Evaluate the corporate planning and strategic management in

sapphire textile?

Course Name:
Management Fundamentals and Practices
Submitted to:
Dr. Fahad Javaid
Submitted by:
Hussnain Murtaza
Registration No.:
FA22-RBA-029

Department of Management Sciences, COMSATS University

Islamabad, Lahore Campus.
Table of Contents
Chapter 1 ......................................................................................................................................... 4
1.0 Introduction ........................................................................................................................... 4
1.1 Background of the study ....................................................................................................... 5
1.2 History of Sapphire ............................................................................................................... 5
1.3 Introduction of Sapphire........................................................................................................ 6
1.3.1 Mission statement of Sapphire ....................................................................................... 7
1.3.2 Vision statement of Sapphire .......................................................................................... 7
1.3.3 Goals and objectives of Sapphire ................................................................................... 7
1.4 Awards and achievements of Sapphire ................................................................................. 8
1.5 Structure of Sapphire ............................................................................................................. 9
1.6 Product line of Sapphire ........................................................................................................ 9
1.7 Problem Statement .............................................................................................................. 11
1.8 Objectives of your study ..................................................................................................... 11
1.9 Significance of study ........................................................................................................... 12
Chapter 2 ....................................................................................................................................... 13
2.0 Literature Review ................................................................................................................ 13
2.1 Strategic Planning ............................................................................................................... 13
2.2 Corporate Planning .............................................................................................................. 13
Chapter 3 ....................................................................................................................................... 15
3.1 Framework of study ............................................................................................................ 15
Chapter 4 ....................................................................................................................................... 16
Research Methodology.............................................................................................................. 16
4.1 Questionnaires ..................................................................................................................... 16
4.2 Study Design ....................................................................................................................... 16
Chapter 5 ....................................................................................................................................... 17
5.1 Discussion ........................................................................................................................... 17
5.2 Discussion on obj 1 ............................................................................................................. 17
5.3 Discussion on obj 2 ............................................................................................................. 17
5.4 Discussion on obj 3 ............................................................................................................. 17
5.5 Recommendations ............................................................................................................... 17
5.6 Conclusion........................................................................................................................... 17
Chapter 6 ....................................................................................................................................... 18
References ................................................................................................................................. 18
 Chapter 1
1.0 Introduction
What is the Planning process?
• This refers to the process whereby the company articulates its objectives, the courses of actions
it intends to take in order to achieve the objectives. This involves determining where the
company is now or its current position, and considering both external and internal environment
factors that may affect company’s aim in achieving its goals. It further encompasses empirical
evaluation techniques of assessing and examining the delineated courses of actions as to which
are most effective and most efficient in achieving the corporate objectives or goals.
• The company needs to assess its current status and position while considering its current
strengths and weaknesses. This is done while also considering external variables and
categorizing them as either opportunities or threats.
❖ What is Corporate Planning?
• This is a more formal, systematic and empirical process whereby the entity develops its
strategic plans, and are further delineated through its subunits’ operational plan, and project
plans. It can be viewed as the total approach by which the company plans involving all the levels
of management.
❖ What is Strategic Planning?
• This involves the process of coming up the direction the company intends to take to maximize
its future potential and market position.
• A strategy is a plan that incorporates its corporate objectives, systems, structure, standards,
skillsets, synergy, policies, procedures, and programs in an interconnected and integrative whole.
The plan organizes and allocates the organization’s scare resources in a more workable posture,
thereby assuring the achievement of its corporate goals by taking into account the future
opportunities and threats (external variables), and the current strength and weakness (internal
variables) of the company.
• A strategy is adopted while expecting the potential acts and responses of intelligent opposition.
• It spells out where the company intends to go and what it intends to accomplish.
• Various levels in company management are involved in the creation of the strategies and that
each unit or department in the company creates their own strategies that are constructive aligned
to the company-wide or corporate strategic plan.
• Under this the company sets up key performance indicators (KPIs)
• The strategic plan is clustered according to the functional areas of the business entity -
marketing strategies, operation strategies, production strategies, research strategies, financial
strategies, cost management strategies, etc.
In order, for business entities to thrive and maximize their strategic position and corporate
operations, a careful and efficient planning is mandatory. This would involve the drafting of both
long-term and short-term corporate goals which are eventually translated into financial goals.
The strategic planning are essential elements in strategically directing company operations. They
are viable channels by which control is accomplished and ultimately facilitate gauging company
performance and creating corrective interventions when necessary.

