Chartered Institute of

Marketing Qualification
Course Guide

qualifications@mmclearning.com +44 (0) 161 826 4644

Contents

• CIM Qualifications - Facts and Figures 4

• About MMC Learning 5

• 3 Ways MMC are Helping Marketers 6

• Teaching & Coaching Team 7

• About Chartered Institute of Marketing (CIM) 8

• CIM Qualifications Road Map 9

• CIM Marketing Framework 11

• Entry Requirements 12

• Recommended Pathways 13

• Certificate in Professional Marketing 14

• Certificate in Professional Digital Marketing 19

• Diploma in Professional Marketing 25

• Diploma in Professional Digital Marketing 31

• Marketing Leadership Programme 37

• Masters in Digital Marketing Pathway 42

2|
 Marketing has Changed.
Rethink your career journey
Which path will YOU take?

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CIM Qualifications - Facts and Figures

Chartered Institute of Marketing Qualifications - Real-world impact for Marketers at

different stages of their career.

After university degrees, CIM qualifications are the most sought

1 after by employers.
Brand Recruitment, Marketing Recruitment Review & Salary Survey 2019/2020

Over 75% of CIM graduates would strongly recommend a CIM

2 qualification to another Marketer.
CIM Alumni Survey

35% of marketing leaders have a CIM qualification – the most

3 common after a university degree (46%).
Hays, DNA of a Marketing Leader Report 2019

60% of CIM graduates are more respected at work or given

4 more responsibility.
CIM Alumni Survey

Over a third of CIM graduates get promoted or receive a pay

5 rise within 12 months of graduating.
CIM Alumni Survey

4|
About MMC Learning

Established position & partners

MMC has been educating Marketers at every stage of their career for 24 years.
MMC is a joint venture company based at Manchester Metropolitan University
Business School and is a leading online Accredited Study Centre for the Chartered
Institute of Marketing (CIM) and the Chartered Management Institute (CMI).

Groundbreaking learning at the core

MMC makes the development of groundbreaking learning the core of its business.
Working with the CIM, it developed the first online marketing qualification back in
2000, and more recently, it has undertaken management of the UK’s first MSc in
Digital Marketing, entirely redeveloping the syllabus to meet current industry needs.

Serving professional learner needs

As a leading Accredited Study Centre for CIM, MMC is highly sensitive to the needs
of busy marketing and management professionals who have chosen to undertake a
qualification while they work.
With a dedicated team, MMC offers a personal, rapid and accessible support
service to help with any queries about your course and has developed excellent
relationships with the various awarding bodies to ensure any issues can be
efficiently resolved.

World class technology online

MMC’s products and services are built with a passion for delivering innovative,
flexible learning and that extends beyond content itself. MMC works with a number
of trainers and organisations to create e-learning, webinars and a library of recorded
content, all of which is available across a range of devices, supporting your learning
at any time, any where.

Long term success

MMC learners go on to secure promotions, new positions, win new contracts or start
their own businesses as a result of the programmes they undertake.

Our Accreditation Partners

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3 Ways MMC are Helping Marketers

Pathway ONE
Power up your Digital & Marketing knowledge

PIVOTAL Marketer ACADEMY - Comprehensive online

learning video library to help individuals/teams deliver
Marketing tasks with confidence

Pathway TWO Pathway THREE

Get qualified in Marketing Coaching and Masterminds

Official qualifications, structured Discover micro-breakthroughs

learning designed to strengthen that can lead to step changes in
both knowlege and CV achieving greater goals

20k+ 750+ 60+

Marketers trained globally Online learning videos Topics covered

6|
Teaching & Coaching Team

Imran Stephen Mike Helen Patricia Kelley

Farooq Humphrey Berry Furneaux-Knight Lauret Carey

Gemma Dave Andrew Mark Veronica Paul

Pybus Chaffey Sherratt Davis Swindale Rouke

Jessica Sarah Clive David Alexandra Peter

Simpsons Alder Whysall Alexander Severn Rees

Ian Damian Mouneeb Rami James

Grime Qualter Shahid El-Boghdadly Pybus

7 | T +44 (0) 161 826 4644 | E qualifications@mmclearning.com | Find us at mmclearning.com

About Chartered Institute of Marketing (CIM)

CIM are the world’s leading professional

marketing body with over 28,000 members
worldwide, including more than 3,000
Chartered Marketers. For over 100 years, CIM
has supported, represented and developed
Marketers, teams, leaders and the profession.

