Q2 2021:

Store Intelligence
Data Digest
—

Explore the Quarter’s Top Apps,
Games, Publishers, and More
 © 2021 Sensor Tower Inc. - All Rights Reserved

Executive Summary:
Highlights

Worldwide app downloads totaled 35.9B in 2Q21, TikTok was the top app by global downloads in Q2
a 4.8% year-over-year decrease from the 2021, the fifth time in the past six quarters since
unusually high total of 37.7B in 2Q20 driven by the beginning of 2020. It reached 200 million
COVID-19. App Store downloads fell 13.3% to 7.9B, quarterly installs for the first time since it was
while Google Play downloads dropped 2.1% to 28B. removed from India’s app stores in Q2 2020.

Consumer spending in Niantic’s Pokémon GO The rollout of COVID-19 vaccines in the U.S.
reached $5 billion in the five years since its July helped the demand for gig work apps return
2016 launch. It became just the eighth mobile game towards pre-pandemic levels. Uber provided
ever to reach $5 billion in gross revenue since the incentives for drivers to address diverging adoption
beginning of 2014.
rates between its driver and consumer apps.

2
 © 2021 Sensor Tower Inc. - All Rights Reserved

About This Data:

Methodology
Could your business benefit from
Sensor Tower’s Mobile Insights team compiled the download estimates
provided in this report using the Sensor Tower Store Intelligence platform.

access to Store Intelligence insights

and the highly accurate data used to
● Figures cited in this report reflect App Store and Google Play build this report? See the fastest
download estimates for January 1, 2014 through June 30, 2021.

growing apps and publishers by

● Download estimates presented are on a per-user basis, meaning that
only one download per Apple or Google account is counted towards downloads or revenue.
the total.

● Downloads of the same app by the same user to multiple devices,

updates, or re-installs of the same app by the same user are not REQUEST DEMO
counted towards the total.

● Android app install estimates represent downloads from the Google

Play Store only. Sensor Tower does not provide download estimates
for third-party Android stores.

Store Intelligence 3
 © 2021 Sensor Tower Inc. - All Rights Reserved

Market Overview:

Q2 2021 Worldwide Download Growth

Worldwide App Store and Worldwide App Store Worldwide Google Play
Google Play Downloads Downloads Downloads
40B -4.8% 40B 40B
35B 35B 35B
-2.1%
30B 30B 30B
25B 25B 25B
20B 37.7B 20B 20B
35.9B
15B 15B 15B 28.6B 28.0B
-13.3%
10B 10B 10B
5B 5B 9.1B 7.9B 5B
0 0 0
Q2 2020 Q2 2021 Q2 2020 Q2 2021 Q2 2020 Q2 2021

35.9 Billion
7.9 Billion
28.0 Billion

App Store + Google Play Downloads App Store Downloads Google Play Downloads

4
Top Apps
—

Top Apps by Downloads in Q2 2021
 © 2021 Sensor Tower Inc. - All Rights Reserved

Overall - Worldwide
App Store Google Play
TikTok from ByteDance was the top app by
TikTok .
global downloads in Q2 2021. It has held the
Facebook .
No. 1 spot in five out of the past six quarters, and
Instagram .
surpassed 200 million downloads for the first
WhatsApp .
Messenger .
time since it was removed from the app store in
Zoom . India in 2Q20.

Snapchat .
Telegram . Facebook-published apps rounded out the
CapCut . rest of the top five apps. Zoom also had a
Google Meet . strong quarter at No. 6, and it has ranked among
WhatsApp Business . the top 10 apps each quarter since the start of
PicsArt . the pandemic in early 2020.

YouTube .
Twitter .
Spotify . Note Regarding Download Estimates

Pinterest . Our estimates include worldwide downloads for iPhone,

Kuaishou . iPad, and Google Play for Apr. 1 through Jun. 30, 2021. Apple
apps and Google pre-installed apps are excluded. We report
Netflix .
unique installs only. Android estimates do not include third-
SHEIN .
party stores. Figures represent aggregate installs of all app
InShot .
versions, ex: Facebook and Facebook Lite.

0 50M 100M 150M 200M 250M

Q2 Apps by Worldwide Downloads 6

 © 2021 Sensor Tower Inc. - All Rights Reserved

App Store - Worldwide

iPhone iPad
TikTok was also the top app by App Store
TikTok .
downloads with 67 percent more downloads
YouTube .
than the No. 2 app, YouTube. ByteDance also
Instagram .
had another app, CapCut, among the top 10.

WhatsApp .
Facebook .
CapCut . Google Maps had its best quarter on the App
Zoom . Store since before the pandemic as travel
Google Maps . started to return in Q2 2021. It reached 25
Messenger . million downloads in a quarter for just the
Gmail . second time ever.

Google Chrome .
WeChat .
Telegram .
Google .
Netflix . Note Regarding Download Estimates

SHEIN . Our estimates include worldwide daily download totals for

National Anti-Fraud Center . iPhone and iPad for Apr. 1 through Jun. 30, 2021. Apple apps
are excluded. We report unique installs only (one download
Taobao .
per user). Figures represent aggregate installs of all app
McDonald's .
versions, ex: Facebook and Facebook Lite.

Spotify .

0 10M 20M 30M 40M 50M 60M 70M

Q2 Apps by Worldwide Downloads 7

 © 2021 Sensor Tower Inc. - All Rights Reserved

Google Play - Worldwide

Some top video conferencing apps saw
TikTok .
substantial quarter-over-quarter growth,
Facebook .
particularly in India as COVID-19 restrictions
Instagram .
increased there. Downloads for Zoom and
WhatsApp .
Messenger .
Google Meet increased 119 percent Q/Q in India,
Snapchat . though they were still well below the totals from
Zoom . Q2-Q3 2020.

Telegram .
Google Meet . Photo and video editors also had a strong
WhatsApp Business . quarter on Google Play. Some top apps
CapCut . included CapCut, PicsArt, and InShot.

Josh .
PicsArt .
Kuaishou .
InShot . Note Regarding Download Estimates

Twitter . Our estimates include worldwide daily download totals for

Pinterest . Google Play for Apr. 1 through Jun. 30, 2021. We report unique
installs only (one download per User). Google preinstalled apps
MX TakaTak .
are excluded. Android download estimates do not include
PLAYit .
third-party stores. Figures represent aggregate installs of all
Spotify .
app versions, ex: Facebook and Facebook Lite.

0 25M 50M 75M 100M 125M 150M

Q2 Apps by Worldwide Downloads 8

 © 2021 Sensor Tower Inc. - All Rights Reserved

Overall - United States

App Store Google Play
HBO Max continued to gain new users in the
TikTok .
U.S., ranking as the No. 4 app in the quarter
Facebook .
with an all-time high of nearly 11 million
YouTube .
downloads. After surpassing top streaming
HBO Max .
Messenger .
apps like Netflix and Disney+ for the first time in
Instagram . Q1 2021, it expanded the gap in Q2.

Zoom .
Cash App . The high demand for cryptocurrency helped
Netflix . Coinbase rank among the top 20 apps in the
WhatsApp . U.S. for the first time in Q2 2021 with 6.2
Snapchat . million downloads.

Amazon .
Disney+ .
SHEIN .
Robinhood . Note Regarding Download Estimates

DoorDash . Our estimates include worldwide downloads for iPhone,

Hulu . iPad, and Google Play for Apr. 1 through Jun. 30, 2021. Apple
apps and Google pre-installed apps are excluded. We report
Spotify .
unique installs only. Android estimates do not include third-
Coinbase .
party stores. Figures represent aggregate installs of all app
CapCut .
versions, ex: Facebook and Facebook Lite.

0 2M 4M 6M 8M 10M 12M 14M 16M 18M

Q2 Apps by U.S. Downloads 9

 © 2021 Sensor Tower Inc. - All Rights Reserved

App Store - United States

iPhone iPad
TikTok and YouTube each surpassed 10
TikTok .
million U.S. installs on iOS in Q2 2021. Since
YouTube .
the start of 2020, Zoom has been the only other
HBO Max .
app to reach that threshold.

Facebook .
Messenger .
Instagram . Despite more businesses reopening in the
Gmail . U.S. as COVID-19 vaccines became available,
Google Maps . Zoom still managed to return the top 10 apps
Netflix . on the App Store. Zoom had ranked No. 3 in Q1
Zoom . 2021 and No. 1 in each of the three quarters
Amazon . before that.

Cash App .
Snapchat .
Disney+ .
WhatsApp . Note Regarding Download Estimates

Spotify . Our estimates include worldwide daily download totals for

Google . iPhone and iPad for Apr. 1 through Jun. 30, 2021. Apple apps
are excluded. We report unique installs only (one download
Robinhood .
per user). Figures represent aggregate installs of all app
SHEIN .
versions, ex: Facebook and Facebook Lite.

Hulu .

0 2M 4M 6M 8M 10M 12M 14M

Q2 Apps by U.S. Downloads 10

 © 2021 Sensor Tower Inc. - All Rights Reserved

Google Play - United States

Facebook was the No. 1 app in the U.S. on
Facebook .
Google Play. It had its best quarter by U.S.
TikTok .
adoption since three years prior in Q2 2018.

