Syllabus GD113: Design Project 1
Instructor: Eddy Pierre Phone: 407.572.5201 E-mail: didierkebreau@gmail.com
Textbooks
Thinking with Type by Ellen Lupton (GWD 102: Type, Layout and Color) Armin Hofmann: His Work, Quest and Philosophy Graphic Design Sources -- Kenneth J. Hiebert Swiss Graphic Design / Richard Hollis Design Form & Chaos / Paul Rand Inside Outside / Malcolm Grear Making and Breaking the Grid / Timothy Samara Type & Image / Philip B. Meggs
Resource Websites
http://www.aiga.org/content.cfm/why-design. http://www.freephotos.se/ http://www.thinkingwithtype.com/ http://www.flickr.com/photos/uniteditions/4496056923/ http://www.designers-books.com/ http://www.richardhollis.com/books-as-author-and-designer/swiss-graphic- design
http://www.paul-rand.com/site/books_designFormChaos/
http://www.aiga.org/medalist-philipbmeggs/
http://ssahn.com/
http://indianbydesign.wordpress.com/category/indian-graphic-design/
http://inspire.design-royale.com/101-african-fractals
http://www.urbanfonts.com/free-fonts.htm http://www.searchfreefonts.com/ http://www.thinkingwithtype.com/contents/text/
http://us.moo.com/ http://blogs.adobe.com/indesignpost/ http://www.adobe.com/creativelive
Module Description and Objectives
This module allows students to apply and expand the skills obtained to this point in the program, namely the relationship between visual form and meaning and begin the process of integrating their growing skillsets. Students will have the opportunity to work on a project that integrates the various programs learned so far. If opportunity arises, or the availability of students in other departments is apparent, students may work with other departments on various projects and may produce promotional materials. Instructors will act as Art and/or Creative Directors within this module to guide students in the production of a promotional project.
Equipment and Supplies Needed
USB/firewire flash drive an external drive additional supplies project-based
Excercises and Deliverables
Instructors are encouraged to present ONE of the following types of projects per module reflecting current graphic design problem-solving standards: 1. Create a Design System: An assignment where the formal aspects of composition, form, color, symbolic drawing, craftsmanship, and processes of conceptualizing are investigated. Assignments are founded on specific goals and a sketching investigation to train the student in areas of selection, self-criticism, and visual logic. Example: Design a logo/corporate identity system that includes the reproduction of the identity/branding for printing limits (1-color, 4-color, etc.) and screen resolution; also include applications such as a 3-piece stationery system, brochure cover series, signage, expanded stationery system, etc. Example of a deliverable would be: final logo as .eps or .tif reproducable as a 1-color, 2-color, and 4-color process artwork; final logo as .gif or .jpg file; letterhead, #10 envelope, and business card format (suggested 6-up on a page) executed in either InDesign or Illustrator or
2. Create a Typographic System: An assignment expressing the principles of typography in a communication context. Address the issues of informational hierarchies through visual form and structure as well as the editorial and expressive potentials of typography. Example: Design a multi-page publication (eg: book layout) that expresses the editorial through typographic emphasis; or design a multi-page marketing publication (brochure of at least 6 spreads plus front and back cover or tri-fold brochure series) that can be constructed as a full size comprehensive(s) inserted into the portfolio. Deliverable would be packaged InDesign file including layout, all linked files (mechanically ready), fonts, and press ready pdf file. Student should have at the end of the module a full size comprehensive supplied in high-quality color printable paper folded and trimmed, compatible with student's individual portfolio. or 3. Create an Information System: An assignment emphasizing the understanding, structuring, and clear visual presentation of information-rich content such as: a series of maps depicting transportation systems or historical information; or a series of guides, diagrams, instructions, timelines, charts, graphs, or tables reflecting economic and environmental issues. Cover issues of information design including accessibility, transparency, credibility (using actual current data), quantity, density, and language independence. Example: Design a world map depicting human migration from 7 million bc to the 18th century ad. Compliment this information with the spread of major religions, dynasties and cultures, or economic impact. Deliverables would be final electronic files executed in Illustrator plus high-quality color printouts. or 4. Create a Poster Series Solving a Communications Problem: An assignment that emphasizes the understanding of visual relationships and how to use them to create visual impact and clarity while solving a communications problems such as promoting an exhibition, promoting a product or a line of products, communicating society's impact on the environment. Special attention should be given to refining the students perceptual abilities, hand skills, and the integration of various media. Deliverable would be packaged InDesign files including layout, all linked files (mechanically ready), fonts, and press ready pdf files plus high-quality color printouts.
Final Grade High Pass: 10 or 11, Pass: 8 or 9, Low Pass 7, Fail: 6 or less
Attendance
Students
are
expected
to
attend
classes
regularly
and
in
accordance
with
Center
policies.
Students
can
miss
equivalent
of
one
day
or
three
evenings
without
penalty.
On
the
second
day,
or
fourth
evening,
absent
students
will
receive
a
0
for
their
attendance
grade
and
will
fail
the
module
automatically.
Any
student
arriving
late
to
class
must
sign
in
at
the
front
desk.
Tardies
If
a
full-time
student
is
over
an
hour
late,
(s)he
will
be
marked
absent.
If
a
part-time
student
is
over
a
half
hour
late
on
weeknights
or
an
hour
late
on
Saturdays,
(s)he
will
be
marked
absent.
Three
tardies
in
one
module
results
in
the
student
being
marked
absent
for
the
day
they
arrive
late
the
third
time.
Back Up Your Work - And Keep It
Keep copies of all your electronic files. For all electronic work, Keep an additional duplicate of your assignments on a secondary removable drive. Losing information from any disk prior to final evaluation will not be an excuse for incomplete assignments. All media is fallible and you are still responsible for the assignments if you lose information on one of your Macintosh media, this pertains to all your classes. Final presentation of all your assignments is extremely critical to your final grade.
Software Required
Adobe Photoshop CS Adobe Illustrator CS Adobe Bridge CS Adobe InDesign CS
Mutual Respect
I expect all of you to conduct yourself in a professional, courteous, and respectful manner. Please be respectful of your fellow classmates--it makes for a positive learning environment. My goal is to create and maintain and safe creative environment where all student, no matter their skill level, feel comfortable showing their work and receiving feedback and constructive criticism.
Speak To Me About Issues
Please talk to me if you have a situation or issue that may affect your progress in class. I am reasonable, we can usually work these issues out before they affect your grade and success in the class.
Graphic Design Learning Outcomes
The 4 most important areas we want you to understand as you go through this module: 1. Design appropriately targeted marketing strategies and materials - Create print marketing material - Create, select and art direct photography and illustration Demonstrates ability to define client's message and target audience - Adapts client needs into visual communication targeting appropriate audience - Apply design process, trends, styles, principles, elements, theory and typography when designing marketing materials 2. Demonstrate proficiency with industry-standard design software 3. Collaborate effectively with clients and industry partners 4. Demonstrate ability to effectively present creative ideas, marketing strategies and design solutions.