CIM is an Ofqual regulated provider and CIM

qualifications are also accredited by the
European Marketing Confederation. We
currently have over 12,500 studying members
in 118 countries and 18,000+ assessments are
taken by our students every year.

CIM qualifications are delivered through an

international network of Accredited Study
Centres, enabling you to learn in a way that
suits your lifestyle – from flexible awards to
full qualifications.

Each module is based on CIM unique

Professional Marketing Competencies
designed to help Marketers meet the
increasing demands that are expected of
them at every stage in their career.

8|
CIM Qualifications Road Map

Qualification Who is it for?

Certificate in
Professional Marketing
Marketing Executives or equivelant, who have
had experience in the industry and are looking to
advance their career. You can choose between
Certificate in two qualifications to suit your individual career
Professional Digital path.
Marketing

Diploma in Professional
Marketing
Marketing Managers and Marketers working in
operational and supervisory roles, who are looking
to progress their strategic and management skills.
You can choose between two qualifications to suit
your individual career path.

Diploma in Professional
Digital Marketing

Experienced Marketers working at a strategic

Marketing Leadership marketing or management level, looking to
Programme Our Accreditation
strengthen theirPartners
leadership skills to turn business
Our challenges and Partners
Accreditation disruption into opportunities.

9 | T +44 (0) 161 826 4644 | E qualifications@mmclearning.com | Find us at mmclearning.com

CIM Qualifications Road Map (Cont)

Structure Level

To gain this qualification, you will need to

acheive a pass in the following modules:
Applied Marketing, Planning Campaigns,
Customer Insights
Level 4
(Intermediate)
To gain this qualification, you will need to
acheive a pass in the following modules:
Applied Marketing, Planning Campaigns,
Digital Marketing Techniques

To gain this qualification, you will need to acheive

a pass in the following modules: Marketing &
Digital Strategy, Innovation in Marketing

You’ll also have the choice of one of the

following elective modules, in which you’ll Level 6
need to achieve a pass: The Digital Customer
Equivelant level to an
Experience, Managing Brands
undergraguate degree
(Intermediate)
To gain this qualification, you’ll need to
acheive a pass in the following modules:
Marketing & Digital Strategy, Digital
Optimisation, The Digital Customer Experience

To gain this qualification, you will need to Level 7

acheive a pass in the following modules: Equivelant level to
Contemporary Challenges , Leading Change, a Masters Degree
Managing Business Growth (Advanced)

10 |
CIM Marketing Framework

Our Accreditation Partners

Our Accreditation Partners

11 | T +44 (0) 161 826 4644 | E qualifications@mmclearning.com | Find us at mmclearning.com

Entry Requirements

Course Name Entry Requirements

One or more of the following is required to gain entry onto the qualification

• CIM Level 3 Introductory Certificate in Marketing

Certificate in • CIM Foundation Certificate in Marketing
Professional Marketing • Any relevant Level 3 qualification
or Certificate in • Any UK degree or international equivalent
Professional Digital • International Baccalaureate (equivalent to NQF
Marketing • Level 3 and above)
(Level 4) • Suggested one year in a marketing role) plus
diagnostic assessment onto Level 4
• CIM Professional Certificate in Marketing or CIM
Certificate in Professional Marketing
• Any relevant Level 4 qualification
• Foundation Degree in Business with Marketing
Diploma in Professional
• Bachelor’s or Master’s degree from a recognised
Marketing
university with at least one third of credits coming
(Level 6) from marketing content (i.e. 120 credits in Bachelor’s
degrees or 60 credits in Master’s degrees)
• Suggested two years marketing in an operational
role, plus diagnostic assessment onto Level 6
• CIM Professional Certificate in Marketing or CIM
Certificate in Professional Marketing
• Any relevant Level 4 qualification
• Foundation Degree in Business with Marketing
Diploma in Professional Bachelor’s or Master’s degree from a recognised
Digital Marketing university with at least one third of credits coming
(Level 6) from marketing content (i.e. 120 credits in Bachelor’s
degrees or 60 credits in Master’s degrees)
• Professional practice (suggested two years marketing
in an operational role) plus diagnostic assessment
onto Level 6
• Level 6 qualification held or a Bachelor’s or Master’s
degree
Marketing Leadership • Career progression evident – past, present and
Programme Our Accreditation Partners
future
(Level 7) • Experience
Our working
Accreditation at marketing management level
Partners
• Scope of current role is sufficient to allow
engagement with assessment tasks

12 |
Recommended Pathways

New to marketing and looking to grow

your knowledge Certificate in Professional
Want a job in marketing but no Marketing
qualifications?

