Student’s Declaration

I S. Zafeer Aalam student of (BBA) bachelors of business administration

program, Reg. no. 2020-2109030 of the department of gayatri vidya parishad

college do hereby declare that I have completed the mandatory internship from

January 20 to may 20 in Max fashion under the guideship of Dr. Rajesh Vemula

Department of Bachelors of business administration.

(Sign)
 Acknowledgements

I sincerely feel that the credit of the project work could not
be narrowed to only one individual. As the whole work is
the outcome of the whole-hearted co-operation from many
people with whose guidance and support, I would not have
been able to complete this project successfully.
I would like to express my sincere gratitude to Prof. S.
RAJANI, Principal of Gayatri Vidya Parishad College
for Degree & PG Courses (A) Visakhapatnam, for
giving me the opportunity to do this project.
Dr. P.V. MOHINI, Associate Professor and Head of the
Department, Department of Management Studies, Gayatri
Vidya Parishad College for Degree & PG Courses (A)
Visakhapatnam, for giving me the opportunity to do this
project.
I would like to express my deep sense of Gratitude to my
respected guide Dr. Rajesh Vemula (MBA, PHD)
professor, Department of Management Studies, Gayatri
Vidya Parishad College for Degree & PG Courses (A),
Visakhapatnam.
I also thankful to all those who have incidentally helped
me, through their valued guidance, co-operation and
unstinted support during course of my project.
S. Zafeer aalam
2020-2109030
 Contents

TITLE PAGE
 CHAPTER-I

 Introduction 4- 7

 objective of The Study 8

 learning outcome 8

 Retail industry 9-15

 Summary 15-18

 CHAPTER-II

 Over view of the organisation 19- 28

 CHAPTER-III

 Abou company 29-30

 CHAPTER-IV

 log book 31-61

 CHAPTER-V
 Out comes description 62-75
 CHAPTER 1

EXECUTIVE SUMMARY
INTRODUCTION

Marketing is a dynamic discipline that encompasses a wide range of activities

and strategies aimed at creating, communicating, delivering, and exchanging

value to customers. It starts with market research, which involves gathering and

analyzing data about customers, competitors, and market trends to make

informed marketing decisions. By identifying a target market through

segmentation, marketers can tailor their messages and strategies to specific

customer groups. Branding plays a vital role in creating and managing a

distinctive and consistent brand identity that sets a product or service apart from

competitors. Advertising and promotion are essential for creating awareness,

generating interest, and persuading customers to make a purchase. In today's

digital age, digital marketing has become increasingly important, utilizing

channels such as websites, search engines, social media, email, and mobile apps

to reach and engage customers. Sales and distribution focus on selling and

delivering products or services efficiently, including strategies such as channel

management and sales promotions. Ultimately, marketing revolves around

building and maintaining customer relationships, leveraging customer

relationship management (CRM) techniques to foster long-term loyalty and

satisfaction. Marketing is a multifaceted discipline that encompasses various

strategies and tactics to drive business success. It involves understanding

customer needs and preferences through market research, allowing companies to

develop products and services that cater to specific target markets. Effective

branding plays a crucial role in creating a unique identity and positioning in the

minds of consumers. It involves carefully crafting brand elements, messaging,

and experiences to differentiate from competitors and build brand loyalty. 

Segmentation and targeting are key elements of marketing, as they involve

dividing the market into distinct groups based on demographics, psychographics,

and behavior. This allows marketers to tailor their messages, products, and

services to specific customer segments, maximizing the chances of success.

Branding is an essential aspect of marketing that involves creating a unique and

recognizable identity for a product, service, or company. It encompasses

elements such as brand name, logo, design, and messaging, which help

differentiate a business from competitors and build customer loyalty and trust.

Promotion plays a vital role in marketing, encompassing advertising, sales

promotions, public relations, and other communication strategies. Through

various channels, marketers aim to raise awareness, generate interest, and

persuade target audiences to take action, such as making a purchase or engaging

with a brand. Digital marketing has gained significant prominence in recent

years, leveraging digital technologies and platforms to reach and engage

customers effectively. It includes tactics such as search engine optimization

(SEO), social media marketing, email marketing, content marketing, and online

advertising.
Customer profiling is a way to create a portrait of your customers to help you

make design decisions concerning your service. Customers are broke down into

groups of customers of sharing similar goals and characteristics and each group

is given a representative with a photo, a name, and a description. A small group

of customer profiles or personas are then used to make key design decisions.

A study was conducted to attempted to understand who are the customers for

MG Motors, highlighting who they are ,what they look like, their interests and

wants. For the purpose of the study following variables were used :

Demographic , Psychographic and Behavioral segmentation. These variables

used to group similar customers. Behavioural classifications has been used to

group people based on behavioural aspects such as, likes , interests. Then this

provided a more in-depth and robust look at the customer base and what drives

and motivates them when making purchasing decisions.

Objectives of the study :

1. To study the theoretical framework of the max fashion.

2. To study and develop a thorough understanding of marketing concepts.

3. To communicate with customers of max fashion for better understanding

of the requirement.

4. To learn and upload with marketing skills by attending company

marketing events and real time inside sales programs.

5. To suggest and improve Max fashion marketing activities.

Learning Out comes achieved :

1. Learnt about people management in max fashion.

2. Learnt about inventory management in max fashion.

3. Learnt about inward and outward process in max fashion.

4. Learnt about safety management in max fashion.

5. Had a detail observation of overall store operations in max fashion.

Retail industry

The retail industry consists of all companies that sell goods and services to

consumers. There are many different retail sales and store types worldwide,

including grocery, convenience, discounts, independents, department stores, DIY,

electrical and speciality. The retail industry shows a steady growth year on year

and employs a huge number of workers worldwide, particularly with the growing

popularity of online retail.

The competitive nature of this fast-paced industry was especially pronounced

during the past few years. For 2022, retail outlets have been compelled to

reconsider their long-standing processes and tactics that have structured the sector

for years. These global changes in management and ways of thinking about supply

chains for many well-known brands only help prove how important retail sales are

for the economy.

Retail trends

The retail industry is constantly evolving, and businesses must keep up with the

latest trend in consumer needs to stay ahead of the competition. A pricing

tool helps understand these trends, keeping ahead of the curve and satisfying

customers’ expectations.

