HEBER INSTITUTE OF MANAGEMENT

STUDIES
Master Program in Business Administration (MBA)

BISHOP HEBER COLLEGE (Autonomous)

Nationally Reaccredited with A+ by NAAC
(Affiliated to Bharathidasan University, Tiruchirappalli)
Tiruchirappalli – 620017.
South India

SYLLABUS
For Students admitted from 2008 – 2010 Batch Onwards

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 1
 Hours of Credit Marks
COURSE Teaching s
Semester Course Type Title of the Paper
CODE
CIA ESE TOTAL

I P08MS101 Core-I Business Communication 5 5 25 75 100

Core-II Mathematics & Statistics for Managers 5 5 25 75 100
P08MS102

P08MSP03 Core-III Information Technology for Managers 5 5 25 75 100

Jun to Core-IV Managerial Economics & Business Environment
P08MS104 5 5 25 75 100
Oct Core-V Organizational Behavior & Principles of
P08MS105 5 5 25 75 100
Management
P08MS106 Core-VI Management Accounting 5 5 25 75 100
Total hours of teaching and Credits 30 30 600

II Core-VII Research Methodology 5 5 25 75 100

P08MS207
Core-VIII Marketing Management (Principles & Concepts) 5 5 25 75 100
P08MS208

P08MS209 Core-IX Production & Operations Management 5 5 25 75 100

P08MS210 Core-X Financial Management 5 5 25 75 100
P08MS211 Core-XI Human Resource Management 4 5 25 75 100
Nov to ED Fundamentals Of Management
P08MS2E1 4 4 25 75 100
April Project-1 Project (May/June)
P08MS2PJ -- 5 -- -- 100
VLO RI/MI (Value and Life Oriented Course) 2 2 25 75 100
P08VL 2:1
P08VL 2:2

Total Credits 30 36 800

III P08MS312 Core-XII Strategic Management 5 5 25 75 100

P08MS313 Core-XIII International Business Management 4 5 25 75 100
P08MS314 Core-XIV Operations Research 5 5 25 75 100
Elective I 4 5 25 75 100
Jun to Elective II
Oct 4 5 25 75 100
Any Four from Elective List – I *
Elective III 4 5 25 75 100
Elective IV 4 5 25 75 100
Total Credits 30 35 700

IV P08MS415 Core XV Management Information Systems 5 5 25 75 100

Elective V 4 5 25 75 100
Any Two from Elective List – II *
Elective VI 4 5 25 75 100
Nov to
P08MS4PJ Project II Major Research Project (Feb 2nd week till Mar 4th -- 6 -- -- 100
April week)
Total Credits 13 21 400
Total Number of Credits and Marks for the 122 2500
Programme

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 2
 BISHOP HEBER COLLEGE (AUTONOMOUS)
DEPARTMENT OF MANAGEMENT STUDIES
TIRUCHIRAPPALLI-17.
MBA 2008- 2010 (Batch Onwards)

OBJECTIVE OF MBA PROGRAMME: This program never loses sight in aiming to enlighten
students on how to make managerial decisions. The program is founded on the belief that the
fundamental requirements of a managerial job is to make effective decisions with both academic
knowledge and practical exposure, which is under standing the ground realities facing the present
corporate world. This program gives ample scope for the students to specialize in their area of choice
like marketing, finance and human resource.

SEMESTER – I
Business Communication P08MS101
Mathematics & Statistics for Managers P08MS102
Information Technology for Managers P08MSP03
Managerial Economics & Business Environment P08MS104
Organizational Behavior & Principles of Management P08MS105
Management Accounting P08MS106

SEMESTER – II
Research Methodology P08MS207
Marketing Management (Principles & Concepts) P08MS208
Production and Operations Management P08MS209
Financial Management P08MS210
Human Resource Management P08MS211

ED-I Fundamentals of Management P08MS2E1

RI / MI (Religious Instruction/Moral Instruction) P08VL2:1 / P08VL2:2
Project -I (May/June) P08MS2PJ

SEMESTER – III
Strategic Management P08MS312

International Business Management P08MS313

Operations Research P08MS314
Elective course – I
Elective course – II
Elective course – III Any Four from Elective List-I*
Elective course – IV

SEMESTER – IV
Management Information Systems P08MS415
Elective course – V
Elective course – VI
Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 3
 Project -II P08MS4PJ

ANNEXURE 2

DEPARTMENT OF MANAGEMENT STUDIES

BISHOP HEBER COLLEGE (AUTONOMOUS)
New Syllabus Electives
Full-Time 2006 onwards

Semester III (Any Four to be Chosen)

Marketing
 Sales and Distribution Management P08MS3M1
 Advertising and sales promotion P08MS3M2
 Strategic Brand Management P08MS3M3

Finance
 Global Financial Management P08MS3F1
 Project Appraisal Planning & Control P08MS3F2
 Security Analysis & Portfolio Management P08MS3F3
 Micro Finance P08MS3F4
 Commercial Banking Management P08MS3F5

Human Resource
 Managing Interpersonal Effectiveness P08MS3H1
 Organizational Change & Development P08MS3H2
 Labour Legislation P08MS3H3
 Training and Development P08MS3H4

Systems
 Knowledge Management P08MS3S1
 Enterprise-wide Information Systems P08MS3S2
 Information Security and Control P08MS3S3
 System Analysis and Design P08MS3S4
 Digital Economy and E-Business P08MS3S5

Extra Credit Course: Consumer Behaviour PXMS3:1

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 4
Semester IV (Any Two to be Chosen)

Marketing
 Rural Marketing P08MS4M1
 Planning and Managing Retail Business P08MS4M2
 Applied Marketing Research P08MS4M3
 Services Marketing P08MS4M4
 Customer Relationship Management P08MS4M5

Finance
 Financial Services P08MS4F1
 Strategic Cost Management P08MS4F2
 Corporate Valuation (M & A) P08MS4F3

Human Resource
 Compensation Management P08MS4H1
 Performance Management P08MS4H2
 Strategic Human Resource Development P08MS4H3
 Talent Management P08MS4H4

Systems
 Software Project Management P08MS4S1
 Business Intelligence P08MS4S2

Extra Credit Course: Total Quality Management. PXMS4:1

ED Courses:

1. Fundamentals of Management P08MS2E1

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 5
 S no Title of the Paper Course Code
1 Business Communication P08MS101
2 Mathematics & Statistics for Managers P08MS102
3 Information Technology for Managers P08MSP03
4 Managerial Economics & Business Environment P08MS104
5 Organizational Behavior & Principles of Management P08MS105

6 Management Accounting P08MS106

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 6
 SEMESTER – I
Course Code: P08MS101
Core-I BUSINESS COMMUNICATION

Objective: This course is meant to acquaint the students with the basics of communication which
is vital for today’s organizations and to familiarize them with both oral and written
communication and to some extent in body language.

Unit-I : COMMUNICATION

Introduction, Meaning, Significance for Management, Types, Media, Barriers to communication,

Principles of effective communication. Ethics is communication.

Unit-II : CORRESPONDENCE

Norms For Business letters, letter for different kinds of Situations, Personalized Stand letters,
Enquiries, customers complaints, collection letter, sales Promotional letter effective E-main
message and correspondence.

Unit-III : REPORT WRITING

Structure of reports, long and short reports, Formal and Informal Reports, Technical reports,
Norms for including exhibits and Appendices, Importance of Executive summary.

Unit-IV : NON-VERBAL COMMUNICATION

Personal appearance, Posture-Body language, Use of charts, diagrams and tables-Visual and
Audio Visual Aids for Communication-Dyadic Communication: FACE to FACE, telephonic
conversation.

Unit-V : CONDUCTING MEETING

Procedure, Preparing Agenda, Minutes and resolutions, Conducting Seminars and Conference,
Procedure of regulating speech, Evaluating Oral presentation-Group Discussion: Drafting
Specific, Negotiation Skills

REFERENCE BOOKS:

Business Communication-KK Sinha, Galgotia Publishing Co

Business Correspondence & Report Writing-RC Sharma & Krishna Mohan TMH
Effective Technical Communication-M Ashraf Rizvi – TMH
Foundation of Business Communication – Dona J Young – TMH
Communication in Organisation – Dalman Fisher.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 7
 SEMESTER-I
Course Code: P08MS102
Core-II MATHEMATICS AND STATISTICS FOR MANAGERS

Objective: Equipping the young budding managers with mathematical and statistical models
such a fashion to make the managerial decisions effectively.
MATHEMATICS FOR MANAGERS

Unit-I
Introduction to Mathematical Models and their need for Managerial Applications – Matrices
concept – Basics of Arithmetic progression and Geometric progression – its application to
Managerial Decision Making.

Business Functions – Basics of differential calculus – Marginal Functions (Revenue, Cost, Profit,
Etc) – its application to managerial decision making.
STATISTICS FOR MANAGERS

Unit-II
Sampling and data collection – kinds of data – data condensation methods using different
graphical methods and tables – Univariate Analysis of data using Measures of central tendency
[ Mean, Median, Mode] – Dispersion [standard deviation, Coefficient of variation] – its
application to managerial decision making.

Unit-III Correlation and Regression.

Types of Correlation, Methods of Studying Correlation, Rank Correlation.

Regression Analysis, Scatter Diagram, Regression line, Method of Least squares,
Regression Co – efficients, Standard error of estimates.

Unit-IV Concepts of Probability & Probability Distribution, Basic Probability Concepts, Types
of Probability, Probability rules, Baye’s Theorem.

Unit-V Random Variables, Types of probability Distributions, Binomial Distribution, Poisson

distribution, Normal distribution.

Reference Book:

1. Statistics for Managers-Levin, Rubin

2. Mathematics for Modern Managers, Dr. P Mariappan, New Century Books (P) Ltd, Chennai.
2004 – ISBN – 81-234-0852-8
3. Business Statistics – S Saha
4. Business Mathematics, Suchirtra S Jaipur, Mangaldeep – 2005 ISBN 81-7594-182-0
5. Statistics for managers by David M Levine, David Stephan, Mark L Berenson, Pin T Ng,
Timothy C Krehbiel (2007)
Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 8
 SEMESTER-I
Course Code: P08MS P03
Core-III INFORMATION TECHNOLOGY FOR MANAGERS

Unit-I
Computers- Introduction- History- Generation- Information Technology and Business:
Definition- evolution-role of IT in business and industry- component technologies of IT - types
of applications- Trends in IT including Hardware- Input/Output devices, Operating systems,
software and packages and peripherals.

