Group 5 Cookie Aloe Ha
Group 5 Cookie Aloe Ha
A Feasibility Study
Presented to the Faculty of Quezon City University
San Bartolome, Novaliches Quezon City
2nd Semester, Academic Year: 2020-2021
JUNE 2021
APPROVAL SHEET
This Feasibility Study entitle "Cookie Aloe-Ha!" prepared and submitted by the
undersigned students has been approved and accepted as partial fulfilment of the requirements
Adviser
PANEL OF EXAMINERS
ii
The names shown below are the undersigned students who undertook the research and
We would like to express our intense gratitude to the following persons who have
bestowed upon us their generous support in every possible way they can to complete this
project.
To Dr. Theresita V. Atienza, President of Quezon City University, for her deep
concern on the education, facilities, and surroundings of the students.
To our Professor Mr. Alfred Cezar Quinsay, for his patience and guidance,
encouragement and for sharing his expertise in writing this feasibility study.
To our parents who always guide and give words of wisdom to inspire us in doing our
best in preparing the Feasibility Study as well as for the financial assistance.
To Mayor Joy Belmonte, Mayor of Quezon City, for her continuous supporting to the
education of the students in Quezon City especially those who are less fortunate by offering
“Free Tuition Fee” scholarship grant to university.
Above all, To the Great Almighty God, the author of knowledge and wisdom, for his
countless love. Indeed, TO GOD BE THE GLORY!
-P.J.B.A.,I.N.N.B.,M.J.T.B.,N.C.U.C.,J.R.B.D.,J.J.J.O.G,
I.A.P.,R.A.C.R.,F.M.A.T.,V.C.U
TABLE OF CONTENTS
TITLE PAGE............................................................................................................................i
APPROVAL SHEET...............................................................................................................ii
ACKNOWLEDGEMENT...................................................................................................... iv
TABLE OF CONTENTS.........................................................................................................v
LIST OF TABLES..................................................................................................................viii
LIST OF FIGURES............................................................................................................... ix
I. BUSINESS PROFILE.......................................................................................................... 1
Name of the Company..................................................................................................2
Logo............................................................................................................................. 2
Mission......................................................................................................................... 2
Vision............................................................................................................................2
Core Values...................................................................................................................2
Financial Assumptions.........................................................................................53
Source of Financing…………………………………………………………….54
Projected Cost.......................................................................................................55
Projected Cost of Materials..................................................................................56
Statement of Income.............................................................................................57
Statement of Cash Flow.......................................................................................58
Statement of Financial Position............................................................................59
Schedules.............................................................................................................60
Financial Ratios...................................................................................................61
APPENDICES
Appendix 1: Legal Requirements........................................................................62
Appendix 2: Product Packaging Samples...........................................................64
Appendix 3: Survey Questionnaire.....................................................................65
Appendix 4: Curriculum Vitae.............................................................................68
LIST OF TABLES
Cookie Aloe-Ha! was developed by a group of ten people who were pulled together by
a same goal: to make a delicious and healthy pastry. The name Cookie Aloe-Ha! Came from
the word Cookie, as in the delicious pastry that everybody enjoys, and Aloe-Ha! That is
derived from the Hawaiian word Aloha which is a form of greeting, to say hello, welcome.
But it’s also a form of farewell, or to say goodbye. It’s also used as an expression of love and
affection. The Hawaiian word “alo” means “presence” or “share” and the word “ha” means
“breath of life” or “essence of life.” That is why the word aloha is something that you
experience, your interaction with life, passion, joy, something that’s present within you, but at
the same time, it’s something that you share, something that is spread to those around you,
sharing that energy and joy that is within you. We interchanged the word “alo” with Aloe to
incorporate the name of the plant aloe vera which is the main ingredient in making the cookies,
So the name of the company Cookie Aloe-Ha! Also means to spread and share your joy to
1
LOGO
MISSION
Our mission is to provide freshly made, affordable and healthy products that will
satisfy our customers. We are also dedicated to maintain outstanding customer service with
our trained personnel to create warm and inviting atmosphere for our customers.
