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Lesson 3 - Functions of Distribution Management

The document discusses the various functions of distribution management including assembling, storing, sorting and moving goods as well as managing payments, providing market information, promoting brands, maintaining price stability, sharing risks, and allowing manufacturers to promote themselves.

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Iris Cristine Gonzales
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68 views14 pages

Lesson 3 - Functions of Distribution Management

The document discusses the various functions of distribution management including assembling, storing, sorting and moving goods as well as managing payments, providing market information, promoting brands, maintaining price stability, sharing risks, and allowing manufacturers to promote themselves.

Uploaded by

Iris Cristine Gonzales
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Functions of

DISTRIBUTION
MANAGEMENT
Assembling,
storing, bulk breaking,
and sorting of
products
Moving goods from
warehouses to customers
Managing
payment flow pre-sales
or post-purchases
Providing
market information to
producers
Promoting
the brand and its
benefits to end-
customers
Maintaining
price stability by
absorbing any price
increase
Sharing
the market risk with
manufacturers
Getting a chance
to promote themselves
through the distribution
of products
FUNCTIONS OF
DISTRIBUTION CHANNELS
Watch the video and answer
the questions:
1. How does Coca-Cola distribute its
product?
2. Do you think Coca-Cola used direct
channel, indirect channel or both?
Why?
3. Which distribution channel functions
did you notice in the distribution
strategy of Coca-Cola? What can you
say about it?
4. Do you think Coca-Cola’s distribution
strategy contributed to the brand’s
global success?
https://youtu.be/TmWgQPsbQ30 5. Create a graphic organizer, showing
the distribution strategy of Coca-cola.
Thank
You…

https://www.wallstreetmojo.com/distribution-channel/#h-functions-of-distribution-channel
https://www.yourarticlelibrary.com/retailing/distribution-channel-functions-and-levels-with-
diagram/48299

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