Franchise Manual 2022
Content Index
Introduction Brand Concept Product Details JF Menu
Working Divisions Models Outlet Pictures Vision 2030
Financial Planning I Financial Planning II FOFO Approach Key Support
Franchise Work Why Juice Factory? Master Franchise Annexure
Introduction
A Well established & growing Chain of Fresh Juice Outlets From Chhattisgarh!
Established as food & beverage services company in Bhilai, Chhattisgarh. The
company was Co-founded by Mr. Gitesh Chandrakar and Mr. Shubham Jain.
Juice Factory was born out of the team passion for healthy natural juice.
Its mission was to help everyone to have easy access to a healthier life through
juicing .Our bodies need vital nutrients to function at its best. Juice factory
provides a convenient way to meet those requirements.
20 Cr+
Orders 5+
value
Delivered
States
18+ 7+ Years
Outlets of
Experience
Year of Establishment How we started
Juice Factory was born out of the Juice Factory has been established as food & beverages
team's passion for healthy natural service company in Bhilai, Chhattisgarh. The company was
juice. Our mission is to help co-founded by Gitesh Chandrakar and Shubham Jain. After
everyone to have easy access to a gaining quick popularity, The company is planning to expand
healthier life through juicing. Juice its operations across the country.
Factory provides a convenient way
to meet those requirements
Varieties Uniqueness
We don’t just sell juices, but also Juice Factory has developed its unique menu infusing old
offer a large variety of delicious classics with a modern twist. It has been attracting a steady
snacks and sandwiches, probably flow of patrons from all over the city and beyond leaving an
the best coffee in town and our indelible mark on the cultural landscape of the city.
legendary bowls to eat.
Brand Concept
CONCEPT FORMATS
Healthy food concept Best Fit Format - Free standing Kiosk I Café
Regular fast moving consumer products with a Outstanding return on investment
healthy twist
DEMAND SIDE
MENU Evolving demand with growing customer pool
All seasons product mix – Healthy products ( Broad demographic appeal
Juices, Vegetable Juice, Health Factory) I
Refreshments (Shakes, Mocktail, Sandwich)
,Protein Rich Salad ( Fruits, Sprouts) SUPPLY SIDE
Diverse menu perfect for any time, every time Solid supplier partnerships
Products
70% Healthy Products 30% Refreshments
JUICE FACTORY MENU
HEALTH
FACTORY 2 -FRENCH
FRIES
6 Products SALAD &
5 -DIPS
FRUIT JUICE MOCKTAILS CHAAT
20 Products 12 Products 7
Products
SODA
4
PRODUCTS DRY FRUIT
SHAKES
SANDWICH
22 Products
12
Products SHAKES
VEGETABLE 38 Products
JUICE POCKET
18 Products PIZZA MAGGI
5 Products 8
PRODUCTS
Juice Factory
Working Models
Juice
Factory
Training and
Franchise
Research
Customer
Warehouse
Helps you till Support Look after staff training and new
Franchise opening product research and launch
Helps you with your queries One stop for all the raw material
Franchise Model
CAFE KIOSK
MODEL MODEL
Dine-in / Takeaway / Delivery Takeaway / Delivery
CAFÉ MODEL
KIOSK MODEL
Financial Plan
Model Café (650 Sq. Ft.) Kiosk 1 (220 Sq. Ft.) Kiosk 2 (160 Sq. Ft.)