Unit-II
Applications of IT: Networking –Internet - intranet technologies- multimedia and virtual reality
Technologies-Use of IT in Management Information Systems, Decision support systems and
expert systems - E-Business Applications - Tele communication - Introduction to security
issues.

BUSINESS APPLICATION SOFTWARE - PRACTICALS

Unit-III
MS Windows, MS Office –MS Word, MS PowerPoint, MS Excel

Unit-IV
Statistical Packages - SYSTAT

Unit-V
Accounting Package - Tally

Suggested Text Books.

1. Basntra, " Computers Today" - McGraw Hill Publications
2. Alexis Leon, Matthew Leon, “Introduction to information systems”
3. Ron Mansfield, "Working in MS-Office" TataMcGraw Hill Publications
4. Computer in Business Applications - E K Saini & Pradeep Kumar
5. Statistical methods for practice and research – A guide to data analysis using SPSS –
Ajai Gaur and Sanjaya Gaur, Sage publications

References Books:
1. Sanders, "Computers Today"- McGraw Hill Publications
2. Daniels N C, "Information Technology" - Addision Waisely publications.

MARKS BREAK UP FOR FINAL - 100 MARKS

INTERNALS: - THEORY (TEST 1 AND 2) - 10

ASSIGNMENT (RECORD) - 10
ATTENDANCE - 05
EXTERNALS: - PRACTICALS - 75
Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 9
 TOTAL - 100

SEMESTER-I
Course Code: P08MS104
Core-IV MANAGERIAL ECONOMICS AND BUSINESS ENVIRONMENT

Course Objectives:
1. To impart a basic knowledge of the concepts and tools of economic analysis as relevant for
managerial decision making.
2. To provide a fair understanding of the aggregate economic system within which a firm
operates
3. To provide an exposure to some of the various institutions, policies and systems affecting
business operations.

Unit-I
Introduction to Business Economics: Demand and Revenue Analysis, Demand Analysis,
Estimation of Demand and Forecasting Demand.

Unit-II
Production and Cost Analysis: Price concepts and Determinants, Pricing in Practice, Price Index
and Market structure, Monetary & fiscal policy

Unit-III
Introduction to Business Environment – Various Forces affecting the business environment

Unit -IV
Political environment (Indian Political Philosophy Towards Business Enterprise, Annual
Financial Budgets, Various factors of government influencing the business policies)

Unit-V
The Legal Environment: Foreign Exchange Management Act, Export Import Policy, Indian
Companies Act, Law of Contracts, Consumer Protection Act and Environment Protection Act,
Negotiable Instruments Act, and Sale of Goods Act.

Reference Books:

1. Managerial Economics by Dominik Salvatore

2. Business Environment: Francis Cherunilium
3. Business Environment by Aswanthappa, Himalaya Publications.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 10
 SEMESTER-I
Course Code: P08MS105
Core-V ORGANIZATIONAL BEHAVIOR & PRINCIPLES OF MANAGEMENT

OBJECTIVES
The objectives of the course are: To familiarize the participants with the behavioral patterns of
human beings at individual and group levels in the context of an organization, which in its turn is
influenced by the environment enveloping it, so that the ability of the participants in the
knowledge, Prediction and control of human behavior in an organization is enhanced.

Unit-I
Management – Definition- Basic Principles of Management- Functions of Management-
Evolution of Management thought from the early pioneers to Modern thinkers.

Unit-II
Organization – Need- Hierarchy in an Organization and reporting relationship Co-ordination-
Need –Techniques. Delegation and Authority, - Definition, Meaning, Process-Techniques,
Factors affecting-Advantages and Disadvantages- Applicability to different forms to Structure.

Unit-III
Definition of Organizational behavior, Contributing Disciplines to OB, Responding to
globalization. The Individual behavior, Values, Attitudes, Personality, Emotions, Perception,
Learning, Motivation, Interpersonal behavior.

Unit-IV
Group Behavior, Teams, Communication, Organizational rules, Power, Authority & Status,
Conflict. Leadership - Nature, Type and Approaches, Development of leadership, Group
dynamics, Organization structure,Organizational Policy, Organization Culture.

Unit-V
Management of Change, Conflict management. Organization Health, Development and
effectiveness, Cross Cultural Management.

Text Book:

Fred Luthans Organisational Behaviour 10th e Tata Mcgraw Hill Publications

Stephen P Robbins Organization Behavior
Koontz & Donnel principles of management.

Suggested Readings:
HERSEY & BLANCHARD Management of Organization Behavior
ABRAHAM K KORMAN Organization Behavior

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 11
 SEMESTER-I
Course Code: P08MS106
Core-VI MANAGEMENT ACCOUNTING

Objectives:
The purpose of this course is to impart basic knowledge of both financial and cost accounting so
that students are able to understand financial statements and reports to make decisions.

Unit-I

Purpose and Scope; changing role of Accountant in profession, industry and as a consultant:
Basic accounting concepts and postulates and their implications.

Accounting Records and systems: The journal and other subsidiary books. The Ledger and
account, debit and credit, adjusting and closing entries, ruling and balancing accounts. The trial
balance.

Unit-II

Construction of Profit and Loss Account and Balance Sheets of joint stock companies as per
companies act requirement.

Unit–III

Cost concepts, determination of costs, elements of Cost-cost classification.

Unit-IV

Overheads, allocation, Apportionment, Absorption, Control over Factory, administration, selling

and distribution Overheads, valuation of Inventories.

Marginal costing, Break Even Analysis, contribution approach and direct costing, Short term
Decision making, Standard costing as a tool for control, variance analysis and budgetary control
system.

Unit -V

Relevant cost , Target cost, Activity based costing.

Suggested Readings:
Advanced
Management Accounting – Maheswari, Sultan Chand & Company
Cost Accountancy – Jain and Narang.
Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 12
 S no Title of the Paper Course Code
1 Research Methodology P08MS207
2 Marketing Management (Principles & Concepts) P08MS208
3 Production and Operations Management P08MS209
4 Financial Management P08MS210
5 Human Resource Management P08MS211
6 ED-I Fundamentals of Management P08MS2E1
7 Religious Instruction P08VL1:1
8 Moral Instruction P08VL1:2
9 Project -I (May/June) P08MS2PJ

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 13
 SEMESTER - II
Course Code: P08MS207
Core-VII RESEARCH METHODOLOGY

Unit-I

Research: Definition, Meaning, Characteristics, Scientific attitude. Research Process: Research

need, formulating the problem, designing, sampling, pilot testing, data collection, analysis and
interpretation and report. Research Design: Exploratory, Descriptive, Diagnostic and
Experimental, Review of Literature.

Unit-II
Measurement: Nature, scales, sources and characteristics of sound measurement tool. Scaling:
Nature, methods and scale construction techniques. Variables: Meaning and types.
Sampling: Nature, simple probability and complex probability; Non-probability sampling.

Unit-III
Sources and collection of data: Primary and secondary sources, survey observation,
experimentation-details and evaluation. Determination of sample size. Analysis and presentation:
Coding, data entry, tabulation & cross tabulation. Hypothesis meaning, types, TYPE I & TYPE
II errors.

Unit-IV
Statistical Significance – Testing, Procedures and Applications. Test of significance: Z test,
t – test, F – test, Chi square test, ANOVA, its application to managerial decision making.

Unit-V
Presenting results: Written and oral reports, the written research report, preparatory items,
introduction, methodology, findings and conclusions. Preparation and presentation of research
reports in various specializations. Referencing.

Practicles in :- SYSTAT and other related packages. (Exposure)

Recommended Text:

C R Kothari- Research methodology

Anderson - ATW
Rao K V- Research Methods for Management and Commerce, Sterling.
EMORY AND COOPER- Business Research Methods.
TULL & HAWKINS – Marketing Research: Measurements & methods, Prentice Hall

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 14
 SEMESTER - II
Course Code: P08MS208
Core-VIII MARKETING MANAGEMENT

Objective: The purpose of this course is to acquaint the students with the broad framework of
Marketing Management and its principles and concepts with specific reference to the current
business scenario.

Unit-I
Marketing: Meaning-Concept-Functions-Marketing Planning& Implementing Marketing
Programmes-Marketing Environment Market Segmentation and Consumer Behaviour-Marketing
Research and Marketing Information System.

Unit-II
Product: Meaning –Product Planning – Policies – Positioning – New Product Development –
Product Life Cycle – Branding, packing, Labeling.
Price: Pricing Objectives- Factors, Methods and Procedure.

Unit-III
Promotion: Promotion Mix – Advertisement – Message – Copywriting – Advertisement
Budgeting – measuring Advertisement Effectiveness- Media Strategy- Sales Promotion –
Personal Selling and Publicity.
Physical Distribution: Distribution Mix- Managing Channel – Intermediaries – Transport and
Warehousing – Distribution Strategies – Distribution Cost Analysis.

Unit-IV
Application of 4 P’s in various sectors like FMCG, Consumer Durables, Pharmaceuticals and
Industrial Products.

Unit-V
Marketing Strategies – Tools for Competitive Differentiation of Product – Strategies for
Competitors – Leaders, Challenges, Follower & niches- Marketing of Services – Consumerism
and Consumer Protections. Evaluating & Controlling Marketing Performance. Direct Selling,
Direct Marketing. Laws regulating marketing in India

Text Book:

Marketing Management – Philip Kotler

Reference Books:

1. Marketing – V S RAMASAMY & NAMAKUMARI, McMillian

2. Fundamentals of Marketing – WILLIAM STANTON, Tata McGraw Hill
Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 15
 3. Marketing – BENNET, Tata Mcgraw Hill

SEMESTER - II
Course Code: P08MS209
Core-IX PRODUCTION AND OPERATIONS MANAGEMENT

Unit-I

Production function-an introduction-definitions and types of production systems. Strategic

planning decisions for operations – Demand forecasting for operations.

Unit-II

Technology and Design of products and services – capacity planning-location- Introduction to

Flexible/cell manufacturing systems, Facility Layout- 5S Housekeeping.

