DESIGN PROCESS
Learning Outcomes
LO 2 : Produce Entertainment and non entertainment program
LO 4 : Propose the showcased potential business project
AGENDA
• What makes a good design ?
• Factors affecting design
performance
• The design process 1 –
Recognition of the problem to
be solved
• The design process 2 –
Creative phase
• The design process 3 –
Implementation
What so good about this product?
© Elvisrocks59 2008. Sourced from picasaweb.google.com/.../sCrbeWGv2eec0jyZ7LJePw available under Creative Commons licence.
What makes a good design ?
Alternatively –
How can we assess these designs ?
The Design Process
What makes a good design ?
Fit for purpose
Cost effective
Successful ?
Iconic
Long lasting
Does the job its design for in the most effective,
efficient manner.
Factors affecting design performance
Cost effective
Satisfies service requirements
Can be made – achievable
Like this ?
The design process
A methodology which requires a logical, sequential
analysis of the design problem to be solved.
Set out in stages which helps us to progressively
develop a solution to the problem set.
The best solution given the
Technology available at the
Time.
© Cod Gabriel 2008. Sourced from http://www.flickr.com/photos/8628950@N06/2770856499/ available under Creative Commons licence.
The design process 1 – Recognition of the problem to
be solved
BRIEF
• Recognition of problem
• Identification of needs
• Recognition of situation
INVESTIGATION
• Research in topic – what exists already
• Collation of relevant information
• Analysis of topic
• Specification of requirements
The Design Process
The design process 2 – Creative phase
IDEAS
– Generation of realistic ideas to satisfy product design brief
and functional requirements
EVALUATION
– Evaluation of ideas against the specification
– Identification of proposed solution
DEVELOPING
– Sketching, modeling refining proposed solutions
The design process 3 - Implementation
PLANNING
– Drawings from which the product can be realised
– Parts list, planning sheets for realisation
Manufacture
– Make the product to design
– Evaluate in the field
Revisit the original design
– good designs ‘evolve’ over time
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The design process
In reality we produce products which satisfy an
immediate need as the customer wants it yesterday.
Major innovation in design and manufacture require us
to look into new materials, manufacturing technologies
and potential markets to ‘look into the Future
© Tracey & Jim Hofman 2005, sourced from
http://picasaweb.google.com/lh/photo/fguEIpssRmIZ2dWahBomDg
© Kenjonbro 2009, sourced from
available under a Creative Commons licence.
http://www.flickr.com/photos/kenjonbro/3796523562/sizes/m/ available
under a Creative Commons licence.
The design process – analysis of the design
© Design and Technology Student 2009, sourced from
http://www.flickr.com/photos/designandtechnologydepartment/4086095092/sizes/l/
available for download under a Creative Commons licence.
The design process
In engineering we use the design process to provide
solutions to problems – by applying a logical set of
stages. In reality these are usually reduced in length
because of;
Previous experience / knowledge
Custom and practice
What the competition are doing
References
• Alexander Osterwalder & Yves Pigneur, Business Model
Generation, John Willey & Sons. Inc. Hoboken, New Jersey,
United States of America, 2010, ISBN: 978-0470-8764-1
(BMG)
• Schaper, Michael.(2011). Entrepreneurship and Small
Business 3-rd Asia-Pasific Edition. John Wiley & Sons
Autralia, Ltd. Milton. ISBN: 978-1-74216-462-5. (ESB)