Messenger .
HBO Max .
Google Pay .
Finance apps built on the gains in Q1 2021
Zoom . when the category had four of the top 20
Crypto.com . apps. Crypto.com had more than half of its all-
Cash App . time downloads in Q2 2021, and only
WhatsApp . PictureThis had more quarter-over-quarter
Instagram . growth among non-game apps.

Tubi .
Snapchat .
PictureThis .
Disney+ .
PayPal . Note Regarding Download Estimates

DoorDash . Our estimates include worldwide daily download totals for

Coinbase . Google Play for Apr. 1 through Jun. 30, 2021. We report unique
installs only (one download per User). Google preinstalled apps
SHEIN .
are excluded. Android download estimates do not include
Venmo .
third-party stores. Figures represent aggregate installs of all
Shop .
app versions, ex: Facebook and Facebook Lite.

0 1M 2M 3M 4M 5M

Q2 Apps by U.S. Downloads 11

 © 2021 Sensor Tower Inc. - All Rights Reserved

Overall - Europe
App Store Google Play
TikTok was the top app by adoption in Europe
TikTok .
for the fourth consecutive quarter. Besides
WhatsApp .
TikTok, Zoom was the last app to rank No. 1 in
Instagram .
Q2 2020.

Telegram .
Facebook .
SHEIN . SHEIN, a top online shopping app focusing on
Zoom . women’s clothing, had its best quarter in
Messenger . Europe yet with 13.8 million downloads.
Spotify . Europe accounted for nearly a third of SHEIN’s
CapCut . downloads in Q2 2021.

Pinterest .
Snapchat .
Microsoft Teams .
McDonald's .
YouTube . Note Regarding Download Estimates

Binance . Our estimates include worldwide downloads for iPhone,

Google Maps . iPad, and Google Play for Apr. 1 through Jun. 30, 2021. Apple
apps and Google pre-installed apps are excluded. We report
Discord .
unique installs only. Android estimates do not include third-
AliExpress .
party stores. Figures represent aggregate installs of all app
Netflix .
versions, ex: Facebook and Facebook Lite.

0 5M 10M 15M 20M 25M

Q2 Apps by European Downloads 12

 © 2021 Sensor Tower Inc. - All Rights Reserved

App Store - Europe

iPhone iPad
WhatsApp was the top app on the App Store in
WhatsApp .
Europe in Q2 2021, followed by TikTok and
TikTok .
Instagram. Top European markets for WhatsApp
Instagram .
included Russia, the U.K., and Turkey.

YouTube .
Google Maps .
Telegram . On the App Store, 15 of the top 20 apps by
SHEIN . European downloads were from United
Zoom . States-based publishers. Google alone had five
Facebook . apps among the top 20, and Facebook had
Microsoft Teams . another four.

Spotify .
Gmail .
Messenger .
Google .
Snapchat . Note Regarding Download Estimates

Netflix . Our estimates include worldwide daily download totals for

Pinterest . iPhone and iPad for Apr. 1 through Jun. 30, 2021. Apple apps
are excluded. We report unique installs only (one download
Google Chrome .
per user). Figures represent aggregate installs of all app
McDonald's .
versions, ex: Facebook and Facebook Lite.

CapCut .

0 2M 4M 6M 8M 10M 12M

Q2 Apps by European Downloads 13

 © 2021 Sensor Tower Inc. - All Rights Reserved

Google Play - Europe

The top five apps were the same as the
TikTok .
previous quarter, with the exception of
Telegram .
Instagram replacing Zoom. TikTok was well
Facebook .
ahead of the rest with 13 million European new
Instagram .
WhatsApp .
installs on Google Play.

SHEIN .
QR & Barcode Scanner . Zenly and Wombo were two new entrants to
Messenger . the top 20 in Q2 2021. Zenly is a location
Zoom . tracking app that gained popularity as COVID-19
CapCut . restrictions loosened. Its installs more than
Pinterest . doubled quarter-over-quarter.

Snapchat .
QR & Barcode Reader .
Spotify .
YouTube Kids . Note Regarding Download Estimates

McDonald's . Our estimates include worldwide daily download totals for

Zenly . Google Play for Apr. 1 through Jun. 30, 2021. We report unique
installs only (one download per User). Google preinstalled apps
AliExpress .
are excluded. Android download estimates do not include
Discord .
third-party stores. Figures represent aggregate installs of all
Wombo .
app versions, ex: Facebook and Facebook Lite.

0 2M 4M 6M 8M 10M 12M 14M

Q2 Apps by European Downloads 14

 © 2021 Sensor Tower Inc. - All Rights Reserved

Overall - Asia
App Store Google Play
Facebook became the top app in Asia in Q2
Facebook .
2021, passing MX TakaTak and Instagram
TikTok .
compared to the prior quarter. Facebook,
Instagram .
TikTok, and Instagram each surpassed 80 million
Zoom .
Snapchat .
downloads in the quarter, while Zoom ranked
Messenger . No. 4 with 50 million downloads.

WhatsApp .
Josh . The influx of short video apps looking to
CapCut . replace TikTok in India slowed in 2Q21. MX
Google Meet . TakaTak, Moj, and Josh had ranked among the
Telegram . top 10 apps in Q1 2021. Of those, only Josh
MX TakaTak . returned to the top 10 in Q2 2021.

WhatsApp Business .
PLAYit .
Moj . Note Regarding Download Estimates

Snack Video . Our estimates include worldwide downloads for iPhone,

Flipkart . iPad, and Google Play for Apr. 1 through Jun. 30, 2021. Apple
apps and Google pre-installed apps are excluded. We report
PicsArt .
unique installs only. Android estimates do not include third-
Fast VPN Secure .
party stores. Figures represent aggregate installs of all app
Truecaller .
versions, ex: Facebook and Facebook Lite.

0 10M 20M 30M 40M 50M 60M 70M 80M 90M

Q2 Apps by Asia Downloads 15

 © 2021 Sensor Tower Inc. - All Rights Reserved

App Store - Asia

iPhone iPad
TikTok, known as Douyin in China, had nearly
TikTok .
twice as many downloads as the

WeChat .
No. 2 app, WeChat. China accounted for 72
National Anti-Fraud Center .
percent of TikTok’s App Store downloads in Asia
Taobao .
CapCut .
in Q2 2021, followed by Vietnam.

PinDuoDuo .
QQ . The top apps were similar to last quarter, with
YouTube . TikTok, WeChat, Taobao, and CapCut each
Alipay . returning to the top five. China’s National Anti-
Instagram . Fraud Center app from the Ministry of Public
Zoom . Security was the lone new entrant to the top five
iQIYI . in 2Q21.

Facebook .
Tencent Video .
McDonald's . Note Regarding Download Estimates

Baidu . Our estimates include worldwide daily download totals for

Traffic Management 12123 . iPhone and iPad for Apr. 1 through Jun. 30, 2021. Apple apps
are excluded. We report unique installs only (one download
Little Red Book .
per user). Figures represent aggregate installs of all app
Google Chrome .
versions, ex: Facebook and Facebook Lite.

Messenger .

0 5M 10M 15M 20M 25M 30M 35M 40M

Q2 Apps by Asia Downloads 16

 © 2021 Sensor Tower Inc. - All Rights Reserved

Google Play - Asia

Facebook had the top two apps in Asia on
Facebook .
Google Play with Facebook and Instagram.
Instagram .
India accounted for 56 percent of Google Play
TikTok .
installs in Asia for the Facebook app, and nearly
Snapchat .
Josh .
70 percent of installs for Instagram.

Zoom .
WhatsApp . TikTok moved up seven spots from Q1 2021 to
Messenger . rank No. 3 in 2Q21 with 47 million installs in
Google Meet . Asia. This was despite it being banned in India,
MX TakaTak . by far the largest market for Google Play.

Telegram .
WhatsApp Business .
PLAYit .
Moj .
Snack Video . Note Regarding Download Estimates

Flipkart . Our estimates include worldwide daily download totals for

Fast VPN Secure . Google Play for Apr. 1 through Jun. 30, 2021. We report unique
installs only (one download per User). Google preinstalled apps
Truecaller .
are excluded. Android download estimates do not include
MX Player .
third-party stores. Figures represent aggregate installs of all
PicsArt .
app versions, ex: Facebook and Facebook Lite.

0 10M 20M 30M 40M 50M 60M 70M 80M

Q2 Apps by Asia Downloads 17

Top Games
—

Top Games by Downloads in Q2 2021
 © 2021 Sensor Tower Inc. - All Rights Reserved

Overall - Worldwide
App Store Google Play
Bridge Race from Supersonic Studios was the
Bridge Race .
most downloaded mobile game globally in Q2
Hair Challenge .
2021 with nearly 90 million installs. Zynga had
Garena Free Fire .
two games among the top five with Hair
High Heels .
Challenge and High Heels.

Ludo King .
Count Masters .
Subway Surfers . Garena Free Fire ranked among the top five
Candy Crush Saga . mobile games by worldwide downloads for
Roblox . the fifth consecutive quarter. Among Us was
Going Balls . the only other game to rank among the top five
Paper Fold . in even three of these quarters.
My Talking Tom Friends .
8 Ball Pool .
Animal Transform .
PUBG Mobile . Note Regarding Download Estimates

Body Race . Our estimates include worldwide downloads for iPhone,

Among Us . iPad, and Google Play for Apr. 1 through Jun. 30, 2021. Apple
apps and Google pre-installed apps are excluded. We report
Prison Escape .
unique installs only. Android estimates do not include third-
Magic Tiles 3 .
party stores. Figures represent aggregate installs of all app
Join Clash 3D .
versions, ex: Facebook and Facebook Lite.

