Human Resource Management

Assignment

Haitham A.Khodary Abdelhameed

0
 Table of Contents
Introduction: ...........................................................................................................................1
1. Vision: .................................................................................................................................2
2. Mission: ..............................................................................................................................2
3. Values: ................................................................................................................................2
4. SWOT Analysis: ...................................................................................................................3
5. TOWS Analysis: ...................................................................................................................4
6. Strategic objectives ............................................................................................................4
7. Operation Objectives: ........................................................................................................4
8. Organization structure: ......................................................................................................5
9. Job profile: ……….................................................................................................................6
10. Performance Appraisal: ..................................................................................................14
11. TNA and Training Plan: …………….....................................................................................18
12. ROI for Annual Training: .................................................................................................21
 Introduction

Our greatest asset is our team of dedicated professionals whose extensive experience ensures
compliance with project goals and limitations by effectively managing all project parameters.

Therefore, in this paper, we will apply the modern human resource management concepts and
techniques and implementation of them in our organization to gain more Benefits to our
corporate (SBCM) and our people.

To achieve our Company's Strategic Goals, which is following the Kingdom of Saudi Arabia
Vision 2030.
 Vision, Mission, and Values
Our Vision is:
To be one of the Top 10 leading providers of construction services across the Kingdom of Saudi
Arabia."
Our Mission is:
* To perform the highest quality construction services at fair and market competitive prices for
our customers.
* To maintain the highest levels of professionalism, integrity, honesty, and fairness in our
relationships with our suppliers, subcontractors, professional associates, and customers.

Values:
At the core of our business model are efficiency, cost management, and customization.
Employing a highly methodic approach, we ensure that our clients achieve their unique project
goals while creating sustainable assets that provide long term value.
 SWOT ANALYSIS
INTERNAL
STRENGTH WEAKNESS

1. Previous experience with our

1. Internal Process
clients
2. Decrease the Turnover %
2. Human capital

EXTERNAL
OPPORTUNITIES THREATS

1. PIF invest in KAEC 1. Pending payments

2. Merge between NCB and 2. Pandemic impact on Economic

SAMBA Bank
3. Increase the percentage of
3. Ministry of Housing new Saudi Engineers inside the
projects corporate
 TWOS ANALYSIS

Maxi-Maxi Maxi-Mini

Maintain the current customers Maintin the current customers

satisfactions and keep the Human satisfaction and keep the Human
capital, to obtain the new capital, to obtain the new
upcoming projects through 2021. upcoming projects through 2021
Obtain new customers in Riyadh.

Mini-Maxi
Mini-Mini
Overcome the cash flow issues,
Expand market share and getting keeping the talents and overcome
new customers to overcome the the cash flow issues by having
pandemic impact finance plan to reschedule the
pending payments.

Strategic Objectives:
1. Increasing Net profit from 12 Million SAR to 15 Million SAR by Jan 2022
2. Increasing Market share among Eastern Area from 2% to 5% by Jan 2023
Operational Objectives:
1. Increase revenue from 10% to 15% by Jan 2022
2. Generate three new customers in the Medical field by Jan 2022.
 Current Organization Structure

CEO

Jeddah
Riyadh KAEC Financ HR Procuremen
Operation BD
Operations Operation e t
s
s

The Hiring plan for the following Strategic Positions:

1. CFO
2. Marketing Manager
3. Director of Operations
 CFO - Job Profile

Job Title: CFO

Job Code: 0002 Version: 001
Division / Function: Finance Job Level: Senior Director
Location: Jeddah, KSA Travel Required: No
Reports to: CEO
Direct Supervision of Finance Department
Job Purpose
SBCM is growing, and we need a CFO to guide the financial systems that empower us. We're searching for an
experienced CFO to join our team of high-performing professionals to help keep our finances insightful and
instrumental to our continued success. The CFO will have both a day-to-day and ongoing impact on company
operations, enabling us to analyze, strategize, and grow our financial position. This seasoned strategist not only
understands current accounting practices and trends but has proven experience raising capital and adapting to
change–both in growth and downsizing. As a senior management member, he or she will be comfortable in a
leadership role that demands clear communication and presentation skills.
Duties & Responsibilities
 Responsible for supervising the Company's overall financial operations, as well as:
 Preparing budgets, forecasts, and complex financial projections
 Maximizing cash flow
 Reviewing and analyzing monthly financial statements
 Establishing policies and procedures to ensure the integrity and accuracy of management reports
 Understanding how finance and business operations are interrelated and harmonizing the two
Developing and maintaining an adequate capital structure
 Overseeing tax planning and strategy
 CFOs may also spend time negotiating with lenders and other funding sources and maintaining relationships
with banks and sureties. Also, a CFO will help with the Company's technology purchasing decisions.
Core Deliverables

