MAXIMIZING THE ROLE OF SOCIAL MEDIA TOWARDS ONLINE SELLING IN
SELECT BARANGAY IN IBAAN, BATANGAS
Presented to the faculty of
Maximo T. Hernandez Memorial
Integrated High School
In partial fulfillment
Of the requirements for the
Subject Practical
Research 2
By:
Guerra, Francis R.
Magtibay, Kylene P.
March 2021
Chapter I
THE PROBLEM AND THE BACKGROUND
1.1 Background of the study
With the development of the internet, everything can be done by just a
simple click. Many successful companies which rely on the internet have
been created, for example Facebook, Twitter, and Instagram. Internet
provides the users accessibility to many services, from entertainment and
personal use to education and business matters. Because of the
widespread use of social network in this society, social media has become
very important in helping an online business promote a product to
customers.
Selling on social media, otherwise known as social selling, is when
businesses choose to upload and sell their products on a social platform.
They then use that platform as a means to reach their audience and sell to
them through social media versus a web page. Selling on social media is
gaining steam (Sherman, 2019).
With consumers resorting more to online shopping amid pandemic
restrictions, entrepreneurs have embraced the digital phenomenon for online
shopping even more. E-commerce websites such as Lazada and Shopee are
at the forefront of these online shopping platforms with expected surges in
sales revenues in millions of pesos. Technology has already transformed
online business transactions into an infinite marketplace where conducting
business has become more convenient and efficient for both vendors and
vendees. The COVID-19 pandemic has made this marketplace a more
obvious necessity (Arreola, 2020).
Companies that sell stuffs such as clothes, makeup, shoes, have
learned to use the recent technologies like Instagram in order to be able to
reach the potential buyer since almost everyone uses social media these
days. Over these past years E-commerce has developed very fast because of
many advantages related to buying on internet because of easier transaction
and lower cost as compared to other types of shopping. Through online
shopping everyone can buy faster, have more alternatives and can order
various product or services with lower price (Cuneyt Gautam Bhattacharya,
2017).
Online selling is the act or process of selling goods, products or services
via an internet or mobile app, auction site, online classified advertisement,
online shop, social networking, social media or web shop. With an online
store, your profits are no longer limited by the number of customers that can
physically visit brick and mortar location. They can sell across towns, states,
and even across borders, removing all geographical limitations (Quora, 2020).
Online shopping is one of the commonly used mediums for convenient
Shopping. Online shopping trend is becoming more popular with each
passing day. Hundreds of websites and applications are being created and
deployed every year to cater this rising demand of comfortable shopping
trend.
With all of this information, the researcher intended to maximize the
role of social media towards online selling in select barangay in ibaan. It aims
to identify the social media platform being utilize in the business, identify the
role of social media in the business, and to identify if there is a significant
relationship between role of social media, online selling, and business profile
and to recommend some action that will help to maximize the role of social
media towards online selling in select barangay in ibaan.
Conceptual Framework
In Figure 1 presents the framework and it includes the independent ad
dependent variables of the research study which are contained in each box.
Social media makes it easier to find
out what customers’ needs are.
Social media helps customers decide
what to buy.
Online selling business
Social media is an influencing factor in
customers buying decisions.
Active social media presence
enhances how people view online
selling business brand.
Figure 1.1 Conceptual Framework
1.2 Statement of the Problem
1. Business Profile
1.1 Months/years in online selling business
_____6 months - 1year
_____2 years – 4years
_____5 years above
1.2 Products
_____ Clothing
_____ Services
_____ Food
_____ Beverages
_____ Others ( Furniture, Beauty Products, and etc. )
2. What are the social media platform being utilize in the business?
3. What are the roles of social media in the business?
4. Is there a significant relationship between role of social media, online selling,
and business profile?
5. What action can be recommend to maximize the role of social media in online
selling?
1.3 Significance of the study
The findings which this study will reveal, may benefits certain groups and
the benefits they may be able to gain are as follows:
Students. This group may use this study to gain knowledge especially ABM
students. They can use it as a source of information in relation to business.
Future Researcher. The findings of this study will serve as a good source
of accurate and useful information. Also, this study will serve as a theoretical model
for future study.
