SUMMER TRAINING PROJECT REPORT

UNDERTAKEN AT

“MYKNOT SERVICES OPC PVT LTD”

SUBMITTED IN THE PARTIAL FULFILMENT OF THE

REQUIREMENT FOR THE AWARD OF THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION 2019-2022

SUBMITTED BY:

Himank gupta

11821201719

BBA (G) IInd Shift

MAHARAJA SURAJMAL INSTITUTE

Affiliated to Guru Gobind Singh Indraprastha University

C-4, Janakpuri New Delhi-110058
 DECLARATION

I, Himank gupta(11821201719) ,hereby declare that the project report, titled

“Feasibility of Digital marketing” submitted to Maharaja Surajmal Institute ,
in partial fulfillment of the requirements for the award of the Degree of
Bachelor of Business Administration (GENERAL) is a record of original and
independent study undertaken by me during 2021 under the supervision and
guidance Of Ms. Vishakha Mann, School of Business Studies and Social
Sciences .It has not formed the basis for the award of any Degree/ Diploma/
Associate ship/ Fellowship or other similar title of recognition to any
candidate of any University.

Himank gupta

11821201719
 ACKNOWLADGEMENT

I would like to express my profound gratitude to all those who have been
instrumental in the preparation of this internship report. I wish to place on
records, my deep gratitude to my Internal Guide Vishakha Mann , for her
expert advice .
I would also like to thank Maharaja Surajmal Institute, Delhi, for having
provided an opportunity to carry out this internship as part of my curriculum
of Bachelor of Business Administration Honors.
Lastly, I would like to thank God, my parents and friends for their constant help
and support.
TABLE OF CONTENTS
1. INTRODUCTION………………………………………………………….………..6
⮚ INDUSTRY PROFILE………………………………………………….…………...6
⮚ COMPANY PROFILE…………………………………………………….……..….9
⮚ COMPANY STRUCTURE…………………………………………………..….....12
⮚ VISON &MISSION…………………………………………….……………...…...12
⮚ JOB PROFILE……………………………………………………………………...13
2. OBJECTIVES OF THIS PROJECT…………………………………….…..……14
3. IMPACT OF DIGITAL MARKETING ON CONSUMER BEHAVIOR.……..15
⮚ DIGITAL MARKETING…………………………………………...…………….16
⮚ DIGITAL MARKETING CHANNELS………………………………………….17
⮚ RESEARCH METHODOLOGY…………………………………………………23
⮚ LITERATURE REVIEW……………………………………...………………….26
⮚ LIMITATION…………………………………………...…………………………31
⮚ FINDINGS ……………………………………...………………………………….32
⮚ ANALYSIS………………………………………………………………..………..36
⮚ CONCLUSION…………………………………………………………………….41
4. BIBLOGRAPHY…………………………………………...………………………………42
Introduction
Industry Profile
The global digital marketing market was valued at around $290–310 billion in
2019 with future estimates looking much stronger owing to continual attraction
on digital channels. The digital marketing industry report forecasted the
industry to grow at a CAGR of 12.8%, reaching around $330–340 billion in
2020.

Rising investments in online video and mobile advertising have fuelled the
overall digital marketing expenditure in North America and Western Europe.
The mobile ad expenditure contributes to approximately 39-42% of the digital
spend in Western European markets such as the UK, Germany, and Spain and
was expected to reach 55-60% by 2019. 

Digital marketing agencies provide a broader set of services, such as strategic

planning, campaign management, email creatives, on-site web experience, A/B
testing, analysis of results, and optimization recommendations across all
channels, including mobile, social media, and websites. Some of the agencies
provide proprietary technology; however, most rely on automation providers
that have in-depth expertise in that specific area.

According to digital marketing market analysis, full-service outsourcing is the

most prevalent digital marketing procurement model, where consolidation of
requirements is possible with global agencies. The regional bundling approach
is another digital marketing procurement model that is widely preferred by
automotive buyers to achieve a balance between cost and quality.

Growth of Digital Marketing Industry in India

Digital Marketing industry in India is spread to almost all the business sectors.
Some of the applications of E-Marketing are shopping and order tracking,
online banking, payment systems and content management. 