0 10M 20M 30M 40M 50M 60M 70M 80M 90M

Q2 Games by Worldwide Downloads 19

 © 2021 Sensor Tower Inc. - All Rights Reserved

App Store - Worldwide

iPhone iPad
On the App Store, Hair Challenge from Zynga-
Hair Challenge .
owned Rollic Games was the top game by
Bridge Race .
downloads in Q2 2021. Bridge Race, Count
Project Makeover .
Masters, Paper Fold, and Slice It All were other
Count Masters .
PUBG Mobile .
top Hypercasual games.

Roblox .
Subway Surfers . Tencent’s PUBG Mobile has been remarkably
Paper Fold . consistent on the App Store, ranking as the
Call of Duty: Mobile . No. 5 or 6 app each of the past four quarters.
Slice It All . In Q2 2021, 39 percent of its App Store
Among Us . downloads came from China, where it is
Honor of Kings . localized as Game for Peace.

Parking Jam 3D .
Mole's World .
Bounce and Collect . Note Regarding Download Estimates

High Heels . Our estimates include worldwide daily download totals for
Magic Tiles 3 . iPhone and iPad for Apr. 1 through Jun. 30, 2021. Apple apps
are excluded. We report unique installs only (one download
Water Sort Puzzle .
per user). Figures represent aggregate installs of all app
Homescapes .
versions, ex: Facebook and Facebook Lite.

8 Ball Pool .

0 2M 4M 6M 8M 10M 12M 14M

Q2 Games by Worldwide Downloads 20

 © 2021 Sensor Tower Inc. - All Rights Reserved

Google Play - Worldwide

Supersonic Studios had the No. 1 game on
Bridge Race .
Google Play for the second consecutive
Hair Challenge .
quarter, with Bridge Race taking the top spot
Garena Free Fire .
in Q2 2021. Join Clash 3D, No. 16 this quarter,
Ludo King .
High Heels .
was the top game in Q1 2021.

Subway Surfers .
Count Masters . More than half of the top games were in the
Going Balls . Hypercasual genre. The Traversal subgenre of
My Talking Tom Friends . Hypercasual was particularly popular last
Candy Crush Saga . quarter with seven of the top 20 titles, led by
Animal Transform . Hair Challenge, High Heels, and Count Masters.

Prison Escape .
WormsZone.io .
Body Race .
8 Ball Pool . Note Regarding Download Estimates

Join Clash 3D . Our estimates include worldwide daily download totals for
Paper Fold . Google Play for Apr. 1 through Jun. 30, 2021. We report unique
installs only (one download per User). Google preinstalled apps
Stack Ball .
are excluded. Android download estimates do not include
Carrom Pool .
third-party stores. Figures represent aggregate installs of all
My Talking Tom 2 .
app versions, ex: Facebook and Facebook Lite.

0 10M 20M 30M 40M 50M 60M 70M 80M

Q2 Games by Worldwide Downloads 21

 © 2021 Sensor Tower Inc. - All Rights Reserved

Overall - United States

App Store Google Play
Hypercasual genre games were well
Bridge Race .
represented in the U.S. with 14 of the top 20
Hair Challenge .
games. Four of the top five games in Q2 2021
Paper Fold .
were in the Hypercasual genre, with Roblox as
Roblox .
Count Masters .
the lone exception.

Project Makeover .
Slice It All . Voodoo had three of the top 20 games,
Among Us . including Slice It All and Bounce and Collect
High Heels . among the top 10. Fat 2 Fit, Voodoo’s third
Bounce and Collect . most-installed title in the quarter, ranked No. 18.

Subway Surfers .
Call of Duty: Mobile .
Magic Tiles 3 .
Parking Jam 3D .
Rob Master 3D . Note Regarding Download Estimates

Deep Clean Inc. 3D . Our estimates include worldwide downloads for iPhone,
Jelly Dye . iPad, and Google Play for Apr. 1 through Jun. 30, 2021. Apple
apps and Google pre-installed apps are excluded. We report
Fat 2 Fit .
unique installs only. Android estimates do not include third-
Catwalk Beauty .
party stores. Figures represent aggregate installs of all app
Sword Play .
versions, ex: Facebook and Facebook Lite.

0 1M 2M 3M 4M 5M 6M 7M 8M

Q2 Games by U.S. Downloads 22

 © 2021 Sensor Tower Inc. - All Rights Reserved

App Store - United States

iPhone iPad
Roblox and Project Makeover have been
Hair Challenge .
among the top five games on the U.S. App
Bridge Race .
Store for three consecutive quarters. No game
Roblox .
had more U.S. installs in the first half of 2021
Paper Fold .
Project Makeover .
than Project Makeover’s 11.3 million.

Count Masters .
Slice It All . Among Us from InnerSloth remained popular
Among Us . in the U.S., ranking as the No. 8 game with
Call of Duty: Mobile . nearly three million App Store downloads. Its
Subway Surfers . U.S. App Store downloads peaked at nearly 18
Bounce and Collect . million in Q4 2020.

High Heels .
Parking Jam 3D .
Magic Tiles 3 .
Rob Master 3D . Note Regarding Download Estimates

Deep Clean Inc. 3D . Our estimates include worldwide daily download totals for
Like A Dino . iPhone and iPad for Apr. 1 through Jun. 30, 2021. Apple apps
are excluded. We report unique installs only (one download
Fat 2 Fit .
per user). Figures represent aggregate installs of all app
Bingo Clash .
versions, ex: Facebook and Facebook Lite.

Water Sort Puzzle .

0 1M 2M 3M 4M 5M 6M

Q2 Games by U.S. Downloads 23

 © 2021 Sensor Tower Inc. - All Rights Reserved

Google Play - United States

Nine of the top 10 Google Play games in the
Bridge Race .
U.S. were from the Hypercasual genre. Roblox
Hair Challenge .
was the only non-Hypercasual game among the
Count Masters .
top 10.

Fidget Toys 3D .
Paper Fold .
Slice It All . Crash Bandicoot: On the Run followed up a
Roblox . huge launch in the U.S. in March 2021 and
High Heels . remained in the top 20 for Q2 2021. The King
Catwalk Beauty . title moved back four positions to rank No. 13.

Animal Transform .
Bounce and Collect .
Jelly Dye .
Crash Bandicoot: On the Run .
DIY Makeup .
Among Us . Note Regarding Download Estimates

Smash Colors 3D . Our estimates include worldwide daily download totals for
Magic Tiles 3 . Google Play for Apr. 1 through Jun. 30, 2021. We report unique
installs only (one download per User). Google preinstalled apps
Sword Play .
are excluded. Android download estimates do not include
Fat 2 Fit .
third-party stores. Figures represent aggregate installs of all
Ball Run 2048 .
app versions, ex: Facebook and Facebook Lite.

0 500K 1.0M 1.5M 2.0M 2.5M 3.0M 3.5M

Q2 Games by U.S. Downloads 24

 © 2021 Sensor Tower Inc. - All Rights Reserved

Overall - Europe
App Store Google Play
Hair Challenge from Zynga, the No. 2 game
Hair Challenge .
globally in Q2 2021, ranked as the top game in
Bridge Race .
Europe. Bridge Race from Supersonic Studios
Count Masters .
and Count Masters from Tap2Play rounded out
Paper Fold .
Fidget Toys 3D .
the top three.

Brawl Stars .
Going Balls . Top non-Hypercasual genre games in the
Roblox . quarter included Brawl Stars, Roblox, and
Body Race . PUBG Mobile. Three Arcade genre games also
Prison Escape . ranked among the top 20, with Subway Surfers,
High Heels . Among Us, and Geometry Dash.

Bounce and Collect .

Comics Bob .
DOP 2 .
Subway Surfers . Note Regarding Download Estimates

Among Us . Our estimates include worldwide downloads for iPhone,

Geometry Dash . iPad, and Google Play for Apr. 1 through Jun. 30, 2021. Apple
apps and Google pre-installed apps are excluded. We report
Animal Transform .
unique installs only. Android estimates do not include third-
PUBG Mobile .
party stores. Figures represent aggregate installs of all app
Slice It All .
versions, ex: Facebook and Facebook Lite.

0 2M 4M 6M 8M 10M 12M 14M 16M

Q2 Games by European Downloads 25

 © 2021 Sensor Tower Inc. - All Rights Reserved

App Store - Europe

iPhone iPad
On the App Store, Count Masters was the top
Count Masters .
game in Europe in Q2 2021. Its success in the
Hair Challenge .
region was well-distributed across many
Bridge Race .
countries, led by the U.K. with 13% of installs,
Project Makeover .
Score Hero 2 .
France (13%), and Russia (10%).

Slice It All .
Roblox . Project Makeover, a Puzzle & Decorate theme
Subway Surfers . game from Magic Tavern, returned to the top
Brawl Stars . five for the third straight quarter. Its best
Paper Fold . quarter was Q1 2021 when it had more than 5.5
Water Sort Puzzle . million App Store installs in Europe.