No Digital experience?
Certificate in Professional
Looking to understand the basics of Digital Marketing
Digital?
Background in marketing and looking to
develop your Digital skills? Diploma in Professional
Not been keeping up with the Digital Digital Marketing
trends?

Looking to take on a more senior role?

Experience in the marketing industry and Diploma in Professional

looking to take the next step? Marketing

Looking to progress in your career?

Experienced Marketer working at a

strategic or management level?
Owner of small to medium business Marketing Leadership
looking to grow? Programme
Experienced Marketer but want a refresh
on modern marketing knowledge?

Not sure which qualification is right for you?

Take our diagnostics test , this will recommend which level of qualification is right for
you based on your current knowledge. See below for access details:

Name: Your full name

Group: MMC Learning

When you have completed this, please take a screenshot of the results and email to
qualifications@mmclearning.com.

13 | T +44 (0) 161 826 4644 | E qualifications@mmclearning.com | Find us at mmclearning.com

 Level 4
Certificate in Professional
Marketing

“The whole purpose of education is to turn mirrors into windows.”

- Sydney J. Harris
14 |
Certificate in Professional Marketing

Qualification overview
The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the
practising Marketer with relevant, contemporary marketing content to equip them
for the current global landscape. Learning is brought to life through meaningful and
active assessment methods which embrace the modern marketing industry.
Successful completion of a CIM Level 4 Certificate will establish the knowledge, skills
and understanding to be able to perform at an operational level and to perform an
essential and successful professional marketing role within the workplace.
Those who successfully achieve this qualification are able to understand the
wider role of marketing and how their practical skills can be applied to their career
progression within the marketing profession.

Key information points

Duration: 9 to 12 months
Delivery: 100% online learning

Modules

Customer
Insights Certificate in
Elective module = Professional
Marketing
Assessment by
Applied Planning
assignment
Marketing Campaigns
Mandatory module + Mandatory module +

Assessment Assessment by
Digital Marketing
by exam assignment Certificate in
Techniques
Professional
Elective module =
Digital
Assessment by Marketing
portfolio/assignment

Complete one module and receive an award. Complete two mandatory modules and
one elective module to achieve the full qualification.
If you elect to choose the Digital Marketing Techniques module, you will receive the
Certificate in Professional Digital Marketing.

15 | T +44 (0) 161 826 4644 | E qualifications@mmclearning.com | Find us at mmclearning.com

Certificate in Professional Marketing (Modules)

1. Applied marketing
In this module, you will learn about the role of marketing in the organisation and the
key concepts that underpin the activities of the Marketer.
You will explore the marketing environment customer behaviour in the digital age,
market research and the marketing planning process. This will include the marketing
mix and a tactical planning framework to aid marketing effectiveness.
The examination will comprise multiple-choice questions to be completed in a
controlled assessment.

2. Planning campaigns
This module gives you the knowledge and skills to plan and implement successful
campaigns that deliver real results for an organisation. You will learn the campaign
planning process including how to analyse an organisations current position. You will
also learn how to set campaign objectives, implement a campaign then measure and
evaluate its success to aid continuous improvement in the fast-changing world of
marketing.
The assessment will require submission of an assignment based on a scenario and an
organisation of choice.

3. Customer insights
Customer loyalty, the customer/user experience and customer insight are the core of
achieving optimum satisfaction and retention. This module gives you an understanding
of the contemporary customers complex needs and wants, their behaviour as
consumers and how this sets their expectations. You will learn how to gain the insight
required to understand those needs and map the journey to ultimately improve their
experience.
The assessment will require submission of an assignment based on a scenario and an
organisation of choice.

16 |
Certificate in Professional Marketing (Package)

What do you get?

We have put together a comprehensive package to help you to succeed in both
gaining a qualification and accessing knowledge/templates that will help you in your
Marketing job.
» Access to all course materials (videos, audio, PDF downloads)
» Course books and relevant supporting texts to download
» Access to live webinars with tutors providing assessment guidance
» One to one support from experienced tutors giving you feedback on draft assignments
» Fast response support from our course team to cover your queries throughout the course
» Access to chat groups to post public questions and network with fellow students
» CIM membership - registration to the Chartered Institute of Marketing for one year, giving access
to lots of membership benefits as part of an official leading professional body in Marketing

17 | T +44 (0) 161 826 4644 | E qualifications@mmclearning.com | Find us at mmclearning.com

Certificate in Professional Marketing

Assessment
You are required to pass 3 modules to gain the Certificate in Professional Marketing.
Modules are assessed by one exam and two written assignments.
We have a team of experienced tutors who will provide the essential support and
guidance you need through live/recorded webinars, draft feedback and one-to-one
support.