VISION
To become the leading manufacturer of the utmost delectable and nutritious bakery
products around the country while adhering to our unwavering ideals as we grow and serve.
CORE VALUES
Being persistent, connecting with honesty, dignity, and respect. Giving our all in
everything we do and holding ourselves accountable for results. Through the lens of humanity,
we are performance-driven. We perceive the importance of responsibility in giving desired
results to our beloved community, and continuously grow and maintain the following aspects:
We make certain that our team, as well as our lovely customers, feel appreciated and
valued. We take the time to reflect on where we've come from so that we don't overlook how
impressive the climb is
Safety
To ensure the continued safety of our employees, members, and amazing customers.
Sustainability
The reasonable use and reuse of all resources that conserve and protect their supply.
Responsibility
To actively assess and respond to the consequences of decisions and actions; having a
sense of accountability at all times.
Respect
To respect and understand everyone's rights and opinions; to ensure that we can
continue to deliver innovative products as our world evolves
SUMMARY OF IMPORTANT FINDINGS
MARKETING ASPECT
We are proud to proffer our cookies to satisfy our cravings without compromising
our health. Eating sweets will produce happy hormones and because of that we can offer it
to people who is health conscious since we are in this time of pandemic. Our physical store
will be on Rockville, Avenue Novaliches Quezon City because this is a walking distance to
Our total target area population is 45,188 within the projected physical store
barangay. Specifically, we target the so-called working age group which is 15-49 years old
(target customer age) who lives nearby our store. Also, we will be offering our product
through social media platforms such as Facebook, Instagram and Tiktok where we can
MANAGEMENT ASPECT
organizational structure, the training and hiring process, as well as the corporate laws and
regulations and policies for the firm's successful and efficient operation.
TECHNICAL ASPECT
The technical aspect aids in determining a project's capacity. The technical study will
include a description of the business, the location of the plant, the equipment, and the size of
the plant. This section will also address utilities and garbage disposal.
FINANCIAL ASPECT
This section provides the projected financial statements of the business from 2021 to
2025. The financial statements that are presented here include Statement of Financial
Performance, Statement of Financial Position and Statement of Cashflow. The financial ratios
- All financial data were presented using PESO as the currency denomination
- Projection of 5-year annual sales is represented with 10% increase (per year) in sales
revenue.
SOCIO-ECONOMIC ASPECTS
The intangibles of the prospective business endeavor are the focus of socio-economic
aspects. It refers to the benefits that a business can provide to society, such as jobs, to the
government, such as timely tax payments, and, most importantly, to individual Filipino, such
OBJECTIVE
This chapter discusses the marketing potential and feasibility of creating Cookie Aloe-
Ha's signature product. This research will identify the opportunities and threats of the business,
classify the strengths and weaknesses of the firm, define the different factors in the external
environment that is expected to affect business operations. This will also cover various
PRODUCT
Cookie Aloe-Ha is a baked product that is medium in size, flat and sweet, we innovate
the normal cookies to make it nutritious to give our consumers healthy way of eating
conventional snack that they often buy. We Filipinos are known for our "sweet tooth"
specially after meal as we always go for a dessert, we also have "meryenda" which a is time
telling us to grab a snack in hand. Our version of cookie has a twist and with the grace of aloe
vera that contains vitamins and minerals to make it decent and good for our body, we also
offer our very own veggie milktea that is packed with health benefit which is a perfect pair for
our cookies. Cookie Aloe-Ha has a variety of flavors that consumers can choose from, we
offer malunggay, matcha, pumpkin and oatmeal cookies. And for our veggie milktea we have
(flavors)
the client experience in ways that few others in the business have attempted.
