CAPEX, KOLLAM

A SUMMER INTERNSHIP REPORT

Submitted by
S. PRAVEENA

TOC21MBA51

in partial fulfilment of Summer Internship for the award of the degree

of

MASTER OF BUSINESS ADMINISTRATION

APJ Abdul Kalam Technological University

TOC H INSTITUTE OF SCIENCE AND TECHNOLOGY, ERNAKULAM

AUGUST 2022
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 DECLARATION

I S. PRAVEENA, 3rd semester MBA student at TOCH INSTITUTE OF

SCIENCE AND TECHNOLOGY, ERNAKULAM, hereby declare that this
internship done at CAPEX, KOLLAM in partial fulfilment for the award of
Degree of Master of Business Administration of APJ Abdul Kalam Technological
University is a bonafide record of work done by me under the guidance of
ASSISTANT PROFESSOR FRANK HYNCINTH. This report has not
previously formed the basis for the award of any degree, diploma or similar title of
any university. All the data both primary and secondary are true to the best of my
knowledge.

Place: KOLLAM S. PRAVEENA

Date: 19/09/2022

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 DEPARTMENT OF MANAGEMENT STUDIES
TOC H INSTITUTE OF SCIENCE AND TECHNOLOGY

CERTIFICATE

This is to certify that the report titled “CAPEX, KOLLAM” being submitted by
JOSEPH LEO J. KATTASSERY, TOC21MBA29 in partial fulfilment of the
requirements for the award of the Degree of Master of Business Administration is a
bonafide record of the project work done by S PRAVEENA of management
studies, TOCH INSTITUTE OF SCIENCE AND TECHNOLOGY.

HYCINTH FRANK Dr. GEORGE C MATHEW

ASSISTANT PROFESSOR Head of the Department

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 ACKNOWLEDGEMENT

In presenting this report, I wish to express my profound feelings of

gratitude to several persons who have contributed to this internship’s
completion. At the outset, I thank almighty GOD, who led me in the
right way to complete this Internship.

I would like to express my full gratitude, to Dr. GEORGE C

MATHEW (HOD) Toc H Institute of Science and Technology, for
extending all the help and cooperation, encouragement & guidance
during the internship.

I express my gratitude to the management of the CAPEX, KOLLAM

who had provided an opportunity to conduct my study there. My
special thanks to Mr. AJITH, CAPEX KOLLAM for granting the
permission to do my organizational study. I express my sincere thanks
for the guidance as well as approvals & also thank all the staff
members for their valuable help & wholehearted co-operation extended
to me during this internship. I would also like to thank faculty guide
FRANK HYNCINTH for the internship, for helping me in the
completion of this internship report. Finally, my gratitude to my family
and all my friends for the encouragement & support they extended to
me.

S PRAVEENA

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 CHAPTER 1
INTRODUCTION

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 1.INTRODUCTTION

Internship is intended to acquiring knowledge or skill regarding the functional area of the
firm. The main objective of an internship is experiencing the real work life in an organisation
to explore or gain knowledge and skills which are required to apply in a particular career
field. Internship is short term in nature the practical training which will help for the future job
in the organisation. During this study it helps to learn all aspects of the practical business
scenario and it also meant to develop an attitude towards the business environment
theoretically and practically.
When discussing about Marketing, Marketing refers to understanding the needs and wants of
the customer and producing goods and services to them. Marketing integrates how to market
a product into a competitive world through various strategies and promotional activities. It
includes higher sales, satisfying the need of the customers and creating employment
opportunities.

1.1 OBJECTIVES

1. To understand the work culture of the company.

2. To enhance the knowledge and skill through the study.

3. To identify the strength weakness opportunity and threat analysis of the company.

4. To examine the competition analysis.

5. To analyse the promotional activities of the company.

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1.2 INDUSTRY ANALYSIS

The Indian Cashew Industries in the country is one of the industries in the country which is
export oriented. Small quantities of cashew kernels were exported from India even before the
First World War in 1914. But the real break came when cashew started appearing on the
global markets towards the middle of 1920’s, when packing of cashew kernels on an
atmosphere of carbon dioxide were introduced until then, the kernels were packed in wooden
cases lined with newspapers.
In India cashew occupies an area of 7.70 lakhs MT and an average productivity of 710kgof
these 2.001 lakhs of the plantations developed from the beginning if the eight plans alone
have been with supplier varieties.