Unit-III

Operations planning and control – planning aggregate production, work force and inventory
levels-inventory replenishment policies Just in Time and Kaizen

Unit-IV

Maintaining system reliability- maintenance SPC and Statistical quality control, quality
assurance, quality circles total quality control and the emerging concept like ISO Series, LEAN,
manufacturing and TQM, Six Sigma, FMEA, QFD.

Unit-V

Industrial scheduling systems- Maintenance and World Class Manufacturing, Benchmarking and
Concepts like TPM.

Text Books:

1. Production and Operations Management – Kanishka Bedi Oxford University Press

2. Modern Production, Operations Management By E.S. Buffa Latest Edition.

Reference Books:

1. Production and Operations Management by Raymond R. Mayol

2. Production Management by Keith Lockyer
3. Production – Inventory Systems: Planning and Control by Buffs and Miller.
4. Operations Management – Lee – Krajewski and Larry Ritzman – Pearsons Publication.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 16
 SEMESTER - II
Course Code: P08MS210
Core-X FINANCIAL MANAGEMENT

Objectives: The purpose of this course is to acquaint the students with the broad framework of
financial decision making in a business unit.

Unit-I
Financial and Profit Analysis
Aims and objectives of financial management, Aim and role of the finance manager, Financial
goal of the firm, Financial Statements, Financial analysis and control, operating and financial
leverage(shareholders return), Financial and Profit Planning.

Unit-II
Valuation Concepts and Investment Decisions
Concepts of Value and Return(future value, present value, NPV), Present Value of Bonds(Yield
to Maturity) Shares and Preference shares, Analysis of Capital Budgeting Decisions(Discounted
Cash flow and Non Discounted Cash Flow), Cost of Capital(Debt, Preference, Equity), Weighted
average Cost of Capital.

Unit-III
Financing and Dividend Decisions
Capital Structure(Net Income Approach, Irrelevance of capital structure, Relevance), Capital
Structure Planning and Policy, Optimum Capital Structure, Dividend theory(Dividend relevance,
irrelevance), Dividend Policy under market imperfections.

Unit-IV
Working Capital Management
Short – Term financing investments, Management of Working Capital (Permanent and variable
WC), Cash (facets of Cash management), receivables (need for credit, Credit policy, monitoring
receivables) and inventory management(need, objectives, inventory control systems).

Unit-V
Long Term Sources of Finance
Capital Market(Primary and Secondary market), Long term sources of funds(Shares, Preference
shares, Debentures, Term Loans, rights issue of equity shares,), Venture Capital(methods of
venture financing), Mergers and Acquisitions(types, trends in India,value creation) , Financial
Policy.
Text Books:
1. Financial Management- I M Pandey, Vikas Publications.
2. Financial Management- Theory and Practice by Prasanna Chandra, Tata McGraw Hill.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 17
 Suggested Text:
1.Bhalla , vk. financial management and policy, 2nd ed, new Delhi, Anmol.1998.
2.Van horne, james c. financial management and policy. 10th ed. New delhi, prentice hall of
India, 1997.

SEMESTER - II
Course Code: P08MS211
Core-XI HUMAN RESOURCE MANAGEMENT
Objectives:
This course aims at (1) providing a conceptual frame work on Personnel management and
Industrial Relations, (2) acquainting the participants with the Personnel and Industrial Relations
Policies and Practices observable in industry, and (3) testing the Indian policies and practices
against the conceptual framework referred to with respect to enhancing their effectiveness in
utilizing human resources.

Unit-I
The Human Resource function- evolution of personnel management and Human Resource
Management- status and role of Human Resource Manager-organization of HR Department.
Organization planning- Human Resource planning – job analysis- job description- recruitment-
selection with special reference to testing and interviewing.

Unit-II
Training and Development with special reference to methodologies of training – learning – job
changes – job enlargement – job enrichment – QWL – Job Evaluation - Performance Appraisal
methods.

Unit-III
Wage and salary administration including emerging compensation structure like ESOP, ESOS
Etc., Incentive payments- employee, health, safety and welfare-social security-personnel
research- separation.

Unit-IV
Industrial relations theories- state and industrial relations labour policy and legislative
framework- administrative dimensions of labour laws-trade unions, functions, structure and
policy – employers Associations.

Unit-V
Labour Management relations- industrial conflict – collective bargaining – participative
management- Human Resource management in small and medium organizations. Emerging
Trends in Knowledge Industries – BPO, ITES and other software companies.

Suggested Readings:

1. L.M.Prasad – Human Resource Management

2. C.B.Mammoria – Personnel Management
3. Edwin B Flippo – Personnel Management
4. Monappa & Saiyadin – Personnel Management
Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 18
 5. R. S Dwivedi – Man Power Management.

SEMESTER – II
Course Code: P08MS2E1
FUNDAMENTALS OF MANAGEMENT – (EXTRA-DISCIPLINARY COURSE-1)

OBJECTIVES
The objectives of the course are: To familiarize the participants with the managerial patterns at
various levels in the context of an organization, which in its turn is influenced by the
environment enveloping it. The ability of the participants to understand the organization, in these
areas of knowledge, will be enhanced.

UNIT 1 – The Basis of Global Management Theory and Practice

Definition of management: Its nature and Purpose, Managing: Science or Art, Evolution of
management thought, Introduction to various schools of management, Contributions of various
thinkers –Taylor, Fayol, Peter Drucker, The Functions of Managers, Mintzberg’s managerial
roles, Managers Skill’s, Goal of a Manager.

UNIT 2 - Management and Society: The external Environment, Social Responsibility,

Ethics and International Management.
Structure of Organization, Role of Information technology in the organization, Operating in a
Pluralistic society, Social responsibility of mangers, Ethics in managing, Trust as the basis for
change management. International Management and the multi-national companies, Japanese
management and theory Z.

UNIT 3 - Planning
Essentials of planning and Managing by Objectives, Types of plans, Steps in Planning, How to
set objectives, The Strategic planning policies, Decision making, Development of alternatives,
Selecting an alternatives – three approaches(experience, experimentation & research and
analysis), Decision making under certainty, uncertainty and risk.

UNIT 4 – Organizing
Formal and Informal Organization, Span of management, Departmentation, Virtual
Organization, Authority and Power, Delegation, Making Staff work effective, Avoiding conflict,
Promoting Organization culture.

UNIT 5 - Leading
Human factors and Motivation, Maslows hierarchy of needs, Motivation Techniques, Leadership
Behavior and styles, Nature of committees and teams, Communication process, Effective
communication, Controlling Process, Control as a feedback mechanism, Co-ordination
.

Text Book:

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 19
 Harold Koontz, Heinz Weihrich - Essentials of Management – ‘An international
Perspective’, 7e Tata Mcgraw Hill Publishing Company Limited. New Delhi.

S no Title of the Paper Course Code

1 Strategic Management P08MS312
2 International Business Management P08MS313
3 Operations Research P08MS314

ELECTIVE COURSE
Any Four from Elective List-I

Marketing
 Sales and Distribution Management P08MS3M1
 Advertising and sales promotion P08MS3M2
 Strategic Brand Management P08MS3M3

Finance
 Global Financial Management P08MS3F1
 Project Appraisal Planning & Control P08MS3F2
 Security Analysis & Portfolio Management P08MS3F3
 Micro Finance P08MS3F4
 Commercial Banking Management P08MS3F5

Human Resource
 Managing Interpersonal Effectiveness P08MS3H1
 Organizational Change & Development P08MS3H2
 Labour Legislation P08MS3H3
 Training and Development P08MS3H4

Systems
 Knowledge Management P08MS3S1
 Enterprise-wide Information Systems P08MS3S2
 Information Security and Control P08MS3S3
 System Analysis and Design P08MS3S4
 Digital Economy and E-Business P08MS3S5

Extra Credit Course: Consumer Behaviour PXMS3:1

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 20
 SEMESTER – III
Course Code: P08MS312
Core-XII STRATEGIC MANAGEMENT

Course Objectives: To develop an understanding of the strategic management concepts and

develop a framework to analyze conceptual skills to understand the global economy and role of
corporate governance.

Unit I
Introduction to Strategic Management
Corporate Strategic planning, Mission & Vision of the firm, Development, maintenance & the
role of leader, Strategic Management Process, Merits and limitations of corporate strategic
planning, strategic management in practice.

Unit II
Scanning the Environment
General environment scanning, competitive environment analysis, Porter’s 5 forces model. To
identify opportunities & threat, Assessing internal environment through functional approach and
Process Approach, Identifying critical success factors, to identify the strength & weakness,
SWOT Audit.

Unit III
Strategy Formulation
Generic strategies, Grand strategies, Strategies of leading Indian companies, Diversity, Strategic
management at corporate level, at Business level and at Functional level.

Unit IV
Concepts and Tools of Strategy Evaluation
Competitive cost dynamics, BCG approach, cash flow implication, GE matrix, A.D. Littles Life,
cycle approach to strategic planning, Assessment of economic contribution of strategy.

Unit V
Strategy implementation & Control
Organization structure, leadership and culture. Various approaches to implementation of
strategy, Different approaches-Creative approach, Matching organization structure with strategy,
McKinsey’s 7S model-strategic control process, Du Pont’s Control model and other quantitative
and qualitative tools-steps, Future of strategic management, Knowledge management.

Text book:
Strategic Management, John A pearce II and Richard B Robinson,Jr, 9e, Tata Mcgraw Hill
Companies.
Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 21
 SEMESTER – III
Course Code: P08MS313
Core-XIII INTERNATIONAL BUSINESS MANAGEMENT

Unit-I
Definition- Trade and Investment flow : theories – Forms of International Business. FDI, FII’S
Trade theories

Unit-II
International Business Environment: Globalization of Business – WTO and trade Liberalization
– emerging issues – implication for India – Regional Trade Blocks – Inter- regional trade among
regional groups, GATT, TRIPS, TRIMS.

Unit-III
Global Business Strategic Management: Structural Design of MNC’s – Strategic Planning –
Strategic Considerations – National Vs Global competitiveness.

Unit-IV
Control for MN’s approaches to control- the role of Information systems- performance
measurement- mechanics of measurement- various performance indicators- Evaluation and
Evaluation systems.

Unit-V
Conflict in International Business and Negotiations:
Factors causing conflict: Conflict resolution actions- the role of negotiations in international
business- the role international agencies in conflict resolutions.