This company intends to use a larger marketing strategy in order to not only increase
brand awareness and recognition, but also to create greater relationships with the target
As we attempt to establish deeper ties with our customers, we also expect to see an
Dare we say that these cookies and veggie milk tea are better than any homemade
cookies and milk tea you have ever tasted. Our signature cookies come in a variety of tasty yet
nutritious flavors with our special and primary ingredient which is the aloe vera. Odd as it
may seem, our well-loved milk tea is a perfect pair for our cookies. A kind of tea packed with
health benefits.
1.1 Packaging
Since we are an eco-friendly enterprise, we decided to have eight side box which
means infinity and beyond, we believe that this business will grow further more and it will be
recognized in the different part of the country. The cookie, of Cookie Aloe-Ha! is a circle type
of cookie we also consider the space that the cookie might consume to reduce waste. We all
know that the carton box can decompose in water in a span of a minute or an hour the
enterprise came up with the idea that instead of putting it in away in the garbage can why not
plant it, in that way the customer reduce waste and possibly have a lovely plant. Plantable box
is a biodegradable eco-box that is made with carton materials and embedded with seeds.
When the box is planted in a pot of soil, the seeds grow and the box composts away. All that
2. Price
Cookie
but it will be adjusted based on the economic growth of the country or the price of the minor
and major ingredients of the cookies and for the transportation and etc. that will affect the
3. Place
This study aims to put up the business in a commercial space at Rockville Ave,
Novaliches, Quezon City, 1116 Metro Manila, a walking distance away from villages,
subdivisions, schools and other commercial establishments, the physical store is located at a
4. Promotion
mix will be created by Cookie-Aloe-Ha! depending on the target market, the product, and the
promotional budget.
To be able to promote the product, the enterprise will use the following:
The business will advertise its product on social media platforms such as Facebook,
Instagram and Twitter by posting the product that also include the benefits of the main
ingredients that will be used as well as the feedbacks of the consumers. Through the use of
social media, the product of the enterprise will be advertised and recognized by public.
4.2 Print media
Print media like tarpaulin and flyer, also play an important role in ensuring that the
product is recognized by consumers. Print media appeals to older individuals who are
The firm will also use sales promotion, such as discounts, product bundles, loyalty
4.4 Delivery
Employing the internet and social media, as well as partner couriers: designated
transport groups via Food Panda and Grab are the transport group who will assist in the
distribution of the product using deliverymen to cater consumers. This encourages not only
B. Target Market
1. Area Coverage
Figure 6: Area Coverage
The area coverage will be concentrated in the 4 barangays of district 5 Quezon city
namely; Bagbag, San Bartolome, Gulod and Novaliches proper with a total population of One
hundred seventy thousand eight hundred thirty. Which is 31.88% percent of the total
population of district 5.
location.
Target area population has a relatively young age structure, with 25.8% of the
population to 14 years of age and younger; 57.73% are in the so-called working age groups
15-49 (our target customers age), and ages 50 and older with 16.47%.
Cookie Aloe-Ha! targets low and medium-level income earners by offering them a
freshly baked cookies, satisfy their cravings with the exact sweetness without
compromising health.
Targets people who undergoes their diet and could target events such as birthday
Targets the community beside the Physical store, kids, teens and even adults.
Gyms near our targeted physical store where we can present them our healthy cookies.
School events since we are located near schools, and proffer to students and teachers
our "Cookie Aloe-ha" with different flavors that will satisfy them through its exact
our product and allow us to give details about the uniqueness of it.
2.2 Psychographics
To produce sweets that is good for all especially those health consciouses.
SWOT ANALYSIS
Strengths
Chips of different flavors
Healthy ingredients used
Do online selling
Staff efficient and literate in social media and trends (marketing products)
Weaknesses
Little experience running a business
Narrow range of products offered
Limited Storage
Products are more perishable
Opportunities
METHODOLOGY
Data Collection
It is a generally accepted practice that research should adopt collecting their data of
The data collection in which we have conducted a survey to 200 respondents (aged 15-
49) nearby the target location for us to know their insights and impression about our product.