Your investment and funding options

There are two parts to the cost of the Certificate in Professional Marketing:
» MMC course fees – Course/tuition fees payable to MMC Learning which provides
you with a comprehensive package of study materials and support.
» CIM membership/assessment fees – Registration/membership and assessment
fees payable to the Chartered Institute of Marketing.

Course Tuition £1,787.00

CIM Membership £65.00
CIM Assessment Fees £495.00
Total £2,347.00

Funding
Will you be personally funding the qualification?
MMC want you to be successful in gaining your Marketing/Digital qualification. Part of
our service is to offer funding & support options so cost is no longer a barrier to your
success.

We understand that this could be a big investment for you, so we have developed
ways to make it more affordable.
» Payment plans
» Learning credit vouchers
» Scholarships

18 |
 Level 4
Certificate in Professional
Digital Marketing

“The whole purpose of education is to turn mirrors into windows.”

- Sydney J. Harris
19 | T +44 (0) 161 826 4644 | E qualifications@mmclearning.com | Find us at mmclearning.com
Certificate in Professional Digital Marketing

Qualification overview
The aim of the CIM Level 4 Certificate in Professional Digital Marketing is to provide
the practising marketer with relevant, contemporary marketing content to equip them
for the current global landscape. Learning is brought to life through meaningful and
active assessment methods which embrace the modern marketing industry.
Successful completion of a CIM Level 4 Certificate will establish the knowledge, skills
and understanding to be able to perform at an operational level and to perform an
essential and successful professional marketing role within the workplace.
Those who successfully achieve this qualification are able to understand the
wider role of marketing and how their practical skills can be applied to their career
progression within the marketing profession.

Key information points

Duration: 9 to 12 months
Delivery: 100% online learning

Modules
Customer
Insights Certificate in
Elective module = Professional
Marketing
Assessment by
Applied Planning
assignment
Marketing Campaigns
Mandatory module + Mandatory module +

Assessment Assessment by
Digital Marketing
by exam assignment Certificate in
Techniques
Professional
Elective module =
Digital
Assessment by Marketing
portfolio/assignment

Complete one module and receive an award. Complete two mandatory modules and
one elective module to achieve the full qualification.
If you elect to choose the Customer Insights module, you will receive the
Certificate in Professional Marketing.

20 |
Certificate in Professional Digital Marketing
(Modules)
1. Applied marketing
In this module, you will learn about the role of marketing in the organisation and the
key concepts that underpin the activities of the Marketer.
You will explore the marketing environment customer behaviour in the digital age,
market research and the marketing planning process. This will include the marketing
mix and a tactical planning framework to aid marketing effectiveness.
The examination will comprise multiple-choice questions to be completed in a
controlled assessment.

2. Planning campaigns
This module gives you the knowledge and skills to plan and implement successful
campaigns that deliver real results for an organisation. You will learn the campaign
planning process including how to analyse an organisations current position. You will
also learn how to set campaign objectives, implement a campaign then measure and
evaluate its success to aid continuous improvement in the fast-changing world of
marketing.
The assessment will require submission of an assignment based on a scenario and an
organisation of choice.

3. Digital marketing techniques

This module focuses on the importance of the ever-evolving, dynamic digital
landscape. You will develop skills to improve digital marketing performance and
explore the challenges and opportunities within the digital environment. You will also
use a range of tools to plan how to enhance an organization’s effectiveness in the
digital age.
The assignment will require submission of a portfolio/assignment based on a scenario
and an organisation of choice.