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Consumer Spending

In an increasingly competitive landscape, retail industry players must compete in

several ways to gain a share of the market size. These days, consumers want first-

rate customer service and an integrated shopping experience. The rise

in omnichannel retailing is a confirmation of this.

Consumers want to combine the benefits of traditional shopping habits with the

convenience of using modern technology. Consumers may now be shopping online

using their tablets or smartphone. They could also be on the high street in a bricks-

and-mortar store.

Consumer appetite for retail sales has remained robust. As such, retailers must now

provide a hassle-free, seamless experience for the consumer to remain competitive

regardless of whether you are a market stall, part of the UK retail industry or a

group of internet retailers.

As consumers continue to spend money in the retail sector, it is important to know

that your brands are competitive and that the quality is robust. Retail organisations

must thus ensure that the quality of products is maintained throughout the supply

chain.

Market Intelligence

Assosia offers a wide range of services to provide you with the

comprehensive retail analysis and insights you should have to ensure that your

company remains a top player. We will keep you abreast of any important, current

industry changes and insights so that you can continue to stay competitive.
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Loyalty programmes

Customer loyalty programmes are increasingly popular since they can help boost

sales in countless ways.

They can help to increase customer retention rates and keep customers coming

back to your business. Additionally, they can encourage customers to spend more

per transaction, and they can also help you to attract new customers through word-

of-mouth and referrals.

Customer loyalty programmes can give you valuable insights into your customers’

buying habits and preferences, which can help you to tailor your marketing and

merchandise strategies for maximum impact.

Online shopping

Although online shopping boomed during the COVID-19 lockdown, it has

remained an incredibly important factor in retail trends.

Shopping from the comfort of their own home gives consumers more choice and

convenience. They can shop around for the best prices and can find the products

they want without having to leave their chair. It can also benefit retail workers, as

they have more flexibility. This can even boost their productivity and boost your

profit margins.

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It makes it easy for retailers to track consumer behaviour and preferences. This

information can be used to tailor future marketing and sales strategies to meet

customer needs better and increase conversions.

Unlike other marketing methods, which are rooted in local markets, such as door-

to-door sales and market stalls, e-commerce gives retailers a global reach. It allows

you to sell to consumers in another country who may not have access to their brick-

and-mortar stores. Even if your head office is in the UK,  you could have

customers in the US.

As many consumers are becoming more aware of the environmental and social

impact of their purchases, they are demanding more transparency from brands and

encouraging retailers to be more sustainable.

Sustainability is also becoming more affordable for retailers. The cost of

sustainable materials and technologies is dropping, making it more affordable for

brands to incorporate them into their products. Similarly, sustainable practices are

becoming more mainstream, as more businesses are adopting them in an effort

to reduce their impact on the environment.

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Online Retail

The rise of digital media has made it easier for consumers to access information

about the sustainability of brands and products and to share their own experiences

with others. Store types are adapting as the retail sector changes & shaping their

online presence to build on their competitive advantage. Even the grocery market

has built itself an online presence. The retail sector is no different, with websites

just as crucial as storefronts.

 Company profile

Max Fashion is a fashion brand under the banner of the UAE-based Landmark

Group. The brand was first launched in May 2004.

History

Max Fashion was first established in 2004 in the Middle East, in Abu Dhabi. The

year 2006 saw the India launch of the brand with its first store in Indore.

Max, at present, is the largest fashion brand in the Middle East, North Africa,

South East Asia & India, with over 500 stores encompassing 8.5 million sq.ft.,

across 20 countries, including United Arab Emirates, India, Saudi

Arabia, Kuwait, Jordan, Bahrain, Qatar, Oman, Kenya, Lebanon, Egypt, Algeria, T

unisia, Nigeria, Libya, Tanzania, Indonesia, Malaysia, Iraq and Syria.

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Landmark group

The Landmark Group, with over US$6 billion revenue, is a retail and hospitality

conglomerate in the Middle East, Africa, and the Indian subcontinent.

Currently based out of Dubai, the company was established in 1973, with its first

store in Bahrain. The group's current employee base stands at 55,000 employees

operating over 2,400 outlets, with a retail presence of over 30 million sq. ft. across

21 countries.

Landmark Group has multiple retail brands, including

Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Iconic, Max,

Shoexpress, Home Centre, Home Box and Emax. The group also holds franchise

rights for many global fashion and footwear brands in the countries where it

operates. Since its establishment, the group has diversified into the segments of

leisure, food, hospitality, and healthcare with Landmark leisure, Balance Spa and

Salon, Citymax Hotels, Fitness First, and Foodmark, the group's restaurant

division, which operates the group's own franchise food outlets.

Brand marketing

Max Fashion is well known for frequent billboard collections in Dubai, and is

referred to as leading innovation in the retail tech industry.[3] In December

2018, Microsoft and Ombori partnered with Max to install interactive bilingual

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voice activated mirrors in Dubai's Ibn Battuta Mall, bridging the online consumer

experience with in-store applications.

Presence in india

Max, a division of Lifestyle India Pvt. Ltd., opened its 1st store in Indore in the

year 2006. In India, Max has more than 200 stores across 80 cities. Max is a mono

brand with its own label merchandise that is created by in-house designers for

every season, and is currently growing at a 35% CAGR year on year.

Summary of marketing internship in max fashion

The internship report shall have a brief executive summary. It shall include

five or more Learning Objectives and Outcomes achieved, a brief description

of the sector of business and intern organization and summary of all the

activities done by the intern during the period.

This report is a conversion of my observations and experiences during my

internship into an understandable format. The topics covered in this report are

inventory management, product knowledge, cashiering process, visual

merchandising, exchange policy, loyalty program, store SOP’s, marketing

strategies.

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 Product knowledge is an important aspect to give good customer service. There

are 5 departments at max and they are Western wear, ethnic wear, kids wear,

footwear and accessories, and men’s wear. There are different brands like Fusion in

ethnic wear and Bossini in western wear and in men’s wear there is Peter

England, Turtle, Basic . There are 4 seasons at max i.e. spring, summer, autumn

and winter season according to which the VM theme is set. The head VM sends the

planogram as to how the VM of the store should be through mail. And once it is set

the picture of the window display should be sent to the head office. And if any

changes it should be informed to the store manager and the head VM .Inventory

management includes audit, global count, stock inward procedure and stock

outward procedure, PI. The store has an inventory manager who has to be present

whenever the stock comes and whenever it is out warded. Stock inward and 

outward procedure is done with the help of PDT i.e. Portable Data Transfer. The

inventory manager has checklist which he checks every day. Audit is done in every

6 months. Global count is done every day. There are 3 cashier appointed to do the

billing process. There are 4 billing counter in the entire store. Every counter has a

computer system, a barcode scanner, sensomatrics, cash till . The software that

isused for the cashing process is “ORACLE”.