In this method, information on the scope of our feasibility study might be collected
from the target people/market. All of the survey's questionnaires will provide us with
Survey Questionnaire
Dear Respondents,
We are 3rd year college students of Quezon City University (QCU) taking Bachelor of
Science in Accountancy. As a part of our curriculum and for the fulfillment of the
study regarding our product which is Cookies. We would like to conduct a survey
questionnaire to know your perspective towards our product. In this regard, we'd like to ask
a few minutes of your time to assist us in determining the viability of our venture. We value
your integrity when it comes to your viewpoint. Rest assured that your responses will be
Survey Description
Survey research is used to gather the opinions, beliefs and feelings of selected groups
of individuals, often chosen for demographic sampling. The process involves asking people
An online survey is a set of structured questions that the respondent completes over
the internet, generally through filling out a form. It is a more natural way to reach out to the
respondents as it is less time consuming than the traditional way of gathering information
through one on one interaction since we are considering our current situation which is the
pandemic.
Questions being asked in the survey is beneficial to our study since this will be our
basis and that the questions will guarantee unbiased opinions, and lastly it is their views that
Based on the survey we conducted through online here is the data we gathered:
2. Gender
3. Age
7. What are the factors that influence you in buying a food product?
9. Did you know that the gel from the aloe vera plant is safe to eat and adds a refreshing taste to
different dishes and drinks. It contains important vitamins and minerals like vitamins B, C, E, and folic
acid.
14. If a pack or bundle of half dozen, will you consider buying it?
Demand Analysis
The population of Barangay San Bartolome at Novaliches Quezon City in a year of
2020 is 44,426 while the current year 2021 is 45,188 the increase population rate is 1.69% and
the increase in demand is 1.69%. Our operation pays total per month is 26 days. We assume to
have a 1% in 45,188 population which result to 452 people who can be our potential customer.
We got 93.5% for the customer who says “YES” on our survey which results to 187 people.
Q = Demand analysis
N1 = No. of customers (187 potential customers for 200 respondents)
Basis: 45,188
- 44,426
Formula: Q = N1 x Q1 x P1
DEMAND ANALYSIS
Year Per Day Month Annual
2021 6,339.3 164,821.8 1,977,861.6
2022 6,446.4 167,606.4 2,011,276.8
2023 6,555.3 170,437.8 2,045,253.6
2024 6,666.1 173,318.6 2,079,823.2
2025 6,778.8 176,248.8 2,114,985.6
III. MANAGEMENT ASPECT
One of the most essential components of starting a business is the management aspect.
To do so, management must be able to organize all actions in order to become more
productive and competitive in the industry, utilizing human resources, financial capability,
and new technologies. This chapter deals with the organization’s vision, rules and regulations,
organizational chart, manpower resources, duties and responsibilities and the recruitment and
training program.
FORM OF OWNERSHIP
A partnership will be the form of business ownership in which partners give amount
for the operation, skills, and other resources as well as share profit or loss according to the
dissolved when the partners in a venture agree to proportionately share the related risk and
profits. Complementary abilities and additional contacts can help the partnership achieve
bigger financial achievements collectively than doing it separately. For the firm to last longer,
CAPITALIZATION
The Business needs a start-up capital of P 500,000 to start its operation. The
contribution of the partners will be divided equally with the amount of P 50,000.
Table 3: Capitalization
1 General Manager 1 1 1 1 1
3 Financial Head 1 1 1 1 1
4 Head Baker 1 1 1 1 1
5 Marketing staff 1 1 1 1 1
6 Bookkeeper 1 1 1 1 1
7 Baker’s Assistant 2 2 2 2 2
8 Sales staff 2 2 2 2 2
Proposed Salary Scale:
Total
Basic
No. Position Benefits monthly Annual Cost
salary/month
package
This document outlines the legal, ethical and professional business conduct expected of
every employee, officers, heads of the company. Every employee, officers and heads of the
The business telephone lines are to be used for business calls only
It is the responsibility of each employee to notify Heads for any personal data changes
such as mailing address, contact numbers, marital and tax status, number and name of
accomplishments
Non-taxable allowances;
Overtime Pay
Employees are paid bi-monthly. Pay for worked rendered, from the 1st to the 15th of
every month, will be released on or before the 15th of every month and for worked
rendered from the 16th to the 30th/31st will be released on or before the 30 th/31st of
every month.
