COURSE SYLLABUS
PURPOSIVE COMMUNICATION
1ST Semester, A.Y. 2020-2021
COLLEGE: College of Arts and Letters
DEPARTMENT: Department of English
COURSE CODE: PCM 101
COURSE TITLE: Purposive Communication
CREDIT UNITS: 3 Units
PRE-REQUISITE: None
FACULTY:
CONSULTATION HOURS:
COURSE DESCRIPTION:
Purposive Communication or PCM 101 is a general education course which uses
writing, speaking, and presenting skills to communicate to different audiences for
various purposes, as required in the CMO20, s.2013.
PCM 101 is a three-unit course which promotes the use of students’
communicative competence, cultural and intercultural awareness, and etiquette in
communicating. The intention is to utilize the productive skills- writing and speaking,
and presenting skills through multimodal tasks. From the learning opportunities
provided in this course, the students’ will be equipped with tools for communicating
effectively and appropriately to a multicultural audience in a local and global context;
likewise, the different multimodal tasks equip students with tools for critical
evaluation of a variety of texts with particular focus on the importance of language
and the impact of images to emphasize the importance of conveying messages
effectively. Importantly, the acquired knowledge, skills, and insights that students
gain from this course may be used to become competent and responsible
communicators in their academic endeavors, in their chosen disciplines, and in their
future careers, as they compose and produce relevant written, oral, and audio-visual
and/or web-based output for various purposes.
University Vision
Bulacan State University is a progressive knowledge-generating institution,
globally-recognized for excellent instruction, pioneering research, and responsive
community engagements.
University Mission
Bulacan State University exists to produce highly competent, ethical and
service-oriented professionals that contribute to the sustainable socio-economic
growth and development of the nation
Core Values: SOAR BulSU!
Service to God and Community
Order and Peace
Assurance of Quality and Accountability
Respect and Responsibility
The BulSU Ideal Graduates Attributes (BIG A) reflect the graduate’s capacity as:
a. highly and globally competent;
b. ethical and service-oriented citizen;
c. analytical and critical thinker; and
d. reflective life-long learner.
Program Educational Objectives (PEO)
Program Educational Objectives University Mission
(PEO)
AIG-a AIG-b AIG-c AIG-d
Competent in the writing, speaking, and a
presenting skills in their attempts to
develop cultural and intercultural
awareness
Equip graduate with training on the use b
of language in simulated real workplace
scenarios and social interactions.
Oriented with the power of the visual c
presentations in responding to
professional and social needs
The graduates produce independent and d
collaborative outputs that are creative,
reflective, and technology-driven.
Program Outcomes (PO)
On completion of the course, the student is expected to be able to do the following:
PROGRAM OUTCOMES Program Educational Objectives
PEO1 PEO2 PEO3
(PO can be found at your
respective course/program
CMO or PSG)
● Analyze “texts” (written, oral, visual, Competence
etc.) critically.
Demonstrate proficient and effective
communication (writing, speaking, and
use of new technologies).
Use basic concepts across the domains
of knowledge.
Demonstrate critical, analytical, and
creative thinking.
Apply different analytical modes in
problem solving.
Apply computing tools to process
information effectively.
Create solutions to problems in various
fields.
Interpret the human experience from Professional
various perspectives.
Examine the contemporary world from
both Philippine and global perspectives.
Take responsibility for knowing and
being Filipino
Reflect critically on shared concerns
Appreciate the complexity of the human Ethical
condition.
Advocate respect for human rights
Works effectively in a group
Negotiate the world of technology
responsibly.
Generate innovative practices and Service-
solutions guided by ethical
oriented
standards
Make decisions based on moral norms
and imperatives
Appreciate various art forms
Contribute to aesthetics
Contribute personally and meaningfully
to the country’s development
Manage one’s knowledge, skills, and
values for responsible and productive
living.
Organize one’s self for lifelong learning.
Course Outcomes and Relationship to Program Outcomes
Course Outcomes Program Outcomes
After completing this course the student must be able a b C
to:
LO1. Demonstrate understanding of the concept of I
the varieties of English Language in global
communication
LO2. Understand how culture affects
communication and communicate effectively in a
culturally appropriate manner. I
LO3. Explain and distinguish the different types of
communication strategies effectively
I
LO4. Relate second language learning to culture
and identify the difference in a multi-cultural
context I
LO5. Convey ideas through written texts for
various purposes.
E
LO6. Create clear, coherent and effective
communication materials for various purposes.
