COMPANY PROFILE
Your Company Name
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Table of Contents
01. Executive summary 11. Organization structure 21. Compatible devices
02. Company introduction 12. Organizational change 22. Key stats and figures
03. Vision and mission 13. Employee count 23. Key financials
04. Ownership structure 14. Investment in content production 24. Comparative assessment
05. Value propositions 15. Netflix subscribers 25. Technology stack
06. Subscription plans 16. Users' breakdown by gender and age 26. Digital marketing strategies
07. Business model 17. Major acquisitions 27. SWOT analysis
08. Company history 18. Our strategic partners 28. CSR goals and initiatives
09. Streaming service availability 19. Most streaming movies & shows
10. Management team 20. Awards and accolades
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Executive summary
This slide represents the executive summary of Netflix which covers company founders, headquarters, competitors, etc. It also shows additional information such as services, management team, facts & figures, etc
Facts and Figures
o Founders: Reed o Subscription-based
Hastings & Marc online streaming
Randolph platform that allows US$29.6 bn 45.2%
users to watch movies, Annual Revenue Market Share (Mar
o Headquarters: Los TV programs and (FY 2021) 2022)
Gatos, California, US
Overview documentaries through
the internet
o Competitors: Amazon o Add text here
Prime Video, Hulu, etc. Acquired Next
221.6 MM Games For
Total Members
(Mar 2022) $73 MM
Management team
Services
Netflix TV Shows Movies Documentaries Mobile
Originals Games
Kelly Bennett Greg Peters Jessica Neal
Chief Marketing Officer Chief Product Officer Chief Talent Officer
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Company introduction
This slide shows the company introduction which includes incorporated year, website, industry, type, target and contact. It also represents key facts such as employee count, streaming services, etc
Founded year Industry Target
1997 Media & Entertainment Mass market
Website Type Contact No.
www.netflix.com Public (NASDAQ) 1 408 5403700
Key Facts
Offers content in 11,300 Streaming available 35+ partners US$17 bn spend on US$11.67 average
over 60 languages Employees (2021) in over across content monthly revenue per
190 countries media business production (2021) paid
membership (2021)
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Vision and mission statement
This slide represents the vision and mission statement of Netflix which shows the desired future position of company. It also covers the company’s core values such as judgement, selflessness, passion, integrity, and curiosity
Vision Mission
“To continue being one of the leading firms
“To entertain the world.”
of the internet entertainment era.”
Core Values
01 02 03 04 05
Judgement Selflessness Passion Integrity Curiosity
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Ownership structure
This slide represents the shareholder ownership structure which includes state or government, individual insiders, general public and institutions
Top 10 Owners of Netflix
As of May 2022
Stockholder Stake(%)
The Vanguard Group, Inc. 7.31
State or Government Individual Insiders
BlackRock Fund Advisors 4.24
Capital Research & Management Co. 4.23
General Public
Capital Research & Management Co. 4.16
Ownership Structure
SSgA Funds Management, Inc. 3.80
Fidelity Management & Research Co. 3.39
T. Rowe Price Associates, Inc. 3.17
Capital Research & Management Co. 1.94
Institutions Baillie Gifford & Co. 1.73
Geode Capital Management LLC 1.67
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Netflix value propositions
This slide represents Netflix’s value proposition which includes unlimited access, sharing account option, accessible through any device, on-demand streaming, original content, etc
Offers personalized lists and Accessible via internet connected
recommendations based 01 04 devices: smart TVs, PCs, set-top
on watched content boxes, tablets, media players, etc.