Online Seller. This study may help them to effectively sell their through the
of social media.
Definition of terms
E-commerce is the buying and selling of goods and services over the internet.
E-commerce can be a substitute for brick-and-mortar stores, though some
businesses choose to maintain both.
Social media is computer-based technology that facilitates the sharing of
ideas, thoughts, and information through the building of virtual networks and
communities. By design, social media is internet-based and gives users quick
electronic communication of content. Content includes personal information,
documents, videos, and photos. Users engage with social media via computer,
tablet or smartphone via web-based software or web application, often utilizing it for
messaging.
Online selling is simply the buying and selling of goods and services using
the internet, when shopping online.
Online shopping is the activity or action of buying products or services
over the Internet. It means going online, landing on a seller’s website, selecting
something, and arranging for its delivery. The buyer either pays for the good or
service online with a credit or debit card or upon delivery.
1.4 Scope, Limitation, and Delimitation
The study will only focus on the online selling business in the
community of ibaan, Batangas. It will not discuss any other kinds of attitudinal
problems. This study covers only the 5 select barangays in Ibaan, Batangas which is
the barangay Palindan, Malainin, Lapu – Lapu, Salaban I, and Salaban II.
The study will be limited in identifying information about
maximizing the role of social media in online selling business. The researcher limit
the study to 15 respondents in each 5 select barangay of Ibaan, Batangas in
accordance to cluster sampling. Cluster sampling is the method that will be use
since the researchers can’t get information about the population as a whole, but they
can get information about the clusters or in each 5 select barangay in Ibaan,
Batangas.
1.5 Hypothesis
H1: The main social media platforms used for business is Facebook.
H2: Social media offers great opportunity to online seller in selling their
products.
H3: There are significant relationship between role of social media, online
selling, and business profile.
H4: The action can be recommend to maximize the role of social media in
online selling is creating creative social media content in selling products.
CHAPTER II
REVIEW OF RELATED LITERATURE AND STUDIES
This chapter is designed to gain information about the role of social media towards
online seller. This chapter presents profound review of the related literature which
are found relevant in discerning the role of social media towards online seller.
2.1 Related Literature
Local
The work of Harris and Rae‟s (2011) titled, “building a personal brand through
social networking” is the closest study that looked at the social media networks and
branding. Nevertheless, Harris and Rae‟s work purely focused on building personal
image (brand) using social networks. Dutta (2010) also looked at the impact of social
media from a personal view in his Harvard business review article. And therefore,
since there is little knowledge concerning the impact of social media on awareness
from a business level, this study is to investigate the impacts of the social media
phenomenon on brand awareness and its implementation challenges. Recently; we
have seen the impact of Facebook and the rise of its market value in terms of brand
equity. According to an analyst, the rise of Facebook‟s market value to $3.71bn was
a result of the social media popularity that has made the company users and
advertising revenue increase.
According to Forrester research study (2011) by Ernst.J, David M. and
Cooperstein, Dernoga M, found that companies (brands) are gradually shifting their
advertising priorities to align better with today’s buyers. Today‟s buyers are tech
savvy and social media maniacs. Therefore it is the proliferation of the social media
network services in brand management and marketing that bring us to the attention
of social media networks. First, the researcher will define social media and then
outline those networks that are driving the debate.
Fauser et al. (2011) argue that though communication is the core dimension
of social media networks, not all platform categories are equally suitable for all
marketing objectives because most of the platforms are not equally well suited for
information, collaboration, and even for cultivating relationships (Fauser et al. 2011).
The purpose of social networks is primarily for communication and exchange of
ideas of interest among peer groups or communities.
According to Chi (2011) users perceive advertising differently depending on
the social network, which suggests user motivations for online social networking may
play a vital role in defining consumer’s responses to social media marketing.
According to Curran et al. (2011), social media sites such as Facebook are
better than other advertising avenues because it stores information on all its users
thus ensuring marketing reaches a retailer’s specific target market. Social media
sites are a great stage for retailers to create an experience and retailers can use
information stored on social media sites to improve user experience with their brand.