Like A Dino .
Bounce and Collect .
Parking Jam 3D .
Clash Royale . Note Regarding Download Estimates

Geometry Dash . Our estimates include worldwide daily download totals for
Soccer Super Star . iPhone and iPad for Apr. 1 through Jun. 30, 2021. Apple apps
are excluded. We report unique installs only (one download
High Heels .
per user). Figures represent aggregate installs of all app
Among Us .
versions, ex: Facebook and Facebook Lite.

Homescapes .

0 1M 2M 3M 4M 5M

Q2 Games by European Downloads 26

 © 2021 Sensor Tower Inc. - All Rights Reserved

Google Play - Europe

The top three games on Google Play were the
Bridge Race .
same as on the App Store, but with Bridge
Hair Challenge .
Race and Count Masters swapping spots as
Count Masters .
the No. 1 and No. 3 titles in the ranking,
Fidget Toys 3D .
Paper Fold .
respectively. Hair Challenge ranked No. 2 on
Going Balls . both platforms.

Body Race .
Brawl Stars . Supersonic Studios had two of the top 10
Prison Escape . games, with Going Balls joining the No. 1
Comics Bob . game Bridge Race. Another Israel-based
Roblox . publisher, Crazy Labs, had three games among
Animal Transform . the top 20, as did SayGames.

DOP 2 .
DIY Makeup .
War of Rafts . Note Regarding Download Estimates

High Heels . Our estimates include worldwide daily download totals for
Phone Case DIY . Google Play for Apr. 1 through Jun. 30, 2021. We report unique
installs only (one download per User). Google preinstalled apps
Sculpt People .
are excluded. Android download estimates do not include
Bounce and Collect .
third-party stores. Figures represent aggregate installs of all
Muscle Rush .
app versions, ex: Facebook and Facebook Lite.

0 2M 4M 6M 8M 10M 12M

Q2 Games by European Downloads 27

 © 2021 Sensor Tower Inc. - All Rights Reserved

Overall - Asia
App Store Google Play
Ludo King was the top game in Asia, driven by
Ludo King .
its popularity in India. India accounted for
Bridge Race .
nearly 80 percent of Ludo King’s global
Hair Challenge .
downloads in Q2 2021, followed by Indonesia
Garena Free Fire .
Carrom Pool .
with 7 percent.

High Heels .
Candy Crush Saga . There was less turnover among the top games
Subway Surfers . in Asia compared to the U.S. and Europe. Six
Bubble Shooter . of the top 10 games in Q1 2021 returned in 2Q21,
WormsZone.io . including Ludo King, Garena Free Fire, Candy
Temple Run . Crush Saga, Subway Surfers, Bubble Shooter,
Subway Princess Runner . and WormsZone.io.

Join Clash 3D .
My Talking Tom Friends .
8 Ball Pool . Note Regarding Download Estimates

Hill Climb Racing . Our estimates include worldwide downloads for iPhone,
PUBG Mobile . iPad, and Google Play for Apr. 1 through Jun. 30, 2021. Apple
apps and Google pre-installed apps are excluded. We report
Temple Run 2 .
unique installs only. Android estimates do not include third-
Going Balls .
party stores. Figures represent aggregate installs of all app
My Talking Tom 2 .
versions, ex: Facebook and Facebook Lite.

0 10M 20M 30M 40M 50M

Q2 Games by Asia Downloads 28

 © 2021 Sensor Tower Inc. - All Rights Reserved

App Store - Asia

iPhone iPad
While Honor of Kings was once again the No. 1
Honor of Kings .
app , Mole’s World from Leiting competed
Mole's World .
with some top Tencent titles on the App Store
PUBG Mobile .
in Asia. All of Mole’s World’s downloads were
One Piece: Blood Routes .
Call of Duty: Mobile .
from China.

Anipop .
Project Makeover . One Piece: Blood Routes from ByteDance was
Ni No Kuni: Cross Worlds . the No. 4 game. It launched in April 2021, and
Subway Surfers . reached 3.2 million App Store installs in the
Genshin Impact . quarter. Like Mole’s World, it was also only
Uma Musume Pretty Derby . available in China.

Homescapes .
Plants vs Zombies 2 .
QQ Speed .
Hair Challenge . Note Regarding Download Estimates

Among Us . Our estimates include worldwide daily download totals for

My Restaurant . iPhone and iPad for Apr. 1 through Jun. 30, 2021. Apple apps
are excluded. We report unique installs only (one download
Garena Free Fire .
per user). Figures represent aggregate installs of all app
Parking Jam 3D .
versions, ex: Facebook and Facebook Lite.

Count Masters .

0 1M 2M 3M 4M 5M 6M 7M 8M

Q2 Games by Asia Downloads 29

 © 2021 Sensor Tower Inc. - All Rights Reserved

Google Play - Asia

Ludo King reached more than 40 million
Ludo King .
downloads on Google Play in Asia, up 50
Bridge Race .
percent quarter-over-quarter. It was Ludo
Hair Challenge .
King’s second best quarter in the region to date
Carrom Pool .
Garena Free Fire .
behind Q2 2020.

High Heels .
Bubble Shooter . Asia had fewer Hypercasual genre games
Candy Crush Saga . among the top 20 on Google Play than the
Subway Surfers . U.S. and Europe, though most games were
WormsZone.io . still Casual category games. Garena Free Fire
Temple Run . and FPS Commando were the only Mid-Core
Subway Princess Runner . games among the top 20 in Q1 2021.

Join Clash 3D .
My Talking Tom Friends .
Hill Climb Racing . Note Regarding Download Estimates

8 Ball Pool . Our estimates include worldwide daily download totals for
Going Balls . Google Play for Apr. 1 through Jun. 30, 2021. We report unique
installs only (one download per User). Google preinstalled apps
My Talking Tom 2 .
are excluded. Android download estimates do not include
Real Bike Racing .
third-party stores. Figures represent aggregate installs of all
Temple Run 2 .
app versions, ex: Facebook and Facebook Lite.

0 10M 20M 30M 40M 50M

Q2 Games by Asia Downloads 30

Top Publishers
—

Top Publishers by Downloads in Q2 2021
 © 2021 Sensor Tower Inc. - All Rights Reserved

Overall - Worldwide
App Store Google Play
Google and Facebook were once again the top
Google .
two publishers worldwide in Q2 2021. Google
Facebook .
had more than 700 million installs in the quarter,
AppLovin .
while Facebook surpassed 600 million installs.

ByteDance .
Voodoo .
Supersonic Studios . Many Hypercasual genre games publishers
Azur Interactive . ranked among the top 10, including AppLovin,
Zynga . Voodoo, and Supersonic Studios. Zynga was
Crazy Labs . among the top 10 publishers for the first time in
Outfit7 Limited . Q2 2021, boosted by its entrance into the
Say Games . Hypercasual genre.

Microsoft .
BabyBus .
Tencent .
OneSoft . Note Regarding Download Estimates

Miniclip . Our estimates include worldwide downloads for iPhone, iPad,

Amazon . and Google Play for Apr. 1 through Jun. 30, 2021.

Apple apps and Google pre-installed apps are excluded.

Good Job Games .

We report unique installs only. Android estimates do not

Alibaba Group .
include third-party stores.
InShot .

0 100M 200M 300M 400M 500M 600M 700M 800M

Q2 Publishers by Worldwide Downloads

32
 © 2021 Sensor Tower Inc. - All Rights Reserved

App Store - Worldwide

iPhone iPad
The top 10 publishers were the same as last
Google .
quarter, with only a few changes in their
Tencent .
order. Voodoo passed Alibaba Group and
Facebook .
Microsoft to enter the top five.

ByteDance .
Voodoo .
Alibaba Group . Two Israel-based games publishers,
AppLovin . Supersonic Studios and Crazy Labs, ranked
Microsoft . just outside the top 10 at No. 11 and 12,
Zynga . respectively. These publishers also held these
Amazon . same positions in Q1 2021.

Supersonic Studios .
Crazy Labs .
NetEase .
Say Games .
Zoom . Note Regarding Download Estimates

Good Job Games . Our estimates include worldwide daily download totals for

Baidu . iPhone and iPad for Apr. 1 through Jun. 30, 2021. Apple

apps are excluded. We report unique installs only (one

Adobe .
download per User).
Activision Blizzard .
Electronic Arts .

0 50M 100M 150M 200M 250M 300M

Q2 Publishers by Worldwide Downloads

33
 © 2021 Sensor Tower Inc. - All Rights Reserved

Google Play - Worldwide

Facebook and Google remained neck-and-
Facebook .
neck for the top spot on Google Play. Google
Google .
reached No. 1 for the first time in Q2 2020 before
AppLovin .
Facebook regained the top spot in Q1 2021.

Azur Interactive .
Supersonic Studios .
Voodoo . Supersonic Studios, publisher of the top game
Crazy Labs . on Google Play in Q2 2021, ranked among the
Outfit7 Limited . top five publishers for the first time. Its
ByteDance . installs have climbed steadily since Q1 2020
Zynga . from less than 20 million that quarter to more
BabyBus . than 260 million in Q2 2021.

