Design of Matrix with factors battery size,

cost & range

Prepared by: Rajan Sharma

Strategy Intern

Guide: Saurabh Bathla

Battery Battery Battery Impact on Battery
Remarks
size cost Range swapping business
Bigger Batteries would make it
Increase Constant Constant Negative
challenging to swap
If the battery cost is high, people in
general may try to avoid the
purchase the battery and will more
Constant increase Constant Positive
be interested in the battery swap
business thus significantly reducing
the upfront cost
One of the pain points of
conventional EV is range of vehicle
and battery swapping business
Constant Constant Increase Negative critically addresses that pain point.
However, if we improve the range
then the battery swapping business
will not make much sense
Undetermined Increased battery size and cost
For cost conscious would act in opposite directions
customers and ultimately which factor will
Increase Increase constant Battery swapping dominate the other would depend
business- +ve on the cost consciousness of the
customer and the sophistication of
battery swapping technology,
Increased battery size would make
swapping challenging and
Increase constant Increase Negative increased range would discourage
buyers from involving in battery
swapping business
Increase Increase Increase Undetermined Battery size and cost would make it
challenging to swap however high
cost of battery may drive the
customers to swap the battery
Smaller batteries would make it
more convenient to swap the
Decrease Constant Constant Positive batteries and moreover the initial
set up cost of battery swapping
station would also reduce
Since battery cost in this case is low
customers would not be likely to go
Negative
Constant Decrease Constant for swapping the battery as it
would increase the total cost of
ownership of vehicle.
Since range of battery is low in this
case therefore people are much
more likely to adopt for battery
Constant Constant Decrease Positive
swapping business as it will make
the whole charging experience
more convenient
Decrease Decrease constant Undetermined Decrease in size would favour the
battery swapping business and
since the battery cost has also
reduced in this case thus which
factor dominates the other
depends on their relative degree of
increase or decrease
Decrease constant Decrease Positive Battery size has decreased and so
does the range of the vehicle, both
factors will positively support the
battery swapping business
Market attractiveness for battery
Decrease Decrease Increase Negative swapping business is low in this
case