Foreign
We live in the midst of a global communication boom where the use of social media
between individuals for personal and professional use is widespread. Carlsson
(2010) predicted that 2010 is the year when the use of social media for branding
purposes will really take off in the corporate sector. He further indicated that
marketing managers have also predicted that 2010 will be the year when social
media are integrated in the organizations and really start to become useful for
companies and become an important tool in the communication.
The combination of coordinating marketing messages across all medias
including the social media, the real impact that social media (as an example the
social network, Facebook with more than 400 million active users) has for both
individuals and companies, the speed with which things move in this domain
(Carlsson, 2010).
Blogging services such as Blogger and Epinions were created. Epinions is a
site where consumers can read or create reviews of products. ThirdVoice and
Napster were two software applications created in the 90s that have since been
removed from the market. ThirdVoice was a free plug-in that allowed users to post
comments on web pages. Opponents of the software argued that comments were
often vulgar or slanderous. Napster was a software application that allowed peerto-
peer files sharing. Users were allowed to share music files bypassing normal
distribution methods, which in the end was determined to be a violation of copyright
laws (Ritholz, 2010).
In 2000 social media received a great boost with the witnessing of many social
networking sites springing up. This highly boosted and transformed the interaction of
individuals and organizations who share common interest in music, education,
movies, and friendship, based on social networking. Among those that were
launched included LunarStorm, six degrees, cyworld, ryze, and Wikipedia. In 2001,
fotolog, sky blog and Friendster were launched, and in 2003, MySpace, LinkedIn,
lastFM, tribe.net, Hi5 etc. In 2004, popular names like Facebook Harvard, Dogster
and Mixi evolved. During 2005, big names like YouTube, cyword, and Black planet
all emerged (Junco, Heibergert & Loken, 2011).
There are many different expressions about customer relationship
management and for different organizations, CRM turned into different concepts.
However, they can be summarized into two main categories: customer relationship
management strategy and customer relationship management software. From the
strategy point of view, CRM is a customer-driven business strategy, which aims to
attract new customers and keep old customers (Wang & Feng, 2010).
2.2 Research Literature
Local
New waves in technology allow the modern consumer to be participative in
the marketing process (Kotler, Katajaya and Setiawan, 2010). Therefore today’s
consumers are well informed and are able to compare and contrast several product
offerings.
Marketers now have the opportunity to provide its customers with additional
value associated to technology, information, knowledge and social activities thereby
creating more personalised marketing strategies (Evans, 2010).
Consumers are changing the way they research and buy products therefore
marketers are required to pay special attention and focus on the consumer’s
purchase decision journey (Sheenan, 2010).
The consumer funnel describes the emotional path the consumer takes from
initial awareness to final purchase (Powell, Groves and Dimos, 2011).
Touch points such as advertisements, press releases, conversations and
experiences with the product have a role to play in contributing to a consumer’s total
experience during their purchase decision journey (Abbing, 2010).
Foreign
According to Mirzaei1, Jaryani, Aghaei, Salehi, Saeidinia Management and
Science University, Kuala Lumpur, Malaysia are of the view that due to the internet,
a key happening across industries today is the emergence of a global marketplace
just a mouse click away. Since the advent of the internet, the number of companies
using e-services continues (Masoomeh, Shahbazi & Moghadam, 2011).
Optimistically in these days, the greater parts of people have access to the
internet and some of them use it in their transactions. The Internet as a global
medium is quickly gaining interest and attractiveness as the most revolutionary
marketing tool. The global nature of communication and shopping has been well
redefined, seeing that it is the perfect vehicle for online shopping stores (Salehi,
2012).
The methods of communicating among people have changed appearances in
conducting business among the other nations. Customers can find their needs,
neither wasting time nor wasting cost, just with a quick click and use an internet
search engine (Salehi, 2012). By developing countries and technology, many new
concepts and instruments have been created. Among these issues the role of
computer, internet and e-commerce is highlighted.
To increase the speed of trading and many other factors, investigating and
exploring the main factors will contribute immensely to researchers to better analyze
market, organization structures, and success’s methods (Manafi & Aghaei, 2011).