1.1 Background of the study

This study is all about planning and how it will affect an organization's performance. Which
difficulties an organization face and how we can tackle them. We want to discuss how planning
and strategies will help us to be a step ahead from our competitors and be a leader in the market.
All these aspects will be discussed in this paper, and then there will be conclusion of the report
and what was learnt from this whole research and then at the end will be the recommendations
and changes that should be made in the sapphire textile according to this research.

1.2 History of Sapphire

Over 40 years, we’ve become known for product and service quality and our partnership with
customers and clothing factories around the world.
Sapphire Group started its operations from Calcutta (Present Day India) before moving to
Pakistan, setting up the first spinning unit and beginning its pioneering leadership in the industry.
During the past four decades, Sapphire has grown in the textile sector by continuously expanding
and broadening its penetration into the industry. Today it's a vertically integrated premier textile
group, manufacturing cotton yarn, fabric and garments.
The Group has the most modern and organized textile production setup with products exported to
over 35 destinations around the globe. The Group employs more than 16,000 and has a well-
established infrastructure of textile management. Sapphire Group has an annual turnover of over
US $800 million with an asset base of over US $500 million.
The Group has also diversified into the power generation and dairy sectors. Sapphire Electric
Company is a 234 MW combined cycle plant in Muridke. Sapphire Dairies Private Limited
operates a large mechanized dairy farm based on 100 acres near Manga, Lahore with a herd size
of 3000 and a target of 10,000 milking cows (300,000 liters per day) by 2020.
Sapphire Group is actively involved in community welfare programs and has two primary and
secondary schools -- one run by Sapphire and other by The Citizen’s Foundation -- providing
subsidized education to the underprivileged. Every spring, Sapphire holds an eye camp for the
rural community to treat patients with cataract disease. Regular donations are given to various
health and education institutions. The Chairman of the Group, Mian Abdullah, has been awarded
the Sitara-e-Imtiaz (Star of Excellence) award by the Government of Pakistan for contributions
towards the development of the country.

1.3 Introduction of Sapphire

One of the largest manufacturers and exporters of textile products in Pakistan, Sapphire
technology comes from Europe, Japan and USA. Capitalizing on the region’s principal crop,
cotton, we source this locally, and augment our offerings by providing imported fiber from the
world’s best crops. We work with specialized fibers bringing in the newest innovations from
major fiber and chemical producers, and our manufacturing from yarn to finished fabric is
performed in our facilities in Pakistan. Synergies are formed with offshore garment
manufacturing companies. Our products are marketed to the industry's biggest names in Asia,
Europe, Australia, and North America. Yarns:

In-house yarn manufacturing facility equipped with latest technology including Compact
Spinning. Niche market needs are met by using special fibers for specialized yarns like MVS
yarns, CoolMax yarns, Fortel Yarns, Lyocell Yarns, Modal Yarns, Mélanges yarns etc.
Dyed Yarns: Our Yarn Dyeing facility specializes in dyeing techniques including VAT,
Reactive, and Disperse strengthening our Yarn Dyed product range.
Woven: Our Woven plants, equipped with 450 Air Jet and Sulzer looms, enable us to serve
markets for Yarn Dyed/Piece Dyed Fabrics, Plain Weave, Dobby, Jacquard and High Thread
Count Satins from 200 TC to 700 TC.
Manufacturing: Versatile Stitching facility with state of the art stitching machines. Capable of
stitching a wide variety of Woven & Knitted Fabrics using the chain system for efficient mass
production. Specialized in a variety of stitches such as, Single Needle Lock Stitch, Zigzag Stitch,
Five Thread Safety Stitch, Bar Tack Stitch, Button Hole and Button Attachment Stitch.
We specialize in a variety of Home Textile Made ups such as Sheet Sets, Quilt/Duvet Covers,
Bed Skirts, Shams, Pillowcases, Comforters, Curtains, Table Covers, aprons etc. Fiber Dyed
Cotton/Poly Cotton Blends are highly popular among our customers.
We believe in total quality from raw material to all stages of stitched Made-up production till
delivery. Skillfully trained quality inspectors carry out quality assurance .A well-equipped R&D
Testing Laboratory is in the making. We confirm each and every stage of production according
to IMS standards.