Text Books:
1. John D Daniels and Lee H Radebangh, international Business, Pearson Education
2. Richard M Hodgetts and Fred Luthans, International Maangement, Irwin Mcgraw Hill

Reference Books:

1. International Business by Charles W L Hill, Irwin Mcgraw Hill

2. Anand K Sundaram and Stewart Black, The International Business Environment, prentice
Hall of India
3. Michael R czinkota, Ekka A Ronkainen and Michael H Moffeff, International Business-
Harcourt Thompson Learning, Singapore.
4. Don Ball and Wendell McCulloch, International Business, Irwin Mcgraw Hill, Newyourk.
5. Roger Bennett, International Business, Pearson Education.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 22
 SEMESTER – III
Course Code: P08MS314
Core-XIV OPERATIONS RESEARCH

Objectives:
The objectives of the course is to acquaint the student with the application of Operations
Research to business and industry and help them to grasp the significance of analytical
techniques in decision making. Students will be tested on the application of Operations Research
to business related problems.

Unit-I
Introduction to Operations Research, evaluation of the field, scope, phase merits and limitations-
concept of optimization, theory of simplex methods to solve canonical and general LPP, Primal-
dual problem and its properties, dual simplex method, sensitivity analysis relating to changes in
tightness of constraints and co-efficient of objectives function; Its application to managerial
decision making.

Unit-II
Transportation problem Vogel’s approximation method MODI optimality test; assignment
problem including traveling salesman model – Its application to managerial decision making.

Unit-III
Network analysis-drawing of Arrow diagram-critical path method-calculation of critical path
duration, total, free and independent floats, PERT problems – Its application to managerial
decision making.

Unit-IV
Decision under risk-expected money value criterion –decision trees-decision under uncertainty-
minimax criterion: Theory of Games – pure and mixed strategies, principles of dominance,
graphical methods, simplex methods – Its application to managerial decision making.

Unit -V
Queing theory- M/M1/FIFO/ ∞ model; Markovian chain, simulation:- Monte Carlo Method. Its
application to managerial decision making.

Reference Books:

1. Operations Research: An introduction, Handy A. Taha, Macmillan

2. Fundamentals of Operations Research for Management-Gupta and Cozzolino, Hoden-Day, IUC
3. Operations Research- Kanti Swarup, Manmohan and Gupta, Sultan Chand & Sons.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 23
 4. Operations research methods and applications – Dr. P Mariappan, New Century Book House
Pvt Limited, ISBN – 81 – 234 – 0716 - 5

SEMESTER – III (Electives)

MARKETING
Course Code: P08MS3M1
SALES AND DISTRIBUTION MANAGEMENT

Objective: To make the students aware about the various concepts in Sales and Distribution
Management. To highlight the various decisions to be taken in the market by the Field
executives and managers. This course will help the students of Marketing who will take up sales
and distribution as a career.

Unit-I
Concept of Sales Management- Nature, Need and Extent of Application. The Sales Manager –
Introduction and Functions, Sales Planning, Organizing sales Activities, Managing sales force.

Unit-II
Sales Strategy: Direct marketing, channel sales and personal selling. Various selling objectives
and sales related marketing policies, and formulating personal selling strategies. The sales
department: Various functional roles in the sales department, Relationship Marketing.

Unit-III
Sales Force Management: Recruitment, Selection and Training of Sales Personnel, Motivation
and Compensation, Sales meeting and Sales Contests.
Controlling the Sales Effort: Sales forecasting and budgeting, Quotas, Territories, Branch
Administration.

Unit-IV
Logistics and Physical Distribution: Channel Strategy and Positioning. Channel Member
Selection and Development, Problems of working with channel members (Including Motivation
and Compensation) and Channel Evaluation and control. Efficient stock replenishment plans –
win-win situation for channel partners.

Unit-V
Emerging trends in sales and distribution Management, Various ERP Packages, Sales
Management in Various sectors like FMCG, Consumer Durables, Pharmaceuticals, Software,
Services etc.
Case Studies.

Text Book:
1. Sales Management: Richard Still and Cundiff

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 24
 Reference Books:
1. Marketing Management: Ramasami and Namakumari/ Macmillan
2. Marketing Management: Douglas J Dalrymple and Leonard Parsons
3. Marketing Management: Philip Kotler
4. Distribution Channels : Pearsons/ PHI

SEMESTER – III (Electives)

MARKETING
Course Code: P08MS3M2
ADVERTISING AND SALES PROMOTION

OBJECTIVES: The aim of the paper is to acquaint the4 students with concepts, techniques and
give experience in the application of concepts for developing an effective advertising and sales
promotion programme.

Unit-I
Advertising’s role in the marketing process: legal ethical and social aspects of advertising:
process of communication. Two step flow of communication, theory of Cognitive Dissonance
and clues for advertising strategists.

Unit-II
Stimulation of primary and selective demand - Objective setting and market positioning:
Dagmar approach- Determination of target audience: Building of advertising programme-
message, headlines, copy, logo, illustration, appeal, layout.

Unit-III
Campaign planning; media planning : budgeting: evaluation- rationale of testing opinion and
aptitude tests, recognition, recall, experimental designs: advertising organization.

Unit-IV
Selection compensation and appraisal of an agency: electronic media buying. Advertising
campaign- advertising V/S consumer behaviour .

Unit-V
Sales promotion – role of creative strategies – different methods of sales promotion- - evaluating
effectiveness of different promotional strategies. Differences between Advertising, Sales
Promotion, Publicity, Public Relations.

TEXT BOOKS:
Advertising Management – Crow Baack, PHI, Pearsons.

SUGGESSTED BOOKS:
1. Aaker David Advertising Management, 4th Edition. New Delhi, PHI
2. Belch, George E and Belch Michael A. Introduction to Advertising and Promotion. 3 rd ed.
Chicago, lrwin, 1995.
3. Borden , William H . Advertising. Newyork. John wiley,1981.
Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 25
 4. Hard, Norman. The practice of Advertising oxford, butterworth Heinemann,1995.
Ogilvy David - Ogilvy on Advertising. London, longman, 1983.
6. Sengupta subroto. Brand Positioning , Strategies for Competitive Advantages, Tata Mcgraw
7. Behind Powerful Brands – John Philip Jones

SEMESTER – III
MARKETING
Course Code: P08MS3M3
STRATEGIC BRAND MANAGEMENT
Objectives:
The objective is to impart in – depth knowledge regarding the theory & practice of Brand
management.

Unit-I

Understanding brands:
Hierarchy: personality – image –identity, Positioning.

Unit-II

Brand equity, equity Measurements, Value addition, brand, customer relationships, Brand
loyalty & Customer Loyalty.

Unit-III

Managing Brands, Brand Creation, Brand Extension, Brand- product Relationships, Brand
Portfolio, Brand assessment through research.

Unit-IV

Brand and Balance Sheet impact, Brand revitalization, Brand success.

Unit-V

Financial aspects of Branding and branding in different sectors, customer, industrial, retail &
service brands.

Reference Books:

1. Strategic Brand Management – Jean Noel Kapferer

2. David aaker- Building strong Brands
3. Brand Management – YLR Moorthy

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 26
 SEMESTER – III (Elective)
FINANCE
Course Code: P08MS3F1
GLOBAL FINANCIAL MANAGEMENT

Course Objective:
This course never loses sight in aiming to enlighten students on how to make financial
managerial decisions. Global financial management is founded on the belief that the
fundamental job of the financial manager is to maximize shareholders wealth. This belief
permeates the decision making process to reinforce the managerial perspective.

Unit-I
Foundations of International Financial Management:
Globalization and Multinational Firm, International Monetary System, (EMF), Balance of
payments, IMF and other International Financial Institutions.

Unit-II
World Financial Market and Institution:
International Money Market, International Bond Market, International Equity Market.

Unit-III
Foreign Exchange Exposure and Management:
Management of Economic Exposure, Management of Transaction Exposure, Management of
Translation Exposure.

Unit-IV
Financial Management of Multinational Firm:
Foreign Direct Investment, Cross border acquisitions, International capital structure, cost of
capital, International capital budgeting.

Unit-V
Multinational Cash Management, Exports and Imports, Transfer pricing, Corporate governance
around the world.

Text book:
1.International Financial Management by EUN/Resnick

References Books:

1. International Financial Management by Maurice D Levi, Mcgraw Hill

2. Exchange rate arithmetic by C Jeevanandham, Sultan Chand

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 27
 SEMESTER – III (Elective)
FINANCE
Course Code: P08MS3F2
PROJECT APPRAISAL PLANNING AND CONTROL

Objective: This course provides a) An understanding of the conceptual framework underlying

Projects appraisal b) Selection and Planning circumscribing an investment and c) Some insights
into the operations and control of projects.

Unit I: Planning
Overview (Phases of capital budgeting, decision making, feasibility study), Resource allocation
(portfolio planning tools, strategic position and action evaluation), Idea generations (monitoring
the environment, corporate appraisal, scouting for project ideas), Screening of Projects.

Unit II: Feasibility

Market and Demand Feasibility (situational analysis, specification of objectives, conduct of
market survey, demand forecasting and market planning), Technical Feasibility (material input
and utilities, manufacturing process and technology, product mix, plant location, machineries
and equipment, structures and civil works), Financial analysis (cost of project, cost of
production, working capital requirements).

Unit III: Financial feasibility

Projected Cash flows (components of cash flow stream, viewing project from different point of
view), Time value of money, Identify the project cost, Cost of Capital (debt, equity, preference,
return expected by investors), Appraisal Criteria (Net Present Value, Benefit Cost Ratio, Internal
Rate of Return, Payback Period).

Unit IV: Analysis of Risk

Types and measures of project risk, Analytical Derivation or Simple Estimation, Sensitivity
Analysis, Scenario Analysis, Monte Carlo Simulation, Decision Tree Analysis, Risk Analysis in
Practice.

Unit V: Implementation and Review

Project Management (Project planning and project control), Project Review and administrative
Aspects (initial review, performance evaluation), Evaluating the Capital Budgeting system of an
organization.

Text Book:
1. Projects Planning Analysis, Selection, Implementation and Review by Prasanna Chandra, Tata
Mcgraw Hill Companies.

