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Predictive Analytics Activity 2

The document provides directions for a case analysis assignment on predictive analytics. Students are asked to choose an existing company that uses predictive analytics, provide a brief overview of the business and current issues it faces, and explain how the company applied the predictive analytics lifecycle model to develop solutions. Specifically, students must describe what the company did in each step of the lifecycle, cite any data visualization techniques used in the build cycle, and discuss applications implemented based on predictive analytics results in the analyze and collaborate cycle.
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0% found this document useful (0 votes)
60 views1 page

Predictive Analytics Activity 2

The document provides directions for a case analysis assignment on predictive analytics. Students are asked to choose an existing company that uses predictive analytics, provide a brief overview of the business and current issues it faces, and explain how the company applied the predictive analytics lifecycle model to develop solutions. Specifically, students must describe what the company did in each step of the lifecycle, cite any data visualization techniques used in the build cycle, and discuss applications implemented based on predictive analytics results in the analyze and collaborate cycle.
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BA 104 - PREDICTIVE ANALYTICS

CASE ANALYSIS #2 (Asynchronous Group work)


Feb. 7, 2023
Directions:

1. Choose an existing company (local or international) from a particular


business sector (e.g. healthcare, IT, manufacturing, service) that utilizes
predictive analytics and provide a simple case report by providing the
following details:

a) Brief overview of the business (present condition/structure)


b) Areas of consideration or current issues faced by the business
c) Signify (using the Analytics Lifecycle template) how the company made
use of Predictive Analytics in developing and implementing solutions to
the areas of consideration

*Explain what the business has done in EACH of the cycle

**under BUILD cycle: If applicable, you may cite certain data


visualization techniques utilized by the business to aid in analyzing data
(see Lesson 2 PPT – Data Visualization Tools; slides 3-8)

*** under ANALYZE & COLLABORATE: Cite applications/measures


implemented by the business based on Predictive analytics results (see
Lesson 2 PPT – Data Visualization Tools; slides 9-11)

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