KEMBAR78
How Does Data Mining Work | PDF
Scribd
Upload
17 views1 page

How Does Data Mining Work

The document discusses how companies use data mining to gain insights into customer behavior and spending patterns. Data mining involves extracting, transforming and loading transaction data, then analyzing it to present useful insights. Examples discussed include Netflix using data mining to inform new content, emergency services predicting needs, supermarkets monitoring prices, Amazon predicting purchases, and telecom companies predicting customer churn.

Uploaded by

anitha d
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
17 views1 page

How Does Data Mining Work

The document discusses how companies use data mining to gain insights into customer behavior and spending patterns. Data mining involves extracting, transforming and loading transaction data, then analyzing it to present useful insights. Examples discussed include Netflix using data mining to inform new content, emergency services predicting needs, supermarkets monitoring prices, Amazon predicting purchases, and telecom companies predicting customer churn.

Uploaded by

anitha d
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

HOW DOES DATA

MINING WORK ?
In order to stay ahead of their competition, many companies
are mining public data from the internet and their own records
in order to gain greater knowledge about what their customers
want. We've identified 6 areas in which Data Mining is being
used to influence customer spending patterns: giving you what
you want, when you want

HOW DOES DATA MINING WORK?


Extract, transform, and load transaction data onto the data
warehouse system.
Store and manage the data in a multidimensional database
T
system.
Provide data access to business analysts and information
technology professionals.
Analyze the data by application software. Present the data
in a useful format, such as a graph or table

TV & FILM EMERGENCY SERVICE

Netflix use Data Mining to work Using a combination of Data


out what their members are Mining and Predictive Analytics,
looking for from their next TV many US emergency services are
show or film when producing their now starting to be able to predict
original content. Data Mining was where they are likely to be needed
the reason behind Netflix decision before an emergency has
to produce the Emmy award occurred
winning drama 'House of Cards

SUPERMARKETS ONLINE RERAIL

Many supermarkets, such as UK Online retail giant Amazon is


brand Sainsbury's, regularly renowned for its use of Data Mining
monitor the prices of their to predict what customers might
competitors, alerting customers if buy next, using their prior order
their prices are cheaper, or giving history and other metrics including
a voucher for the difference if their age, gender, nationality and what is
prices are more expensive popular in their country

PHONE/INTERNET EDUCATION

Churning (customers changing With league tables taking an


from one provider to another) is a increasingly important role in
constant problem for where students attend university,
internet/phone providers. Users top institutions are mining student
are given a probability score of data to maintain student
churning, and are targeted with satisfaction and increase student
offers and incentives to stay retention rates
appropriately

www.skillslash.com

You might also like