References Books:
Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 28
 1. Effective Project Management, by CLEMENTS / GIDO, Thomson, 2007 edition.

SEMESTER – III (Elective)

FINANCE
Course Code: P08MS3F3
SECUTIY ANALYSIS & PORTFOLIO MANAGEMENT

Objective:
This course provides (a) an understanding of the conceptual framework underlying security
analysis & portfolio management; and (b) an appreciation of the regulatory and tax framework
circumscribing investment in securities; and (c) some insights into the operations of the Indian
stock market.

Unit – I Introduction
Investment Alternatives, Securities market, Risk and return.

Unit – II Analytical Methods

Time Value of Money, Financial Statement Analysis.

Unit – III Portfolio theory and Capital Asset Pricing

Benefits of Diversification, CAPM & APT.

Unit – IV Security Analysis and Valuation

Analysis and Valuation of Debt, Equity, Fundamental Analysis, Technical Analysis, Efficient
Markets Hypothesis

Unit – V Derivates
Options, Futures, Applications of Options and Futures in Portfolio Management, Portfolio
Management the grand design.

Text Book:

1. Investment Analysis and Portfolio Management by Prasanna Chandra

References Books:

1. “ Investment Management” by V.K. Bhalla

2. “Management of Investment” by Francis
3. “Security Analysis and Portfolio Management” by Fisher and Jordan.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 29
 SEMESTER – III (Elective)
FINANCE
Course Code: P08MS3F4
MICRO FINANCE

Course Objectives: The primary thrust of the course is to provide an understanding of the evolution of
Micro Finance as a new development in the financial services industry. The course emphasizes on the
metrics used for assessing the financial and social performance of MF participants in India.

Unit-I

Evolution of Micro Finance, Principles of MF [approaches, methodologies and delivery system]

Unit-II

Micro Finance in India, Self Help Group [SHG] -Bank linkage programmes,

Unit-III

Portfolio financing and financial performance of MFI, Social performance of MFIs,

Unit-IV

Micro Finance Rating, Regulating Micro Finance industry

Unit-V

Recent Developments in the Micro-Finance Services Industry, and the Foreign Funding Agencies.

Reference books:

Rural Credit and Self-Help Groups, K.G.Karmakar, SAGE Publications,Thir Edition,2002.

MICROFINANCE-Emerging Challenges, Krishanjit Basu and Krishan Jinda Tata McGraw-Hill

Publishing Company Limited, 2000.

Indian Microfinance, The Challenges of Rapid Growth, Prabhu Ghate, SAG Publications, First edition,
2007.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 30
THE FORTUNE AT THE BOTTOM OF THE PYRAMID, ERADICATING POVERTY THROUGH
PROFITS, C.K.PRAHALAD, Pearson Education, ™ First Edition, 2006.

SEMESTER – III (Elective)

FINANCE
Course Code: P08MS3F5
COMMERCIAL BANKING MANAGEMENT

Course Objective: This course deals with the operations of a commercial bank and how it functions.

Unit I

The Business of Banking, The Indian Banking Structure, The Role of the Central Bank and How it
influences the banking environment.

Unit II

Asset – Liability Management, Cash Reserve Ratio, Fixation of interest rates.

Unit III

Management of Investment Portfolios, How profits are generated, Other income generated,
Bancasssurance.

Unit IV

Managing the sources of funds and providing loans to business and consumers.

Unit V

Case studies and analysis.

Text Books:

Reference Books:

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 31
 SEMESTER – III (Elective)
HUMAN RESOURCE
Course Code: P08MS3H1
MANAGING INTERPERSONAL EFFECTIVENESS

Unit-I: Self and Communication

Self: Defining and Perceiving, Self effectiveness, Self Perception, Motives and Strategies.
Developing Inter-personal skills. Effective listening skills.

Unit-II: Transactional Analysis

Importance of TA in organizational communication. How to use the knowledge of strokes and
stamps. How are you doing and what do you do next.

Unit-III: Stress Management

Stress – Symptoms, Individual stress. Work related stress, burnout, coping with stress,
Developing a sense of humour, using humour at work, working women and stress on working
women.

Unit-IV: Counseling
Managerial counseling: Styles of helping, counseling and performance appraisal, Skills and
effective counselor.

Unit-V: Attitude +Assertiveness

Attitude: Importance, factors that determine attitude, Positive and negative attitude, changing
attitudes.
Assertiveness: Nature, Importance and Relevance, How to improve assertiveness. Individual
assertive communication exercise.

References Books:

1. Thomas Harris – I’m OK , You’re OK

2. John B Miner – Theories of Organisational Behavior
3. Marian Thomas – A new attitude – Jaico Publishing House.
4. Susasn Cartwright, Cary L Cooper – Managing work place stress. Sage Publications.
5. Haney W V – Communication and Organisational Behaviour.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 32
 SEMESTER – III (Elective)
HUMAN RESOURCE
Course Code: P08MS3H2
ORGANISATION CHANGE AND DEVELOPMENT

Objective: To enable the students need for organizational change and various principles of
developing organizations.

Unit-I
Organisational Change – Need – Objective – Nature of Change – Transactional &
Transformational Change – Models of Change or Theories of Change.

Unit-II
OD – Need – Objectives – OD Process –Nature & Scope – Characteristics – Historical
Perspectives – Operational Components of OD – Action Research.

Unit-III
OD Interventions – Need – Personal and Interpersonal and Group process Interventions – Team
Interventions – Inter group Interventions.

Unit-IV
Comprehensive Interventions & Structural Interventions – Issues in Consultant & Client
Relations – M, O, CA.

Unit-V
Implementation and assessment of OD – Implementation Conditions for Failure & Success in
OD – Impact of OD – Future of OD – OD in Indian Organisations.

References Books:

1. French and Bell: Organisation Development.

2. Rosaboth Moss Kanter: The Change Master.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 33
 SEMESTER – III (Elective)
HUMAN RESOURCE
Course Code: P08MS3H3
LABOUR LEGISLATION

OBJECTIVE: The purpose of this paper is to acquaint the student with various labour laws and
welfare schemes for employees.

Unit-I
Introduction - The Concept of Labour Legislations, Industrial Revolution and the need for
Labour Legislations, A brief over view of Fundamental Rights and Directive Principles of State
Policy, Principles of Natural Justice - Labour Policy of Government of India, ILO and Indian
Labour,

Unit-II
Factory and wages law - Factories Act: 1948, Payment of Wages Act 1936, Payment of Bonus
Act. 1965, Minimum Wages Act 1948,

Unit-III
Trade union and industrial disputes laws - Trade Unions Act 1926. Industrial Dispute Act 1947,
Industrial Employment (Standing Orders) Act 1946

Unit-IV
Welfare laws- Workmen’s Compensation Act 1923, Employment State Insurance Act 1948,
Maternity Benefit Act 1961.

Unit-V
The Employee’s Provident Fund & Misc. Act, 1952, Payment of Gratuity Act 1972. Apprentices
Act 1961, Equal Remuneration Act 1976.

REFERENCE BOOKS:

1. Industrial Law, N.D. Kapoor : Sultan Chand & Sons, New Delhi.
2. Labour & Industrial Law, Dr. V.G. Goswami, Central Law Agency.
3. Industrial Relations, Arun Monappa: Tata McGraw Hill, New Delhi.
4. Srivastava, ‘Industrial Relations and Labour laws’, Vikas, 4th edition,

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 34
 SEMESTER – III (Elective)
Course Code: P08MS3H4
TRAINING AND DEVELOPMENT

Unit – I

Introduction to Training Design & Implementation. Need Analysis and Needs

Assessment, Performance Analysis, Job Analysis, Task Analysis, Learner
Analysis, Context Analysis and Skill Gap Analysis

Unit – II

Training objectives, Training deliverables and Instruction strategies, Training

Design, Budgets and schedules, Training project management, Design blue prints
and proto types

Unit - III

Drafting Training Materials, Developing Tests/Assessments, Quality Control

issues and full scale production

Unit – IV

Train the Trainer Programs, classroom delivering of training, non class room
delivering techniques

Unit – V

Role of evaluation, evaluating reactions and learning, evaluating transfer of

training, evaluating results of training, past and future analysis.

Text Books:

1. Donald J. Ford “Bottom-line Training”. PHI, 1999

2. Craig R.L. “Training and Development Hand book: A guide to Human
Resource Development” ( 4 th Ed…), New York, NY: McGraw hill 1996

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 35
 SYSTEMS
SEMESTER-III (ELECTIVE)
Course Code: P08MS3S1
KNOWLEDGE MANAGEMENT

Unit-I

Knowledge society - From data to information to knowledge - Drivers of knowledge management

- Intellectual capital - KM and learning organizations - Case studies.

Unit-II
Strategic alignment- creating awareness-articulation- Evaluation and strategic alignment-
Infrastructural development and deployment- Leadership, measurement and refinement
Role of CKO

Unit-III
Analyzing Business environment - Knowledge audit and analysis - Designing KM team -
Creating KM system blue print – implementation – Capture - stores and sharing.

Unit-IV
Technology components - intranet and Groupware solutions - Tools for collaborative
intelligence -web 2.0 - social networking - package choices - knowledge security.

Unit-V
Integrating with web - Based and internal operational & support systems - Change
management -reward systems - conditions improvement - case studies.

REFERENCES BOOKS:
HBR on knowledge Management, Peter Ducker, Harvard University press,1995

Knowledge Management, Fernandez, Gonzalez & Sabherwal, Pearson Pubs, 2004

SEMESTER – III
Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 36
 Course Code: P08MS3S2
Elective Course (Systems) - Enterprise-wide Information systems

Unit - I
ERP-Introduction-Basic concepts of ERP-Evolution-Risks and benefits of ERP-ERP market-
contracts with package: Vendors, Consultants and Employees

Unit – II
ERP package selection-ERP Implementation life cycle-ERP (Implementation) Transition
strategies-success and failure factors of an ERP Implementation-operation and maintenance
Fundamental concepts-BPR methodology-tools and techniques-implementation strategies

Unit – III
Why SCM – Re-engineering supply chain - SCM framework-SCM implementation-benefits of
SCM - supply chain decisions & modeling approaches-strategies - E-business & the distribution
network-role of IT-forecasting, aggregate planning & supply chain-Electronic data
interchange(EDI)

Unit – IV
Introduction-preparing for technical implementation-pre-order-customer support issues: Online
visibility via search engines-real time access to product information-shipping and order tracking

Unit – V
Point –of-order customer support issues: personalizing the order process-understanding point of
– order issues- providing pricing information. Post-order customer support issues: tracking
orders-problem resolutions.