It helps the cashiers to categorize the types of payment, add new customers, and get

information about existing customer, sales report. The exchange policy at Max is

that the customers can exchange at any of the exclusive stores within 30 days of

purchase. The products should be in a good condition and unused. The bill and tag

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is required while returning the products. In case the customer loses the bill, the

customer’s registered mobile number can be quoted and then the products can be

exchanged. There are two types of customers in the loyalty program- gold, and

platinum.300 Bonus loyalty points are added to the customers on birthdays for

platinum customers. The validity of those points is up to 1 month. Message

regarding end of season sale and store promotions are sent to gold and platinum tier

customers beforehand only.

The Store SOP’s consist of store opening and store closing, visual merchandising,

daily briefing, cashiering, grooming .The sales process followed by max is MGD

i.e. meeting which is meeting the customer and G which is greeting the customer

and asking them what they are looking for and D is directing the customer based on

the need which they have .If a customer wants a certain product and the size is not

available in the store then there is an app called stylus wherein the barcode is

scanned and then the size which customer needs has to be selected and then

accordingly the stores which have that particular product and size will be shown

and then based on the customer needs whether he/she wants the product to be

bought to the store or if he/she will collect the product from that store. Then based

in customer’s need the product details are sent to the store.

 The internship has helped a lot in gaining the practical view of the retail operation

carried out at the store.

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CHAPTER 2: OVERVIEW OF THE ORGANIZATION

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A. Introduction of the organisation

Launched in the UAE in May 2004, Max was established in India in 2006, opening

its first store in Indore. Now, Max India has a reach that extends to over 60 cities.

Boasting a loyal customer base of over 5.5million, Max is the most profitable value

fashion format in the region.

MAX India, a division of Lifestyle International (P) Ltd., has pioneered the

concept of ‘value fashion’ in the

country, thereby offering the discerning shopper a vast choice with international

fashion & quality. It offers apparel, footwear & accessories that are of the latest

fashion trends at a great price, making it affordable to many. Max has its own label

merchandise of in house designs and planned colour palettes for the season. Every

season Max introduces a fresh collection of international designs specially

customized to the Indian market. The brand adapts to the changing needs of the

shopper every season and accordingly introduces new designs, silhouettes

& fabrics. In India, MAX was established in the year 2006 with its first store in

Indore. Now, Max has around 105 stores across 45 cities with over 3500

employees The target audience for Max India is primarily is contemporary middle

class family and young working couples within the age group of 25 to 35 yrs. As

Max has positioned itself as a youth brand, it also targets teenagers and college

students within the age group of 18 to 24 years. Max is reaching out to customers

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in Tier II towns through brand initiatives like Max Fashion Icon which addresses

the aspirations of the stylish youth of the city and Max

Little Icon which captures the interest of family oriented markets. ‘Landmark

Rewards' in a unique loyalty

 program, with current membership base of over 3.8 million customers, has

emerged as one of India's leading loyalty programs offering customers rewards and

exclusive benefits. It helps the loyal customers to get more value every time they

shop at Landmark Group outlets. Max started E-commerce & Omni-channel in

Middle East & India in the year 2016 to make online shopping simple and

customer-friendly through its new website.

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B. Vision, Mission, and Values of the Organization

OUR VISION

TO BE AMONG THE TOP THREE RETAIL PLAYERS IN THREE OF THE

FASTEST GROWING RETAIL MARKETS IN THE WORLD (MIDDLE EAST,

INDIA AND CHINA)

OUR MISSION

CAREFULLY LISTEN
 CONSTANTLY ADAPT

 ALWAYS DELIVER

OUR VALUES

 Passion for Excellence

 Integrity in everything we do

 Empowering people to strive and deliver

 Adapting to change market and customer needs

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C. Policy of the Organization, in relation to the intern role

1. Assist and contribute to the team.

2. Learn and gain experience.

3. Job shadowing

4. Networking, building relationship with the manager.

PAVP-HR MR. SANDEEP NARIAN-SVP-RETAIL

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D. Organisational structure
Y HEAD

Mickey Jagtiani (ceo)

↓
Anand sir (south head oficier)

↓
Bala sir (regional manager)

↓
Srikanth sir (regional cluster manager)

↓
Madhu sir ( store manager)

E. Roles and responsibilities of the employees in which the intern

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 is placed.

 Stocking Store Shelves. Retail workers who stock shelves ensure that

products are available for customers to buy.

 Creating and Maintaining Merchandising Displays.

 Providing Customer Assistance.

 Customer Checkout Assistance.

 Customer Service and Education.

 Facilitating Store Operations.

F. Performance of the Organization in terms of turnover, profits,

market reach and market value.
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Max, at present, is the largest fashion brand in the Middle East, North Africa,

South East Asia & India, with over 500 stores encompassing 8.5 million sq.ft.,

across 20 countries, including United Arab Emirates, India, Saudi

Arabia, Kuwait, Jordan, Bahrain, Qatar, Oman, Kenya, Lebanon, Egypt, Algeria, T

unisia, Nigeria, Libya, Tanzania, Indonesia, Malaysia, Iraq and Syria.

Landmark Group

The Landmark Group, with over US$6 billion revenue, is a retail and hospitality

conglomerate in the Middle East, Africa, and the Indian subcontinent.

Currently based out of Dubai, the company was established in 1973, with its first

store in Bahrain. The group's current employee base stands at 55,000 employees

operating over 2,400 outlets, with a retail presence of over 30 million sq. ft. across

21 countries.

Landmark Group has multiple retail brands, including Centrepoint, Baby

shop, Splash, Shoe Mart, Lifestyle, Iconic, Max, Shoexpress, Home Centre, Home

Box and Emax. The group also holds franchise rights for many global fashion and

footwear brands in the countries where it operates. Since its establishment, the

group has diversified into the segments of leisure, food, hospitality, and healthcare

with Landmark leisure, Balance Spa and Salon, City max Hotels, Fitness First, and

Food mark, the group's restaurant division, which operates the group's own

franchise food outlets.

