Al Hafa Waterfront
Mixed-Use Development
Project Teaser
Salalah’s Prime Destination for Leisure, Retail and Entertainment
STRICTLY PRIVATE &
CONFIDENTIAL
2021
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Snapshot Information
Project Name Al Hafa Waterfront Mixed- Use Development
Opportunity
To invest in the Master Development of a world class leisure and Retail hub
in Salalah, Oman, with an integrated mix of Hospitality & Retail components
Location Salalah, Oman
Land Size 197,814 sqm
Project Size OMR 36.7 million
Equity Investment OMR 18.35 million
Master Developer Muscat National Development & Investment SAOC (“ASAAS”)
and Promoter
Committed Amount: OMR 7.34 million (40% of Equity)
Target Return
Equity IRR ~ 14.4%
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The Case for Al Hafa Project
Limited quality
Salalah is considered No presence of mixed Lack of international
Current use integrated
accommodation options
as a seasonal and lack of tourism facilities retail brands offering
Situation destination. developments
to develop a viable and and limited F&B options
Salalah
growing destination
To create the most desirable and active mixed-use waterfront destination in Salalah for leisure and entertainments,
Solution & with a number of key development objectives that prioritise lifestyle, heritage and the natural surrounding
Vision environment.
Culturally rich but Fascinating atmosphere
Sustainable economic A unique tourism product modern multifunctional for GCC families &
returns lifestyle destination couples
Desired
outcome
Stimulating the Encouraging domestic
a year-round destination International hospitality
development of the leisure spending
surrounding area & F&B offerings
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Project Location
The site is a 20 minutes drive from Salalah
International Airport and 3 km south of Salalah
central business district. The land extends all the
way from Al Hosn Palace to Al Baleed Archeological
site, thus enjoying around 3km of prime beachfront.
The project is developed on a land of 199K sqm,
part of bigger master development of 500K sqm.
The site is well-known for its beautiful white beach
sands. It commands a major stretch of Salalah
coastline with uninterrupted public access. It is also
bounded to the north by coconut and banana
plantations, providing a distinct coastal setting.
ASAAS have signed a 50 years land usufruct
agreement with The Office Of The Minister Of
State and Governor of Dhofar that gives ASAAS the
right to develop the land.
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Current Status – Site Pictures
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“World-class Leisure and Tourism Attraction”
Project Overview
Development Overview
Concept Masterplan
Derbat, Salalah
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Development Overview Future Phase
The OMR 36.7 million Project will include Souq Al
Souq Al Hosn
Hilton Doubletree
Promenade Hosn alongside The 4 star Hilton DoubleTree
(4 Star Resort)
resort.
The project will also include a public promenade
Initial Proposed Future phase components
include 3 Star Hotel and an additional retail
component.
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Development Overview
The Project is envisioned to be the most premier leisure and tourism destination in the Salalah and it will be designed as a unique and fully
integrated destination where visitors can enjoy multiple enjoyable experiences.
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Concept Masterplan
Development
Overview
Development
Overview
NLTD investors will be offered the project land at
the cost of OMR 25 per sqm. which is a heavily
discounted price (by ~ 80%) compared to the current
market value of the land (recently valued by Cluttons
at OMR 120 per Sqm).
*Indicative Masterplan
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Concept Masterplan (Cont.)
Development
Overview
Development
Overview
NLTD investors will be offered the project land at
the cost of OMR 25 per sqm. which is a heavily
discounted price (by ~ 80%) compared to the current
market value of the land (recently valued by Cluttons
at OMR 120 per Sqm).
*Indicative Masterplan
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Concept Masterplan
Development (Cont.)
Overview
Development
Overview
NLTD investors will be offered the project land at
the cost of OMR 25 per sqm. which is a heavily
discounted price (by ~ 80%) compared to the current
market value of the land (recently valued by Cluttons
at OMR 120 per Sqm).
*Indicative Masterplan
11
Concept Masterplan (Cont.)
Development
Overview
Development
Overview
NLTD investors will be offered the project land at
the cost of OMR 25 per sqm. which is a heavily
discounted price (by ~ 80%) compared to the current
market value of the land (recently valued by Cluttons
at OMR 120 per Sqm).
*Indicative Masterplan
12
Concept Masterplan (Cont.)
Development
Overview
Development
Overview
NLTD investors will be offered the project land at
the cost of OMR 25 per sqm. which is a heavily
discounted price (by ~ 80%) compared to the current
market value of the land (recently valued by Cluttons
at OMR 120 per Sqm).
*Indicative Masterplan
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“Robust Return on Investment”
Project Financials
Derbat, Salalah
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Financial Highlights
Capital Structure Equity Investment
Development Cost RO 36.7 M
40%
Project IRR 11.2%
50% 50%
60%
Debt Equity Other Investors ASAAS
Equity IRR 14.4%
Over a six-year holding period, the project is expected to generate an attractive equity IRR of 14.4%.
ASAAS will invest RO 7.3 M (40% of the equity offering) in the project and the remaining 60% will be
offered for co-investors.
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Thank You Muscat National Development and Investment Company S.A.O.C.
P.O. Box 511P.C. 118, Al Harthy Complex Muscat, Sultanate Of Oman