Reference Books:

Alex Leon, Enterprise resource Planning, TATA McGraw hill, 2ndEd: 2003
Vinodkumar Garg & N.K.Venkitakrishna, Enterprise Resource Planning, PHI, 2ND
EDITION,2002.
SUNIL CHOPRA & PETER MEIINDL, Supply Chain Management – Strategy, planning &
operation, PHI, 2005
John w Gosney & Thomas P Boehm, Customer Relationship Management - Essentials P HI,
2003

SYSTEMS
Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 37
 SEMESTER-III (ELECTIVE)
Course Code: P08MS3S3
INFORMATION SECURITY AND CONTROL

Unit - I

Trends in IT applications in Business and Government – The need for secured information
management – Components of IS Society – Case studies. Internet Technologies – TCP/IP

Unit – II

Risk Management – Denial of Service – Unauthorized access – Firewalls: Introduction and

types.

Unit – III

Data security: Essentials – Data Encryption – Encryption Standards – Cost and Benefit analysis.

Unit – IV

Access controls – Systems and approaches for physical security – Biometric controls – Facility
control – Controls against natural calamity – Disaster recovery and Business continuity.

Unit – V

Planning for security – Planning for contingencies – Policy and Programs – Risk Management:
Risk – Risk Management – People and projects – Personnel and security Law and ethics.

Reference Books:

Ron A Weber, Information Systems Control and Audit, Fifth Edition, Pearson Publications,
2004.

Harold F Tipton, Information Security Management Handbook, Fifth Edition, Pearson

Publications, 2003.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 38
 SYSTEMS
SEMESTER-III (ELECTIVE)
Course Code: P08MS3S4
SYSTEM ANALYSIS & DESIGN

Unit – I
Overview of System Analysis & design Software application today –the changing scenarios –
introduction to different methodologies and structured system analysis-problem identification-
requirement analysis: tools and techniques feasibility analysis
-operational, technical and economic feasibility- details of SDLC approach-mini cases

Unit – II
System analysis & Design Tools and Techniques for analysis design –structured concepts-E-R
diagrams-data flow diagrams concepts –components-functions-functional decomposition-
examples and case studies- data dictionary concepts-structure charts-transportation-analysis-
modular programming-cohesion and coupling-I/Q and file design considerations – entity life
histories (ELH)-standards and controls

Unit - III
System implementation and maintenance: Implementation strategies-SW/HW selection and
procurement-control and security- issues of designing and implementing on-line systems-data
communication requirements-system conversion approaches and selection issues

Unit - IV
Introduction to database technologies and CASE tools with specific packages-overview if
relational model- database creation-SQL commands-normalization-designing forms and reports –
using CASE tools for system analysis & design – case studies

Unit – V
Project development selection of application - Evaluation of design issued - Costs/benefit
analysis - Project and resource planning - design and development - testing and documentation -
presentation and demonstration.

Reference Books:

Hoffer, George & Valacich, Modern system analysis &design, 5th Edition Pearson Education ,
2007
Whitten& Bentley, Systems Analysis and Design methods 6/E – McGraw Hill publications, 2005

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 39
 SEMESTER – III (Electives)
SYSTEMS
Course Code: P08MS3S5
DIGITAL ECONOMY & E – BUSINESS
Unit-I

Emerging digital economy – opportunities and challenges offered by internet generic business
models. Building electronic market place, E-intermediaries, mercantile models consumers &
merchant perspectives.

Unit-II

Strategic alignment – business design- Marketing through the internet : Advertising &
Marketing on the internet – analysis of markets –technology design – technology – Inter
organization systems EDI, Van & VPN – case studies.

Unit-III

Electronic payment system – types of payments – payment gateways – intermediaries – Bills

payment - technologies and implications.

Unit-IV

Security in e-business – Date security – Network security – Physical security – third policy
clarification – digital certificates or privacy legal issues in e-business.

Unit-V

Inter- Organizational systems – e- business and supply chain management – EDI – portals and
other technologies for e-business to business connectivity.

REFERENCE BOOKS:
Kalakota & Whinston A.B ‘Electronic commerce – A manager’s guide’ Adition Wesley, USA,
2002
Turban Lee, king & Chang, Electronic Commerce – A managerial perspectives, Pearson’s
Publications, 2006

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 40
 SEMESTER - III
Extra Credit Course: PXMS3:1
CONSUMER BEHAVIOUR

Unit-I
CONSUMER BEHAVIOUR: AN INTRODUCTION
What is Consumer Behavior? Why to study Consumer Behavior? Application of Consumer
Behavior principles to Strategic Planning. Role of marketing in consumer behavior, Market
Segmentation and consumer behavior.

Unit-II
CONSUMER AS AN INDIVIDUAL
Consumer needs and motivation, Personality and Consumer Behavior Psychographics,
Consumer Perception, Attitudes, Attitude formation and change and learning.

Unit-III
CONSUMER IN A SOCIAL & CULTURAL SETTING
Group Dynamics and Consumer Reference Groups, Family, Social Class and consumer behavior
- The influence of Culture on Consumer Behavior, Sub-cultural and Cross Cultural Consumer
Analysis, Green and Cause related marketing.

Unit-IV
CONSUMER DECISION MAKING PROGRESS
Personal influence and the opinion leadership - Diffusion of innovation and process, consumer
Decision making process, Comprehensive models of consumer decision making. New product
purchase and repeat purchase, consumer satisfaction and dissonance.

Unit-V
CONSUMER BEHAVIOUR APPLICATIONS
Consumer Behavior application to profit and Non-profit Organizations, Social Marketing
Concept, Marketing Ethics, Consumer Movement, Government Policy and Consumer Protection,
Indian Consumer and Marketing Opportunities in India.

Recommended Books:

Leon G. Schiffman & Leslie Lazar Kanuk: Consumer Behaviour,

David Lydon Consumer Behaviour : Concepts & Application
Albert Biuta – Consumer Behaviour McGraw Hill International
Reynolds & Wells : Consumer Behavior – McGraw Hill International
James F Ingfi Roger D and Blackwell – Consumer Behavior – Dryden Press
SC Mehta – Indian Consumers – Tata McGraw Hill

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 41
 SEMESTER - IV

S no Title of the Paper Course Code

1 Management Information Systems P08MS415
2 Project -II P08MS4PJ

ELECTIVE
(Any Two to be Chosen)

Marketing
 Rural Marketing P08MS4M1
 Planning and Managing Retail Business P08MS4M2
 Applied Marketing Research P08MS4M3
 Services Marketing P08MS4M4
 Customer Relationship Management P08MS4M5

Finance
 Financial Services P08MS4F1
 Strategic Cost Management P08MS4F2
 Corporate Valuation (M & A) P08MS4F3

Human Resource
 Compensation Management P08MS4H1
 Performance Management P08MS4H2
 Strategic Human Resource Development P08MS4H3
 Talent Management P08MS4H4

Systems
 Software Project Management P08MS4S1
 Business Intelligence P08MS4S2

Extra Credit Course: Total Quality Management. PXMS4:1

ED Courses:

1. Fundamentals of Management P08MS2E1

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 42
 SEMESTER-IV
Course Code: P08MS415
MANAGEMENT INFORMATION SYSTEMS

1. Information Systems For Managerial Decision Support:

Management Information & Decision Support Systems-Management Information Systems-
Expert Systems-Examples, Executive Information Systems- Artificial Intelligence Technologies.
2. Business Process Re-engineering (BPR):
Emergence of reengineering concept- Business process restructuring Vs Business process
reengineering- Ford Mazda reengineering experience- Transition from Functional focused
Vertical organization to process focused Horizontal organization- Porter’s value chain –
Transition of old economy (Brick and Mortar) company to new economy (Click and mortar)
company- Creating customer focused organization Chimney to grid, grid to bubble-
Identification re engineering need- preparing for reengineering- Global and Indian Practices of
BPR Implementations.
3. Enterprise Resource Planning (ERPI):
Business Information Systems-Marketing Information Systems-Manufacturing Information
Systems-Human Resource Information Systems-Accounting Information Systems, Financial
Information Systems-Transaction Processing System. Evolution of ERP- MRP-MRP II and
MRP III Problems of system island and need for system integration- Various ERP packages-
Evolution of SAP R/3 product- ERP and BPR- ERP and SCM- WEB enabled ERP.
4. Enterprise Resource Planning (ERPII):
Process of ERP implementation- ERP implementation strategies- Personnel involved in ERP
implementation- Consultant’s way of selecting ERP package – CEO’s way of selection of ERP
packages – Successful ERP implementation practice in global level and in India.
5. Management Information Systems:
Enterprise management-Information Resource Management-Strategic management, Operational
Management-Resource Management-Technology management- Distributed management.
Organizing Planning – IS planning methodologies-Critical Success Factors- Business Systems
planning- computer Aided planning Tools. Security & Ethical Challenges: IS Controls- Facility
Controls-Procedural Controls-Computer Crime-Privacy Issues. Introduction to Supply Chain
Management and Customer Relationship Management.

Text Books

1. O’Brien, J.A. “Management Information Systems” Tat McGraw Hill Publications.

2. EIS by Prof.Balasubramanian
References
1. McLoed, J.R.R “ Management Information Systems” Maxwell McMillan International
2. Kroenke D and et al “ Management Information Systems- An Introduction” McGraw Hill
Publications.
3. Kenneth Loudon – Management Information Systems – Pearson’s Publication.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 43
 SEMESTER – IV
MARKETING
Course Code: P08MS4M1
RURAL MARKETING
Unit-I

Indian Rural Economy

Rural area – Definition, structure, environment, infrastructure facilities, irrigation potential and
utilization, features of agribusiness, its significant contribution, consumption patterns, productivity in
agribusiness, its significant contribution to economic development: Relationship between agriculture
and non-agriculture sectors, Pura concept (Providing urban amenities in rural areas)

Unit-II

Agri - Input Marketing

Input requirements for agribusiness – Pesticides, farm equipments, irrigation machinery, consumption of
other products: Marketing of products and services to rural population – issues and challenges, e chaupal
– ITC

Unit-III

Segmentation and Targeting Strategy

Rural demand characteristics, rural consumer behaviour, estimating market potential, bases for
segmentation, importance of opinion leadership, targeting decisions..