All employees, regardless of position, are required to adhere the Company Policies.
These are the regulations that, if violated, will result in disciplinary action against to
Absence
Failure to notify heads of being unable to report for work at the earliest
possible opportunity. Failure to indicate a reason for the absence and probable
duration of absence.
To avoid any legal problems once business operations begin, it is essential to register
the business legally to the government offices to comply with their requirements before
business operation.
First, it is required to accomplish the registration of the business with the Securities
and Exchange Commission or SEC, it is the government agency that is responsible for the
securities law and regulating the securities industry in the Philippines. After registering, the
business must secure a Certificate of Registration from the SEC in order to have the license to
operate.
assurance that your business adheres to the standards of the local Barangay and that your
Third is to register the business and employees with Social Security System or SSS,
Registering the employees with the SSS ensures that, as an employer, you are lawfully
remitting your employer’s contribution to the agency for the benefits of your employees.
Fourth is to Obtain Permit from the Mayor’s Office, after securing Certificate of
Registration, Certificate of Barangay Clearance and registration with the SSS, the next step is
to register and obtain a permit from the local Municipality closer to your office. The permit
affirms that the business is compliant with the municipality or city’s ordinances and standards
Certificate of Mayor’s Permit must be submitted prior to the issuance of the BIR Certificate of
Registration. Registering with the BIR will give you an authorization to print official receipts,
When the business is just starting keeping startup costs low is important, business
owners save money on startup costs and payroll expenses by doing most of the work
themselves. With this the partners made an agreement of being the employees of the business
for the time being. To have enough knowledge with the business the said employees has to
enroll themselves with the BREAD AND PASTRY PRODUCTION NC II course offered by
person must achieve to be able to clean equipment, tools and utensils and prepare, portion and
Cookie Aloe-Ha is a freshly baked, affordable and healthy product that gives
satisfaction to our customers. We served our product with an utmost dedication to maintain an
outstanding customer service with our trained personnel. Our trained personnel use some
technological advancement to improve a fastest and reliable service that customer will enjoy.
THE PRODUCT
A cookie is a baked or cooked food that is typically small, flat and sweet. It usually
contains flour, sugar, egg, and some type of oil, fat, or butter. Cookie Aloe-Ha has its own
lucrative ingredients to be more competitive in the market on the long-run. It aims to serve
variety of chips that contains highly nutritious ingredients. Oatmeal, pumpkin, malunggay and
matcha are the flavors that will enter the market to produce a happy hormone which is
dopamine. To be more delightful, aloe vera embrace the idea on merging with the four
varieties of cookies that is concern to those health conscious. Aloe vera gel is safe to eat and
adds refreshing taste. It contains minerals like vitamin B, C, E and folic acid. To add sum
nutritious content, beverages is also on the run to fulfill the thirstiness. Taro has an excellent
source of dietary fiber and good carbohydrates which both improve the function of digestive
system, while carrot can help blood sugar level under control and it can strengthen your bone
and lastly, winter melon that has the ability to reduce chronic disease, helps to improve
Cookie flavored with pumpkin and aloe vera is a soft-baked, mushy, and full of
moisture but not as soft as a piece of cake. It has a highly nutritious and rich in vitamin A. It
Cookie flavored with oatmeal and aloe vera are soft in the middle, a little chewy on the
outside and full of warm flavors. Oatmeal cookies are rich in antioxidants, can lower
Cookie flavored with malunggay (moringa) and aloe vera lent an herby flavor and a
hint of sweetness. Malunggay has its own benefits that protect and helps to nourish skin and
Cookie flavored with matcha and aloe vera has a bright green color and slightly
grassy-nutty flavor. Loads of health benefits are attributed to matcha, from balancing your
Step-by-Step Procedure
Spatula/Metal Turner-
used to turn or flip cookies.