21 | T +44 (0) 161 826 4644 | E qualifications@mmclearning.com | Find us at mmclearning.com

Certificate in Professional Digital Marketing
(Package)
What do you get?
We have put together a comprehensive package to help you to succeed in both
gaining a qualification and accessing knowledge/templates that will help you in your
Marketing job.
» Access to all course materials (videos, audio, PDF downloads)
» Course books and relevant supporting texts to download
» Access to live webinars with tutors providing assessment guidance
» One to one support from experienced tutors giving you feedback on draft assignments
» Fast response support from our course team to cover your queries throughout the course
» Access to chat groups to post public questions and network with fellow students
» CIM membership - registration to the Chartered Institute of Marketing for one year, giving access
to lots of membership benefits as part of an official leading professional body in Marketing

22 |
Certificate in Professional Digital Marketing

Assessment
You are required to pass 3 modules to gain the Certificate in Professional Digital
Marketing. Modules are assessed by one exam and two written assignments.
We have a team of experienced tutors who will provide the essential support and
guidance you need through live/recorded webinars, draft feedback and one-to-one
support.

Your investment and funding options

There are two parts to the cost of the Certificate in Professional Digital Marketing:
» MMC course fees – Course/tuition fees payable to MMC Learning which provides
you with a comprehensive package of study materials and support.
» CIM membership/assessment fees – Registration/membership and assessment
fees payable to the Chartered Institute of Marketing.

Course Tuition £1,787.00

CIM Membership £65.00
CIM Assessment Fees £495.00
Total £2,347.00

Funding
Will you be personally funding the qualification?
MMC want you to be successful in gaining your Marketing/Digital qualification. Part of
our service is to offer funding & support options so cost is no longer a barrier to your
success.

We understand that this could be a big investment for you, so we have developed
ways to make it more affordable.
» Payment plans
» Learning credit vouchers
» Scholarships

23 | T +44 (0) 161 826 4644 | E qualifications@mmclearning.com | Find us at mmclearning.com

Certificate in Professional Digital Marketing

24 |
 Level 6
Diploma in Professional
Marketing
“The whole purpose of education is to turn mirrors into windows.”
- Sydney J. Harris
25 | T +44 (0) 161 826 4644 | E qualifications@mmclearning.com | Find us at mmclearning.com
Diploma in Professional Marketing

Qualification overview
The aim of the CIM Level 6 Diploma in Professional Marketing is to provide the
practising Marketer with relevant, contemporary marketing content to equip them
for the current global landscape. Learning is brought to life through meaningful and
active assessment methods which embrace the modern marketing industry.
Successful completion of the CIM Level 6 Diploma in Professional Marketing
will establish the knowledge, skills and understanding to be able to perform at
a management level and to carry out an essential and successful professional
marketing role within the workplace.

Key information points

Duration: 9 to 12 months
Delivery: 100% online learning

Modules

The Digital
Innovation in Managing
Customer
Marketing Brands Diploma in
Experience
Mandatory module + or Elective module = Professional
Elective module
Marketing
Marketing & Assessment Assessment Assessment
Digital Strategy by assignment by assignment by assignment
Mandatory module +
The Digital
Assessment Digital
by assignment Customer Diploma in
Optimisation
Experience Professional
Mandatory module + =
Mandatory module Digital
Assessment Assessment Marketing
by assignment by assignment

Complete one module and receive an award. Complete two mandatory modules and
one elective module to achieve the full qualification.

26 |
Diploma in Professional Marketing (Modules)

Two mandatory modules:

1. Marketing & digital strategy

This module will enable you to take both a traditional and digital strategic approach to
marketing planning, integrating digital strategy, models, frameworks and techniques
throughout to achieve competitive advantage.
You will be able to recognise the significance of situation analysis and use techniques
to assess the external and internal environments that enable effective decision
making. You will also be able to apply all stages within the marketing planning process
- from the audit, through strategic decision making, to implementation of plans across
both traditional and digital channels. Finally you will learn how to manage resources
and employee monitoring and measurement techniques that enable the achievement
of strategic marketing objectives.
This module will require submission of an assignment based on a scenario and an
organisation of choice.

2. Innovation in marketing
This module enables you to take a visionary approach and embed innovation to help
your organisation deal with the challenges of a fast-moving marketplace. You will be
able to understand the relationship between marketing and innovation and recognise
the key factors in building and nurturing innovation within the marketing function.
You will also be able to use internal and external marketing in supporting a specific
innovation.
The assessment will require submission on an assignment based on a scenario and
an organisation of your choice.

3. ELECTIVE: The digital customer experience

Customer behaviour has dramatically changed with the digital revolution. This module
provides you with insights into the digital customer experience and highlights ways to
adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will
provide the knowledge and skills to select appropriate channels to market to meet
objectives. It will also help to ensure you provide the desired customer experience,
by understanding the customer’s journey while complying with relevant legislation
and regulation.