E
LO7. Develop fundamental skills of
communication such as editing and writing
E
LO8. Showcase expertise in editing and writing., E
sLO9. Assess students’ progress. D
LO10. Understand the importance of the D
communication for work purposes.
LO11. Reflect on the impact of knowledge of the
communication in the workplace on the
achievement of goals in the organization. D
LO12. Discuss the skills to improve while viewing
to enhance comprehension.
D
LO13. Explain the process for student-centered
viewing.
D
LO14. Differentiate presenting skills from the other
macro skills.
D
LO15. Describe the role of online newspapers for
reading and viewing in today’s virtual society.
D
LO16. Produce a research-based report. D
LO17. Write a position paper. D
LO18. Evaluate students’ learning. D
Note: (I) Introductory Course to an Outcome (E) Enabling Course to an Outcome (D) D
emonstrative
Course to an Outcome
LEARNING EPISODES:
Learning TOPIC Week Learning Activities
Outcomes
LO1 Varieties of World 1 Identify the concentric circles
Englishes of World Englishes.
Compare the concentric
circles of World Englishes.
Identify some peculiarities of
English language.
Explain how culture affects
communication.
Describe methods for
improving cross-cultural
communications.
LO1 Standard and 2 Compare standard and
Nonstandard nonstandard English.
Englishes
Describe the different
characteristics of standard
and nonstandard English.
Explain the common features
of Formal and Informal
language.
LO2 Varieties and 3 Demonstrate knowledge
Registers of about the concept of
Spoken and Written registers of English in
Language spoken and written
communication.
Identify different types of
English language registers.
Differentiate the uses of
each type of English
language register.
Use the appropriate registers
depending on the
communication context and
setting.
LO2 Respect and Honorifics 4 Recognize the essential
in Academic and function of honorifics in
Professional Titles spoken and written
communication.
Identify the kinds of
expressions that show
respect and honorifics.
Use appropriate honorifics
according to the context of
situations.
LO3 Communication and 5. Distinguish and explain
Its Diversity different types of
communication.
Explain various
communication techniques
LO4 Cultural Diversity in 6 Apply communication
the Workplace strategies in different cultural
settings.
Demonstrate cultural
difference using second
language learning
LO5 Email Writing 7 State and define the
electronic e-mail.
Evaluate the advantages and
disadvantages of doing e
mail in the workplace
Differentiate letter, memo
and e- mail as to parts
LO6 Cover Letter 8 Name and identify the parts
Writing of the cover letter.
Create cover letter effectively
LO7 Communication 9 Write and present academic
for Academic and professional papers
Writing observing correct grammar,
spelling and vocabulary.
LO8 Communication 10 Apply general strategies for
for Professional editing and proofreading
writing academic and professional
papers.
LO9 Mid-Term Assess students’ progress
Examination
LO10 The Communication in 11 Define communication at
the Workplace work.
Describe the nature of
communication at work as an
activity.
Describe the methodical
nature of communication.
Identify the communication
competencies needed at
work.
Describe communicative
competence as a skill.
Write a dialogue people in
the workplace usually
engage in.
Write an introduction of one
self by setting-up personal
goals that is aligned with the
company goals.
Reflect on how
communication works in the
workplace
LO10 The 12 Differentiate communication
Communication from channels.
in the
workplace and Identify the different types of
at its channels communication channels..
Identify the channels used in
sending nonverbal
messages.
Write one’s personal
experience when nonverbal
messages became more
comprehensible than the
verbal message.
LO11 Communication 11 Define the different
in the communication genres.
Workplace and
its genres Identify the qualities of
writing used in the
workplace.
Classify communication
genres.
Write an audit of
communication genres.
LO12 Communication in the Identify the purpose, content,
workplace and its and context in
culture, language and communication.
purpose
Differentiate culture, silence,
and language in the
workplace.
Write a reflection on how
communication works in the
workplace.
LO12 Viewing Skills 13 Discuss the importance of
viewing in developing
fluency in the English
language
To define viewing as an
essential skill for
communication.
To identify the kills to be
improved while viewing
To enumerate the ways to
improve viewing skills.
To explain the importance of
watching and reading the
news.
To utilize critical thinking
skills for identifying fake
news.
LO13 Student- 14 Define viewing
Centered comprehension.
Viewing
Describe the different stages
of viewing
Apply different strategies in
viewing such as identifying
purpose, previewing,
predicting, and connecting to
enhance viewing
comprehension.
Discuss extended
comprehension methods
using anchor strategies like
reflect, create, critique, and
design.