Unit-IV

Marketing Mix Strategy Decisions

Product mix, pricing strategies, distribution decisions, positioning strategy, planning and executing
promotional programs.

Unit-V

Support Mechanisms
Customer relationship management, customization, financing purchases, post-sales, service, evaluation
of satisfaction and loyalty, rural retailing – emerging trends – real life cases.

Suggested Reading:

1) Rural Marketing – Targeting the non urban consumer by Sanalkumar Velayudhan

2) Rural Marketing by krishnacharyalu and Lalitha, Pearson Education.
3) New Perspectives on rural marketing by Ramkishen, Jaico books.
4) Agriculture economy of India by S Sankaran, Margham Publications.
5) Bottom of Pyramid – Prahalad C K

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 44
 SEMESTER – IV
MARKETING
Course Code: P08MS4M2
PLANNING AND MANAGING RETAIL BUSINESS

FOCUS: the course will focus on (i) Manufacturers perspective on retailers.

(ii) Retailers understanding of the retail business.
Broad contents:

Unit-I
An introduction to the retailing system. Retailing mix – social forces – economic forces –
technological forces – competitive forces, Evolution of Retailing and emerging trends.

Unit-II
Retailing definition, structure, different formats – marketing concepts in retailing - consumer
purchase behaviour – cultural – and social group influence on consumer purchase behaviour.

Unit-III
Retail store location – traffic flow and analysis – population and its mobility – exteriors and
layout – customer traffic flows and pattern – creative display.

Unit-IV
Merchandise planning – stock turns, credit management, retail pricing, return on per. Sq. feet of
space – retail promotions – staying ahead of competition.

Supply. Chain management – warehousing – role of IT in supply chain management.

Unit-V
Franchising, direct marketing/ direct selling – exclusive shops – destination stores – chain stores
– discout stores and other current and emerging formats, MFM – issues and options.
Retail equity, technology in retailing – retailing through the internet.

SUGGESTED READING:

1. Retailing – GEORGE H LUCAS, ROBERT P BUSH, LARRY G GRESHAM – All India

publishers & distributors, Chennai – 8 4.
2. Retail Management – Chetan Bajaj and Rajnish Tuli, OXFORD
3. Retailing Management – Swapna Pradhan – The McGraw Hill Companies.
4. Retailing – Lamba, Tata Mcgraw Hill.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 45
 SEMESTER – IV
MARKETING
Course Code: P08MS4M3
APPLIED MARKETING RESEARCH

Unit-I
Marketing Research – Meaning, Importance and Scope. Typical applications of MR, Merits and
limitations of MR. Role of MR in Marketing Information Systems. Evolution of MR in India.
Overview of MR process – Research Designs – Research Methods – Questionnaire Design –
Scaling Techniques – Sampling Procedure- Data Collection techniques of MR – Consumer panel
research – retail audit – TV audience measurement – other syndicated research services.

Unit-II
Product research- New product Development Process- Concept Testing- Test Marketing.
Research for Identifying market segments.

Unit-III
Pricing Research. Distribution Research- Researching for number and location of sales
representatives-Deciding on the number and location of retail outlets and warehouses-
Distributive cost analysis.

Unit-IV
Advertising Research: Copy testing- Evaluating advertising effectiveness research- Before and
after tests. Media Research- Media Selection and Scheduling- Media Audiences Measurements.

Unit-V
Sales research – Methods for measuring market potential- Sales forecasting. Sales Analysis-
Sales analysis by territories- Sales Analysis by products- Sales Analysis by customers- Sales
analysis by size of orders.

Reference Books:

1. Harper W Boyd Jr. Ralph Westfall and Stanley F stasch, Marketing Research: Text and Cases,
Seventh Edition, All India Traveller Bookseller Publishers and Distributors, New Delhi 2002.

2. Rajendra Nagundkar Marketing Research: TEXT and Cases Second Edition, Tata Mcgraw
Hill Publishing Company Ltd, New Delhi.

3. Ramanuj Majumdar, Marketing Research, Text Applications and Case studies. New Age
International P Ltd. New Delhi 1996.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 46
 SEMESTER – IV
MARKETING
Course Code: P08MS4M4
SERVICES MARKETING
Unit-I

Services Marketing – Nature, Need, Classification of Services, Barriers and Issues in Services
Marketing in the Indian Context.

Unit -II

Gaps model of service quality, Expectations and perceptions, Measuring service quality, SERVQUAL,
Building customer relationships and service recovery.

Unit-III

Positioning service – Development and designing services, Service Blue printing, Quality Function
Deployment, Adding Value, Physical Evidence and services cape.

Unit-IV

Pricing strategies for services. Creating and Managing service delivery, Balancing demand and
capacity, waiting lines and reservation.

Unit-V

Integrated services marketing communication, Services advertising strategies, Integrated model of

services quality.

TEXT BOOK:

1. Valarie A Zeithmal and Mary Jo Bitner, “Services Marketing” – Integrating Customer Focus
Across the Firm”, TATA McGRAW HILL, New Delhi – 2002, 2nd Edition.

REFERENCE BOOKS:

1. Christopher Lovelock, “Services Marketing – People, Technology, Strategy” Addison Wesley

Longman (Singapore), Pearsons Education Asia – 2001, 4th Edition.
2. Roland T Rust, Anthony J Zahorik and Timothy L Keiningham, “ Services Markeitng”, Addison
Wesley Longman (Singapore).

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 47
 SEMESTER – IV (Elective)
MARKETING
Course Code: P08MS4M5
CUSTOMER RELATIONSHIP MANAGEMENT
Unit – I

Marketing: Evolution and new Paradigms – CRM – Definition and the Basic concepts. CRM and
Service Marketing – Tools for CRM

Unit – II

Key accounts management – CRM and knowledge management – Life time value of the customer.

Unit – III

Data Mining and Data Warehousing – Real world applications.

Unit – IV

Strategies for profitable dialogue with customers, Sales force automation, Marketing automation, Call
Centres, BPO and KPO.

Unit – V

CRM implementation and effectiveness – Banking, Health Care, Insurance, Travel Industries.

Text & Reference Books:

1. Stanley A Brown – Customer Relationship Management – Price water coopers

2. Green –CRM at the speed of light – TATA McGraw Hill
3. Jagdish N Sheth and Others – Customer Relationship Management – McGraw Hill
William G Zikmund – Customer Relationship Management -

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 48
 SEMESTER – IV (Elective)
FINANCE
Course Code: P08MS4F1
FINANCIAL SERVICES

Course Objectives:

This course provides an understanding of the following fund-based and fee-based financial services
offered by financial intermediaries such as non-banking finance companies, banks and financial
institutions in the areas of Equipment Leasing, Hire Purchase & Consumer Credit, Bill Discounting &
Factoring, Accessing Capital Market. This course will also focus on issues concerning the financial
management of financial intermediaries.

Unit-I
Non-Banking Financial Companies: Overview, RBI act framework, Scope and meaning of NBFC’s,
Credit rating of NBFC’s, Prudential norms and directions, Asset classifications, Capital Adequacy
requirements.

Unit-II
Equipment Leasing: Concept and classification, Significance and Limitations, Legal & Tax Aspects,
IAS-17 frame work, Lease Evaluation (Lessee’s Perspective and Lessor’s view point), Lease
Accounting, Recent Developments.

Unit-III
Hire Purchase & Consumer Credit: Overview, Conceptual Framework, Legal & Tax Aspects,
Financial Evaluation of Hire Purchase, Accounting for Hire Purchase, Financial Evaluation, Consumer
Credit.

Unit-IV
Bill Discounting & Factoring: Concept & forms of Bill Discounting, Concept & Types of Factoring,
Bill Discounting Vs Factoring, Financial Evaluation of Factoring, factoring in the Indian Context,
Export Factoring and Forfaiting.

Unit-V
Accessing Capital Market: Issue Management Intermediaries (Merchant Banker, Bankers, Brokers,
Registrar’s, Portfolio managers) Fraudulent and unfair Trade Practices, Activities procedures ( Pricing
issues, promoters contribution, issue advertisement, book-building, e-ipo), Post issue Obligations,
Regulatory Framework, Credit rating.

Text Book:
Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 49
1. Financial Services, M Y Khan Tata MacgrawHill, 4th e

SEMESTER-IV (Elective)
FINANCE
Course Code: P08MS4F2
STRATEGIC COST MANAGEMENT

Unit-I
Costing – purpose – utility, Elements of Cost – Cost Sheet- Problems, Designing Cost Systems
for Job and Process oriented manufacturing environments, Cost Reduction and productivity: Cost
reduction value analysis – productivity- value added concepts – Learning curves – Quality
circles.

Unit-II
Total Cost management – managing process cost – managing production costs – managing
delivery costs – managing structural cost, target costing- cost as a source of competitive
advantage life cycle costing.

Unit-III
Activity based costing – drawbacks of conventional costing – methodology of ABC – Merits,
Demerits, suitability of ABC – Implementation of ABC Management control systems- evaluating
management control systems- engineered, discretionary and committed costs – responsibility
centers – Evaluation of the performance of different responsibility centers – problems.

Unit-IV
Implications of linear programming for cost accountants – Guidelines for regression analysis-
Applications of regression analysis in cost functions.

Unit-V
Strategic control systems – Quality, time and cost as competitive weapons, organization structure
and decentralization – choices about responsibility centers – Market based transfer prices.

Reference Books:

1. Strategic cost Management- Vijay Govindarajan

2. management Accounting – Antony
3. Management Accounting – Batty
4. Cost Accounting – Horngern.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 50
 SEMESTER-IV (Elective)
FINANCE
Course Code: P08MS4F3
CORPORATE VALUATION (M & A)

Course Objective: The course will familiarize the students with the role of mergers and
related activities including Joint ventures, licensing, spinoffs, equity carveouts, tracking stocks,
restructuring, alliances and other corporate interactions such as network relationships.

Unit-I
Change forces and Mergers: Merger Movements, Arbitrage activities, Various type of mergers.
Anti trust policies, various acts governing mergers. Strategy: Strategy formulations, Effective
strategies.

