MINI PROJECT REPORT
Submitted in partial fulfillment of Master of Business
Administration Session-2021-2022
“EMERGING TRENDS AND TECHNOLOGIES
IN ORGANISED RETAIL INDUSTRY”
Faculty Guide Submitted By:
[Mr. Jatin Pande] [ Suryansh Srivastava ]
[Faculty-Master of Business Administration] [2101640700261]
PRANVEER SINGH INSTITUTE OF TECHNOLOGY
Affiliated to Dr. A.P.J. AKTU
Pranveer Singh Institute of Technology Mini Project -2
DECLARATION
I hereby declare that this submission is my own work. It contains no material previously published or
written by another person, nor has this materials to a substantial extent been accepted for the award of any
other degree or diploma of the university or other institute of higher learning.
(SURYANSH SRIVASTAVA)
Pranveer Singh Institute of Technology Mini Project -2
ACKNOWLEDGEMENT
Mini Project Report is the one of the important part of MBA program, which has helped me to gain a lot of
experience, which will be beneficial in my succeeding career. For this with an ineffable sense of gratitude I
take this opportunity to express my deep sense of indebtedness and gratitude to Dr. S. K. Bhalla, Director -
Pranveer Singh Institute of Technology and Dr. Harit Kumar, Head of Business Administration
Department, for their encouragement, support and guidance in carrying out the project.
I am very much thankful to, my Project Guide [Mr. Jatin Pande], MBA Department for his/her interest,
constructive criticism, persistent encouragement and untiring guidance throughout the development of the
project. It has been my great privilege to work under his inspiring guidance.
I am also thankful to my parents and my friends for their indelible co-operation for achieving the goals of this
study.
Pranveer Singh Institute of Technology Mini Project -2
TABLE OF CONTENT
PART I
EXECUTIVE SUMMARY
DESCRIPTION OF INDUSTRY
EMERGING TRENDS AND TECHNOLOGIES IN THE INDUSTRY
PART II
INDUSTRY ANALYSIS
COMPETITIVE FORCES MODEL (PORTER’S 5 FORCES)
A. Intensity of Industry Rivalry
B. Threat of Potential Entrants
C. Bargaining Power of Suppliers
Pranveer Singh Institute of Technology Mini Project -2
D. Bargaining Power of Buyers
E. Threat of Substitute Goods/Services
OR/ AND
FACTOR ANALYSIS (PEST ANALYSIS)
A. Political Factors
B. Economic Factors
C. Social Factors
D. Technological Factors
OR/AND
SWOT ANALYSIS
A. Internal (Strengths /Weaknesses)
B. External (Opportunities/ Threats)
Pranveer Singh Institute of Technology Mini Project -2
EMERGING TECHNOLOGIES IN THE SELECTED INDUSTRY
Identification of relevant emerging technologies
Application of identified technology/ies in selected industry
Critical analysis (Pros/Cons) of the identified technology/ies in selected industry
CONCLUSION
BIBLIOGRAPHY
Pranveer Singh Institute of Technology Mini Project -2