In recent years, a number of businesses have been increased by using
electronic media in their advertising efforts giving the possibility for electronic
marketing to develop in a very remarkable and active way. They further go on to say,
there is a new type of marketing which marketers use to operate the new factors like
electronic media, digital technology and internet to get to their business goals is
electronic marketing. Email Marketing is a form of direct marketing which utilizes
electronic means to deliver commercial messages to an audience (Salehi, 2012) that
it is one of the oldest and still one of the most powerful of all E-marketing tactics.
2.3 Synthesis
The different studies presented above contributed to the development of the
presented study. Discussion of differences as well as similarities with the present
research were presented below.
The literatures further explain the role of social media towards online sellers. In this
literature, different kinds of role of social media towards online seller are shown.
According to the study of Kotler, Katajaya and Setiawan that is similar to my study,
new waves in technology allow the modern consumer to be participative in the
marketing process.
Cited to the study of Evans similar to my study that the marketers now have
the opportunity to provide its customers with additional value associated to
technology, information, knowledge and social activities thereby creating more
personalised marketing strategies.
In the study of Sheenan, it is similar to my study in a way that consumers are
changing the way they research and buy products therefore marketers are required
to pay special attention and focus on the consumer’s purchase decision journey.
The study of Powell, Groves and Dimos that is similar to my study that the
consumer funnel describes the emotional path the consumer takes from initial
awareness to final purchase.
Cited in the study of Abbing that is similar to my study in a way that
advertisements, press releases, conversations and experiences with the product
have a role to play in contributing to a consumer’s total experience during their
purchase decision journey.
According to the study of Masoomeh, Shahbazi & Moghadam that is similar to
my study that the key happening across industries today is the emergence of a
global marketplace just a mouse click away.
The study of Salehi is similar to my study in a way that the Internet as a global
medium is quickly gaining interest and attractiveness as the most revolutionary
marketing tool. The global nature of communication and shopping has been well
redefined, seeing that it is the perfect vehicle for online shopping stores.
Cited in the study of Salehi that is similar to my study in a way that the
customers can find their needs, neither wasting time nor wasting cost, just with a
quick click and use an internet search engine. By developing countries and
technology, many new concepts and instruments have been created. Among these
issues the role of computer, internet and e-commerce is highlighted.
According to the study of Manafi and Aghaei that is similar to my study in a
way that the speed of trading and many other factors, investigating and exploring the
main factors will contribute immensely to researchers to better analyze market,
organization structures, and success’s methods.
Cited to the study of Salehi that is similar to my study, a number of businesses have
been increased by using electronic media in their advertising efforts giving the
possibility for electronic marketing to develop in a very remarkable and active way.
There is a new type of marketing which marketers use to operate the new factors
like electronic media, digital technology and internet to get to their business goals is
electronic marketing.
Chapter III
METHODOLOGY
3.1 Research Design
This study will utilize quantitative method of research. This research
will use descriptive research design that is defined as a research method that
describe the characteristics of the population or phenomenon studied (Bhat, 2020).
The researchers used this research design since it is helpful in describing
systematically and accurately the facts characteristics of given population or area of
interest. The characteristics of this research design were used as a tool to maximize
the role of social media towards online selling business in select barangay in Ibaan,
Batangas. Also, it will use to gather information in order to test hypothesis or answer
questions concerning the current status of the subject of the study.
3.2 Research Environment
• Sample: In measuring the number of sample in this study, the researcher
uses Slovin formula. Slovin’s formula is used to estimate the sample data that
should be taken to represent the total population to obtain results of a certain
accuracy (Quora.com, 2020). In this research, this formula uses to determine
the number of sample from the population. The sample of this study is 34
online seller based on the result of slovin formula. Here is the slovin formula
for measuring the sample in this research:
n =N/(1+ Ne²)
N= 38
e= 0.05
n= 38/(1+38(0.05)²)
n= 38/(1+38(0.0025))
n= 38/(1+0.095)
n= 34.70
• Population: Online seller from the 5 select barangays in Ibaan, Batangas.
• Sampling Frame: 7 respondents from each select barangay.
3.3 Respondents/Subject of the Study and Sampling Procedure
The researchers will use two-stage cluster sampling in choosing the
respondents. Two-stage cluster is defined as sample chosen from pre-existing
groups. Groups are selected and then the individuals in those groups are used for
the study (www.delsiegle.com).