Engage in Activities to
strengthen viewing abilities.
View documentaries to be
able to write critical analysis.
LO14 Presentation 15 Explain the importance of
Skills presenting.
Discuss some tips to
improve presentation skills.
Prepare visual aids.
Apply presentation skills in
presenting ideas.
LO15 Methods of 16 Enumerate the advantages
Presenting of reading the newspaper
Information either print or digital
Encourage students to read
digital texts for skimming and
keyword seeking to manage
information overload
Utilize annotation and
mind-mapping tools which
can assist students in
note-taking by helping them
summarize main ideas and
take ownership of the text
they are reading (Korbey
2014).
Determine whether the news
is real or fake
Identify authentic sources to
avoid fake news.
LO16 Communication for 17 Collect and digest five
Academic Purposes reviews of published
using Research-Based research from 2017 to
journals, magazine present about ecosystems,
articles, etc. global warming, climate
change, and similar world
concerns and produce a
“Matrix on the Basic
Research Parts Analysis.
LO17 Development and 18 Demonstrate your knowledge
publishing of an on the core competencies of
advocacy the course by creating an
campaign advocacy campaign
showcasing your
communication skills and
representing in multimodal
skills. Pick any subject which
you believe needs your voice to
represent for them like ecology,
human rights, or freedom.
LO18 Final 18 Evaluate students’ learning
Examination
FINAL COURSE OUTPUT:
At the end of the course, the students will have developed their speaking, writing, and
representing skills to be able to create meaningful representation of oneself, one’s group,
and one’s community- both in local and global context simulated scenarios. These skill will
be used to demonstrate the student’s knowledge on the core competencies of the course by
creating an advocacy campaign showcasing the student’s communication skills and
representing in multimodal skills on topics like ecology, human rights, or freedom. Whatever
interests the student chooses, the students will have to demonstrate a complete
understanding about the subject and their needs. Basic research skills are needed to do this.
The students must use more than one skill- either use speaking and presenting; or writing
and presenting. The challenge is on your creativity. The rubric for grading your final
requirement is presented at the end of the module. It also serves as the guidelines in
creating it too. Focus on the use of the language.
RUBRIC FOR ASSESSMENT:
The rubric for outputs that are not measurable objectively is presented in the
lesson that requires the demonstration of the competency.
OTHER REQUIREMENTS AND ASSESSMENTS:
GRADING SYSTEM:
Term Examinations 30%
Quizzes/Activities 30%
Project 10%
Participation/Recitation 20%
Attendance/ Promptness 10%
TOTAL 100%
Final Grade = Midterm Grade + Tentative Final Grade Period
2
Range Grade
97-100 1.00
94 – 96 1.25
91 – 93 1.50
88 – 90 1.75
85 – 87 2.00
82 – 84 2.25
79 – 81 2.50
76 – 78 2.75
75 3.00
74 and below 5.00
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Required Readings
The suggested readings for the course are presented in the unit.
Class Policies:
Class policies are to be discussed with the faculty in-charge. Policies are to be acknowledged by the
students. The Bulsu student's handbook on proper decorum in the classroom will be the only
reference for decision making whenever they apply.
P
repared by
Faculty of the Department of English
Evaluated by:
Analiza A. Villacorte, Ph.D., DTESOL, DTI
Program/Area Chair
Approved:
Prof. Maria S. Bulaong
Dean
Declaration
I have read and understood the above syllabus in full and in participating in this course I agree to the above
rules. I have a clear understanding of the policies and my responsibilities, and I have discussed everything
unclear to me with the instructor.
I will adhere to the academic integrity and policy and I will treat my fellow students and my teacher with due
respect.
I understand that this syllabus can be modified or overruled by announcements of the instructor in class or on
any social media site at any time
______________________________________ ____________________ _______
Student’s Printed name Signature Date
______________________________________ ____________________ _______
Parent’s Printed name Signature Date
Student’s Copy
-------------------------------------------------------Cut here----------------------------------------------------------
Declaration
I have read and understood the above syllabus in full and in participating in this course I agree to the above
rules. I have a clear understanding of the policies and my responsibilities, and I have discussed everything
unclear to me with the instructor.
I will adhere to the academic integrity and policy and I will treat my fellow students and my teacher with due
respect.
I understand that this syllabus can be modified or overruled by announcements of the instructor in class or on
any social media site at any time
______________________________________ ____________________ ________
Student’s Printed name Signature Date
______________________________________ ____________________ _______
Parent’s Printed name Signature Date
Instructor's Copy