Cashew made an entry into Indian subcontinent through Portuguese colonists in the 16th
century. The climate in the country suited the crop so well that it spreads along in all the
direction of the continent cashew nuts. It is also the processor of this food product and the
largest exporter of cashew in the world.

Kerala was the first region in the country, after South Canada, where cashew processing units
emerged. In the 1930s the industry became concentrated in Kollam, the former princely state
of Travancore. Kerala is the main processing and exporting centre of cashew. In Kerala most
of the cashew processing factories are located in Kollam district. The industry provides
livelihood for about 6-7 lakhs of employees and farmers, the cashew industry wide
importance. An important historical reason for processing capacity being located in Kollam
appears to have been the availability of cheap labour instance, it is found that the number of
workers per unit of productive capital in cashews was 21.32 compared to 2.20 in the cotton
spinning and weaving.

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 CHAPTER 2
ORGANISATIONAL ANALYSIS

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 2. ORGANISATIONAL ANALYSIS

Kerala State Cashew Workers Apex Co-operatives Society Limited (CAPEX) was registered
on 09-09-1984 under Kerala Co-operatives Societies Act 1969 as an apex society of cashew
workers primary society with headquarters at Kollam. CAPEX is the only largest cashew –
processing unit in the co-operative sector under industries department, government of Kerala.
The authorised share capital of the society is 10 crores. CAPEX is the only co-operative
organisation in cashew processing sector. The employee strength of the 10 factories is above
6000. CAPEX is the only largest cashew processing unit in the co-operative sector and
Industries Department, Government of Kerala. CAPEX contributes major portion to the total
production in Kerala.
Apex societies under the name of CAPEX are formed with the five number of societies and
register Xo. ISD (ST) 12 with headquarters at Kollam. The board of directors of the apex
society consists of 11 directors including the chairman nominated by the government. All the
major trade unions were represented in board of directors of the apex society, which ensured
peaceful labour relation. It provides employment for 6000 labours offering work for 230 days
in a year, particularly in a seasonal industry like cashew nut.
The Kerala Cashew Nut Act of 1981 empowered the government of Kerala to provide the
trade in raw cashew nut by the state to the execution of all others by procurement and sales
thereof at fair price within the state. The CAPEX acted as the sole agent of the government
from 1989 to 1991 and in 1991 the government decided to resume this policy for a successive
for the year. From 1988 the CAPEX became the authorised agent of the government for the
procurement of the cashews.
The main object of the apex society is to organise cashew industry in the state on commercial
basis, rendering assistance to affiliated societies in the matter of procurement and marketing
of kernels and other items produced in the factories of the affiliated societies. All these are
done to provide the continuous employment to the poor people engaged in cashew
processing.

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 2.1 ORGANISATIONAL STRUCTURE

Chairman and Board of Director

Managing Director

Commercial Production Marketing Finance Maintenance

department Department HR Department
department department department

Commercial Consumer sales Manger

Checkers HR manger Audit wing
manager manager (F&M)

Assistant
Sales Finance Assistance
commercial Supervisor Reception
executives manager manager
manager

Assistant HR Assistance Technical

Superintend Workers Clerk
commercial manger manager supervisor

Assistant HR
officer
Officer account & Technical
cash staff

Superintend
HR

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 FINANCE DEPARTMENT

The finance department of CAPEX is responsible for all of the financial aspects of the
company. Finance department works with the managers to prepare the organisations
budget and forecast, and to report back on the progress against these throughout the
year. Senior Manager Accounts are the head of the finance department. Senior
Manager after budget, audit, finance, store accounting, costing and using traditional
aspects. senior officer deals with loan, salary, bonus etc of the employees.

 PRODUCTION DEPARTMENT

The production department of CAPEX is responsible for ensuring quality is

achieved in each item of cashew produced. They will need to carry out inspection
and implement suitable quality initiatives. The production manager is responsible
for making sure that raw materials are provided and made into finished goods
effectively. The production manager makes sure that work is carried out smoothly
and supervise procedures for making work efficient and effectively.