The subject of the study composed of 34 respondents. The researchers
select 5 five out of 26 barangays in Ibaan, batangas. The 5 five select barangay are
barangay Palindan, Lapu-Lapu, Malainin, Salaban I, and Salaban II. From each of
this 5 five select barangay, the researcher will gather data in 7 respondents wherein,
the researcher only focus on online seller in each barangay.
3.4 Data Gathering Procedure
In order for the researcher to gather relevant information to be use in
the study, the first one to settle is the formulation of the questionnaire. It undergoes
several steps and procedures in preparing the questions to gather the data needed
in the study. The researchers gathered questions that are relevant and useful in
gathering information for the study specially in maximizing the role of social media in
online selling in select barangays in Ibaan. After formulation of questions, the next is
validation. The research proposal and a sample of the survey-questionnaire will be
presented to a higher ethics committee for approval. Some revisions are done in the
validation.
The researchers will also obtain information about the population
projection and number of individuals that will be qualified as respondent through
cluster sampling. After knowing the population, formal letters will be sent to the
selected respondents asking for informed consent and informing them of the study.
The purpose of the study will be explained in general terms. The respondents can
then reply with their informed consent and their choice to whether do the survey by
questionnaire or by phone. The survey will be conducted and the researchers
assisted the target participants. Assurance will be given on anonymity upon the
actual data collection. They ask some necessary questions to their participants and
then write it on their notes. They even recorded it to assure that they will still have a
copy if ever they lose their notes. Those question that they asked can do something
with their research study especially in terms of decision-making. After the collection
of data, the researchers will express their gratitude for the respondents’ answers.
Once the data is collected, cleaned and processed the researchers will
begin analyzing it. After analyzing the data, the researchers will now interpret the
results. Lastly, they have to visualize their data in the form of charts and graphs so
that it will be easier for the people to understand and process it. By observing the
data taken from the online surveys, online polls, and observations served as the
basis in maximizing the role of social media in online selling in selected barangays in
Ibaan. The researchers assure that the data gathered are accurate, and reliable.
3.5 Statistical Treatment of Data
The responses of the respondents to the questionnaire checklist were
carefully tallied, tabulated and organized. The data presented, analyzed, and
interpreted with the used of weighted mean, frequency count, percentage and
ranking system.
The presentation, analysis and interpretation of the data will be based
on the weighted mean as shown by the scale ranges as follows:
1. For the percentage computation:
%= f/n x 100
Where
%= percentage
F= number of respondents for every item
N= total number of respondents
2. For weighted mean:
WM= TWF
Where:
WM = stands for weighted mean
F = stands for frequency
W = stands for weighted
TWF = stands for weighted frequency
N = total number of respondents
The table of equivalent which is the basis of the interpretation of the data will be:
Weight Scale Verbal Interpretation
4.6 – 5.4 5 Strongly agree
3.7 – 4.5 4 Agree
2.8 – 3.6 3 Moderately agree
1.9 – 2.7 2 Disagree
1 – 1.8 1 Strongly Disagree
Chapter IV
PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA
4.1 Presentation, Analysis and Interpretation of Data
Business Profile
Table 1. Months/ year in online selling
Characteristics Frequency Percentage
6 months – year in online selling 27 77%
2 years – 4 years in online selling 7 20%
5 years and above 1 3%
35
The table 1 shows that majority of the respondents are belong to
bracket of 6 months – 1 year in online selling business with frequency of 27 or 77%.
It followed by bracket of 2 years – 4 years online selling with frequency of 7 or 20%.
Bracket of 5 years and above has only frequency of 1 or 3%.
Table 2. Product
Products Frequency Percentage
Clothing 19 54%
Foods and beverages 8 23%
Service 0 0%
Other:
Beauty products 6 17%
Phone cases 1 3%
Shoes 2 6%
Bags 1 3%
Wrist watch 1 3%
Pot 1 3%
Plants 5 14%
Home accessories 1 3%
35
Table 2 shows that almost 19 out of 35 respondents or 54% are
selling clothes online. While 8 or 23% percent of them are selling foods and
beverages; 6 or 17% of the respondents are selling beauty products; 5 or 14% of the
respondents are selling plants; and 2 or 6% of the respondents are selling shoes.