The power of digital marketing allows geophysical barriers to disappear making

all consumers and businesses on earth potential customers and suppliers. It is
known for its ability to allow business to communicate and form a transaction
anywhere and anytime.

Digital Marketing industry in India is a booming career today. In a country with

a rapid growth economy, it is expected to have a very high significant growth in
Digital marketing career. The growth in the digital marketing trends is making a
very substantial impact on marketing and advertisement. The big picture of
Digital Marketing industry in India cannot be complete if short preview of the
past digital marketing statistics is not made.

Today, digital marketing industry in India is growing at its peak, and is still
continuous. Many factors are responsible for this growth. The use of
communication tools has greatly changed in the year past. No one ever thought
to have a credible deal online.
INDUSTRY TRENDS

In 2018, 5 digital marketing trends you should consider optimizing as a

digital marketer for will be:

1. Voice Search: Voice is the future. More and more people are using
voice-based devices for everything from home automation to
internet surfing

2. Mobile Traffic: Mobile was a hit last year and will keep on

growing. Optimizing your websites for mobile will help you in
attracting higher traffic, as well as unlocking better sales and
engagement opportunities.

3. Live Videos: Live videos were all the rage in 2017, with everyone
from brands to individual users leveraging them to reach out to their
target audiences. The real-time engagement that live videos enable
makes it essential for your brand to focus on this increasingly
popular medium

4. Facebook & Instagram ads: Leading social media platforms such

as Facebook and Instagram have added many innovative algorithms
for better consumer outreach and targeting. Given the performance
that such targeted ads deliver, it is a good idea for you to explore
advertising on these platforms.
 5. Augmented Reality: 2018 will be a year of 3As for AR, as this
innovative technology becomes more acceptable, adaptable, and
affordable for mass marketing.”
 

COMPANY PROFILE

MYKNOT SERVICES PVT LTD

MYKNOT SERVICES (OPC) PRIVATE LIMITED is categorized under Company

limited by Shares and Private(One Person Company) offering Other Business
Activities as its principal business activity. Currently, it is in an Active status,
owning a Corporate Identification Number U74999KA2019OPC122189 and a
registration number 122189. The company is recorded under the registered
address: E9 4TH J CROSS NEW GURUPPANPALAYA KRISHNAPPA GARDEN
NEAR LAKSHMI THEATER BANGALORE Bangalore KA 560029 IN.

The company is headed by THANDAPANI GOWTHAM KUMAR and it was

incorporated on Mar 7, 2019. It is classified as a Non-govt company, registered
with the RoC-Bangalore.

MYKNOT SERVICES (OPC) PRIVATE LIMITED's Annual General Meeting (AGM)

was lately held on -, and as per records from the Ministry of Corporate Affairs
(MCA), its balance sheet was last filed on -, under the Registration of Companies
at RoC-Bangalore. Its legalized share capital is 10,00,000 and its paid-up capital
is 10,00,000.

Myknot services actively hires college students/graduates/anyone willing to

restart their career for its courses and internships programme who are
interested in various fields such has content writing, graphic designing,
HR,research and development, web development and sales. You will get both
the options here of part-time/full-time trainings. Training program varies from
weeks to months and interested candidates may continue further.
Departments or offices provide excellent services that allow businesses to
function. Examples include administration, accounting, personnel (HR or
human resources), document handling, and communications data processing.
Creates computer software which manages the creation and modification of
digital content smoothly.
They are a young, enthusiastic team of mobile strategists, designers
and developers, dedicated to help companies of all sizes leverage
the exciting and dynamic world.

THEY want to be a companion in an entrepreneur's journey – helping

them with their needs and pain points so they can focus on what is
critical.

SERVICE PROFILE
Web Development
Ensure reliable software integration, modernise your legacy system. Get access
to our industry-specific knowledge to design, build, and scale your new
enterprise software solution.

App Development
Get a user friendly mobile application that is reliable and fits in the idea of
brand/company (any scale) / industry within a short span of time.

Digital marketing
Our full-service digital marketing agency offers affordable and effective digital
marketing plans. We work to deliever-improved rankings, increased traffic and,
in turn, more business.