1.3.1 Mission statement of Sapphire

Our mission is to be recognized as premier supplier to the markets we serve by providing quality
yarns, fabric and other textile products to satisfy the needs of our customer.
Our mission will be accomplished through excellence in customer service, sales and
manufacturing supported by teamwork of all associates.
We will continue our tradition of honesty, fairness and integrity in relationship with our
customers, associates, shareholders, community and stakeholders.

1.3.2 Vision statement of Sapphire

To be one of the premier textiles company recognized for leadership in technology, flexibility,
responsiveness and quality.
Our customers will share in our success through innovative manufacturing, certifiable quality,
exceptional services and creative alliances. Structured to maintain in depth competence and
knowledge about our business, our customer and worldwide markets.
Our workforce will be the most efficient in industry through multiple skill learning and the
fostering of framework and security of the safest work environment possible recognized as
excellent citizen in the local and regional community through our financial and human resources
support and our senility to the environment.

1.3.3 Goals and objectives of Sapphire

 A complete range of fabric excellence in cotton and cotton blends.
 Streamlined execution with quality and cost control built in.
 Value in volume production or fashion innovation.
 Partnership with brands and garment-makers.
 We value conducting business ethically and contributing to the advancement of our partners
and the development of our community.
 We focus on supporting the strengths of our:
People | Relationships | Integrity Diversity | Environment

1.4 Awards and achievements of Sapphire

 Certificate of Appreciation at 8th ANNUAL ENVIRONMENT EXCELLENCE AWARDS
2011
 ISO 14001:2004 on manufacturing and export of Home textile Products.
 SA 8000:2008 on manufacturing and export of Home textile Products
 Certificate of Recognition for outstanding achievement in Socially Responsible Business
Practices June 2003
 Certificate of Confidence in textiles tested for harmful substances
 SA 8000 Social Accountability International Fair-trade FLO-CERT GmbH
 GOTS/OCS Global Organic Textile Standards Organic Content Standard
 ISO 9001 Quality Management System
 BCI Better Cotton Initiative
1.5 Structure of Sapphire

1.6 Product line of Sapphire

 Bedroom
 Duvet Set
 Sheeting & Pillow
  Curtain
 Bedspread
 Comforter
 Decor & Furnishing
 Cushion
 Throw
 Sofa Cover
 Duvet Set
 Kitchen
 Apron
 Pot Holder
 Gloves
 Place Mat
 Table Cover & Runner
 Denim
 Men
 Women
 Children
 Work Wear
 Nurses
 Fire fighters
 Industrial
 Workers
 Sportswear
 Fashion
 Shirting
 Yarn Dyed
 Bottom wears
 Moleskins
 Corduroys
1.7 Problem Statement
1. Fully discuss the necessary concepts on the corporate planning process as they are related the
work environment?
2. Explain the role of Strategic Management and Corporate Planning in Sapphire textile?

1.8 Objectives of your study

The main objectives of this report is the analyses of the organization and make a practical
understanding of the organization to know the knowledge that was gained from teachers how it is
being implemented in the organization and how those strategies are helping the organization to
work.
 This project gives the knowledge about the corporate planning and strategic management.
 This report helped in better understanding the meaning of the strategic management that
how policies are made in the organization and how they are being carried out.
 This project made me understand about how a corporate analyst perform their duties and
success is not by one person work it a full team behind every work
 Being the management students, we should get this opportunity to have a project on
different organization this will help them in their future goal setting and working in
market
  This report helped in observing organization with a different perspective, from the
perspective of a business student and helped understand how leaders handle their
subordinates their fellow worker and how they guide them with their work in a friendly
environment.