Order Type Dine / Take-away / Delivery Take-away / Delivery Take-away / Delivery
Setup Cost (approx.) INR 7 Lakh INR 5 Lakh INR 4 Lakh
Franchise Fee INR 3 Lakh INR 3 Lakh INR 3 Lakh
Furniture (minimum) INR 43,000 INR 7,500 INR 5,000
Machinery INR 87,000 INR 73,000 INR 73,000
Equipments INR 60,000 INR 60,000 INR 60,000
Software (Yearly) INR 10,000 INR 10,000 INR 10,000
IT Tool INR 1,15,000 INR 1,07,000 INR 1,05,000
Total Investment Amount INR 13-15 Lacs INR 11-13 Lacs INR 09-10 Lacs
ROI Estimates
FORMAT CAFE KIOSK FORMAT CAFE KIOSK
REVENUE EXPENSES
Bills per day 120 90 Rent 50,000 30,000
Avg bill value 125 130 Staff 35,000 35,000
Typical monthly
450,000 350,000
revenue Royalty 12,000 12,000
Marketing fee 3,000 3,000
ROI Local store marketing @ 1% 4,500 3,500
Profit 75,500 56,500
Annual 906,000 678,000 Cost of Goods @ 40% 180,000 140,000
Investment 1,454,400 1,128,500 Service Expenses @10% 45,000 35,000
Wastage @3% 13,500 10,500
ROI (%) 62.3% 60.1%
Other utilities @7% 31,500 24,500
Payback (months) 19.26 19.97 Total 374,500 293,500
Vision 2030
200 Units in East India Region
Key markets in East India present an immediate opportunity for
200-Units
West Bengal Kolkata I Hubli I Howrah I Siliguri I Asansol I 50
Durgapur I Kharagpur
Chhattisgarh Raipur I Raigarh I Bhillai I Durg 25
Jharkhand Ranchi I Jamshedpur I Dhanbad I Deogarh 30
Orissa Bhubaneshwar I Cuttack I Rourkela I Puri I 35
Sambalpur
Bihar Patna I Gaya I Muzaffarpur I Bhagalpur I 35
Purnia
North East Guwahati I Dispur I Imphal I Shillong I 25
Gangtok I Itanagar I Agartala I Aizawl I
Kohima
Key Supports
A franchise network only succeeds when the franchisor is experienced, dedicated and selfless when it
comes to supporting its partners. Here’s a brief summary of what you can expect from the team.
◻ Site Selection and Build-Out Assistance
� Our franchise team will provide experienced guidance in the selection of your Juice Factory site and we’ll advise you in the design and
build out of the restaurant, including prototypical architectural plans.
◻ Complete Pre-Opening Training
� Comprehensive training (classroom and hands-on) is held both at a corporate location and on-site at your restaurant to ensure you and
your staff are fully ready before your grand opening.
◻ Our Confidential Operations Manual
� You’ll receive a copy of our detailed reference guide including exclusive recipes, kitchen prep steps, quality control guidelines, job
descriptions, and much more
◻ Ongoing Training and Field Support
� We’ll send representatives out to visit you on a regular basis and provide remote support whenever you need it.
◻ Purchasing and Supplier Assistance
� You’ll have access to our most reliable providers with negotiated pricing and terms for key products and supplies.
◻ Marketing Guidance
� From logos and templates to review of marketing materials and presence on our corporate online resources — we’ll help with initial and
ongoing promotion of your restaurant.
� We’re committed to ensuring your grand opening is a huge success and we’ll provide the support you need.
Franchise work
1. Finalize Location 4. Final Agreement,
2. Call our Franchise Team 5. Architect design your outlet
3. Survey Your Location 6. Hire a contractor
Phase : 1 Phase : 2
10. Equipments and supplies
7. Hire and Train your staff
11. Order your inventory
8. Find your Vendors
12. Congratulations ! You are
9. Develop Your Menu
ready to open.
Phase : 3 Phase : 4
Why Juice Factory?
Well-established- Successfully opening 15+ outlets in 5 STATES Chhattisgarh ,Maharashtra ,
Madhya Pradesh, Rajasthan ,Jharkhand.
Constant Innovation- Upgrades menu with innovative juices, food and snack offering.
Comprehensive Support- Complete setup, operations & management support provided.
Lucrative Franchise Model- Moderate investment opportunity with attractive ROI.
Master Franchise
• Entrepreneurial skills are a must for a master franchise – one should possess entrepreneurial skills and should
also have run a successful business previously.
• 10-year plan – Master Franchisee will need to submit a 1 year (depending on the area) plan of the area that he
wants a master franchise of.
• Investment – The investment range for a master franchisee is between Rs. 35,00,000 to 50,00,000, depending on
the area and the territory of the plan.
• Single point of contact – The master franchisee will be the single point which will communicate with the
franchisor and the other sub franchisees.
• Business mind and site selection – The master franchisee will be responsible for the site selection of all his sub
franchisee brands.
• Local vendors – Master Franchisee will have the responsibility of developing local vendors in a particular area.
• Training – Master Franchisee will be responsible for providing training to the staff members along with the HR
Team
• Revenue collection – Master Franchisee will also be responsible for all the revenue collection from the unit
franchisees
Stay Fit.
Stay Healthy.
Thank You!