Graphic designer
We are also one of the top graphic design firms because we are drawn to
projects that challenge our creativity and get us thinking outside the Cave .
Social media marketing
Social media marketing is where a business can use social media platforms to
communicate with their audience, increase sales and traffic to their site.

Vision and Mission of the Company

Vision

Building an admired, High performance Global organization In whom all the

stake holders have Absolute trust

Mission

To ensure on time delivery of high-quality services Help Company gain a

significant position globally Create a cordial atmosphere within the
organization Implement environmentally and socially considerate decisions for
our company and community.

JOB PROFILE

I was working with the team of executives guided by the team leader.

We had to develop research programs incorporating current developments to

improve existing products and study the potential of new products. I had to find
out customer expectations on to-be manufactured products.

Also, we had to determine and execute improved technologies used by

suppliers, competitors, and customers.
OBJECTIVES OF THE PROJECT
● TO FIND OUT HOW DIFFERENT DIGITAL MARKETING
CHANNELS ARE FEASIBLE OR NOT

● TO FIND OUT CONSUMER CHANGE PREFERENCES AND

TRENDS IN RESPONSE TO DIGITAL MARKETING

FEASIBILITY OF DIGITAL
MARKETING
DIGITAL MARKETING
Digital Marketing (also Online Marketing, Internet Marketing or Web
Marketing) is a collective name for marketing activity carried out online, as
opposed to traditional marketing through print media, live promotions, to and
radio advertisement. The rapid growth of Digital Marketing

Industry is a direct consequence of the global phenomenon that is the

Internet, and effectiveness of Digital Marketing channels in generating revenue
and awareness. Compared to traditional methods of advertising, Digital
Marketing offers rather realistic costs (particularly important for small- and
medium-size businesses and start-ups), accurate targeting and excellent
reporting.
DIGITAL MARKETING CHANNELS

1. SEO (Search Engine Optimization)

Search engine optimization (SEO) is the process of affecting the visibility of a
website or a webpage in a search engine's "natural" or unpaid ("organic")
search results. SEO may target different kinds of search, including image
search, local search, video search, academic search, news search and industry-
specific vertical search engines. As an Internet marketing strategy, SEO
considers how search engines work, what people search for, the actual search
terms or keywords typed into search engines and which search engines are
preferred by their targeted audience.

Optimizing a website may involve editing its content, HTML and associated
coding to both increase its relevance to specific keywords and to remove
barriers to the indexing activities of search engines. Promoting a site to
increase the number of backlinks, or inbound links, social bookmarking,
directory submission is another SEO tactic. SEO OR ORGANIC .

2. SEM (Search Engine Marketing)

Search engine marketing (SEM) is a form of Internet marketing that involves
the promotion of websites by increasing their visibility in search engine results
pages (SERPS) through optimization and advertising. SEM may use search
engine optimization (SEO), which adjusts or rewrites website content to
achieve a higher ranking in search engine results pages, or use pay per click
listings. SEM/PAID ADS SEM/PAID ADS.3. SMM (Social Media Marketing)

3.SMM (Social media marketing)

Social media marketing is the process of gaining website traffic or attention
through social media sites, Social media marketing programs usually center on
efforts to create content that attracts attention and encourages readers to
share it across their social networks. The resulting electronic word of mouth
(eWOM) refers to any statement consumers share via the Internet (e.g., web
sites, social networks, instant messages, news feeds) about an event. product.
service, brand or company. When the underlying message spreads from user
to user and presumably resonates because it appears to come from a trusted,
third-party source, as opposed to the brand or company itself, this form of
marketing results in earned media rather than paid media, Engagement In the
context of the social web, engagement means that customers and stakeholders
are participants rather than viewers. Social media in business allows anyone
and everyone to express and share an opinion or an idea somewhere along the
business's path to market. Each participating customer becomes part of the
marketing department, as other customers read their comments or reviews.
The engagement process is then fundamental to successful social media
marketing

E-commerce marketing
Ecommerce marketing is the method of making sales by creating and
increasing awareness about an online store's product offerings and brand. The
online market is a busy place, and it is ever-growing in popularity. Ecommerce
marketing is a great way for stores and organizations to tap into that growing
power, creating advertisements that guide consumers to an ecommerce
website

Amazon is an American multinational technology company based in Seattle,

Washington, that focuses on e-commerce, cloud computing, digital streaming,
and artificial intelligence. It is considered one of the Big Four technology
companies along with Google, Apple, and Facebook. is one of the most popular
online marketplaces used by both individual as well as business available in
many different countries and languages.