1) Actionable insights help to make trade-offs and difficult decisions for the short- and long-term.
2) Performance analysis for the organization
3) Enterprise risk management
4) Effective communication and storytelling
5) Trust and confidence
6) Integrity and professionalism
Internal Cross Working Relations

1) CEO 2) Operation Managers 3) HR Department 4) Procurement Department

5) Business Development 6) Marketing 7) Project Managers
External Working Relations
1) Government Authorities 2) Clients 3) Suppliers 4) Banks 5) General Authority of Zakat & TAX
6) Ministry of Human Resources and Social Development
Relevant Experience
 Proven experience as a CFO or appropriate role with +15 Years' Experience
 In-depth knowledge of corporate financial law and risk management practices
 Excellent understanding of data analysis and forecasting methods
 Ability to strategize and solve problems
Education & Certification
 BSc in Accounting, Finance or relevant field; MSc/MBA
Technical Knowledge & Skill
 Strong leadership and organizational skills
 Excellent communication and people skills
 An analytical mind, comfortable with numbers
 CPA is a strong advantage
Computer Skills
 MS Office
 SAP
Language Ability
Fluent in Arabic and English
Working Conditions
 Full Time
 Working hours in KSA are 8 hours daily and 48 hours per week
 Marketing Manager - Job Profile

Job Title: Marketing Manager

Job Code: 0005 Version: 001
Division / Function: Finance Job Level: Senior
Location: Jeddah, KSA Travel Required: Yes
Reports to: CEO
Direct Supervision of the Marketing Department
Job Purpose
We're looking for an experienced and versatile marketing manager who is hungry to do this and more.

Duties & Responsibilities

 Meet objectives for all advertising.
 Execute multi-channel campaigns.
 Establishing budget guidelines & participating in events.
 Gather customer and market insights to inform outreach strategies, increase customer conversions, and
generate more qualified leads
Core Deliverables

1) Develop marketing plans.

2) Increase the Market share
3) Open new channels with new clients.
4) Lead the execution of marketing programs
Internal Cross Working Relations

1) CEO 2) Finance 3) Business Development

External Working Relations

1) Clients 2) Suppliers 3) Media 4) Authorities

Relevant Experience
 Proven experience as Marketing Manager or appropriate role for +10 Years' Experience
 Proven experience developing marketing plans and campaigns
Education & Certification
 Bachelor's degree in marketing, business, or related field
 Master's degree a plus
Technical Knowledge & Skill
 Excellent communication
 Multitasking
 Metrics-driven marketing mind with an eye for creativity
Computer Skills
 MS Office
 CRM
Language Ability
Fluent in Arabic and English
Working Conditions
 Full Time

Director of Operations - Job Profile

Job Title: Director of Operations
Job Code: 0006 Version: 001
Division / Function: Construction Job Level: Senior Director
Location: Jeddah, KSA Travel Required: Yes
Reports to: CEO
Direct Supervision of Operations Managers
Job Purpose
SBCM is looking for a person who has a widely diversified knowledge of construction-related processes and industry
practices.

Duties & Responsibilities

 Participate in strategic planning and budgeting
 Collaborate with Engineering and Marketing staff to implement new programs
 Actively participate in business reviews, planning, budgeting, and company strategy development
 Oversight of Projects and quality assurance functions of the organization
 Direct operation managers for every stage of construction
Core Deliverables

 Establish policies and procedures tailored to the assigned projects.

