BANASTHALI VIDHYAPITH
COMMUNICATION STUDIES & SEMIOTICS
DEPARTMENT OF DESIGN
SUBMITTED BY:
Khyati jain - 2112833
HEBDC21009
SUBMITTED TO:
Medha tewari - 21128
HEBDC210 Rakesh labh sir
Sakshi khandelwal - 2112846
HEBDC21020
Semiotics in
Communication
COMMUNICATION
A process by which information is exchanged between individuals
through a common system of symbols, signs, or behavior.
In our daily life, comunication helps us build
relationship by allowing us to share our
experiences, and needs, and help us connect to
other. It's the essence of life, allowing us to
express feeling, pass on information and share
thoughts.
COMMUNICATION ARE OF TWO TYPES
Verbal Non verbal
VERBAL COMMUNICATION
Verbal communication occurs when we engage in speaking with others. It can be
face-to-face, over the telephone, via Skype or Zoom, etc. Some verbal engagements
are informal, such as chatting with a friend over coffee or in the office kitchen, while
others are more formal, such as a scheduled meeting.
Regardless of the type, it is not just about the words, it is also
about the caliber and complexity of those words, how we string
those words together to create an overarching message, as well as
the intonation (pitch, tone, cadence, etc.) used while speaking.
And when occurring face-to-face, while the words are
important, they cannot be separated from non-verbal
communication.
NON VERBAL COMMUNICATION
What we do while we speak often says more than the actual words. Non-verbal
communication includes facial expressions, posture, eye contact, hand movements,
and touch. For example, if you’re engaged in a conversation with your boss about
your cost-saving idea, it is important to pay attention to both the their words and
their non-verbal communication.
Your boss might be in agreement with your idea verbally, but
their nonverbal cues: avoiding eye contact, sighing, scrunched up
face, etc. indicate something different.
Non verbal communication is better than verbal as Non-verbal communication is often
more subtle and more effective than verbal communication and can convey meaning
better than words. For example, perhaps a smile conveys our feeling much easier than
words.
The many different types of nonverbal communication or body language include:
Facial expressions. The human face is extremely expressive, able to convey countless
emotions without saying a word.
Body movement and posture.
Gestures.
Eye contact.
Touch.
Space.
Voice.
Pay attention to inconsistencies.
Semiotics is also amoung verious componant of non verbal communication .
SEMIOTICS
Semiotics is the study of the use of symbolic communication. Semiotics can include signs, logos,
gestures and other linguistic and nonlinguistic communication methods.
The field of semiotics focuses on understanding how people create and interpret the meaning of
signs and symbols, including how people visually communicate through metaphor, analogy,
allegory, metonymy, symbolism and other means of expression.
SEMIOTICS IN COMMUNICATION
Semiotics is a part of the broader study of communication, including visual arts,
graphic design and basic visual literacy. Graphic designers, artists and others
working in visual communication must consider how symbols, signs and colors
affect the interpretation of their works. For example, it’s important for a graphic
designer to create a logo for a company that is not only eye-catching and
memorable but also communicates the impression the company intends to make
on its customers.
For advertising, companies aim to properly communicate their brand
essence to targeted demographics by understanding how individuals
from different locations interpret communications. Depending on the
context, symbols vary in meaning as well.
FOR EXAMPLE
Baskin-Robbins is a American MNC which specializes in
selling ice creams.
Their logo contains their initials BR and with two
different colours.
The different colored 31 in the middle represents their 31
different iconic flavors, one each for a day!
That's the specialty of the symbols it can has various
meaning and still be Simple.
WHY IS IT IMPORTANT
Semiotics can help determine what signs/messages should be used,
what signs/messages should be avoided, and whether proposed
options are likely to have the desired impact.
Semiotics is a key tool to ensure that intended meanings are
unambiguously understood by the person on the receiving end.
PLACES WHERE SEMIOTICS AS COMMUNICATION IS USED
There are various settings where we can use semiotics to communicate
and as communication designers, it is our job to use signs and symbols
in our work with respect to the area, so that our target audience relates
to it.
There are various places and settings where we can use semiotics to
convey our message such as -
ILLUSTRATIONS
We can use various symbols and signs in our
illustrations to communicate our feelings, for
example if we are to show poverty using our
illustration we could use the following signs to
relay our message with more clarity.
PICTORAL REPRESENTATIONS
We can show various pictorial symbols to show a
feeling. For example different symbols are being
used to represent the religious.
Other common example would include the
photographs provided in encyclopedias' to exemplify
the type of phenomena being described or discussed.
LABELLING
Symbols also plays a vital role in understanding of a
particular brand. For example in the side attached
label of a water bottle we can see that the company
uses the symbol of a drop which is also the name of
their company.
LOGOS
lThe semiotic of Logo may be said to function to
the extent that Logo is recognized as an object
which points to something beyond itself, or stands
for something beyond itself, or is an example of
something larger than itself therefore companys put
a lot of effort to design and symbolise their logos.
For example- Companies apple and one plus
THANK YOU