Say Games .
OneSoft .
Miniclip .
Microsoft . Note Regarding Download Estimates

Abishkking . Our estimates include worldwide daily download totals for

InShot . Google Play for Apr. 1 through Jun. 30, 2021. We report

unique installs only (one download per User). Google

Good Job Games .
preinstalled apps are excluded. Android download estimates
Playgendary .
do not include third-party stores.
Amazon .

0 100M 200M 300M 400M 500M

Q2 Publishers by Worldwide Downloads

34
 © 2021 Sensor Tower Inc. - All Rights Reserved

Overall - United States

App Store Google Play
The order among the top five publishers was
Google .
unchanged from Q1 2021. More than half of the
AppLovin .
top 20 publishers are based in the U.S.,
Voodoo .
including five of the top six.

Facebook .
Zynga .
Amazon . ByteDance was the only publisher to enter the
Supersonic Studios . top 10, achieving this ranking for the first
Crazy Labs . time since Q2 2020. The emergence of CapCut
Microsoft . as its clear No. 2 app in the U.S. behind TikTok
ByteDance . helped boost the publisher’s total this quarter.

Azur Interactive .
Say Games .
Good Job Games .
AT&T .
PayPal . Note Regarding Download Estimates

Disney . Our estimates include worldwide downloads for iPhone, iPad,

Uber . and Google Play for Apr. 1 through Jun. 30, 2021.

Apple apps and Google pre-installed apps are excluded.

Alictus .
We report unique installs only. Android estimates do not

Electronic Arts .
include third-party stores.
Activision Blizzard .

0 10M 20M 30M 40M 50M 60M 70M 80M 90M 100M

Q2 Publishers by U.S. Downloads

35
 © 2021 Sensor Tower Inc. - All Rights Reserved

App Store - United States

iPhone iPad
Google’s U.S. downloads in Q2 2021 were
Google .
more than double the No. 2 publisher,
Voodoo .
Voodoo. 71 percent of its U.S. installs were from
AppLovin .
the App Store, with 29 percent coming from
Facebook .
Zynga .
Google Play.

Amazon .
Microsoft . ByteDance was the only non-games publisher
ByteDance . based outside of the U.S. to rank among the
Supersonic Studios . top 20. Outside of Hypercasual genre, it has
Crazy Labs . been a challenge for internationally based
AT&T . publishers to compete with U.S. based
Good Job Games . publishers in the U.S. market.

Say Games .
Disney .
Uber . Note Regarding Download Estimates

Alictus . Our estimates include worldwide daily download totals for

Electronic Arts . iPhone and iPad for Apr. 1 through Jun. 30, 2021. Apple

apps are excluded. We report unique installs only (one

PayPal .
download per User).
Azur Interactive .
Activision Blizzard .

0 10M 20M 30M 40M 50M 60M 70M 80M

Q2 Publishers by U.S. Downloads

36
 © 2021 Sensor Tower Inc. - All Rights Reserved

Google Play - United States

The top five Google Play publishers were the
Google .
same as on the App Store (although in a
AppLovin .
slightly different order). Voodoo, the

Voodoo .
No. 2 publisher on the App Store, ranked

Facebook .
Zynga .
No. 3 on Google Play behind AppLovin.

Supersonic Studios .
Azur Interactive . More games publishers ranked among the top
Crazy Labs . 20 on Google Play than on the App Store.
Amazon . Seventy percent of the top 20 publishers on
Microsoft . Google Play focused primarily on games.

Say Games .
ByteDance .
OneSoft .
Good Job Games .
Miniclip . Note Regarding Download Estimates

Outfit7 Limited . Our estimates include worldwide daily download totals for

PayPal . Google Play for Apr. 1 through Jun. 30, 2021. We report

unique installs only (one download per User). Google

Playgendary .
preinstalled apps are excluded. Android download estimates
Homa Games .
do not include third-party stores.
Amanotes .

0 5M 10M 15M 20M 25M 30M

Q2 Publishers by U.S. Downloads

37
 © 2021 Sensor Tower Inc. - All Rights Reserved

Overall - Europe
App Store Google Play
Google, AppLovin, and Voodoo have been the
Google .
top three publishers in Europe for each of the
AppLovin .
past three quarters. AppLovin was the only one
Voodoo .
of the three to see positive year-over-year
Facebook .
Azur Interactive .
growth in Q2 2021 following the boost seen in
Zynga . 2020 due to COVID-19.

Supersonic Studios .
Crazy Labs . Half of the top 10 publishers in Europe are
Say Games . headquartered in the U.S., led by Google,
Microsoft . AppLovin, and Facebook. Voodoo was the top
Outfit7 Limited . publisher based in Europe, ranking No. 3 overall
ByteDance . behind Google and AppLovin.

OneSoft .
Yandex .
Abishkking . Note Regarding Download Estimates

Amazon . Our estimates include worldwide downloads for iPhone, iPad,

Miniclip . and Google Play for Apr. 1 through Jun. 30, 2021.

Apple apps and Google pre-installed apps are excluded.

Good Job Games .

We report unique installs only. Android estimates do not

Playgendary .
include third-party stores.
InShot .

0 25M 50M 75M 100M 125M

Q2 Publishers by European Downloads

38
 © 2021 Sensor Tower Inc. - All Rights Reserved

App Store - Europe

iPhone iPad
Google was once again the No. 1 publisher on
Google .
the App Store in Europe with 57 million
Facebook .
downloads. This was the eighth consecutive
Microsoft .
quarter where Google had at least 50 million
Voodoo .
AppLovin .
total app installs.

Zynga .
ByteDance . Yandex was the only publisher to move into
Supersonic Studios . the top 10 this quarter. Its installs were up 25
Amazon . percent from Q2 2020, with its navigation and
Yandex . taxi apps aided by the recovery from COVID-19.

Crazy Labs .
Say Games .
Telegram .
Supercell .
Good Job Games . Note Regarding Download Estimates

Adobe . Our estimates include worldwide daily download totals for

Shein Group . iPhone and iPad for Apr. 1 through Jun. 30, 2021. Apple

apps are excluded. We report unique installs only (one

Miniclip .
download per User).
Zoom .
Azur Interactive .

0 10M 20M 30M 40M 50M 60M

Q2 Publishers by European Downloads

39
 © 2021 Sensor Tower Inc. - All Rights Reserved

Google Play - Europe

AppLovin edged out Google to take the top
AppLovin .
spot on Google Play. The bulk of AppLovin’s
Google .
installs were from its game studios including
Voodoo .
Lion Studios, ZenLife Games, Magic Tavern,
Azur Interactive .
Supersonic Studios .
Machine Zone, and Belka Games.

Crazy Labs .
Zynga . Games publishers were dominant on Google
Say Games . Play, taking eight out of the top 10 spots.
Facebook . Google and Facebook were the only non-game
OneSoft . publishers among the top 10.

Outfit7 Limited .
Abishkking .
Microsoft .
ByteDance .
Yandex . Note Regarding Download Estimates

Miniclip . Our estimates include worldwide daily download totals for

BabyBus . Google Play for Apr. 1 through Jun. 30, 2021. We report

unique installs only (one download per User). Google

Good Job Games .
preinstalled apps are excluded. Android download estimates
Playgendary .
do not include third-party stores.
InShot .

0 10M 20M 30M 40M 50M 60M 70M 80M

Q2 Publishers by European Downloads

40
 © 2021 Sensor Tower Inc. - All Rights Reserved

Overall - Asia
App Store Google Play
Google’s downloads climbed 6 percent
Google .
quarter-over-quarter in Asia, enough for it to
Facebook .
pass Facebook to take the top spot with 301
Tencent .
million downloads. Facebook was right behind
ByteDance .
AppLovin .
it with 296 million downloads.

Supersonic Studios .
BabyBus . While most of the top publishers had the
Azur Interactive . majority of their downloads from Google
Outfit7 Limited . Play, a few Chinese publishers were able to
Voodoo . find huge success on the App Store in China.
Miniclip . Tencent and ByteDance took the No. 3 and No. 4
Alibaba Group . spots, respectively.
Zynga .
Crazy Labs .
Say Games . Note Regarding Download Estimates

OneSoft . Our estimates include worldwide downloads for iPhone, iPad,

MX Media . and Google Play for Apr. 1 through Jun. 30, 2021.

Apple apps and Google pre-installed apps are excluded.

Microsoft .
We report unique installs only. Android estimates do not

Snap .
include third-party stores.
InShot .

0 50M 100M 150M 200M 250M 300M 350M

Q2 Publishers by Asia Downloads

41
 © 2021 Sensor Tower Inc. - All Rights Reserved

App Store - Asia

iPhone iPad
Tencent was the top publisher on the App
Tencent .
Store in Asia with more than 140 million
ByteDance .
downloads. ByteDance ranked second with
Google .
nearly 80 million installs, followed by Google.

Alibaba Group .
Facebook .
NetEase . Given that China accounts for more than half
Baidu . of the App Store installs in Asia, it is not
Microsoft . surprising that many China-based publishers
NAVER . ranked among the top 20 in Q2 2021. Twelve of
Ministry of Public Security . the top 20 publishers are from China, including
Pinduoduo . three of the top five.