27 | T +44 (0) 161 826 4644 | E qualifications@mmclearning.com | Find us at mmclearning.com

Diploma in Professional Marketing (Modules)

4. ELECTIVE: Managing brands

This module enables you to take a strategic approach to branding at a product/service
level so that it is consistent with the corporate brand and impacts reputation positively.
You will gain the skills to establish and position brand strategy, and also manage the
brand so it continues to deliver the brand promise. You will also be able to ensure
the success of the brand through adequate resourcing and monitor and maintain the
brand in the long term.
The assessment will require submission of an assignment based on a scenario and an
organisation of choice.

28 |
Diploma in Professional Marketing (Package)

What do you get?

We have put together a comprehensive package to help you to succeed in both
gaining a qualification and accessing knowledge/templates that will help you in your
Marketing job:

» Access to all course materials (videos, audio, PDF downloads)

» Course books and relevant supporting texts to download Access to live webinars with tutors
providing assessment guidance
» One to one support from experienced tutors giving you feedback on draft assignments
» Fast response support from our course team to cover your queries throughout the course
» Access to chat groups to post public questions and network with fellow students
» CIM membership - registration to the Chartered Institute of Marketing for one year, giving access
to lots of membership benefits as part of an official leading professional body in Marketing

29 | T +44 (0) 161 826 4644 | E qualifications@mmclearning.com | Find us at mmclearning.com

Diploma in Professional Marketing

Assessment
You are required to pass 3 modules to gain the Diploma in Professional Marketing.
Modules are assessed by one exam and two written assignments.
We have a team of experienced tutors who will provide the essential support and
guidance you need through live/recorded webinars, draft feedback and one-to-one
support.

Your investment and funding options

There are two parts to the cost of the Diploma in Professional Marketing:
» MMC course fees – Course/tuition fees payable to MMC Learning which provides
you with a comprehensive package of study materials and support.
» CIM membership/assessment fees – Registration/membership and assessment
fees payable to the Chartered Institute of Marketing.

Course Tuition £1,862.00

CIM Membership £65.00
CIM Assessment Fees £570.00
Total £2,497.00

Funding
Will you be personally funding the qualification?
MMC want you to be successful in gaining your Marketing/Digital qualification. Part of
our service is to offer funding & support options so cost is no longer a barrier to your
success.

We understand that this could be a big investment for you, so we have developed
ways to make it more affordable.
» Payment plans
» Learning credit vouchers
» Scholarships

30 |
 Level 6
Diploma in Professional
Digital Marketing
“The whole purpose of education is to turn mirrors into windows.”
- Sydney J. Harris
31 | T +44 (0) 161 826 4644 | E qualifications@mmclearning.com | Find us at mmclearning.com
Diploma in Professional Digital Marketing

Qualification overview
The Diploma in Professional Digital Marketing gives the knowledge, skills and
understanding needed at management level to take a strategic approach on digital
marketing. By understanding how to improve the entire digital experience and
optimise all channels, you will be able to gain enough insight to be able to make
informed strategic decisions.

Key information points

Duration: 9 to 12 months
Delivery: 100% online learning

Modules
The Digital
Innovation in Managing
Customer
Marketing Brands Diploma in
Experience
Mandatory module + or Elective module = Professional
Elective module
Marketing
Marketing & Assessment Assessment Assessment
Digital Strategy by assignment by assignment by assignment
Mandatory module +
The Digital
Assessment Digital
by assignment Customer Diploma in
Optimisation
Experience Professional
Mandatory module + =
Mandatory module Digital
Assessment Assessment Marketing
by assignment by assignment

Complete one module and receive an award. Complete the three modules to achieve
the full qualification.

32 |
Diploma in Professional Digital Marketing
(Modules)
Two mandatory modules:

1. Marketing & digital strategy

This module will enable you to take both a traditional and digital strategic approach to
marketing planning, integrating digital strategy, models, frameworks and techniques
throughout to achieve competitive advantage.
You will be able to recognise the significance of situation analysis and use techniques
to assess the external and internal environments that enable effective decision
making. You will also be able to apply all stages within the marketing planning process
- from the audit, through strategic decision making, to implementation of plans across
both traditional and digital channels. Finally you will learn how to manage resources
and employee monitoring and measurement techniques that enable the achievement
of strategic marketing objectives.
This module will require submission of an assignment based on a scenario and an
organisation of choice.