G. Future Plans of the Organization.

Max Fashion to expand presence in 120 cities across India
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 Fashion brand Max, part of Dubai-based $9 billion Landmark Group,

has plans to expand to over 120 cities across India in the next 4 years.

The company is eyeing a turnover of Rs 5000 crores in the next four

years and will invest around Rs 400 crore to open new stores in tier I

and II cities.

Max Fashion

“By FY20-21we would be [an] Rs 5,000 crore company. This year we would

close at around Rs 2,400 crore. Last fiscal, we were at Rs 1,800 crore. In the

next four years, we would operate 400 stores in 120 cities,” Max Fashion India

Executive Director Vasanth Kumar was quoted as saying in an Economic

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Times report.

“Every year, we would invest around Rs 100 crore for expansion. We invest

around Rs 5 crore to open one store, of which Rs 2.5 crore is on capex and the

rest is working capital.”

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Chapter - 3

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 INTERNSHIP PART

Description of the Activities/Responsibilities in the Intern Organization during

Internship, which shall include - details of working conditions, weekly work
schedule, equipment used, and tasks performed. This part could end by
reflecting on what kind of skills the intern acquired.

INTRODUCTION

During my internship at max fashion in madhurawada , my primary

responsibility was to support the staff and organizations growth . Here is a
more detailed description of my activities and responsibilities:
Working Conditions: As an intern, I was provided with a comfortable
workspace. The store had a pleasant and professional atmosphere, and I was
always given the necessary resources and support to carry out my tasks.

Weekly Work Schedule: My internship was full-time, and I worked from

Monday to Saturday with a standard 8-hour workday. I was required to
maintain a record of my daily tasks and submit a weekly report to my
supervisor.

Equipment Used: During my internship, I mostly interacted with customers

and the staff as a marketing intern.

Tasks Performed:
• Had interactions with customers and under stood different consumer
behaviour.

• Assisted in people management activity of the organization.

• Assisted in inventory management activity of the organisation.

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• Participated in store awareness programs.

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Log sheets

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 ACTIVITY LOG FOR THE FIRST WEEK

Day Person In-

Brief description of the
& Learning Outcome Charge
daily activity
Date Signature

It involves inward and

Inventory management out ward.
Day – 1

DSD, HRDC, Store to

Inward process involved in store and customer
Day - 2 Inventory management exchange.

Transfer of products
Store to store from one store to other
Day – 3 store for better sales.

Product comes directly

HRDC: Hyderabad distribution to store from
Day – 4 centre Hyderabad ware house.

Product comes directly

DSD: Direct store delivery from brands to store.
Day – 5

Opportunity to learn
Customer exchange customers feed back on
Day –6 product.

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 WEEKLY REPORT
WEEK – 1 (From Dt………..….. to Dt....................)

Objective of the Activity Done: To understand the inward process

Detailed Report:

There are four kinds of inward process they are DSD ( direct store delivery),

HRDC( Hyderabad distribution centre), Store to store, and customer exchange.

5. DSD: The product comes directly to store from the brand.

6. HRDC: Product comes directly from the Hyderabad ware house.

7. Store to store: The product is inward from other stores.

8. Customer exchange: Opportunity to learn customers feed back

about the product.

All the inward process is done by the inventory manager in the store.

They also check the fast moving products and inward them accordingly.

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 ACTIVITY LOG FOR THE SECOND WEEK

Day Person In-

Brief description of the
& Learning Outcome Charge
daily activity
Date Signature

The best sales products

Fast moving product are in warded
Day – 1 accordingly.

HRDC, S to S, Brand
Out ward out ward.
Day - 2

The unsold products are

Out ward process. sent out from the store.
Day – 3

The unsold products in

Store to store our store are sent out to
Day – 4 the other stores.

The product is directly

HRDC sent to HRDC.
Day – 5

The unsold products in

Brand outward. the store are sent back
Day –6 (RTV) Return to vendor. to the brand.

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 WEEKLY REPORT
WEEK – 2 (From Dt………..….. to Dt......................)

Objective of the Activity Done: To understand the out ward process in the
store.
Detailed Report:

There are 3 kinds of outward.

1. HRDC

2. Store to store

3. Brand outward

HRDC: Hyderabad distribution centre.

The products are sent back to Hyderabad directly.

Example : damaged pieces

Store to store : The products are sent to other stores.

Example : The un sold stock.

Brand out ward: (RTV) Return to vendor.

The other brand products are sent back to them if its not sold.

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 ACTIVITY LOG FOR THE THIRD WEEK

Day Person In-

Brief description of the
& Learning Outcome Charge
daily activity
Date Signature

Inventory checklist Deleted pieces,

Day – 1 Exchange products are
checked daily.

SOH : This in done on daily

Stock on hand basis stock available in
Day - 2 store.

Wrong barcode
Negative inventory scanning, product
Day – 3 accuracy.

Excess stock than

RMS- Return management required are returned
Day – 4 system back.

Ordering best selling

Stock requirement product in the store.
Day – 5

Checking the pack

Pre packs checking which contains multiple
Day –6 pieces as one.

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 WEEKLY REPORT
WEEK – 3 (From Dt………..….. to Dt....................)

Objective of the Activity Done: Learnt about inventory management.

Detailed Report:
We listed the daily activities done by the inventory manager like

Inventory check list, stock on hand, negative inventory, return management

System, stock requirement, pre packs packing etc.

Deleted pieces and exchange pieces are checked checked frequently.

Stock is counted frequently to check in hand stock. And every day the sold

Pieces are checked and tallied.

Wrong barcode scanning and product accuracy gives negative inventory.

Excess stock is returned back to ware houses. This process is called RMS
Return management system.

The fast moving products are inwarded frequently. The stock requirement
should

be done by the store manager.

They also check the pre packs which contains multiple productcs in one pack.

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 ACTIVITY LOG FOR THE FORTH WEEK

Day Person In-

Brief description of the
& Learning Outcome Charge
daily activity
Date Signature

Daily count on brands

GC- Global count like peter England,
Day – 1 Basic etc

It is called as mother of
SIM- Store inventory inventory management.
Day - 2 management. It involves every
activities.

Every product in each

Stock check (department wise) department are scanned
Day – 3 and tallied every month
to check shortage.