 Ensure Effective implementation of Company and client policies and procedures, including labor relations policies.
 Maintains strong client and community relations
Internal Cross Working Relations

All Departments

External Working Relations

1) Clients 2) Suppliers 3) Consultants 4) Government Authorities
Relevant Experience
 Director of Construction Operations or appropriate role
 +20 Years' Experience at KSA or GCC is required
Education & Certification
 BSC in Construction  Master's degree  PMP
Technical Knowledge & Skill
 communication
 leadership
 Decision-making
Computer Skills
 MS Office
  P6
Language Ability
Fluent in Arabic and English
Working Conditions
 Full Time

Performance Appraisal for the New Three Strategic Positions

Employee Name: Title: CFO
Employee No.: Department: Finance
1st Evaluator Name: 2nd Evaluator Name:
Evaluation From: Jan 2021 To: Jan 2022

No 1st Evaluator
Competency & Definition
. Assessment
Creativity & Innovation 0 1 2 3
 Acts at all times to produce changes that create an added value.
1
 Develops new ideas, approaches, & solutions. 2
 Ability to think out-of-the-box.
Problem Solving - Tolerance 0 1 2 3
2  # Of Re-Do.
3
 # Escalated Problems.
Resourceful 0 1 2 3
3
 Works to complete tasks given to him or her "on time." 3
Leadership 0 1 2 3
 Emotional Intelligence.
4
 Strategic thinking. 3
 Conflict management.
Communication 0 1 2 3
5  Comfortable with healthy and productive discussion.
3
 Treats others fairly
0 1 2 3
Self-Development
 Takes advice and direction from others, then eagerly masters the
6 necessary knowledge and skills
2
 Monitors self and others towards learning new concepts, methods,
etc.

Cooperation &Teamwork 0 1 2 3
 Works constructively with others despite differences in interest,
7 3
perspective, or needs, and achieves best results from the group.
 Works to increase the group's results and supports its members.
Total 64/70
% 91 %

Title: Marketing Manager

Department: Marketing
 Evaluation From: Jan 2021 To: Jan 2022
No 1st Evaluator
Competency & Definition
. Assessment
0 3
Creativity & Innovation
1
3

0 1 2 3
Problem Solving - Desired Level
2
2

0 1 2 3
3 Openness and honesty
3
Leadership 0 1 2 3
4
2
0 1 2 3
5 Communication
3
0 1 2 3
6 Self-Development
3

0 1 2 3

7 Cooperation &Teamwork
3

Total 64/70
% 91%

Title: Director for Operations

Department: Construction
Evaluation From: Jan 2021 To: Jan 2022
No 1st Evaluator
Competency & Definition
. Assessment
0 3
1 Creativity & Innovation
3

0 3
2 Error Free
0

0 1 2 3
3 Resourceful - Openness and honesty
3
0 1 2 3

4 Leadership
3

5 Communication 0 1 2 3
3

0 1 2 3

6 Self-Development
3

0 1 2 3

7 Cooperation &Teamwork
3

Total 60/70
% 85%

KPI'S for (CFO)

# KPI'S Factors Type of Planned Actual Achievement Weight Score

 Equation
1 Quantity Finance plan Higher is 1 0.90 90% 20% 18%
Achievement better
2 Quality Clients Less is
Complain better 2 2 100% 15% 15%
% Staff
Turnover
3 Quality Reporting Higher is 0 0 100% 15% 15%
accuracy better
4 Cost Operating Cash Less is 200000 150000 133% 20% 20%
Flow better
5 Cost Accounts Less is 1.5 1.2 125% 30% 30%
Payable better
Turnover%
Total 98%

KPI'S for (Marketing Manager)

# KPI'S Factors Type of Planned Actual Achievement Weight Score

Equation
1 Quantity New Higher is 5 7 140% 30% 30%
Customers better
2 Quality Clients Less is
Complain better 3 2 150% 20% 20%
3 Quality Reporting Higher is 15% 15% 100% 15% 15%
accuracy better
4 Quality Product Higher is 25 20 80% 15% 12%
Awarence better
sessions
5 Cost Advertising Less is 500000 450000 122% 15% 15%
Budget better
Total 98%

KPI'S for (Director of Operations)