AppLovin .
Voodoo .
Sankuai Technology .
Zoom . Note Regarding Download Estimates

Kuaishou . Our estimates include worldwide daily download totals for

Beijing Jingdong . iPhone and iPad for Apr. 1 through Jun. 30, 2021. Apple

apps are excluded. We report unique installs only (one

Zynga .
download per User).
bilibili .
iQIYI .

0 20M 40M 60M 80M 100M 120M 140M 160M

Q2 Publishers by Asia Downloads

42
 © 2021 Sensor Tower Inc. - All Rights Reserved

Google Play - Asia

While Facebook was the top publisher in Asia
Facebook .
for the second straight quarter, Google
Google .
narrowed the gap in Q2 2021. Google has only
AppLovin .
had more installs than Facebook in a quarter
Supersonic Studios .
Azur Interactive .
twice since the start of 2014 (in Q2 and Q3 2020).

BabyBus .
Outfit7 Limited . Publishers among the top 20 are from 11
Miniclip . different countries. The U.S. had the most
Voodoo . publishers at six, followed by India with three
Crazy Labs . and Israel and China with two apiece.

Zynga .
ByteDance .
Say Games .
OneSoft .
MX Media . Note Regarding Download Estimates

InShot . Our estimates include worldwide daily download totals for

Snap . Google Play for Apr. 1 through Jun. 30, 2021. We report

unique installs only (one download per User). Google

Reliance Jio .
preinstalled apps are excluded. Android download estimates
Mohalla Tech .
do not include third-party stores.
Microsoft .

0 50M 100M 150M 200M 250M 300M

Q2 Publishers by Asia Downloads

43
Top Categories
—

Top Categories by Downloads in Q2 2021
 © 2021 Sensor Tower Inc. - All Rights Reserved

App Store
Q2 2020 Q2 2021
3.0B While many top categories saw year-over-year
declines in installs, much of this was
explained by outsized performance in Q2
2.5B 2020 at the start of the pandemic. Utilities was
the only category among the top five with
-22.3% positive growth Y/Y.

2.0B
Games was the only top category not to see
positive growth over 2Q19, with installs down
7 percent since that quarter and 22.3 percent
1.5B
Y/Y. The slowdown for games was largely driven
2.69B
by China.

2.09B
1.0B

Note Regarding Download Estimates

-17.9% +4.7% Our estimates include worldwide daily download totals for

-14.4%
-14.1% iPhone and iPad for Apr. 1 through Jun. 30, 2021. Apple

500M
apps are excluded. We report unique installs only (one

703M
577M 549M 575M 618M 547M download per User).
529M 470M

0
Games Photo & Video Utilities Entertainment Shopping

Q2 Categories by Worldwide Downloads 45

 © 2021 Sensor Tower Inc. - All Rights Reserved

Google Play
Q2 2020 Q2 2021
14B Google Play installs have stayed close to the
level achieved after a huge baseline increase
in Q2 2020. Game installs only declined slightly
-4.4%
12B year-over-year, while the rest of the top five
categories saw positive Y/Y growth.

10B
Top growing categories included Tools (27.6
percent Y/Y) and Finance (25 percent). Finance
8B was just the eighth largest category in Q2 2020
behind Communication, Video Players & Editors,
and Photography.

6B 12.35B
11.81B

4B
Note Regarding Download Estimates

Our estimates include worldwide daily download totals for

+27.6% Google Play for Apr. 1 through Jun. 30, 2021. We report

2B +7.0% unique installs only (one download per User). Google

+10.8%
+25.0% preinstalled apps are excluded. Android download estimates
2.30B
1.81B 1.44B 1.54B do not include third-party stores. Figures represent aggregate
1.18B 1.31B 1.04B
835M
0 installs of all app versions, ex: Facebook and Facebook Lite.
Game Tools Entertainment Social Finance

Q2 Categories by Worldwide Downloads 46

Top Countries
—

Top Countries by Downloads in Q2 2021
 © 2021 Sensor Tower Inc. - All Rights Reserved

Overall
App Store Google Play
India continued to be the largest market by
India . combined App Store and Google Play installs,
surpassing 7 billion downloads in a quarter
U.S. . for the third time. After two quarters with
quarter-over-quarter decreases, India’s
Brazil . downloads bounced back in Q2 2021 with a 9
percent Q/Q increase.

Indonesia .

The top seven countries were the same as in

Russia .
Q1 2021. The No. 8-10 countries reshuffled, with
Vietnam moving up one spot to No. 8 and
Mexico .
Pakistan up three to No. 9.

Turkey .

Note Regarding Download Estimates

Vietnam .
Our estimates include worldwide daily download totals for

iPhone and iPad for Apr. 1 through Jun. 30, 2021. Apple

Pakistan . apps are excluded. We report unique installs only (one

download per User).

Philippines .
As Google Play is not available in China, we have

0 1B 2B 3B 4B 5B 6B 7B 8B excluded the country from this chart.

Q2 Countries by Downloads 48
 © 2021 Sensor Tower Inc. - All Rights Reserved

App Store
Q2 2020 Q2 2021
2.5B Each of the top five iOS markets saw
downloads decline year-over-year in Q2 2021.
All of these countries saw a spike in installs the
previous year as consumers turned to their
2.0B
-16.0% phones to adjust to life during the pandemic.

-14.9%

As a result, each of these countries except for

1.5B China had positive download growth since Q2
2019. The U.S. had the highest growth over this
period at nearly 7 percent, followed by Japan at
2.22B 6.3 percent.
1.0B 2.06B
1.86B
1.75B

-15.1% Note Regarding Download Estimates

500M
Our estimates include worldwide daily download totals for

-21.4%
-9.5% iPhone and iPad for Apr. 1 through Jun. 30, 2021. Apple

516M
438M apps are excluded. We report unique installs only (one

365M
287M 280M 253M
download per User).
0

 
 
 
 


 
 
 
 

U.S. China Japan U.K. Russia

Q2 Countries by Downloads 49
 © 2021 Sensor Tower Inc. - All Rights Reserved

Google Play
Q2 2020 Q2 2021
8B Similar to the App Store, many countries also
+7.9%
saw a year-over-year download decrease on
7B
Google Play. India was a notable exception with
nearly 8 percent Y/Y growth, perhaps partially
explained by new lockdowns in response to the
6B
resurgence of the COVID-19 there.

5B
Installs in India, Brazil, and Indonesia are still
up considerably compared to 2019. India’s
4B installs climbed by 2 billion between 2Q19 and
7.23B
6.70B 2Q21, while Brazil experienced growth of 36.8
3B
-5.3% percent over this period.

2B +0.3%
-11.3% Note Regarding Download Estimates

2.72B 2.58B -14.0% Our estimates include worldwide daily download totals for

1B 1.78B 1.79B Google Play for Apr. 1 through Jun. 30, 2021. We report

1.53B 1.36B 1.27B 1.09B unique installs only (one download per User). Google
preinstalled apps are excluded. Android download estimates
0
do not include third-party stores. Figures represent aggregate

 
 
 
 


 
 
 
 
 installs of all app versions, ex: Facebook and Facebook Lite.
India Brazil Indonesia U.S. Russia

Q2 Countries by Downloads 50
Stories of the Quarter
—

Key Trends in Mobile
 © 2021 Sensor Tower Inc. - All Rights Reserved

Stories of the Quarter:

Introduction
Could your business benefit from

1. Gig Work Apps Return

access to Store Intelligence insights

Demand for rideshare apps in the U.S. began to return in Q2 2021,

and the highly accurate data used to
and some apps struggled to add enough drivers to keep pace.

build this report? See the fastest

growing apps and publishers by

2. Pokémon GO Reaches $5 Billion

downloads or revenue.
Pokémon GO surpassed $5 billion in worldwide revenue, five years
after its huge launch back in July 2016.

REQUEST DEMO
3. New Photo & Video Apps Emerge

Voilá AI Artist, Poparazzi, and CapCut were among the fastest

growing apps by adoption in the U.S.

Stories of the Quarter 52

 © 2021 Sensor Tower Inc. - All Rights Reserved

Stories of the Quarter:

1. Gig Work Apps Return

The gig economy was disrupted by the pandemic. Rideshare use was down with
Could your business benefit from

consumers staying home or opting for travel options that didn’t break their bubbles, while access to Store Intelligence insights

demand for food delivery jumped in the first few months of the pandemic. As rideshare
and the highly accurate data used to
began to bounce back in 2021, top apps have found that new drivers are adopting the
services at slower rates than consumers.
build this report? See the fastest

growing apps and publishers by

● In Q2 2021, Uber’s installs surpassed the total from Q1 2020 for the first time since
downloads or revenue.
the start of the pandemic. Lyft’s downloads nearly reached their Q1 2020 level.

● Most top food delivery apps saw U.S. downloads decline after a huge spike in Q2
2020. Interestingly, these apps have continued to gain new users for their driver apps.

● For Uber and Lyft, driver adoption returned at a slower rate than consumer adoption, REQUEST DEMO
leading to a driver shortage. These apps made a push to increase the number of drivers,
and higher downloads in May and June 2021 suggest that it is working.

