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Boosting Telecom Competitiveness

Company X, a telecom company, is seeking ways to increase its value and competitiveness as its profits have declined due to lower average revenue per user and market share. Introducing a "Super Bargain" plan targeted at customers under 30 years old who upgrade phones more often could increase revenue by 2.3-4.3% as well as improve customer retention and competitiveness, assuming the market responds similarly to comparable offerings.

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Aki
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359 views1 page

Boosting Telecom Competitiveness

Company X, a telecom company, is seeking ways to increase its value and competitiveness as its profits have declined due to lower average revenue per user and market share. Introducing a "Super Bargain" plan targeted at customers under 30 years old who upgrade phones more often could increase revenue by 2.3-4.3% as well as improve customer retention and competitiveness, assuming the market responds similarly to comparable offerings.

Uploaded by

Aki
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Executive summary best practice

Situation

Company X is a telecom company that wants raise its value & competitiveness in the industry. Potential solutions:
introduce new product line, handset leasing or “Super Bargain” Plan

Complication

Declining ARPU & market share has driven Company X’s profits down. No value in the current plan according to
the customers

Question

Implementation of handset leasing could increase revenue between 2.3% - 4.3%, customer retention, & Company
X’s competitiveness in their industry. Assuming market response to this will mimic comparable markets.

Answer

Introduction “Super Bargain” Plan with market focus <30 years looking to upgrade more often.

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