Amazon is an American multinational technology company based in Seattle

Washington, that focuses on e-commerce, cloud computing, digital streaming,

and

artificial intelligence. It is considered one of the Big Four technology companies

along
with Google, Apple, and Facebook.is one of the most popular online
marketplaces used by both individual as well as businesses, and the site is
available in many different countries and languages.

AMAZON ADS

Amazon Sponsored Products has been an Amazon ad option which boosts

visibility on the

Amazon marketplace since 2012, Amazon Sponsored Products elevates

Marketplace seller products that are Buy Box eligible on search and product
pages with an additional cost per click fee.

REASEARCH METHODOLOGY

Research methods
The research method used for this project is Descriptive method. Descriptive research also known
statistical research .different tables, pie charts are used to show the responses given by respondents.

Data collection method used

1. Primary Data: - information was collected directly from interns as well
as consumers for the project work. The data collected during the study
through questionnaire only.
2. Secondary data:- the information was directly collected from
newspapers ,magazines and internet about the company’s performance
and customer reviews
3. Measurement Technique :
1) Questionnaire: questionnaire is a formalized instrument for
collecting information directly from the respondents. During this
research questionnaire was used as a tool for getting information
from the companies.
2) ANALYSIS TECHNIQUES AND TOOLS USED
Pie charts and bar graphs were used to depict primary data and analyze more clearly
The secondary data was taken from surveys from different sites for different digital
marketing techniques and then concluded as per the objectives
 As it I s an service industry sampling method cannot be used here

Literature Review
1. Neelika Arora 32has published research article entitled "Trends in Online
Advertising" in advertising Express, Dec2013.

The global online advertising revenues are expected to touch US $10bn by

2015. In India, the revenues at present are estimated to be Rs.80 cr, and are
expected to increase six times more within the next five years.

In India, Internet as a medium is accepted by a wider industrial segment that

includes automobiles, telecom, education, banking, insurance, credit cards.
FMCG (Fast Moving Consumer Goods). apparel/clothing durables, media,
business services and tourism. Out of these, it is estimated that the banking,
FMCG and insurance sectors together account for 45% of the total advertising
spend. In comparison to this, automotive travel and retail spend 37% of the
total advertising revenue and financial service companies spend 12% only.

Some of the top spenders in India are automobiles, followed by brands like
Pepsodent, Kellogg’s, and Cadbury.

HDFC (Housing Development Finance Corporation Lid.) loans and Sunsilk. In

addition to these the early adopters in the field of finance and IT are also
increasing their spending. Globally, the trend is that almost 60% of the revenue
goes to five firms- Goggle, Yahoo, Microsoft, AOL(America Online Launchers),
and Overture. Approximately, 90% of the Goggle revenues come from
advertising In India, portals like indiatimes.com, exchange4media.com,
rediffmail.com. Agencyfaqs.com etc. are attracting major online spender.

This article explains demographic profile of Indian users. It also gives the
comparison between global trend and Indian trend, which is useful for my
research work.

2. Sumanjeet37 has published article on "On Line Banner Advertising" in Indian

Journal of Marketing. Online banner advertising has great potential as an
advertising medium. It is easy to create, place and use. It

offers companies targeting well educated, innovative, affluent males/females

or students with great potential for success as their segments are highly
represented.

3. Jaffrey Graham45 has published his article entitled "Web advertising's future
c-Marketing strategy" Morgan Stanley Dean Witter published an equity
research report analysing the Internet marketing and advertising industry. The
report studies research from dozens of companies and calculates the cost and
effectiveness of advertising across various media. Branding on the Internet
works. For existing brands, the