 HUMAN RESOURCE DEPARTMENT

The effectiveness of HR department in CAPEX can be gauged by the fact how

smooth they conduct the negotiations with workers union without the workers
resorting to strikes and how fast the periodic agreement (once in 3 or 5 years) is
signed with them. The success of the HR department should be measured in terms
of its contributions to the personnel programs. CAPEX has been playing a highly
progressive role in the best of the term and it has fighting for the welfare of the
workers and the industry in general.

 MARKETING DEPAARTMENT

CAPEX is producing quality cashew kernels and is guaranteed. The activities of

CAPEX purchasing of raw nuts from various sources, domestic and foreign
market and get it processed and packed for being consumed either in the foreign
or domestic market. Marketing officer is the head of the sales department.
CAPEX is the leading supplier of Cashew kernels and CNSL (Cashew Nut Shell
Liquid). CAPEX promotes all type of sales such as export sales, import sales,
interstate sales. CAPEX mainly focuses on exporting, but they also sell to
exporters and sell in domestic market. They also sell through their franchises.

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  SYSTEM DEPARTMENT

CAPEX has several factories in Kollam, Alappuzha and Trivandrum districts.

CAPEX altogether factories and head office in Kerala. Each factory receives
large
Number of correspondences from inside and outside the organisation which
includes processing details from inside and outside the organisation which
includes processing details from different production centres, payroll statements,
stock details, personnel activities etc. In CAPEX only licensed software versions
are used. Key activities of application software include administration,
production, filing, personnel management, quality control, stock, report
generation.

 MAINTENANCE DEPARTMENT

The maintenance manager handles all matters regarding the civil and electrical
maintenance and are forwarded to superior for verification from there to the
materials manager for the sanction and then forward to MD for the approval.
After getting approval from the MD, forward it back to maintenance engineer for
further action. Letters and other reports are forwarded to the dispatch authority by
the concerned staff if needed to deliver to the concerned destination. In CAPEX
maintenance department includes civil and electrical maintenance and vehicle
maintenance.

2.2 Company’s Vision

 To promote cashew kernels produced in Kerala globally.

2.2 Company’s Mission

 To organise the cashew industry in the state.

 To provide employment opportunities for women.
 To render assistance to affiliated society.

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2.2 Objectives of CAPEX

 To deliver high quality tropical edible nuts to the world ethically.

 To ensure continuous inflow of raw cashews to factories.
 Measures to promote manufacturing and marketing of kernels.
 Procurement and distribution of raw nuts.
 To promote cashew farms for the purpose of increasing raw cashew nut
production.
 To diversify export products for CAPEX cashew industries.
 To promote India’s development.
 To develop attractive employment under sustainable production practices.
 To make the best quality cashew kernels produced and packed in Kerala.
 To uplift a society that had been denied its rights and benefits and was subjected
to labour exploitation.

2.3 Products / Services

The products or services offered by the capex is providing quality products to the consumer.
Customer centricity is at the core of CAPEX cashew factory and it is the belief that has led
the business to build long term relationships. Ensuring a positive customer experience,
making available goods and services that are top-notch quality is given prime importance.
The main products in the CAPEX are cashews and the cashew kernels are graded into white
or scorched wholes, pieces, splits, butts etc. Depending on the size, shape and colour of the
kernel cashews are graded into white wholes-180, white wholes- 210, white wholes-320,
white wholes-450. Butts are defined as the kernels of not less than 3/8 of a whole kernel
which have been broken cross wise but the cotyledons are still naturally attached. Splits are
the kernels that are split length wise. Pieces are the kernels that are broken more than two
pieces.
Cashew kernels are nutritious and tasty edible tree nuts; cashew kernels of 100 grams
contribute about 600 calories. The cashew kernels are proteins, fats, carbohydrates and
vitamins. It is the source of minerals like calcium, potassium, sodium, iron and other
minerals. This helps to prevent nervous ailments. With the right knowledge it is easy to figure
out that the cashew kernels do wonder to the human constitution. Also, cashew has 0%
cholesterol.

