAP or any other medium using which JustDial may provide the search services
(collectively "Media"). When you access or use any of the Media you agree to be bound by these
Terms and Conditions.

Zenoti is a cloud based software solution that helps manage operations and in delivering
business results for spas and salons. Customers include spas, salons, medi-spas, fitness facilities
and cosmetology clinics that have multiple outlets in their network
Practo is the world's leading healthcare platform that connects millions of patients with
hundreds of thousands of healthcare providers around the world and helps people make better
healthcare decisions.

ii. Scope of the study :

Though the study is limited to the DINGG (A product of Vrienden technologies Ltd.) within the
area of Pan India, it is very useful for those coming healthcare, salon-spa industries to take
straties of advertisement and sales promotion for their product.

Chapter VI
Data Analysis & Interpretation

1) Percentage of Doctors using Computers

Interpretation-
Most of the Doctors in Pan India instead of doing their job manually use Computers to perform
their day to day work.

2) Percentages of Doctors using internet

Interpretation-

66.6% of Doctors in Pan India use Internet in their Clinic’s for connecting with their patients and
for other medical purpose.
 3) Percentage of people asked for disease or not

100%
80%
60%
Column2
40%
20%
0%
Interpretation-

Most of the Customers were interested only for registration in, rather than disease inquiry.

4) Percentage of people saved DINGG Application or not

 As a part of promotion percentage of people
saved healthline number or not
Saved number
Didn't save

45%
55%

Interpretation-
DINGG Application is the best way to connect Patient to the concerned Doctor.

5) Percentage of people with different remarks

60.00%
40.00%
50.66%
20.00% 33.66%
18.66%
0.00% Column2

Interpretation-

Most of the people are satisfied with the service provided by Vrienden Technologies Private
Limited.

6) Popularity compare to just dial

 Popularity compare to just dial
5%

95%

Interpretation-

When it comes to popularity Just Dial stands one step ahead to DINGG.
7) Percentage of people interested and not interested with respect to age

Chart Title
80.00%
60.00%
40.00% 69%
20.00%
24%
0.00% 7%
18-30yr 31-45yr 46yr and above
Column2
Interpretation-

Now a day people like instant service, and youth is the mouthpiece of the growing population.

8) Percentage of doctors using DINGG’s software.

Interpretation-

A large number of people are using software from DINGG for their daily work purpo
9) Specialty wise distribution

Interpretation-

In Pan India almost all kind of Doctors with various specialties are linked with DINGG.
Chapter VII
Findings :

 Youth generation is more interested about the product as well as this kinds of health line.
So there is vast opportunities in Indian market as 34.33% of population is youth.

 Just Dial have been made a brand image in the market and the popularity of Health line
24*7 is very negligible compare with that as it is very new in the market. Apart from that
there are sulekha.com, yellow pages etc.

 I found that when I explained our services then 50% of the people are just satisfied, 33%
are impressed and approximate 20% people told that it is a helpful service.

 As a part of market research, after influencing, approximately 55% people saved the
DINGG health line number but 45% didn’t saved the number.

 During demo call to Health line 24*7 only 10% people asked for their disease but rest of
90% made the demo call only for registration.

 During market research it was clear that approximately 32% of the people made demo
calls from their own number, 55% don’t want to make any calls as they think they might
get problem in future. And 13% people even didn’t make any call.
Chapter VIII
Conclusion and Suggestions:-

 As young generation is interested and there is vast market, so an attractive and

effective promotional strategy should be adopted.

 Like Just Dial, DINGG.Com also has to focus to make a brand image in the
market.

 As people are not interested to tell about their diseases then free medical camp is
recommended to organize for all level of people on society.

 By campaign people awareness about the usefulness of the health-line is

recommended.
Chapter IX
 Limitations of the study:
 Sample size is limited due to homogeneous work.
 Accuracy of the information collected.
 Due to Covid-19 the data analysis was not up to the mark.