Entire store products

Stock check ( Entire store) are scanned and tallied
Day – 4 every 6 months.

Evaluating monthly
MBQ (Minimum base quantity) sale of a product and
Day – 5 restocking accordingly.

We should check all the

Stock availability fast moving products
Day –6 are available.

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 WEEKLY REPORT
WEEK – 4 (From Dt………..….. to Dt....................)

Objective of the Activity Done: To understand about stock check.

Detailed Report:

Stock check is a important process in the store through which

we can evaluate the shortage of the product.

The GC (Global count) is done on the daily basis and updated to the inventory.

And there are monthly PI done department wise and store PI every six months.

In monthly PI only one department like mens wear, kids wear are done and

Check for shortage.

But in store PI entire stores products are scanned and update it to the store

Manager.

MBQ : Minimum base quantity

Evaluating monthly sale of the product and restocking accordingly.

SIM : Store inventory management.

This is known as mother of inventory management. It involves every

Activities of inventory management in store.

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 ACTIVITY LOG FOR THE FIFTH WEEK

Day Person In-

Brief description of the
& Learning Outcome Charge
daily activity
Date Signature

Types of registers Petty cash, safe open

close, safe key
Day – 1 movement, manual
invoice, daily sale
report registers.
Petty cash register Every expense of the
store is written in this
Day - 2 book.

Everyday sale report of

(DSR) Daily sale report the store including all
Day – 3 the departments are
recorded.

Opening of the
Safe opening closing cash(money) by cashier
Day – 4 and manager.

Safe key movement register Handing over the key to

the others.
Day – 5

Manual in voice movement Offline billing done in

register the store are recorded.
Day –6

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 WEEKLY REPORT
WEEK – 5 (From Dt………..….. to Dt....................)

Objective of the Activity Done: Maintaining of registers

Detailed Report:

There are 5 types of registers maintained in the organization.

1. Petty cash register

2. Safe opening and closing register

3. Safe key moment register

4. Manual invoice register

5. Daily sale report

In petty cash register all the expenses in the store are

recorded. In safe opening and close register opening of cash by the cashier

and department manager are recorded. In safe key moment register the handing

Over of key to the other manager is recorded. Manual invoice register offline

Billing is recorded. In daily sale report everyday sale of the store is uploaded.

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 ACTIVITY LOG FOR THE SIXTH WEEK

Day Person In-

Brief description of the
& Learning Outcome Charge
daily activity
Date Signature

Store ambiency looking

10 Commands in store feel and customer touch
Day – 1 points.

Arrange fixture as per

Set the layout the layout and ensure
Day - 2 clear navigation for
customers.

Setting of mannequins,
Set the looks windows adapt is as per
Day – 3 the locket + hygiene.

Segregate as per color

Set the buy level principle all these are
Day – 4 (consistency at the tables) displayed on tables.

These are displayed on

Set the eye level (Hanger, brouser ensuring right
Day – 5 Display management) price synages on all
fixture in available.

These are displayed on

Set the high level (color pallete wall as per the
Day –6 as per collection wall) planogram and nortch
guide.

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 WEEKLY REPORT
WEEK – 6 (From Dt………..….. to Dt....................)

Objective of the Activity Done:

Detailed Report:
The 10 commands in the store is the daily activities

that should be done in the store.

Those are :

1. Set the layout

2. Set the look

3. Set the buy level

4. Set the eye level

5. Set the high level

6. Set the high level ( density building at category walls)

7. Set the display hygiene

8. Set the concessionare brand

9. Set the impulse by zone ( Q liner fixture and Q stands)

10. Set the environment ( sensorial aspect of shop floor)

These are the 10 commands that every max store follows and these

are the updated version of 5 kadam.

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 ACTIVITY LOG FOR THE SEVEN WEEK

Day Person In-

Brief description of the
& Learning Outcome Charge
daily activity
Date Signature

Segregate of
Set the high level (Density merchandise style style
Day – 1 building at category walls) wise as per respective
category.

Right offer
Set the communication (product communication to be
Day - 2 and offer) displayed as per
relevant offer duration.

Steam ironing, price

Set the display hygiene tags tucking, dust free.
Day – 3

Fit the synages to be

Set the concessionarie brand displayed as per maax
Day – 4 brand standards.

Ensure right fixture

Set the impulse by zone (Q liner combination, right
Day – 5 fixture and stands) product presentation
and right
communication.
Checking of lights trail
Set the environment (sensorial rooms, sound level
Day –6 aspect of shop floor) according to guide
lines.

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 WEEKLY REPORT
WEEK – 7 (From Dt………..….. to Dt....................)

Objective of the Activity Done:

Detailed Report:
Store ambiency looking feel and customer touch points are

the main objective of this 10 commands.

Arrange the fixtures as per the layout and ensure clear navigation for customers

Setting of mannequins, windows adapt is as per the locket + hygiene.

Segregate as per color principles all these are displayed on tables.

These are displayed on brouser ensuring right price synages on all fixture in

available

These are displayed on walls as per the planogram and notch guide.

Segregate of merchandise style wise as per respective category.

Right offer communication to be displayed as per relevant offer duration.

Steam ironing, price tags tucking, dust free. ( store hygiene)

Fit synages to be displayed as per max brand standard.

Ensure right fixture combination, right product presentation and right

Communication.

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 ACTIVITY LOG FOR THE EIGTH WEEK

Day Person In-

Brief description of the
& Learning Outcome Charge
daily activity
Date Signature

Various licence and

.Types of licence permissions required to
Day – 1 run business.

A document that gives

Trade licence permission to the
Day - 2 applicant to commence
the business.

A document that
Fire NOC ( Non objection verifies a building is
Day – 3 certificate) resistant or unlikely to
observe fire accidents.

A document that gives

Hoarding licence permission to keep
Day – 4 hoardings up to certain
level.

A document that gives

365 days licence permission to run
Day – 5 business 365 days.

A licence that gives

PPL Radio licence permission to run radio
Day –6 up to certain decibell.

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 WEEKLY REPORT
WEEK – 8 (From Dt………..….. to Dt : Dt....................)

Objective of the Activity Done: License required to run the business.

Detailed Report:

There are total 8 license that are mandatory to run the store

They are: Trade license

Fire NOC license

Hoarding license

365 license

Radio license

Weaving scale license

Forum 4 Forum 6

GST license

Fire NOC verifies a building is resistant or unlikely to observe fire

Accident. Trade license is permission to the applicant to commence the business.