2. The digital customer experience

Customer behaviour has dramatically changed with the digital revolution. This module
provides you with insights into the digital customer experience and highlights ways to
adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will
provide the knowledge and skills to select appropriate channels to market to meet
objectives. It will also help to ensure you provide the desired customer experience,
by understanding the customer’s journey while complying with relevant legislation
and regulation.
The assessment will require submission of an assignment based on a scenario and an
organisation of choice.

3. Digital optimisation
For many organisations, adopting digital marketing has involved transforming
aspects of their practice and application. This module will provide you with an in-
depth understanding of the strategic implications of developments in the digital
environment, as well as their impact on marketing. This will enable you to integrate
and optimise digital marketing as well as develop strategic responses to change. You
will also be able to ensure responses are measured to evidence success.
The assessment will require submission of an assignment based on a scenario and an
organisation of choice.

33 | T +44 (0) 161 826 4644 | E qualifications@mmclearning.com | Find us at mmclearning.com

Diploma in Professional Digital Marketing
(Package)
What do you get?
We have put together a comprehensive package to help you to succeed in both
gaining a qualification and accessing knowledge/templates that will help you in your
Marketing job:

» Access to all course materials (videos, audio, PDF downloads)

» Course books and relevant supporting texts to download
» Access to live webinars with tutors providing assessment guidance
» One to one support from experienced tutors giving you feedback on draft assignments
» Fast response support from our course team to cover your queries throughout the course
» Access to chat groups to post public questions and network with fellow students
» CIM membership - registration to the Chartered Institute of Marketing for one year, giving access
to lots of membership benefits as part of an official leading professional body in Marketing

34 |
Diploma in Professional Digital Marketing

Assessment
You are required to pass 3 modules to gain the Diploma in Professional Digital
Marketing. Modules are assessed by one exam and two written assignments.
We have a team of experienced tutors who will provide the essential support and
guidance you need through live/recorded webinars, draft feedback and one-to-one
support.

Your investment and funding options

There are two parts to the cost of the Diploma in Professional Digital Marketing:
» MMC course fees – Course/tuition fees payable to MMC Learning which provides
you with a comprehensive package of study materials and support.
» CIM membership/assessment fees – Registration/membership and assessment
fees payable to the Chartered Institute of Marketing.

Course Tuition £1,862.00

CIM Membership £65.00
CIM Assessment Fees £570.00
Total £2,497.00

Funding
Will you be personally funding the qualification?
MMC want you to be successful in gaining your Marketing/Digital qualification. Part of
our service is to offer funding & support options so cost is no longer a barrier to your
success.

We understand that this could be a big investment for you, so we have developed
ways to make it more affordable.
» Payment plans
» Learning credit vouchers
» Scholarships

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Diploma in Professional Digital Marketing

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 Level 7
Marketing Leadership
Programme
“The whole purpose of education is to turn mirrors into windows.”
- Sydney J. Harris
Marketing Leadership Programme

Qualification overview
This programme sits alongside the qualification suite offered by CIM and its emphasis
is upon development of aspiring individuals to facilitate and implement change rather
than achieving a qualification.
They will be ambitious, seeking to advance their career through study which will
have a positive impact on their career and performance within the workplace. The
opportunity to build knowledge and skills within a professional network of like minded
marketing professionals will be an important aspect of the programme.
The programme has been structured to reflect the researched need for a flexible and
bite sized approach to meet the needs of today’s professional Marketer.

Key information points

Qualification: Maketing Leadership Programme
Duration: 18 months

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Marketing Leadership Programme (Modules)

Modules
Complete one module and receive an award. Complete the three modules to achieve
the full qualification.

Three modules:

1. Contemporary challenges
Senior level Marketers need to be able to identify the key influences on the future
drivers of the organisation and match those with organisational resource to determine
future direction.
This module will enable you to evaluate the potential impact of emerging
contemporary marketing challenges and apply strategic thinking to develop future
strategies.

2. Leading change
A key aspect of a senior Marketer’s role is leading and managing change within an
organisation. This module will enable you to meet the challenges
of change by providing a platform for supporting future responses through harnessing
organisational potential and sustainable innovation.
In addition you will develop an understanding of how the organisation’s assets can be
managed to build and sustain a clear market position to guide, support and implement
market-led change within an organisation.
You will be asked to submit an organisation based assignment.