Gig Work Apps 53

 © 2021 Sensor Tower Inc. - All Rights Reserved

Top U.S. Rideshare Apps Began to Return in Q2 2021

Quarterly U.S. downloads for Uber and Lyft consumer and driver apps

Demand for rideshare apps returned as the

Uber Lyft Uber Driver Lyft Driver
U.S. vaccine rollout allowed loosened
10M 2.5M COVID-19 restrictions. Uber’s U.S. downloads
+6% +18% surpassed their total from Q1 2020 for the first
time since the pandemic in Q2 2021, and Lyft
8M 2.0M installs reached their pre-pandemic level.

Rideshare driver apps struggled to keep pace

with the the high adoption from their
6M 1.5M
consumer apps in early 2021. Driver installs
remained low until a recent spike in Q2 2021.

4M 1.0M

Note Regarding Download Estimates

Our estimates include worldwide downloads for iPhone,

2M 500K
iPad, and Google Play for Jan. 1, 2020 through Jun. 30,
2021. Apple apps and Google pre-installed apps are
excluded. We report unique installs only. Android
0 0
estimates do not include third-party stores.

20

20

20

20

21

21

20

20

20

20

21

21
20

20

20

20

20

20

20

20

20

20

20

20
Q1

Q2

Q3

Q4

Q1

Q2

Q1

Q2

Q3

Q4

Q1

Q2
Quarterly U.S. Rideshare Downloads 54
 © 2021 Sensor Tower Inc. - All Rights Reserved

Demand for Food Delivery Has Slowed After a Huge Q2 2020

Quarterly U.S. downloads for top food delivery consumer and driver apps

DoorDash DoorDash Driver Uber Eats Uber Driver U.S. food delivery apps experienced a huge
adoption boost at the start of the pandemic,
10M 4M 5M 2.0M
especially for DoorDash, GrubHub, and
8M 4M
3M 1.5M Instacart. These apps were unable to sustain
6M 3M the gains into 2021.

2M 1.0M
4M 2M

2M
1M
1M
500K Meanwhile, DoorDash Driver and GrubHub for
0 0 0 0
Drivers saw record high installs in Q2 2021.
This suggests that there is still demand for food
20

20

21

20

20

21

20

20

21

20

20

21
20

20

20

20

20

20

20

20

20

20

20

20
delivery drivers even as adoption for the
Q1

Q3

Q1

Q1

Q3

Q1

Q1

Q3

Q1

Q1

Q3

Q1
consumer apps has declined.

Grubhub Grubhub for Drivers Instacart Instacart Shopper

5M 600K 5M 2.5M

4M 4M 2.0M
400K
Note Regarding Download Estimates

3M 3M 1.5M Our estimates include worldwide downloads for iPhone,

2M 2M 1.0M iPad, and Google Play for Jan. 1, 2020 through Jun. 30,
200K
2021. Apple apps and Google pre-installed apps are
1M 1M 500K
excluded. We report unique installs only. Android
0 0 0 0 estimates do not include third-party stores.

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20
Q1

Q3

Q1

Q1

Q3

Q1

Q1

Q3

Q1

Q1

Q3

Q1
Quarterly U.S. Food Delivery Downloads 55
 © 2021 Sensor Tower Inc. - All Rights Reserved

Low Adoption for Driver Apps Contributed to Driver Shortage

Monthly U.S. downloads for Uber and Lyft apps, indexed to January 2020

Consumer Apps Driver Apps As vaccines became increasingly available in

150%
the U.S., demand for rideshare apps began to
return to pre-pandemic levels. Driver app
Uber Driver adoption lagged behind that of the consumer-
125%
Lyft Driver facing apps, contributing to a driver shortage in
early 2020.

100% Uber
Uber used a $250 million stimulus to boost
Lyft
driver pay in April 2021. It appears that the
incentive seems to be working, as Uber Driver
75%
adoption spiked in the next two months.

Consumer adoption
exceeded driver
adoption
50%

Note Regarding Download Estimates

Our estimates include worldwide downloads for iPhone,

25% iPad, and Google Play for Jan. 1, 2020 through Jun. 30, 2021.
Downloads were summed across the Uber and Lyft apps and
then indexed vs. the total from January 2020.

0%
0

20

20

20

20

20

21

21

21
2

-2

-2

r-2

-2

l-2

t-2

-2

r-2

-2
n-

n-

g-

p-

v-

c-

n-

b-

n-
ar

ar
ay

ay
b

Ju

Oc
Ap

Ap
De
No
Au
Ja

Ju

Ja

Ju
Fe

Fe
Se
M

M
M

Indexed U.S. Downloads Since 2020 56

 © 2021 Sensor Tower Inc. - All Rights Reserved

Uber and Lyft Pushed to Add More Drivers in Q2 2021

Monthly U.S. download market share for Uber and Lyft apps

Uber Uber Eats Uber Driver By April 2021, driver app adoption was still
Pre-Pandemic 
 relatively low compared to consumer app
(Jan-20)
49.6% 36.4% 14.0%
adoption. Uber Driver accounted for 11.7
Early Pandemic

(Apr-20)
24.3% 67.5% 8.3% percent of Uber’s total installs, down from 14
Start of 2021

37.4% 52.5% 10.0%
percent in January 2020. Lyft Driver’s share fell
(Jan-21)
by 1.7 percentage points over this period.

Early Recovery

48.0% 40.4% 11.7%
(Apr-21)
End of 1H21

46.1% 35.8% 18.1% Facing a driver shortage, the rideshare apps
(Jun-21)
pushed to add new drivers in June 2021. Uber
0% 25% 50% 75% 100%
Driver had more than 18 percent of the
Lyf Lyft Driver
company’s downloads that month, and Lyft
Pre-Pandemic 

(Jan-20)
86.5% 13.5% Driver also saw a higher share.

Early Pandemic

87.3% 12.7%
(Apr-20)

Start of 2021
 Note Regarding Download Estimates

87.1% 12.9%
(Jan-21)
Our estimates include worldwide downloads for iPhone,
Early Recovery
 iPad, and Google Play for Jan. 1, 2020 through Jun. 30,
88.2% 11.8%
(Apr-21)
2021. Apple apps and Google pre-installed apps are
End of 1H21

85.9% 14.1% excluded. We report unique installs only. Android
(Jun-21)
estimates do not include third-party stores.
0% 25% 50% 75% 100%

U.S. Download Market Share 57

 © 2021 Sensor Tower Inc. - All Rights Reserved

Stories of the Quarter:

2. Pokémon GO Reaches $5 Billion

In a little less than five years since its launch in July 2016, Pokémon GO surpassed $5 billion in
Could your business benefit from

global consumer spending across the App Store and Google Play.
access to Store Intelligence insights

and the highly accurate data used to

● After Fate/Grand Order and PUBG Mobile surpassed $5 billion earlier this year,
Pokémon GO became the eighth game to hit this milestone. It ranks No. 4 by revenue build this report? See the fastest

since its launch in July 2016.

growing apps and publishers by

● Pokémon GO has managed to keep pace with the global game market, seeing its
downloads or revenue.
revenue grow at roughly the same rate. This is impressive longevity for a game that’s
been available for five years.

● Pokémon GO had a relatively diverse market, with no country contributing more than
40 percent of its revenue. It was only one of two game in the top 10 by revenue since its REQUEST DEMO
launch to not have the majority of its revenue come from a single market.

Pokémon GO 58
 © 2021 Sensor Tower Inc. - All Rights Reserved

Pokémon GO Became the Eighth Mobile Game to Reach $5B

Number of games with $1B in cumulative revenue since 2014 as of the end of each period
$1B-$2B $2B-$5B $5B+
70 By the end of 2016, only six games had reached
Pokémon GO’s position
$1 billion (since the start of 2014). Sixty-four
games had surpassed $1 billion in all-time
60 8
revenue by 1H21, including eight games with
more than $5 billion.

50
16 Pokémon GO became the eighth game to
5 surpass $5 billion in revenue since 2014. Fate/
40 Grand Order and PUBG Mobile also reached this
threshold in 1H21.

14
30 3

10
2
20 40
2 Note Regarding Revenue Estimates

8
26
Our estimates include worldwide revenue for iPhone, iPad,
5
10 and Google Play for Jan. 1, 2014 through Jun. 30, 2021. We
18
report gross revenue (including the cut for Apple or Google).
12
10 Android estimates do not include third-party stores.

4
2
0
2016 2017 2018 2019 2020 1H21

Cumulative Revenue Since 2014 59

 © 2021 Sensor Tower Inc. - All Rights Reserved

Pokémon GO Has Kept Pace with the Game Market Since 2017
Worldwide quarterly revenue for Pokémon GO and all games, indexed to Q1 2017
Pokémon GO All Games Pokémon GO's Share
250% 2.5% Pokémon GO’s revenue growth has kept pace
with that from the mobile gaming market as a
whole since 2017, which is all the more
All
impressive given the influx of successful
200% Games 2%
launches during this period.

Pokémon GO has accounted for at least 1

Pokémon GO’s Revenue Share

150% 1.5%
percent of the mobile game market since the
Indexed Revenue

start of 2017. It performed particularly well

during the pandemic, reaching about 1.9
percent market share in Q3 and Q4 2020.

100% 1%

Note Regarding Revenue Estimates

50% 0.5% Our estimates include worldwide revenue for iPhone, iPad,
and Google Play for Jan. 1, 2017 through Jun. 30, 2021. We
report gross revenue (including the cut for Apple or Google).
Revenue is indexed vs. the total from Q1 2017. Android
estimates do not include third-party stores.

