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UAC Optimization
Machine Learning algorithms use these campaign levers
* *
Image and Bids Conversion
Video Assets events and values
Machine Learning algorithms use these campaign levers
* *
Image and Bids Conversion
Video Assets events and values
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Image Asset Coverage
Focus on the top served image dimensions
320x480
to ensure UAC is serving across all networks 480x320
Priority Image Dimensions
320x480 (Portrait Interstitial)
480x320 (Landscape Interstitial)
300x250 (Square)
1024x768
1024x768 (Tablet)
768x1024 (Tablet) 768x1024
320x50 (Banner)
1200x628 (Landscape Image)
728x90 (Leaderboard)
320x50
300x50 (Banner)
300x250
320x100 (Banner)
Externally safe guide
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Video Asset Coverage 9:16 1:1
Google provides a ton of video inventory
across YouTube, Display, and AdMob.
Extend reach to all inventory with Portrait,
Square, and Landscape Video aspect ratios.
16:9
Including video is important.. Check out the formats!
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Admob Portrait Admob Square Admob Landscape YouTube TrueView
Recommended durations: Bumper Recommended durations: Bumper Recommended durations: Bumper Recommended durations: Bumper
(6 second), 15 and 30 seconds (6 second), 15 and 30 seconds (6 second), 15 and 30 seconds (6 second), 15 and 30 seconds
Assets become auto-generated ads
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Text Assets become Ads
Assets Cheat Sheet Checklist
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UAC Campaign Assets Preparation
RECOMMENDED
IMAGE ASSETS
Text Ideas Video Assets Image Assets Results DIMENSIONS
Landscape
1200x628
Image
At least one
At least one
Basic 4 text ideas landscape image Portrait
landscape video 320x480
(1200x628) Interstitial
Landscape
480x320
Interstitial
At least two videos (16:9 5+ images (with at least 5
Good 4 text ideas
& 2:3) of the top 10 dimensions)
Square 300x250
300x50, 320x50,
Banners
320x100
1-2 text ideas At least 9 videos at 10s, Leaderboard 728x90
20 images
(out of 4) are 15s, 30s (with one of
Best (with 2 sets of all the
shorter than 20 each aspect ratio: 16:9,
top 10 dimensions) 1024x768,
characters 2:3, 1:1) Tablets
768x1024
Machine Learning algorithms use these campaign levers
* *
Image and Bids Conversion
Video Assets events and values
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Bids and budgets determine how much volume and at what price.
VOLUME
BID &
BUDGET
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After CPI stabilizes, look at campaign status to determine action.
Status Meaning Action
Limited By Budget There are more conversions the Increase daily budget to achieve
campaign can acquire at the current more volume.
price, but the daily budget has run
out
Eligible All the conversions that your price Increase CPI bid to achieve more
was able to buy has all been bought volume.
and there is daily budget remaining.
Bids determine the boundaries within which a UA
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algorithm will experiment, learn, and calibrate.
Auction bid
Auction bid (say,
CPC), based on
campaign bid (say,
tCPA) and historical
CVRs
Available inventory
across all networks
More aggressive bidding in the learning period steers
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algorithm to explore additional slices of inventory
Auction bid
Higher auction
bid, based on
aggressive
campaign bid and
historical CVRs
Available inventory
across all networks
Follow bid and budget guidelines for best performance.
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Daily budget should allow for 50+ installs or 10+ in-app
events per day for the machine learning algorithm to
learn and optimise effectively.
No changes to bids or budgets following 2 weeks after
every major change (learning phase).
Bids
To ensure a stable transition when adjusting bids, minimize bid
and budget adjustments to no greater than 20% every few days.
Machine Learning algorithms use these campaign levers
* *
Image and Bids Conversion
Video Assets events and values
UAC campaign mix through app growth cycle.
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1 Install UAC for Installs
Maximize installs with cheap CPI
UAC for Installs Advance
2 Installs with Actions Maximize installs with users
likely to make an action
Action (Registration, Add UAC for Actions
3 to Cart, Purchase, etc..) Maximize actions
UAC campaign mix through app growth cycle.
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Conversions
1 Install UACPlay
Google for Installs
Installs OR 3P First Open
Maximize installs with cheap CPI
UAC for Installs Advance
2 Installs with Actions Firebase / 3P Events
Maximize installs with users
likely to make an action
Action (Registration, Add UAC for Actions
3 to Cart, Purchase, etc..) Firebase / 3P actions
Maximize Events
UAC Best Practices & getting ready for in-app optimization
Select in-app events that occur Campaign budget should be 50x
● > 300 in 30 days tCPI and 10x tCPA to give the
● >5% per install model space to learn and to
reach the required number of
in-app conversions
Don’t adjust bids by >20%/day. Wait 2-4 weeks to evaluate first results.
Try to get bids down slowly for every Account for conversion lag time
100 conversions you receive