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 NUTIENT VALUE FOR 100 GRAMS OF CASHEW NUTS

CONTENTS PERCENTAGE

WATER 2.4%
PROTEIN 20.5%
FAT 50.9%
CARBOHYDRATE 18.7%
ENERGY 6.11 calories

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CAPEX CASHEWS

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2.4SWOT ANALYSIS

STRENGTHS
 Brand image of a government company.
 CAPEX is the major exporter in the country.
 Providing large number of employment opportunities.
 Monopoly in the field of cashew processing.
 Company is working in eco-friendly manner.
 Effective internal check system to maintain the quality of the product.
 Good industrial relationship.

WEAKNESS
 Lack of advanced technology.
 Too much of political interferences in the company.
 Non availability of sufficient raw nuts inside the company.
 Lack of capital.

OPPORTUNITIES
 High demand for the CAPEX products in developed countries.
 More marketing opportunities.
 Favourable decisions made by the trade unions.

THREATS
 Non availability of raw nuts.
 Competition from other private companies.
 Price fluctuations in the market.

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 CHAPTER 3
POSITIONING OF THE INTERN & HIS/HER ROLE

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3.POSITION OF THE INTERN

I was positioned as intern in Marketing Department at CAPEX.

DETAILS ABOUT THE ROLE OF THE INTERN AND THE VARIOUS

DUTIES AND RESPONSIBILITIES ASSIGNED TO HIM WITHIN THE
ORGANISATION

3.1 Duties & Responsibilities Assigned

The main duties and responsibilities assigned are:

 Conducted study on production activities.

 Checking previous sales report.
 Departmental visits.
 To conduct study on sales promotional techniques of CAPEX.
 Conducted employee survey.

3.2 Department Allotted & Reporting

Marketing Department

Reporting Person

 AJITH S

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 Brief Description About the Internship

My internship was at the Kerala State Cashew Workers Apex Industrial Co-
operative Society Limited. As an intern, I was assigned to the Marketing and Production
Department, and we were given a clear understanding of our responsibilities. During this
time, I was able to explore a larger opportunity in the industrial area. Sales and marketing
were my key areas of employment, and I fulfilled many tasks in those areas. This fantastic
opportunity allowed me to learn about the company’s activities and the most efficient ways to
carry out those tasks. Because of the nature of my job, I had to conduct both primary and
secondary research. Overall, my internship at Quality Foods products Industries provided me
with a well-rounded education. Fortunately, this internship allowed me to become familiar
with a variety of marketing strategies while also developing practical skills in addition to my
theoretical knowledge.

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 CHAPTER 4
DETAILS ABOUT INTERNSHIP

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 4.1 WEEKLY ACTIVITY REPORT

WEEK 1

Day & Date Time Tasks Tasks Observations

Assigned Completed

Friday 10:00AM – Orientation Yes Observed the

15/07/22 1:00PM Company
Structure

Monday 10:00AM – Departmental Yes Observed the

18/07/22 1:00PM Orientation activities
performed in
the department

Tuesday 10:00AM – Familiarising Yes Observed the

19/07/22 1:00PM with employees roles and
in the assigned works
department of employees in
the department

Wednesday 10:00AM – Referring the Yes Observed the

20/07/22 1:00PM previous sales sales reports of
reports the company

Thursday 10:00AM – Selecting the Yes

21/07/22 1:00PM topic for the
survey

Friday 10:00AM – Preparing the Yes

22/07/22 1:00PM questionnaire
for the survey

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 WEEKLY ACTIVITY REPORT

WEEK 2
Day & Date Time Task Task Observation
Assigned Completed

Monday 10:00AM-1:PM Research Yes Observed the

25/07/2022 regarding promotional
promotional activities of the
activities of the firm
company

Tuesday 10:00AM- Analysing the Yes

26/07/2022 1:00PM promotional
activities of the
company

Wednesday 10:00AM- Analysing the Yes

27/07/2022 1:00PM advertising
strategy of the
company

Friday 10:00AM- Preparing Yes

29/07/2022 1:00PM questionnaire
about the
research

Saturday 10:00AM- Asking Yes

30/07/2022 1:00PM questions to the
manger

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 WEEKLY ACTIVITY REPORT

WEEK 3
Day & Date Time Task Task Observation
Assigned Completed
Monday 10:00AM - Conducted study Yes Observed the
01/08/2022 1:00PM on distribution distribution
channels of the channel used by
company. the company.