Unit-II
Deal structuring: Methods of payment. Mergers and takeovers. Major challenges to Merger
Success. Empirical studies of Merger performance. Calculation of returns. Alternative paths to
growth: Internal base or core growth, Mergers and takeovers, Joint ventures, Alliances and
partnerships, Investments, Exclusive agreements, Licensing and Franchising.

Unit-III
Valuation: Analysis, The Use of stock in Acquisitions, Comparable Companies or Comparable
Transactions Approach. Discounted Cash Flow Analysis, Formula Methods in Valuation, Cost
of Equity, Cost of debt.

Unit-IV
Capital structure and the cost of capital, Valuation in Mergers, Valuation Analysis, Negotiations.

Unit-V
Restructuring and Financial Engineering, Cash Flows, Dividends, and Share repurchases.
Takeover Defences – Operating performance, Financial Techniques and Restructuring and
financial engineering.

Reference Books:

1. Mergers and acquisitions – J Fred Weston, Samuel C Weaver Mcgraw Hill

2. Strategic alliances – Warnock Davies, Jaico Publications.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 51
 SEMESTER-IV (Elective)
HUMAN RESOURCE
Course Code: P08MS4H1
COMPENSATION MANAGEMENT

Unit – I

Conceptual and theoretical understanding of economic theory related to Compensation

Management (Wage Concepts and Wage Theories). Employee’s satisfaction and Motivation issues
in compensation design. Establishing Internal, External and individual equally.

Unit – II

Strategic importance of variable day-Determination of Inter and Intra industry compensation

differentials. Individual and Group Incentives.

Unit – III

Dearness Allowance Concept-Emergence& Growth in India. The role of fringe benefits in reward
systems Retirement Plans including VRS/Golden Handshake Schemes.

Unit – IV

Executive Compensation. Compensation Systems in Multinational Companies and IT companies

including ESOP.

Unit - V

Collective Bargaining Strategies-Long term settlements-cases of Productivity Settlements-

Exercises
on drawing up 12(3) and 18(1) settlements. Emerging Trends in IR due to LPG.

TEXT BOOKS:

1. Relevant Bare Acts.

2. Srivastava S.C. Industrial Relations and Labour Law, New Delhi, Vikas 1994.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 52
 SEMESTER-IV (Elective)
HUMAN RESOURCE
Course Code: P08MS4H2
PERFORMANCE MANAGEMENT

OBJECTIVE: To familiarize the students with concepts and challenges of managing and
developing human performance in organization.

Unit-I
Performance Management- Meaning- Difference between performance management and
appraisal system- Work and performance – Managing performance – Process of PFM – Keys to
high performance.

Unit-II
Setting Objectives- Individual and Organizational Performance – Role Description- Performance
Standards- Attributes of useful goals- Customizing plan for Manger-Criteria for good plan.

Unit-III
Monitoring – Objectives, Process of Monitoring – Communication, Review Discussion, Purpose
Of manager development, process, coach/counsel, Mentoring.

Unit-IV
Stock taking performance – Introduction, Process Appraising for recognition and reward – Pros
and cons of appraising, Methods of Appraisal, Appraisal System Design – Implementation and
HR Decisions.

Unit-V
Organizational Effectiveness Leadership and Change – Performance Management Skills –
Managing Change, Operationalising Performance management, Team Oriented organizations,
Developing effective teams – Leading high performance teams.

REFERENCE BOOK:

1. Prem Chadha: “Performance Management” McMillan Business Books 2003.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 53
 SEMESTER-IV (Elective)
HUMAN RESOURCE
Course Code: P08MS4H3
STATEGIC HUMAN RESOURCE DEVELOPMENT

Unit-I

Introduction, changing environment, Business Complexities, Portfolio, process and structure related
strategic responses

Unit-II

Significance of HRD, HRD and complexities advantage, Business strategy and HRD, Business policy
and HRD, Life cycle of organizations and HRD, Organizational performance and HRD

Unit-III

Practices: SHRD fundamentals, SHRD initiatives, working conditions & family welfare, HR Dept/
function, Training , PA, job Enrichment, Career planning, communication, Empowerment. Facilitators:
Concerns of management, concerns of Trade unions, Concern of frontier officers/supervisors ,concern
of workers, IR Scenario, Trainability, Outsourcing

Unit-IV

Portfolio related strategic responses and Strategic HRD systems, Process related strategic responses and
Strategic HRD systems and structure related strategic responses and Strategic HRD systems

Unit-V

Profile of study organizations, strategic responses of study organizations, strategic HRD system in study
organization, relationship between practices and facilitator, alignment between responses and strategic
HRD systems, blocks of alignment and their solutions.

TEXT BOOKS:

1. Strategic Human Resource Development - Srinivas R Kaudula, PHI, 2001

2. Strategic Human Resource Development - Rothvell & Kazauas, PHI, 1989

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 54
 SEMESTER-IV (Elective)
HUMAN RESOURCE
Course Code: P08MS4H4
TALENT MANAGEMENT

Unit-I
Talent Management-Definition-Building blocks of a Talent Management – role and importance of Job
Core Competencies through Job Descriptions, Job Analysis and Job Design – Elements of Talent
Planning – Understand and explain creation of a diversity initiative into the Talent Management process.

Unit-II
Talent acquisition - e-recruitment systems and how to evaluate and screen electronic resumes and
applications for the best talent while conforming to the legal issues in the hiring process.

Unit-III
Performance Management Systems in organizations and their relationship between rewards to
performance. Develop a Career Track Planning Process – Evaluating Internal and External recruitment
strategies selection techniques.

Unit-IV
Develop an understanding of coaching, training and development – Leadership Development –
relationship of the Compensation plan and the implementation of the Talent Management plan.

Unit-V
HRIS system and talent Management system – outsourcing, contingent, contract/temporary workforce –
Data security and reporting essentials in a Talent Management System.

REFERENCES BOOKS:
1. Lance A.B. & Berger, D.R. The Talent Management Handbook : Creating Organizational Excellence by
Identifying, Developing, and Positioning Your Best People, McGraw-Hill 2003.

2. Allan Schweyer, Talent Management Systems: Best Practices in Technology Solutions for Recruitment,
Retention and Workforce Planning, Wiley, 2004.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 55
 SEMESTER-IV (Elective)
SYSTEMS
Course Code: P08MS4S1
SOFTWARE PROJECT MANAGEMENT

Unit – I

Definition-components of SPM- challenges and opportunities- tools and techniques- managing human
resource and technical resource-costing and pricing of projects- training and development-project
management techniques.

Unit – II

Monitoring & measuring of SW development –cost, size and time metrics-methods and tools for metrics
– issues of metrics in multiple projects.

Unit – III

Quality in SW development –quality assurance-quality standards and certifications-the process and

issues in obtaining certification- the benefits and implications for the organization and its customers-
change management

Unit – IV

The risk issues in SW development and implementation- identification of risks-resolving and avoiding
risks- tools and methods for identifying risk management.

Unit – V

Multiple projects-off-shore development issues-managing human resources-pricing and payments across

countries – remote development and implementation.

REFERENCE BOOKS:

Royce, Walker, Software Project Management, Pearson Education, 2002.

Kelker, S.A Software Project Management, Prentice Hall, 2003.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 56
 SEMESTER-IV (Elective)
SYSTEMS
Course Code: P08MS4S2
BUSINESS INTELLIGENCE

Unit – I

Framework for computerized decision support – Phases of the decision making process – Components
of DSS – Origins and Drivers of business Intelligence – Successful BI implementation – Structure and
components of BI.

Unit – II

Definitions and concepts – Data warehousing process overview – Architecture – Data integration,
Extraction and load process - Data warehouse development – Security issues.

Unit – III

Business analytics: An overview – Online Analytical processing – Reporting and Queries –

Multidimensionality - Data Visualization – Web intelligence and web analytics - Benefits.

Unit – IV

Data mining concepts – Data Mining techniques and Tools – Text Mining – Web Mining.

Unit – V

Basic concepts – Learning in Artificial Neural Networks – Developing Neural Network systems -
Others Neural Network Paradigms – Applications of Neural Networks.

REFERENCE BOOKS:

Efraim Turban, Jay E. Aronson, Ting-peng Liang and ramesh sharda, “Decision support and Business
intelligence systems”,8/e,Prentice Hall,2007.

Efraim Turban, Jay E. Aronson and David King, ”Business intelligence”, 1/e,Prentice Hall,2008.

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 57
 SEMESTER-IV
Course Code: PXMS4:1
Extra Credit Course: TOTAL QUALITY MANAGEMENT

Unit-I

Principles of Total Quality Management: Various definitions of Quality, Dimensions of Quality,

Definition of TQM, Principles of TQM.
Quality Philosophies of Deming, Crosby and Juran, Deming Wheel, Evolution of TQM, Models of
TQM.

Unit-II

Practices of Total Quality Management: Top Management Commitment – Leadership, Vision, Mission
and Quality Policy Statements. Customer focus – Internal and External Customer concept, Customer
Feedback, Customer satisfaction, Customer Retention. Employee Involvement – Team work and Team
building, Empowerment, Motivation and Training. Process Improvement – Continuous Improvement
Strategies, Types of Problems, Problem solving, Kaizen.Systems Methodology – Process approach,
Factual approach to Management, Supplier Partnership.

Unit-III

Tools and Techniques of Total Quality Management: Top Management Commitment: New Seven
Management Tools, Bench Marking. Customer Focus – Quality Function Deployment, Mistake
proofing. Employee Involvement – Quality Circles, 5 S. Process Improvement – Statistical process
Control, Total Productive Maintenance.Systems Methodology – Old Seven QC Tools, JIT and Kanban.

Unit-IV

Quality Imperatives for Business Improvement: Cost of Quality, Business Process Re-engineering,
Reliability Analysis, Process Capability Analysis, ISO 9000:2000 Quality Management System,
ISO 14000: 1998 Environment Management System.

Unit-V

TQM Implementation Strategies: Training for TQM, Road map to TQM, Malcolm Baldridge Quality
Framework, European Model for quality Management, Pitfalls in operationalising TQM.

Text Books:

Total Quality Management – Bale H Besterfield

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 58
Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 59