Other remaining products such as phone cases, bags, wrist watch, pot, and home
accessories got frequency of 1 or 3% of the respondents.
Table 3. Social media platform being utilize in the business
Social media platform Frequency Percentage
Facebook 32 91%
Instagram 2 6%
Shopee 2 6%
Lazada 1 3%
Twitter 0 0%
35
Table 3 presents that majority of the respondents used facebook social
media platform in their online selling business that has frequency of 32 or 91%. It
followed by instagram and shoppee with frequency of 2 or 6%. While only 1 or 3% of
the respondents used lazada in online selling business.
Table 4. Effectiveness of social media in online selling business
Very effective 35 100%
Not effective at all 0 0%
Table 4 shows that all of the respondents agreed that social media are very
effective in their online selling business.
Table 5. Role of social media in online selling business
Verbal Weighted
Description Mean
a. Social media gives my customers a Strongly 4.89
convenient and accessible way to agree
choose and buy product.
b. Social media influence my customers Strongly 4.63
through sharing useful, entertaining agree
or other valuable content.
c. Social media make customers aware Agree 4.51
on my product by providing some
important information via social media
content.
d. I can easily sell my product through Agree 4.06
social media
e. I can easily attract customers through Agree 4.09
social media or online selling
f. I do not encounter problems in using Moderately 2.97
social media in selling products. agree
g. Social media provide cost-effective Agree 4.56
and easy way of promoting and
selling products.
h. Social media can be used as an Agree 4.17
effective customer service tool.
i. Social media provide an opportunity Strongly 4.74
to reach large number of people at agree
low cost.
Based on the computation using weighted mean, it could be seen in table
5 that majority of the respondents says they strongly agree that social media gives
their customers a convenient and accessible way to choose and buy product with
weighted mean of 4.89; respondents strongly agree that social media provide an
opportunity to reach large number of people at low cost with weighted mean of 4.74;
a weighted mean of 4.63 also strongly agree that social media influence their
customers through sharing useful, entertaining or other valuable content. Moreover,
4.56 of the computed weighted mean agree that social media provide cost-effective
and easy way of promoting and selling products; respondents agree that social
media make customers aware on their product by providing some important
information via social media content with weighted mean of 4.51; weighted mean of
4.17 agree that social media can be used as an effective customer service tool;
respondents agree that they can easily attract customers through social media or
online selling with weighted mean of 4.09 and respondents says that they can easily
sell their product through social media with weighted mean 4.06. Only weighted
mean of 2.97 of the respondents says they moderately agree that they do not
encounter problems in using social media in selling products.
Table6. Action can be recommend to maximize the role of social media in online business
Frequency Percentage
Increasing visibility by promoting product creatively 8 23%
Improving responsiveness 32 91%
Provide effective marketing 19 54%
Practice effective communication 33 94%
Being active in using social media 32 91%
Sell product at affordable price 12 34%
Get customer satisfaction by providing good product or 12 34%
service
Increase brand awareness through social media 0 0%
Providing true and sufficient information about the product 28 80%
through social media content
As shown in table 6, most of the respondents recommend to practice
effective communication with frequency of 33 or 94%. 32 or 91% of the respondents
recommend to improve responsiveness and be active in using social media.
Respondents also recommend to provide true and sufficient information about the
product through social media content with frequency of 28 or 80%; respondents
recommend to provide effective marketing with frequency of 19 or 54%. 12 or 34%
of the respondents recommend to sell product at affordable price and get customer
satisfaction by providing good product or service. Only 8 or 23% of the respondents
recommend to increase visibility by promoting product creatively
Chapter V
SUMMARY, CONCLUSION, AND RECOMMENDATIONS
5.1 Summary
• In understanding the role of social media towards online selling in select
barangay in Ibaan, Batangas, this research aims to: To maximize the role of
social media in online selling business. To determine the target audiences. To
know the role of social media in online selling. To analyze the impact of social
media in online selling. To create a conceptual framework of social media in
online selling.