Tuesday 10:00AM - Asking Yes

02/08/2022 1:00PM questions to the
employees and
manger.

Wednesday 10:00AM – Conducted study No

03/08/2022 1:00PM on the grading
of cashews.

Thursday 10:00AM – Conducted study Yes Observed the

04/08/2022 1:00PM on the grading grading in
of cashews. cashews.

Friday 10:00AM – Conducted the yes Observed the

05/08/2022 1:00PM study about the marketing of
marketing of graded cashews.
graded cashews.

Saturday 10:00AM – Analysing the Yes Observed how

06/08/2022 1:00PM damage the damages are
handling of the handled by the
product in the company.
company.

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 WEEKLY ACTIVITY REPORT

WEEK 4
Day & Date Time Task Assigned Task Observation
Completed
Monday 10:00AM- To check the Yes The employees
8/08/2022 1:00PM employees using are using quality
safety measures control measures
such as mask, such as mask,
head cap, gloves head cap etc.
etc.
Wednesday 10:00AM- To assist the Yes
10/08/2022 1:00PM store keeper in
recording the
issuing of
polythene cover,
chemicals and
acids etc.

Thursday 10:00AM- To analyse Yes The products are

11/08/2022 1:00PM whether the free from metals
product is free using metalic
from metallic dictator.
component by
using metal
dictator.
Friday 10:00AM- To assist in Yes
12/08/2022 1:00PM packing and
labelling of
finished product.

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4.2 CONTRIBUTION OF THE INTERN TO THE ORGANIZATION

A) Initiatives & Responsibilities taken by the intern:

STRY-EMPLAs per work assigned, were able to complete on time reduced work pressure of
staffs Task Accomplishments made.
Task Accomplishments made
• To conduct a survey on Sales Promotion Techniques.
• Promotional Activities.
• Assisting the sales head with distribution area.
• Conducted employee survey.
• Report made on sales promotion techniques.
• Minute departmental visits

Knowledge gained from Internship

When I was assigned to the domain of my employment at CAPEX, KOLLAM, I was given a
fantastic opportunity to improve my interpersonal and communication abilities. Seeing the
employees and managers and discussing our ideas with them provided me more confidence
and improved my persuasion skills. When comparing my goals and accomplishments, it gave
me more confidence in this sector. My main goal is to investigate the company's entire
operations. To some extent, it has been accomplished. When it comes to my secondary aims,
I can research the organization's overall structure, each of its departments, and their
interrelationships. One of my secondary goals is to understand more about the personnel and
how they interact inside an organization. I'll be able to learn it in 30 days of interaction with
them. By participating in various events throughout this internship, I will be able to promote
industrial products and services to a larger level. It aids in raising community knowledge of
industrial services. As a result, the internship helps to realize important goals to a large
extent.

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CHAPTER 5
CONCLUSION

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 CONCLUSION

The internship at Kerala State Cashew Workers Apex Industrial Co-operative Society
Limited (CAPEX) helps to knowing more about the company and its various departments and
the sections of the company are divided according to the delegation of the authority and its
hierarchy. Moreover, the study throws a light on the various production processes together
with the company's future plan of expansion. Through this study, it helps to ascertain where
the organization stands with respect to the society and to see whether it has been able to attain
its objectives

Cashew industries play an inevitable role in the Indian economy. It is of great commercial
important, because of the substantial export earnings by India through its international trade
Kerala's State Cashew Workers Apex Industrial Co-operative Society Limited (CAPEX) has
been marching to the position of the pioneer producer of cashews in Kerala. In fact the birth
and growth of CAPEX within the State and Central Governments and its achievements
during a short span of existence is an inspiring one.

The future of CAPEX is very bright, provided of course there are changes in the basic policy
of procurement and distribution of raw nuts. The fact that both State and Central
Governments are taking urgent steps to promote cashew cultivation on the country, argues
well for the future of an industry now mainly depend up on imports, which are staidly
dwindling because the exporting countries too have caught on the idea of processing raw
nuts.

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 REFERENCE

 Previous year reports.

 www.capex.com

 www.capex.com.

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