Unlimited access with 3,600+ movies
On-demand
and more than 1,800 TV shows 02 05 streaming with 24/7 access
available for subscribers
Sharing Original and
account feature 03 06 high-definition content
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Profitable business model canvas
This slide focuses on business model of Netflix which covers key partners, activities, value proposition, customer relationships, key resources, channels, cost structure, revenue streams, etc
Key Partner Key Activities Value Propositions Customer Relationships Customer Segments
o Cinemas, theaters o Content licensing and o 24/7 on-demand o Online live chat services o Interested in watching
o TV network companies production streaming o Gift cards movies, documentaries,
o Media producers o Sales and marketing o 30-day free trial for new o Self-service and TV shows
o Smart TV companies o Data analytics signups o Add text here • Children
o Technology partners o Add text here o No commercials • Adults
o Google and Amazon o Unlimited access • Add text here
o Telecom companies o Add text here
o Add text here
Key Resources Channels
o Employees o Online streaming via the
o Software developers website
o Add text here o Streaming on
smartphones, gaming
consoles, etc.
Cost Structure Revenue Streams
o Production cost o Monthly subscription plans-
o Licensing • Basic ($)
o Research and development expenses • Standard ($)
o Payment processing fees • Premium ($)
o Add text here
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Netflix subscription plans
This slide represents the Netflix subscription plans which includes basic, standard and premium. It also shows services covered such as number of screens, video quality, plan cancellation, etc
Basic Standard Premium
Monthly Cost $9.99 $15.49 $19.99
Number of screens you can
watch on at the same time 1 2 4
HD
available
Ultra
HD available
Unlimited TV shows, movies &
mobile games
Watch on laptop, TV, phone
and tablet
Cancel
anytime
First
month free
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Netflix history and milestones
This slide shows the Netflix history and milestones which includes company incorporation, video streaming service launch, increase in subscribers, service expansion across Europe, etc
Incorporated by Reed Entered into partnership
Reached 23MM Partnered with 6 Japanese
Hastings & Marc Randolph with on-demand
subscribers in US and over companies to create
in Los Gatos as ‘DVD by transportation
26MM worldwide original anime project
mail’ service service company
1997 2007 2011 2014 2015 2018 2020 2022
Launched in 6 other Acquired film and TV
Launched video streaming Acquired ‘Next Games’ for
countries in Europe and production facility named
service available only for $73 MM in
reached over 50MM ABQ Studios
PCs and Internet Explorer Helsinki, Finland
global members in New Mexico
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Worldwide online streaming service availability
This slide showcases Netflix global presence which covers the availability and non-availability of online video streaming services across different countries such as Canada, India, United States, etc
Netflix video streaming service available
in over 190 countries such as Canada,
India, Australia, Brazil, etc.
Services not available in China, Crimea,
North Korea, Russia and Syria
Add text here
Availability of
Available Not available
Netflix, As of March 2022
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Leadership and management team
This slide covers the management team of Netflix which includes chief executive officer, chief marketing officer, general counsel, chief product officer, chief, financial officer, etc
Reed
Hastings
CEO
Kelly Jonathan David Jessica
bennet Friedland Hyman Neal
Chief Chief General Chief
Marketing officer communications counsel talent officer
officer
Greg Ted David Bill
Peters Sarandos Wells Holmes
Chief Chief content Chief financial Business
Product officer officer officer development
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Netflix organization structure
This slide showcases the organization structure of Netflix which includes unitary form hierarchy, geographical divisions and operational division.
from Hierarchy
CEO
Unitary
Legal Finance Talent
Communication Content Product
Geographical
Domestic Original
Operations
Divisions
Divisions
Product/
Streaming Programming
International Other
Streaming Content
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Netflix organizational change
This slide represents the organizational change model of Netflix which includes yearly change such as selling DVDs and rentals by mail, change to DVDs subscription model and online video streaming service
1998 1999 2007 In 1999, Netflix launched subscription
01 service to allow users to enjoy unlimited
DVD rental at monthly rate
Business Launched First Change Second Change
Netflix achieved competitive advantage
02 by introducing new video streaming
feature as per audience demand in 2007
Selling DVDs and Changes to DVDs Online video
rentals by mail subscription model streaming service
03 Add text here
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Employee count from 2018 to 2021
This slide showcases the employee count for last four years from 2018 to 2021 that represents continuous increase in number of Netflix employees. It also covers employee split by region
Total Employees (In Numbers) Employee Split By Region
Total Asia-Pacific
Latin America
Employees-
11,300
Europe, Middle
East & Africa
United
States & Canada
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