3. Managing business growth

Growth is a key driver within any organisation and developing both a structured and
creative approach to determining where potential or existing opportunities exist
is an essential skill for senior marketing professionals. The size, type and form of
the organisation can help or hinder this process so an in depth knowledge of the
complexities of the organisation and its context is critically important to facilitate
decision making at the strategic level.
This module is designed to enable the Marketer starting with a wider view of
organisations to focus down onto a specific area – ideally the one they work in or
interact with in their current role, and to facilitate solutions which maximise strategic fit.
You will be asked to submit an organisation based assignment.

39 | T +44 (0) 161 826 4644 | E qualifications@mmclearning.com | Find us at mmclearning.com

Marketing Leadership Programme (Package)

What do you get?

We have put together a comprehensive package to help you to succeed in both
gaining a qualification and accessing knowledge/templates that will help you in your
Marketing job:
» Access to hundreds of video learning lessons & quick knowledge PDF downloads
» Expert tutor support (Online) - 1-2-1 mentoring calls
» Expert tutor support (Online) – watch webinars helping you to understand the assignment brief
» Expert tutor (feedback) – submit your outline plan and draft work for each assessment for
feedback to make sure you are going in the right direction
» One-to-one support – we have a dedicated team supporting our qualifications so you will get
quick responses to your questions throughout the course
» Bonus: Access Smart Insights premium learning content – PDF best practice guides, video
lessons from UK’s leading author in Digital Marketing, Dave Chaffey
» Bonus: Access over 200 video seminars from keynote industry leaders giving you real world
insights providing you with latest thinking to plan for the future
» Bonus: Practical insights webinars, masterclasses & templates delivered by practitioners-
consultants going hands on, very useful if you are involved in launching marketing campaign

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Marketing Leadership Programme

Assessment
You are required to pass 3 modules to gain the Marketing Leadership Programme.
Modules are assessed by three written assignments.
We have a team of experienced tutors who will provide the essential support and
guidance you need through live/recorded webinars, draft feedback and one-to-one
support.

Fees and funding

There are two parts to the cost of the Marketing Leadership Programme:
» MMC course fees – Course/tuition fees payable to MMC Learning which provides
you with a comprehensive package of study materials and support.
» CIM membership/assessment fees – Registration/membership and assessment
fees payable to the Chartered Institute of Marketing.

Course Tuition £4,940.00

CIM Membership £130.00
CIM Assessment Fees £870.00
Total £5,940.00

Funding
Will you be personally funding the qualification?
MMC want you to be successful in gaining your Marketing/Digital qualification. Part of
our service is to offer funding & support options so cost is no longer a barrier to your
success.

We understand that this could be a big investment for you, so we have developed
ways to make it more affordable.
» Payment plans
» Learning credit vouchers
» Scholarships

41 | T +44 (0) 161 826 4644 | E qualifications@mmclearning.com | Find us at mmclearning.com

Masters in Digital Marketing Pathway

Key information points

Qualification MSc in Digital Marketing
Postgraduate Diploma in Digital Marketing
Postgraduate Certificate in Digital Communication
The completion of each year (stage) results in a qualification in itself
– a Certificate, Diploma and MSc respectively.
Accreditation Official Masters Level 7 qualification awarded by the Manchester
Metropolitan University Business School
Duration The MSc in Digital Marketing is a part-time, two and a half years
course requiring commitment of one year at a time.

Candidates should consider that they will need to set aside roughly
around 8 hours per week for study during term.

Delivery 100% online including live interactive classes

Cost Stage ONE - £4487
Stage TWO - £4487
Stage THREE - £2473
Funding options available for individuals paying for themselves.
Assessment • All units are assessed through written work based assignments
(no exams) + a Digital Marketing dissertation in the final year
Entry An undergraduate degree is required at a minimum, 2.2 or a high
Requirements level of work experience in relevant senior roles.
• 2+ years of professional experience and must be in suitable
employment to make the most of the MSc programme.
• English language requirements:
https://www2.mmu.ac.uk/international/courses/english-language-
requirements/
Our Accreditation Partners
Our Accreditation Partners
Find out more

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 STOP!
Rethink your Marketing career.
Which route will YOU take?

43 | T +44 (0) 161 826 4644 | E qualifications@mmclearning.com | Find us at mmclearning.com

 “Within five years, if you’re in the same
business you are in now, you’re going to
be out of business.”

― Philip Kotler

Email: qualifications@mmclearning.com
Call: +44 (0) 161 826 4644
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