# KPI'S Factors Type of Planned Actual Achievement Weight Score

 Equation
1 Quantity New Projects Higher is 5 7 140% 30% 30%
better
Clients
2 Quality Complain Less is 4 2 200% 20% 20%
% Staff better
Turnover
3 Time Higher is 15% 15% 100% 15% 15%
Quality reduction better
achieved
4 Operation Higher is
Cost Cost better 150000 18000 83% 15% 12.45%
reduction 0
5 HSE Incidents Error 0 0 100% 20% 20%
Free
Total 97.45%

TNA and Training Plan for (CFO)

Feedback Comments from Achievement Evaluation Sheet (KPI's):
 Strengths Improvements
 Client satisfaction  Financial Planning
 Reporting accuracy
Feedback Comments Competencies Achievement Evaluation Sheet:
Strengths Improvements
 Leadership  Creativity and innovation
 Communication
Career Development Plan (Self Declaration – by the employee himself):
After 1 Year After 3 Years
Expand business and operational experience Earn CPA
Self-Development Plan (Self Declaration – by the employee himself):
After 1 Year After 3 Years
Attend online courses Earn DPA
Training Plan (1st Evaluator Declaration):
Performance Career
Subject Time Subject Time
Creativity and 6 Days Financial planning 10 Days
innovation program
Additional tasks to be added to the job description (1st Evaluator Declaration):
New Tasks
Act as the integrator and navigator for the organization

Evaluation of Final Result 1st Evaluator

Kip's Achievement 98%
Competencies Achievement 91%

Overall 94.5%
Appraisal Session Date Dec 2021

TNA and Training Plan for (Marketing Manager)

Feedback Comments from Achievement Evaluation Sheet (KPI's):
 Strengths Improvements
 Achieving strategic goals  Presentation skills
 Increase market share  Time management
 Reporting accuracy

Feedback Comments Competencies Achievement Evaluation Sheet:

Strengths Improvements
 Creativity  Leadership
 Communication

Career Development Plan

After 1 Year After 3 Years
Expand Experience Earn an MBA
Self-Development Plan
After 1 Year After 3 Years
Learn about HubSpot Digital Marketing certified
Training Plan
Performance Career
Subject Time Subject Time
Leadership 5 Days social 15 Days
media marketing
Additional tasks to be added to the job description
New Tasks
additional sales support

Evaluation of Final Result 1st Evaluator

KPI's Achievement 98%
Competencies Achievement 91%
Overall 94.5%
Date Dec 2021

TNA and Training Plan for (Director of Operations)

Feedback Comments from Achievement Evaluation Sheet (KPI's):
Strengths Improvements
 Less staff turnover  Cost Control
 Achieving Strategic goals
Feedback Comments Competencies Achievement Evaluation Sheet:
Strengths Improvements
 Leadership & Team Work  Problem-solving
 Communication

Career Development Plan

After 1 Year After 3 Years
Align staff for strategic goals Earn an MBA
Self-Development Plan
After 1 Year After 3 Years
Reading Enhance Interpersonal Skills
Training Plan
Performance Career
Subject Time Subject Time
Interpersonal Skills 5 Days CCP 15 Days

Additional tasks to be added to the job description

New Tasks
Manage the project's budget

Evaluation of Final Result 1st Evaluator

KPI's Achievement Evaluation 97.45%
Competencies Achievement Evaluation 85%
Overall 91.2%
Date Dec 2021

ROI FOR TRAINING

Pilot Revenue = 12.5%, Non-Pilot Revenue= 15%
Training Revenue = 2.5% X 42,000,000= 1,050,000 SAR
Annual gain= 1,050,000 X 0.35 = 367,500 SAR
1. ROI FOR CFO TRAINING:
Training Cost = 30,000 + 16 x 2000 = 62,000 SAR
Net Gain = 305,500 SAR
ROI = 305,500/62,000 = 493%
2. ROI FOR MARKETING MANAGER TRAINING:
Training Cost = 20,000 + 20 x 1000 = 40,000 SAR
Net Gain= 327,500 SAR
ROI = 327,500/40,000 = 668%
3. ROI FOR DIRECTOR OF OPERATIONS TRAINING:
Training Cost = 30,000 + 20 x 1500 = 60,000 SAR
Net Gain= 307,500 SAR
ROI = 307,500/60,000 = 513%