Internet is more effective in driving recall than television, magazines, and

newspapers and at least as good in generating product interest

4. Advertising in social me

Social media has not only changed how people communicate online, but it has
also changed the consumption of other media too. Online social connections
are used to filter, discuss, disseminate, and validate news. entertainment, and
products for consumption. (Ryan 2011: 15) The next chapters will explain more
about each of the world's current most widely used social medias. There are,
of course, many other social networks and applications (apps) available but
considering the study, the focus is on the main Medias.
5. Vikas Bondar has published his article on "sales and marketing strategies"
Internet is a really good thing. The Internet gives people a greater amount of
information as we need. It is the best way to get a comparison of the products
that we need. If we are interested in buying. it is best for us to check the Web
sites. Also if we would like to make our own Web page we can do this, without
paying a lot of money. From where do we set all this information? The answer
is from advertising. which we see, everywhere: on TV, on the Internet, in the
newspapers and more. Year after year we get more and more new. interesting
information and in the future the Internet use will increase more than now.
This article explains how internet is useful tool for advertisement.

6. According to Garder's survey (2013), the top priority in digital marketing

investment will be to improve commerce experiences through social
marketing, content creation and management and mobile marketing. Key
findings also revealed that a company's marketing success relies mostly on
their website, social marketing, and digital advertising, which are all parts of
digital marketing. In addition, savings made by using digital marketing can be
reinvested elsewhere. Normally, companies spend 10 percent of their revenue
on marketing and 2.4 percent on digital marketing, which will increase to 9
percent in the future.

7. J Suresh Reddy26 has published article in Indian Journal of Marketing. Title

of article is "Impact of E-commerce on marketing". Marketing is one of the
business function most dramatically affected by emerging information
technologies. Internet is providing companies new channels of communication
and interaction. It can create closer yet more cost effective relationships with
customers in sales, marketing and customer support. Companies can use web
to provide ongoing information, service and support. It also creates positive
interaction with customers that can serve as the foundation for long term
relationships and encourage repeat purchases

8. Economic times published article on "Indian companies using digital

marketing for competitive advantage" in Oct 2014.
According to this article a growing number of marketers in India are leveraging
digital marketing to increase their competitive advantage. a research by Adobe
and CMO Council has revealed. According to the study India leads in the
confidence in digital marketing as a driver of competitive advantage. Ninety-six
per cent of the Indian marketers have high confidence in the ability of digital
marketing to drive competitive advantage. It is among the highest in Asia-
Pacific APAC with only Australia leading with 97 per cent, the research said.

However, while Indian marketers believe that the key driver to adopting digital
is a growing internet population (70 per cent in India against 59 per cent in
APAC), their belief that customer preference and digital dependence drive the
adoption of digital, and that digital can engage the audience, is lower than the
APAC averages, it added. The 2014 Adobe APAC Digital Marketing Performance
Dashboard was compiled through quantitative surveys with over 800
marketers across the region. Marketers from Australia, Korea, China, India,
Hong Kong, Singapore and other countries were covered. "However, while
India is an emerging leader in Digital Marketing, it has dipped in its own
performance this year as compared to the previous year. It is important to
note that India scored much higher than the APAC average last year," it said.

Adobe Managing Director South Asia Umang Bedi said that customer
preference and digital dependence would increase along with the increase in
penetration of internet in the Indian market. "Therefore, what would matter is
how the Indian marketers are able to increase engagement and activate
audience through digital marketing. This presents challenges in programme
planning, execution and most importantly measurement," he added. The study
also revealed that compared to their APAC counterparts, Indian marketers are
receiving lesser support from channel and sales teams for increasing digital
spends. However they are doing better as compared to last year suggesting
that departments that have a customer interface are realising the importance
of digital marketing in augmenting their effort.

9. Andy mallinson in digital marketing magazine on Jan 23 2015 published

article titles how social media engagement will impact the retail space it says.
Traditionally, social networks have not been used as a tool to directly drive e-
commerce sales, but as Nielsen reported in its Global ecommerce report in
August 2014, an estimated 61% of people spend a considerable amount of
time researching products through online channels before making a purchase.
And interestingly, a significant 43% of consumers revealed that they specifically
browse through outlets such as Facebook, Twitter,Pinterest, Instagram and
Google+ to seek inspiration for the types of products to buy. This last statistic
reveals just how powerful social media can be in terms of enticing shoppers to
make a purchase, both through its use of visual content and product
consumers still have reservations all is clearly only going to grow and it's
apparent that this growth will eventually have a positive impact on a retailer's
bottom line.