0% 0%
17

17

17

17

18

18

18

18

19

19

19

19

20

20

20

20

21

21
20

20

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Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2
Indexed Worldwide Revenue 60
 © 2021 Sensor Tower Inc. - All Rights Reserved

Pokémon GO Has the Fourth Most Revenue Since Its Launch

Top games by worldwide revenue since Pokémon GO’s launch on July 6, 2016

Strategy RPG Shooter Geolocation AR Puzzle Simulation Pokémon GO ranks No. 4 by revenue since its
Honor of Kings
launch in 2016. It is the only top game to have
王者荣耀 $9.2B
Tencent
the U.S. as its largest market.

Monster Strike

モンスターストライク $6.1B
Mixi
Honor of Kings leads the way with more than
PUBG Mobile

和平精英 $5.9B $9 billion in revenue on the App Store and

Tencent

Pokémon GO
Google Play since July 6, 2016. The game
Pokémon GO $5.1B
Niantic accumulated nearly $8.8 billion on the App Store
Fate/Grand Order

Fate/Grand Order $5B

in China alone

Sony

Candy Crush Saga

Candy Crush Saga $4.6B

King

Fantasy Westward Journey

梦幻⻄游 $3.7B
NetEase

Clash of Clans

Clash of Clans $3.5B Note Regarding Revenue Estimates

Supercell
Our estimates include worldwide revenue for iPhone, iPad,
LineageM

리니지M $3.5B and Google Play for Jul. 6, 2016 through Jun. 30, 2021. We
NCSOFT
report gross revenue (including the cut for Apple or Google).
Roblox

Roblox $3B Android estimates do not include third-party stores. PUBG

Roblox
Mobile revenue includes China, where the game is called
$0 $2B $4B $6B $8B $10B Game for Peace.

Worldwide Revenue Since July 6, 2016 61

 © 2021 Sensor Tower Inc. - All Rights Reserved

A Rare Success in Multiple Markets

Country market share for tops games by worldwide revenue since July 6, 2016

U.S. China Japan South Korea Rest of World Many top games received the vast majority of
Honor of Kings
their revenue from one country. Three games
王者荣耀 95% 5%
Tencent
had more than 50 percent of their revenue from
Monster Strike

モンスターストライク 99% China. Meanwhile, two games had the majority

Mixi
of their revenue from Japan, and another two
PUBG Mobile

和平精英 13% 55% 5% 26% had a majority from the U.S.

Tencent

Pokémon GO

Pokémon GO 37% 32% 30%

Niantic Pokémon GO was a rare success across
Fate/Grand Order

Fate/Grand Order 5% 10% 80% 3%

multiple markets as it was one of just two
Sony
apps among the top 10 to not have a majority
Candy Crush Saga

Candy Crush Saga 61% 36% of its revenue from one country. Supercell’s
King
Clash of Clans was the other.

Fantasy Westward Journey

梦幻⻄游 99%
NetEase

Clash of Clans

Clash of Clans 45% 5% 4% 3% 43% Note Regarding Revenue Estimates

Supercell
Our estimates include worldwide revenue for iPhone, iPad,
LineageM

리니지M 87% 11% and Google Play for Jul. 6, 2016 through Jun. 30, 2021. We
NCSOFT
report gross revenue (including the cut for Apple or Google).
Roblox

Roblox 64% 34% Android estimates do not include third-party stores.

Roblox

0% 25% 50% 75% 100%

Market Share by Country 62

 © 2021 Sensor Tower Inc. - All Rights Reserved

Stories of the Quarter:

3. New Photo & Video Editors Emerge

Several Photo & Video apps became viral hits in 2021’s second quarter, including Voilá AI
Could your business benefit from

Artist, Poparazzi, and CapCut.

access to Store Intelligence insights

and the highly accurate data used to

● Four of the top 10 apps by quarter-over-quarter download growth were Photo &
Video apps. These included two recent releases (Voilá AI Artist and Poparazzi), one 2020 build this report? See the fastest

launch that’s steadily gained momentum (CapCut), and one app that’s been available for growing apps and publishers by

several years (VSCO).

downloads or revenue.
● Each of these four Photo & Video apps reached the top spot on the free U.S. iPhone
app chart, including Voilá AI Artist topping the chart for nine straight days. This
reveals how much of these apps’ success can be driven by catching a viral moment.

● The successful monetization for some top photo and video editing apps shows REQUEST DEMO
potential for these apps that have rapidly expanded their user base.

Photo & Video Editors 63

 © 2021 Sensor Tower Inc. - All Rights Reserved

Photo & Video Apps Saw Huge Install Growth in the U.S.
Top non-game apps by raw U.S. quarter-over-quarter download growth

Photo & Video Other Four Photo & Video apps were among the top
Voilá AI Artist
10 apps by raw U.S. download growth in Q2
Voila 4.5M NEW
Wemagine.ai
2021. Voilá AI Artist, released late in Q1 2021, led
PictureThis

PictureThis 4.1M +365% Q/Q the way with an increase of 4.5 million
Glority Software
downloads quarter-over-quarter.

CapCut

CapCut 2.5M +68% Q/Q

ByteDance

HBO Max
Top growing apps included a mix of new
HBO Max 2.2M +25% Q/Q
AT&T arrivals and more established apps. Poparazzi
Trust

Trust 1.9M +612% Q/Q

was another successful launch in Q2 2021, while
Binance
VSCO adoption took off after launching eight
GasBuddy

GasBuddy 1.9M +310% Q/Q years prior.

GasBuddy

VSCO

VSCO 1.8M +198% Q/Q

Visual Supply Company

Poparazzi

Poparazzi 1.8M NEW Note Regarding Download Estimates

TTYL
Our estimates include worldwide downloads for iPhone,
PrendeTV

PrendeTV 1.7M +720% Q/Q iPad, and Google Play for Jan. 1, 2021 through Jun. 31,
Univision Interactive
2021. Apple apps and Google pre-installed apps are
Coinbase

Coinbase 1.5M +32% Q/Q excluded. We report unique installs only. Android
Coinbase
estimates do not include third-party stores.
0 1M 2M 3M 4M 5M

U.S. Q/Q Download Growth 64

 © 2021 Sensor Tower Inc. - All Rights Reserved

Five Photo & Video Apps Topped the Charts Since Late May
Days ranked as the top free U.S iPhone app by downloads

Early in 2021, well-established apps from

Daily Top Ranked Free U.S. iPhone Apps
large companies frequently topped the U.S.
iPhone chart. HBO Max, TikTok, YouTube, and
Entertainment Photo & Video Finance Travel Game
Robinhood each reached No. 1 for four or more
days in a row.

A cluster of Photo & Video apps began to

reach No. 1 in late May, pointing to how these
1

15

22

29

13

20

27

10

17

24
apps can rely on a viral moment to propel
4/

4/

5/

6/
4/

4/

4/

5/

5/

5/

6/

6/

6/
their adoption. Voilá AI Artist had the longest
Number of Day Ranked No. 1 in the Quarter consecutive stretch of days at No. 1 for any app
in the quarter at nine days.

15

Note Regarding Rankings Data

10
Data includes daily top free apps rankings for iPhone
14 apps in the U.S. between Apr. 1, 2021 and Jun. 30, 2021.
5 10 9 9 Apps are categorized by their primary category on the
7 7 6 U.S. App Store.
5 5 4
0
TikTok HBO Max Robinhood Voilá Queen Bee YouTube Poparazzi Hair 
 Count 
 GasBuddy
Challenge Masters

Daily Top Free U.S. iPhone App 65

 © 2021 Sensor Tower Inc. - All Rights Reserved

Photo and Video Editing is a Healthy Market in the U.S.

Top 10 U.S. photo and video editing apps by U.S. downloads and gross revenue in Q2 2021
Downloads Revenue High quarter-over-quarter growth propelled
CapCut, Voilá AI Artist, and VSCO to three of
CapCut 6.2M Facetune2 $13.6M
the top four spots by U.S. downloads in Q1
Voilá AI Artist 4.5M Canva $13.1M 2021. Since these apps are still growing their
user base, most have yet to reach the top 10 by
Picsart 4.0M Picsart $10.9M revenue as of Q2 2021.

VSCO 2.8M Splice $8.2M

The successful monetization for a number of
FaceApp 2.3M VSCO $7.2M
photo and video editors suggests potential for
some of these recently emerging apps in Q2
Reface 2.1M Video Star $5.2M 2021. Three apps surpassed $10 million in U.S.
revenue in Q2 2021, and another three reached
InShot 1.9M Adobe Lightroom $4.8M $5 million.

Canva 1.9M FaceApp $4.6M Note Regarding Download and Revenue Estimates

Our estimates include worldwide downloads and revenue

PREQUEL 1.6M PREQUEL $4.3M for iPhone, iPad, and Google Play for Apr. 1, 2021 through
Jun. 30, 2021. Revenue figures are gross revenue (including
Splice 1.6M Reface $3.7M the cut taken by Apple or Google). Android estimates do not
include third-party stores.

0 1M 2M 3M 4M 5M 6M 7M $0 $5.0M $10.0M $15.0M

Top U.S. Photo and Video Editors 66

 © 2021 Sensor Tower Inc. - All Rights Reserved

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