Hoarding license is to keep hoardings up to certain level. 365 days is to run the

Business every day. Radio license is to run the radio up to certain decibel. Gst

is whose turn over exceeds limit of rupees 40 lakhs.

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 ACTIVITY LOG FOR THE NINETH WEEK

Day Person In-

Brief description of the
& Learning Outcome Charge
daily activity
Date Signature

A competent authority
Weaving scale licence to grant licence to the
Day – 1 business.

Forum-4 and Forum-6 licence A licence for giving

employment for out
Day - 2 sourcing house
keeping.

GST licence Business whose

turnover exceeds limit
Day – 3 of rupees 40 lakhs then
GST is mandatory.

Applying a set of
Safety management principles to prevent
Day – 4 accidents , injuries in
store.

Educating how to
Educating staff escape during fire
Day – 5 accidents Etc

There should be 2 first

Maintaining first aid kits aid kits in every store
Day –6 for customers and staff

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 WEEKLY REPORT
WEEK – 9 (From Dt………..….. to Dt......................)

Objective of the Activity Done: Learning about safety management

Detailed Report:
Safety management is commonly understood as applying a set

Of principles, framework, process and measures to prevent accidents, injuries

and other adverse consequences that may be caused by using a service or a

Product.

Educating the staff how to escape during the fire accidents and not to

Panic in that situation.

Maintaining of two first aid kids one for staff and another one for customers.

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 ACTIVITY LOG FOR THE TENTH WEEK

Day Person In-

Brief description of the
& Learning Outcome Charge
daily activity
Date Signature

Cashing department The entire process

involved in billing part.
Day – 1

In this portal all the

Happay card (portal app) expenses are uploaded
Day - 2 of the store.

Oracle software is used

ORPOS- Oracle point of sale for billing.
Day – 3

Cash, card, gift card,

bajaj finance, credit
Day – 4 Tendor modes note.

A note equivalent to the

amount of exchange
Day – 5 Credit notes product.

Exchange on a product
can be done under 30
Day –6 Exchange, delete days. Cancel of billing
then the product comes
under delete.

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 WEEKLY REPORT
WEEK – 10 (From Dt………..….. to Dt....................)

Objective of the Activity Done: learning about the cashing system in the store.

Detailed Report:

Happay card portal is used in the cashing department.

In this portal all the expenses are uploaded of the store. ORPOS oracle point of

Sale is the software used in the billing.

Tendor modes : Cash , card, gift card, bajaj finance, credit notes.

Credit notes : A note equivalent to the amount of exchange product.

Exchange : Exchange on a product can be done under 30 days

Delete : cancellation of the product before billing is called delete product.

Bajaj finance : A bill above 8000 then bajaj fnance card is applicable.

Gift card : Gift card is applicable for every product.

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 ACTIVITY LOG FOR THE ELEVENTH WEEK

Day Person In-

Brief description of the
& Learning Outcome Charge
daily activity
Date Signature

The process of hiring,

leading and developing
Day – 1 People management team to support
organization overall
mission.

Lay out, planogramme,

selling and add on
Day - 2 selling.
Training and development

Planning a weekly off

to the staff on different
Day – 3 Routa planning days.

We should plan the

staff in such a way that
Day – 4 9 hours adherence each one should have a
9 hours of working
hours.
Listening to the staff
about their problems
Day – 5 and solving them.
Grievance

Up holding the staff

Day –6 Attrition control and training them to go
to the next level

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 WEEKLY REPORT
WEEK – 11 (From Dt………..….. to Dt....................)

Objective of the Activity Done: Learning about people management.

Detailed Report:

The process of hiring, leading, and developing team to support

Organization overall mission is called people management.

Process involved in people management:

Training and development

Routa planning

9hrs adherence

Grievance

Attrition control

Training about the layout, planogram, selling, add on selling are given to the

Staff members. Giving a weekly off to the staff on different days is called

Routa planning. We should plan the staff in such a way that each one should

Have 9 hrs of working hours each. Grievance is listening to the staff about their

Problems and solving them. Atttretion control is upholding the staff and training

Them to go to the next level.

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 ACTIVITY LOG FOR THE TWELVETH WEEK

Day Person In-

Brief description of the
& Learning Outcome Charge
daily activity
Date Signature

A book containing the

display of the products.
Day – 1 Planogram

Color blogging, hanger

management, size wise
Day - 2 Things involved in planogram and season wise
collection.

Foot fall
No. of bills
Day – 3 Conversion rate
Making customers buy
at least one piece.

Store sale
Day – 4 ACM (Average cash memo) No. of bills

Day – 5 PPV( per piece value) Store sale

quantity

Day –6 Basket size Quantity

No. of bills

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 WEEKLY REPORT
WEEK – 12 (From Dt………..….. to Dt....................)

Objective of the Activity Done: learning about the planogram.

Detailed Report:

Planogram is a book containing of display of the product like

Positioning etc

Things involved in the planogram :

Color blogging, hanger management, size wise and season wise collection.

Color blogging is arranging the product from light to dark. Hanger management

is keeping a one inch gap between the products. Arranging the product size wise

In a ascending order.

ACM : Average cash memo = Store sale\ no. of bills

PPV : per piece value = Store sale \ quantity

Basket size = Quantity \ no. of bills

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 ACTIVITY LOG FOR THE THIRTEENTH WEEK

Day Person
Brief description of the
& Learning Outcome In-Charge
daily activity
Date Signature

Grooming, uniform,
daily targets.
Day – 1 Daily checklist of the staff

Staff maintain the book

and write un available
Day - 2 Pocket book maintainence products like size color
etc.

Booking the product

EA Sale through max app for
Day – 3 customers.

Offer stock should be

Day – 4 Liquidation stock sold as soon as
possible.

Picking of online orders

that are ordered through
Day – 5 SVI- Single view inventory max app.

The ordered products

are packed and sent for
Day –6 Online orders delivery

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 WEEKLY REPORT
WEEK – 13 (From Dt………..….. to Dt....................)

Objective of the Activity Done:

Detailed Report:

Daily check list of the staff i.e grooming, uniform, and knowing

Of daily targets.

Pocket book maintainence :

Staff maintain the book and write unavailable product

Like size color etc.