₱ 207.00
Parchment Paper for
baking- is grease and
moisture-resistant paper ₱ 239.00
specially treated for oven
use.
Glass Bottle
₱ 15.00 per piece
350mL
Bakery Commercial
Refrigerator- It is used to
store baking ingredients such ₱ 22,799.00 (estimated)
as pumpkin, egg, butter etc.
Filing Cabinet
1,000
₱ 52.00/
White Sugar
1kg
₱ 47.00/
Brown Sugar 1kg
₱ 200.00/
1 tray
Eggs
₱20.00/
Salt 1kg
₱ 35.00
Vanilla Extract
₱ 50.00
₱ 334.00
Matcha Powder
₱ 154.00/
250grams
Pumpkin Powder
Malunggay or Moringa
₱ 168.00/
Powder
250grams
₱ 179.00/
Oatmeal 1kg
30 ml = ₱ 65.00
Aloe vera gel 50 ml = ₱ 90.00
100 ml = ₱ 155.00
₱ 97.6/1 L
Sugar Syrup
Three workers will make/bake the cookies as well as prepare the drinks in the working
area. One head baker and two assistant bakers made up this team. The Head Baker is the most
experienced and acts as a mentor to the newly hired bakers. These employees, including the
Head Baker, will be responsible for various aspects of the cookie and beverage production.
V.SOCIO-ECONOMIC ASPECTS
OBJECTIVES
The goal of this company is to assist each customer in becoming healthy and nutritious.
Bring delight to customers who want greater advantages and easier access to the care our
bodies require. The company is dedicated to supporting people's health by making cookies
affordable to all. This will also result in products that are manufactured with healthy
The main goal of a business is to earn a profit, especially for the owner and employees.
To achieve the main goal of a business, which is to make money, the business needs to
cultivate excellent relationships between managers and employees. All workers and
employees in the company are responsible for their requirements as well as the services they
provide to the company. Building a business is a fantastic way for unemployed people to find
government. The business's tax payment would benefit the localities as well as the economy
in the future project, especially for the people who should benefit. People would just have
SOCIAL
The planned business will benefit the community and our fellow citizens. We believe
that the nature of our business, particularly our corporate focus on high-quality, low-cost
products, provides us with a unique potential to contribute significantly to the health of the
communities we serve
V. FINANCIAL ASPECT
This chapter discusses the financial aspects of the study, in order for a feasibility study to understand it
needs money to start. The objective of this chapter is to determine whether the the future industry will
remain profitable through the existence of competitors and unfavorable economic conditions especially in
the current situation that all of the industries are experiencing, the researchers have to project a five-year
financial statement.
This chapter includes the source of funds, balance sheet, income statements, cost of goods sold
Financial Assumptions
1. Selling price of Cookie aloe-ha are the following:
Legal requirements
DTI Registration
BIR Permit
Mayor’s Permit
Product packaging samples
Plantable box is a biodegradable eco-box that is made with carton materials and
Front Back
Survey Questionnaire
1. Name (Optional)
2. Gender
□ Female
□ Male
3. Age
□ 20 years old and below
□ 21-50 years old
□ 51 and above
7. What are the factors that influence you in buying a food product?
□ Taste
□ Price
□ Appearance
□ Ingredients
□ Packaging
□ Advertisement
□ Brand name
9. Did you know that the gel from the aloe vera plant is safe to eat and adds a refreshing taste
to different dishes and drinks? It contains important vitamins and minerals like vitamins B, C,
E, and folic acid.
□ Yes
□ No
10. If we will be selling cookies with aloe vera as the main ingredient, will you consider to
buy?
□ Yes
□ No
11. What flavor do you prefer?
□ Malunggay with aloe vera
□ Pumpkin with aloe vera
□ Oatmeal with aloe vera
□ Matcha with aloe vera
14. If a pack or bundle of half dozen, will you consider buying it?
□ Yes
□ No
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