1.9 Significance of study

The main purpose of this project is to enhance the student knowledge about the organization to
give them real time knowledge that how organization are working and performing the tasks
being student of MBA. It is very important for me to know about the organization that how best
practices are done? How business plans are managed in the organization and how organization
promote themselves in the market, what kind of problems do the managers of any organization
faces and how they handle it?
 Chapter 2
2.0 Literature Review

2.1 Strategic Planning

 Strategic planning based on corporate practice is being put forward and used as an
approach to more effective communitywide public planning. This article critically
assesses the approach by comparing it to ideas common in the planning literature and by
interviewing practitioners exposed to exercises in corporate-style strategic planning in
their communities. We conclude that most of the ideas subsumed in this approach have
been a part of planning education for decades and that most practitioners trained as
planners view the approach as “old wine in new bottles.” Nevertheless, we argue that
planners should view the new popularity of corporate-style strategic planning as an
opportunity to revive interest in planning.
 While strategic planning is a key concept in management research, there has been little
consistency in its conceptualization or measurement. Our review of prior studies also
identifies reliability and validity, dimensionality, crude levels of measurement, and lack
of parsimony as additional problems associated with prior use of this variable. Such
problems substantially limit our ability to compare results across studies, or to make
appropriate normative recommendations. We address these concerns by developing and
validating a multiple indicator measure of strategic planning, using two independent
samples. Implications for future research are then discussed. © 1998 John Wiley & Sons,
Ltd.

2.2 Corporate Planning

 Bedford A. Fubara study is an enquiry into corporate planning in Nigeria. The data was
collected from the corporate executives of 44 companies and the finding is that planning
is informal and is accompanied by annual budgets and extended budgeting extrapolated
for 5 years to agree with Nigeria's 5-year development plans. It is argued that corporate
planning should be futuristic, innovative and responsive to changes in the business
environment, and therefore is not the same as budgeting. Since the corporate plans of
companies in Nigeria appear to be in the minds of their corporate executives, it is the
author's opinion that such informal plans leave the companies vulnerable to the slightest
storm in the economy.
 The paper reports the major descriptive results of a study of corporate planning in 48
U.K. companies in the mid-1970s. Introduction of corporate planning clearly quickened
in the 1970s. The number of specialist corporate planners tended to be small and was
correlated with company size. Responsibilities of planners varied between operating
companies, divisions, and the corporate parent company. Corporate planners had widened
the scope of their plans since the late 1960s, made extensive use of written documents
and procedures, and often used a high number of sophisticated techniques for forecasting
and evaluation, but their use of documents and techniques was far from uncritical. The
extent of planning varied between types of companies.
 Chapter 3
3.1 Framework of study
Draw a figure showing the relationships between your variables.

Corporate
Planning

Strategic
Planning

Sapphire
Textile
 Chapter 4
Research Methodology

4.1 Questionnaires
Find questionnaires on your variables from google. Make a table of your questionnaires and add
5 to 6 items of scale. Then do semi structured interview from manager or employees of
organization,

4.2 Study Design

Qualitative research
 Chapter 5
5.1 Discussion

5.2 Discussion on obj 1

5.3 Discussion on obj 2

5.4 Discussion on obj 3

5.5 Recommendations

5.6 Conclusion
 Chapter 6
References
 https://www.sapphiremills.com/sapphire-group
 http://www.sapphire.com.pk/about_us.htm
 https://sapphiretextiles.com.pk/fabrics-sapphire/
 https://rocketreach.co/sapphire-textile-mills-ltd-management_b5de8fa2f42e4e5b
 Jerome L. Kaufman & Harvey M. Jacobs (1987) A Public Planning Perspective on
Strategic Planning, Journal of the American Planning Association, 53:1, 23-33, DOI:
10.1080/01944368708976632
 Tasneem F. Mohammed, Logan E. Gin, Nicholas J. Wiesenthal, Katelyn M. Cooper, The
Experiences of Undergraduates with Depression in Online Science Learning
Environments, CBE—Life Sciences Education, 10.1187/cbe.21-09-0228, 21, 2, (2022).
 Managing Nigeria's new economic challenges Journal of the Nigerian Institute of
Management (1983), p. 2 June
 Bazzaz, S. J. Contextual variables and corporate planning in 48 UK
companies’, unpublished Ph.D thesis, City University Business School, London, 1977.