Ea sales : Booking the product through max app for the customers.

Liquidation stock is the offer stock that should be sold out as soon as

Possible.

SVI : Single view inventory

Picking of online orders ordered by customers through max app.

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 ACTIVITY LOG FOR THE FOURTEENTH WEEK

Day Person
Brief description of the
& Learning Outcome In-Charge
daily activity
Date Signature

Went to near by houses

and asked to visit the
Day – 1 Catchment activity store.

Importance of catchment activity Increases the walk ins

and store sales.
Day - 2

Shrinkage The process to reduce

the theft and fraud in
Day – 3 Sale quantity- physical count the business.

G C- Counting of stock in
Global count hand on daily basis.
Day – 4

Should check weather

the tags are placed
Day – 5 Tags checking correctly

Should check the trail

rooms and keep an eye
Day –6 on customers.
Trail rooms

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 WEEKLY REPORT
WEEK – 14 (From Dt………..….. to Dt....................)

Objective of the Activity Done:

Detailed Report: Catchment activity is going to near by houses and asking them

to visit the store. It increases the walkins in the store and sale.

Shrinkage control : The action a business takes to reduce theft and fraud.

GC ( global count) should count the products available. Should check the tags

are planted correctly. Should check the trail rooms and keep an eye on the

Customers.

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 ACTIVITY LOG FOR THE FIFTEENTH WEEK

Day Person In-

Brief description of the
& Learning Outcome Charge
daily activity
Date Signature

Sponsored a fashion
show event through
Day – 1 Went to IIM VISAKHAPTNAM max.

It increases the brand

awareness among
Day - 2 Brand awareness people.

Day – 3 Store awareness Distributed gift

coupons and asked
them to visit the store.

Enrollment Did a free enrolment to

Day – 4 all the people at the
event

Gave gift coupons and

attracted new
Day – 5 Come back coupons customers.

Western wear
Ehnic wear
Day –6 List of departments that are Casual wear
shown in the fashion show

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 WEEKLY REPORT
WEEK – 15 (From Dt………..….. to Dt....................)

Objective of the Activity Done:

Detailed Report:

Visited to IIM VISAKHAPATNAM for their cultural event

As a sponsor of max fashion. In that event we sponsored a fashion show.

Pros :

Brand awareness

Store awareness

Free enrolment

Come back coupons

it increases brand awareness among the people. Distribution of gift cards and

Attracting them. Did a free enrolment and KYC process for CRM.

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 CHAPTER 5: OUTCOMES DESCRIPTION

Describe the work environment you have experienced (in terms of people

interactions, facilities available and maintenance, clarity of job roles, protocols,

procedures, processes, discipline, time management, harmonious relationships,

socialization, mutual support and teamwork, motivation, space and ventilation,

etc.)

As an marketing intern at max fashion, the work environment I experienced are as

follows:

1. People Interactions: The work environment at max fashion is highly

collaborative, and there is a lot of interaction between employees at all

levels. As an intern, I had the opportunity to interact with employees from

different departments, and I found them to be approachable, knowledgeable,

and helpful.

2. Facilities Available and Maintenance: The facilities at max are well-

maintained and provide a comfortable and safe working environment. The

store space is clean and well-lit, and the facilities such as restrooms and

meeting rooms are of high quality.

3. Clarity of Job Roles: The job roles at max are well-defined, and employees

have a clear understanding of their responsibilities and duties. This clarity of

roles helps to promote teamwork and collaboration and ensures that

employees are accountable for their work.

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4. Protocols, Procedures, and Processes: The company has well-established

protocols, procedures, and processes that ensure that work is carried out

efficiently and effectively. These protocols and procedures help to minimize

errors, ensure compliance with regulations and policies, and promote a

culture of continuous improvement.

5. Discipline: The work environment in max is highly disciplined, and

employees are expected to adhere to company policies and regulations. This

discipline helps to promote a culture of professionalism, respect, and

responsibility.

6. Time Management: Time management is a critical aspect of the work

culture at max fashion . Employees are expected to prioritize their work and

meet their deadlines. The company provides the necessary resources and

tools to help employees manage their time effectively.

7. Harmonious Relationships, Mutual Support, and Teamwork: The work

environment at max is characterized by harmonious relationships, mutual

support, and teamwork. Employees are encouraged to work collaboratively

and support each other in achieving their goals.

8. Motivation: The company provides a motivating work environment that

encourages employees to give their best. The company recognizes and

rewards exceptional performance, provides opportunities for career growth

and development, and promotes work-life balance.

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 9. Space and Ventilation: The office space at max fashion is spacious and

well-ventilated, providing a comfortable and healthy working environment.

Overall, the work environment at max fashion is characterized by a strong

emphasis on professionalism, discipline, teamwork, and mutual support. The

company provides the necessary facilities, resources, and tools to help employees

carry out their work effectively and efficiently.

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REAL TIME TECHNICAL SKILLS I HAVE ACQUIRED

Customer relationship management (CRM): Proficiency in using CRM tools to

manage customer interactions and provide personalized sales services.

Communication skills: Effective communication skills, both written and verbal, to

interact with customers, colleagues in a professional manner.

Excel filling: Gain hands on experience in using excel by the way of entering data

in the excel.

Budgeting : using of the given amount and hiring people within

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MANAGERIAL SKILLS I HAVE ACQUIRED

As an marketing Statutory Compliance intern at max fashion, I have

acquired several managerial skills. Some of the managerial skills I have

acquired include:

1. Planning: I have learned how to develp plans and strategies that align with

the organization's goals and objectives. This involves analysing data,

identifying areas for improvement, and developing action plans to achieve

specific outcomes.

2. Leadership: I have developed my leadership skills by working with team

members, coordinating their efforts, and motivating them to achieve

common goals. I have also learned how to delegate tasks, provide feedback,

and communicate effectively to build a positive work environment.

3.Teamwork: I have developed my teamwork skills by collaborating

with team members, supporting their efforts, and working together to

achieve common goals.This involves sharing ideas, providing feedback,

and working towards common goals.

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4. Behaviour: I have learned how to conduct myself in a professional and

ethical manner, which is crucial when dealing with sensitive customers. I

have learned to maintain a positive attitude and to communicate effectively

with customers.

5. Workmanship: I have developed my workmanship skills by ensuring that

my work is accurate, timely, and of high quality. This involves paying

attention to detail, checking for errors, and ensuring that work meets the

required standards.