One retailer, which enjoyed success by promoting its products via social media
is ASOS. At the start of 2014. ASOS previewed their summer sale through a
Facebook application, allowing fans to play a series of games to accumulate
points, getting them to the front of the virtual shopping queue. The winners
gained first access to the sale, and through the support of sponsored adsASOS
was able to generate 1 million views through the application, growing their fan
base by 32%.

This example shows how much potential there is for brands to drum up organic
publicity for their products whilst engaging through fans across social media
channels. Furthermore, it proves that social media outlets have evolved not
only as a tool for driving community growth, but also as a revenue driving
commodity to boost business performance.

Retailers mustn't underestimate the power of social engagement as a method

of generating sales. This was proved by Wanted Shoes, who recently worked
with us to design and integrate a 'social catalogue' onto their site. The social
catalogue depicted real-life images of products that customers had recently
purchased. When hovering over a post, users of the site were then directed to
a link to buy the exact shoe displayed in the picture, or alternatively, were able
to shop for other shoes from that designer.
Supporting the concept that that social media engagement can facilitate
purchase orders, according to Nielsen, 77% of shoppers say "social exposure'
and validation to a product is the most persuasive source of information, and
does indeed drive them to make more purchases. After all, we mustn't forget
how powerful the trust of our peers can be, and this has a direct impact of
driving revenue.

As Wanted Shoes experienced, by showcasing its products in a customer

driven catalogue, they were able tom boost revenue and encourage more
people to engage with their brand. Following this example as well as theother
retail giants that have enjoyed impressive results through social channels, the
retailer that ignores the power of social engagement in 2015 could potentially
miss out on a substantial revenue stream - one that could decide the
difference between success and failure in an increasingly competitive retail
landscape

10. Avinash kaushik is an indian entrepreneur published an article in dec 2014

titled digital marketing and analytics are two ladders of magnificent success.

Limitations
1) This study has restricted to Bangalore.
2) Time factor was the main limitation for the study as the project was restricted to small
period
3) Most of the interns of the company were busy and not willing to answer and the reach
for taking online surveys was also limited due to unwillingness of people

Findings
⮚ Each month more than 197 million people around the world get on their
devices and visit Amazon.com.

⮚ over 100 million users are registered on Amazon in India.

⮚  Over 4.000 Amazon products are sold per minute.

⮚  43% of global shoppers research products online via social networks.

⮚ E-Commerce Accounts For 18 Percent of All Retail Sales

⮚ Most of the real sector people actually understanding the value and
opportunities of digital marketing.

⮚ With the study of digital marketing I came to its emergence and

extreme growth in today's scenario.

⮚ What I found in client servicing is convincing clients is bit complex as

they too have complete knowledge about the digital marketing and also
explaining how we are better than others.

⮚ Most of the sectors initially opt for the digital marketing channels name
search engine optimization. search engine marketing and social media
marketing and later they will think about other channels which mean
these three channel high acceptance.

⮚ It is easier to approach a company's if you first send them an E-mailer to

related sector and then call them in fact sometimes the company itself
call having seen the E-mailer.

⮚ Indian customers are highly information seekers. They collect more

information about quality, price and refer customer's experiences before
purchasing a product.

⮚ Advertisements have high impact for creating stimulus in Indian

customers. But this stimulus will get in to action only through opinion
leaders.

⮚ Indian consumers have high tendency to go for online purchase. They

have high affinity to go onlinefor electronic products and apparels.
⮚ One of the current trends in Indian youth and young Indians are
watching the T.V programs via online portals. May be the main reason is
convenience of time, they can watch programs which they had skipped
due to some reasons.

⮚ The same thing is happening for the newspaper also, people have more
affinity towards online news portals. Here's the reason may be they can
get news updates very early; they don't need to wait for daily
newspapers.

⮚ In both of these cases, one opportunity is lost for marketer and one
opportunity is emerging for them

⮚ More than 90% of the samples have a mobile or Smartphone and

laptops or PC. 96% of samples have an internet connection is any of
these gadgets, this showing the penetration of internet in India.

⮚ If we take tablet, penetration in Indian is low. But it doesn't mean that

no one is using tabs. More than 30% of samples have tablet. For brands
they are getting three more platforms to reach their T.G and engage
them.