• The study is quantitative in nature. Survey Research is the most elementary
tool for all sorts of quantitative research techniques. The very most important
purpose of the research is to widely explain the characteristics of a particular
group or a bunch of population. This analysis is most typically employed by
both small and large organizations for a proper understanding of their
customers and to understand the merchandise and product views. The
findings from this type of study are based on the answers of all respondents.
• The respondents will answer all the question written in the survey
questionnaire inside the campus. The study will be conducted of the
academic year 2020-2021.
• The respondents of the study are the people who experiencing online selling.
The researchers will use two-stage cluster sampling in choosing the
respondents. Two-stage cluster is defined as sample chosen from pre-
existing groups.
• Since the researchers used survey research approach, they are tasked to
make a survey questionnaire that will answer by the respondents. In order to
obtain and gather data about the study, the researchers used two methods;
questionnaires and numerical data analysis. The researchers will give out
questionnaires for the purpose of interviewing the respondents to know the
impact of social media platform in online selling.
5.2 Findings
5.3 Conclusion
Based on the findings, the following conclusions were arrived at:
1. Business profile
1.1 Months / year in online selling
Majority of the respondents from barangay Malainin, lapu-lapu,
Palindan, Salaban I, and Salaban II are belong to bracket of 6 months – 1
year in online selling business with frequency of 27 or 77% because
2. Majority of the respondents or almost 19 out of 35 respondents or 54% are
selling clothes online.
3. Majority of the respondents used facebook social media platform in their
online selling business that has frequency of 32 or 91%.
4. The researcher conclude that social media are very effective in online selling
business.
5. Majority of the respondents says they strongly agree that social media gives
their customers a convenient and accessible way to choose and buy product
with weighted mean of 4.89
6. The researcher conclude that there are significant relationship between role
of social media, online selling, and business profile. The relationship between
role of social media, online selling and business profile
7. Most of the respondents recommend to practice effective communication with
frequency of 33 or 94%.
5.4 Recommendations
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Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol.
33(2), pages 241-251, April.
Dollarhide, M. (2020). Social media definition:
https://www.investopedia.com/terms/s/social-media.asp
https://www.quora.com/profile/Sef-38
Sherman, (2019). Selling on Social Media: The Ultimate Guide to Profits. Lyfe
marketing: https://www.lyfemarketing.com/blog/selling-on-social-media/
www.delsiegle.com
2.1 Related Literature
Local
• http://www.bbc.co.uk/news/technology-16789785
• https://www.theseus.fi/bitstream/handle/10024/44591/
Christine.A.Odhiambo.pdf?sequence=1
• Fauser.S.G, Wiedenhofer. J and Lorenz. M: Touchpoint social web:an
explorative study about using the social web for influencing high involvement
purchase decisions (Volume 9,Issue 1,2011)
Foreign
• https://core.ac.uk/download/pdf/161423643.pdf
2.2 Research Literature
Local
• Kotler, P. Kartajaya, H. and Setiawan, I., 2010. Marketing 3.0: From Products
to Customers to the Human Spirit. New Jersey: John Wiley and Sons.
• Evans, L., 2010. Social Media Marketing: Strategies for Engaging in
Facebook, Twitter & Other Social Media. Que. Sheenan, B., 2010. Basics
Marketing: Online Marketing. Switzerland: AVA Publishing.
• Powell, G.R. Groves, S.W. and Dimos, J., 2011. ROI of Social Media: How to
improve the return on your social marketing investment. Singapore: John
Wiley and Sons.
• Abbing, E.R., 2010. Brand-driven Innovation. Switzerland: AVA Publishing.
Foreign
• https://core.ac.uk/download/pdf/161423643.pdf
• Salehi, M. (2012). Consumer Buying Behavior towards Online Shopping
Stores in Malaysia. International Journal of Academic Research in Business
and Social Sciences, 2(1), 45-56.
• Salehi, M. (2012). Dissimilarity of E-marketing VS traditional marketing.
International Journal of Academic Research in Business and Social Sciences,
2(1), 12-14.
• Salehi, M. (2012). Dissimilarity of E-marketing VS traditional marketing.
International Journal of Academic Research in Business and Social Sciences,
2(1) 44-59.