6. Productive use of time: I have learned how to manage my time effectively,

prioritizing tasks, and focusing on important activities that drive results.

This involves planning my day, setting goals, and avoiding distractions that

can reduce productivity.

7.Weekly improvement in competencies: I have focused on developing my

skills by identifying areas for improvement and setting weekly goals to

develop new competencies. This has involved taking on new tasks, seeking

feedback from others, and actively seeking out opportunities for learning and

development.

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8. Goal setting: I have learned how to set goals that are specific, measurable,

achievable, relevant, and time bound. This involves identifying objectives,

defining success metrics, and creating action plans to achieve specific

outcomes.

9. Decision making: I have developed my decision-making skills by analysing

data, weighing options, and making informed decisions that align with the

organization's goals and objectives.

10.Performance analysis: I have learned how to analyse performance data to

identify areas for improvement and to develop action plans to achieve

specific outcomes. This involves collecting data, analysing trends, and

developing strategies to improve performance.

Overall, my experience as a marketing intern at max fashion has allowed me

to develop a range of managerial skills that are valuable in any work

environment. These skills will enable me to make a meaningful contribution

to any organization I work for in the future.

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 COMMUNICATION SKILLS I HAVE ACQUIRED

As an marketing intern at Coromandel International Limited, I am always

looking for ways to improve my communication skills. Here are some ways I

could improve my communication skills:

1. Oral communication: To improve my oral communication skills, I can

practice speaking clearly and confidently, using appropriate tone and inflection.

I can also work on my pronunciation and enunciation to ensure that I am easily

understood by others.

2. Written communication: To improve my written communication skills, I

can focus on using clear and concise language, avoiding jargon, and

proofreading my work for errors. I can also practice writing emails and other

business correspondence to improve my skills.

3. Conversational abilities: To improve my conversational abilities, I can

practice active listening, asking open-ended questions, and responding

thoughtfully to others. I can also work on my body language and nonverbal cues

to convey interest and engagement.

4. Confidence levels while communicating: To improve my confidence levels

while communicating, I can practice speaking in front of others, taking on

leadership roles in group projects, and seeking feedback from others on my

communication style.

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5. Anxiety management: To manage anxiety during communication, I can

practice deep breathing, visualization techniques, and positive self-talk. I can

also seek support from others or a mental health professional if needed.

6. Understanding others: To better understand others, I can practice active

listening, seeking out diverse perspectives, and being open-minded to different

ideas and opinions.

7. Getting understood by others: To improve my ability to be understood by

others, I can focus on using clear and concise language, avoiding technical

jargon, and adapting my communication style to the needs of the audience.

8. Extempore speech: To improve my extempore speech, I can practice

impromptu speaking exercises, such as giving a one-minute speech on a random

topic. I can also focus on organizing my thoughts and speaking clearly and

confidently.

9.Ability to articulate the key points: To improve my ability to articulate key

points, I can focus on identifying the main ideas and summarizing them in a

clear and concise manner. I can also practice giving elevator pitches or short

summaries of complex ideas.

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10. Closing the conversation, maintaining niceties and protocols, greeting,

thanking, and appreciating others: To improve my ability to close

conversations, maintain niceties and protocols, greet, thank, and appreciate

others, I can practice using appropriate language and tone, being respectful and

courteous, and showing gratitude and appreciation for others' contributions.

Overall, improving my communication skills is an ongoing process that requires

practice, feedback, and a willingness to learn and grow. By focusing on these

areas, I can become a more effective communicator and make a greater impact

in my role as a marketing intern at max fashion.

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  DESCRIBING HOW I ENHANCE THE ABILITIES IN

GROUP DISCUSSIONS, PARTICIPATION IN TEAMS,

CONTRIBUTION AS A TEAM MEMBER, LEADING A

TEAM/ACTIVITY

As a marketing intern at max fashion, I am always looking for ways to

enhance my abilities in group discussions, participation in teams,

contribution as a team member, and leading a team/activity. Here are

some ways I could do so:

1. Group Discussions: To enhance my abilities in group discussions, I

can actively participate in meetings, listen carefully to other team

members, and contribute my own ideas and insights. I can also prepare

in advance for meetings, research relevant information, and think

critically about the topics at hand.

2. Participation in Teams: To enhance my participation in teams, I can

collaborate with other team members, take on additional

responsibilities, and offer support and assistance to others when

needed. I can also communicate clearly and effectively with other

team members and work to build positive relationships with my

colleagues.

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 3. Contribution as a Team Member: To enhance my contribution as a

team member, I can identify my own strengths and areas for

improvement, seek feedback from others, and work to develop my

skills and expertise. I can also be open to learning from others, share

my own knowledge and insights, and actively contribute to the team's

goals and objectives.

4. Leading a Team/Activity: To enhance my ability to lead a team or

activity, I can work on developing my leadership skills, such as

communication, decision-making, problem-solving, and delegation. I

can also build relationships with team members, establish clear goals

and expectations, and provide regular feedback and support. I can also

seek out opportunities to take on leadership roles, such as leading a

project or coordinating a team activity.

Overall, enhancing my abilities in group discussions, participation in teams,

contribution as a team member, and leading a team/activity requires

ongoing effort and commitment. By actively engaging in these areas and

seeking out opportunities to develop my skills, I can become a more

effective and valuable team member and make a positive impact in my

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 role as a marketing intern at max fashion.

Describe the technological developments you have observed and

relevant to the subject area of training (focus on digital technologies

relevant to your job role)

As a marketing intern at max fashion, I have observed several technological

developments that are relevant to my job role, particularly in the area of

digital technologies. Here are some of the key developments I have

observed:

Mobile Technologies: Mobile technologies have become ubiquitous, with

many customers relying on their smartphones to search about the

company or the product. There are many online shoppers now a days.

Data Analytics: Data analytics has become increasingly important for

businesses, providing valuable insights to marketers issues and helping

organizations to identify potential risks and opportunities for

improvement. As a marketing intern, I have observed the use of data

analytics tools to track or monitor trends, and identify areas for

improvement.

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Overall, the use of digital technologies has significant potential to improve

marketing processes and make them more efficient and effective. As a

marketing intern at max fashion, I am actively exploring these

technologies and seeking opportunities to incorporate them into my job

role.

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