⮚ 33% of the samples are using these gadgets while they are with their
friends. so just think about the reach. If one person noticed something
which is cool and awesome they will surely communicate to others.

⮚ 25% of the samples are using these gadgets while watching T.V; it's
again a barrier for brands which use TVC only. 21% of the samples are
using this gadget for chatting and 16% are using for surfing. What they
are surfing? It can be about a product, local events or locations...etc.

⮚ In this situation, one opportunity is again losing to brands and one

opportunity is emerging for brands to reach their T.G.

⮚ More than 90% of samples are noticing ads, among them 35% of
samples noticed ads through online media, followed by TVC and
Newspapers.
 ⮚ 48% of samples are telling they give more importance to online ads and
34 % of samples give importance to T.V.C.

⮚ From the first part of this research itself, we know that customers are
highly information seeker. May be the reason for high trust in online ads.
They can search for more information after seeing a ad or online is the
only two way communication channel for customers.

⮚ 22% of the samples do research through their lap or PC before

purchasing a product from the retail shop and 21% do research via
mobile.

⮚ Most of the Indians prefer to purchase from a retail shop only, but
before going to retail shop the will seek information about the product
through an online platform. Here is actually change happier in consumer
buying journey, early times consumer belief a product only after seeing
the product in retail shop.

⮚ Now Indian customers want to get conviction about a product before

going to retail shop. From a marketers view they want to convince their
customers before going to a retail shop.

⮚ Brands want to build a cool presence over digital platforms because the
customer will do research about the product after seeing an ad or after
getting stimulated.

⮚ Brands are getting more touch points to reach target group in a cost
effective manner.

Analysis
1. How do you get information of new product?
 friends

family

advertizement

news

other sources

0% 5% 10% 15% 20% 25% 30% 35% 40%

⮚ Samples show that 40 % of the people get to know about new product
through advertisements

2. Do you collect information before purchasing the product?

9%

yes
no

91%

3. What type of information will you collect ?

 price 24%

quality 34%

attributes 10%

quantity 8%

customer's experience 24%

0% 5% 10% 15% 20% 25% 30% 35%

⮚ Survey results showing that people who said they collect information
before purchasing the product they mainly concern about product quality
and price

4. Which mode of online shopping is preferred by you in most of the time?

24%

amazon,flipcart ,etc.
52%
intagram,facebook,etc
online sites promoted
24% bysocial media and google

5. How many new social media ads do you see on your phone, pc or laptop
per day?
9 or more 40%

b/w 6& 9 21%

b/w 3& 6 30%

0-3 9%

0% 5% 10% 15% 20% 25% 30% 35% 40%

6. How many products do you buy online monthly?

4 or more 12%

3 29%

2 32%

1 27%

0% 5% 10% 15% 20% 25% 30% 35%

7. How will you share your experience with others?

social networking sites 32%

messaging 24%

write a blog 3%

in company website 4%

face to face talk 37%

0% 5% 10% 15% 20% 25% 30% 35% 40%

⮚ 37%wil share their experience through face to face talk, 32% through social
networking sites and 24% through messaging

8. Do you read newspaper through online?

26%

yes
no
74%

⮚ 74% people read news online

9. Do you use social media app?

 35%

yes
65% no

10. If yes then which app?

others 5%

youtube 25%

twitter 24%

instagram 20%

facebook 26%

0% 5% 10% 15% 20% 25% 30%

⮚ The most popular app used are Facebook (26%), YouTube (25%) and twitter (24%)

CONCLUSION
In a Feasibility study, the different possible solutions
are analyzed and valued according to their
implementabilty. It is clear that if a project is viable
 then the company can start with detailed planning. If
a project is deemed not feasible, it should be
thoroughly edited after the Feasibility study.
I hereby concluded that :-
● E-commerce marketing platform is the most preferable choice of
purchase by consumers and then products promoted by social
media applications
● Social media is promoting mostly 9 or more unique ad of
different companies that is helping consumer to gain more
knowledge about the choices available to them

BIBLOGRAPHY

http://www.iniestawebtech.com

www.google.com

http://www.epestrategy.com/blog/2019:04/sell-on-amazon

www.amazon.com