Local Researchers: Supplementing industry brand lists
! PLEASE READ THE FOLLOWING INSTRUCTIONS CAREFULLY!
Goal: Create lists of the 15 most important brands in your country
Your job as a local expert is to research the 15 most important brands (by number of users, revenue, or
popularity) of different industries / product categories.
Keep a special focus on local and domestic brands, that are important in your country.
Please make sure that you do not include more than 15 brands.
If you add brands, start with the most important one on the top of the list and rank them top - down.
What is your task?
1. Please read these instructions here and get familiar with the process
Read the Industry description for the industry you are working on and have a close look at the
2.
examples we provide there
Identify brands that need to be added to the list (by number of users, revenue, or popularity in your
3. country)
ONLY INCLUDE A MAXIMUM OF 15 BRANDS.
4. Have a final look at the list and check if there are spelling mistakes
5. Please repeat step 2 to 5 till you have no industries left
(If you have any questions, please do not hesitate to contact us)
On the next site you will find a example of the list
you will be working with. Please take a close look.
ISO
Tablets
Variable Name
Question: What brands are the tablets in your household?
A Tablet is a mobile device typically with a mobile operating system (like Android or iOS) and a touchscreen. Information on what you need
- It can be used to watch movies, surf the Internet and for gaming. to pay attention to.
- It does not need a constant power supply and can be used for a longer time without. Please read the examples if any
are available.
Tablets include following brands:
- Apple (iPad), Huawei, Samsung…
Exclude tablets that are used for a special purpose only:
- E-Book-Reader (e-readers like Amazon Kindle), Navigation systems (TomTom) tablets for children.
# Brands local language Operator: Changed name Changed name Source /
(spelling) Keep / add / (new) (new) local Comments
change / language
remove (spelling)
1 Acer keep .
2 Amazon / Amazon Fire keep .
3 Apple change Apple (iPad) The product is more known as iPad
4 Asus keep .
5 Chuwi keep .
6 Dell keep .
7 HP keep . Please write down
8 Huawei keep . your source or
9 Lenovo keep . additional
10 Medion keep . comments.
11 Microsoft keep .
12 Odys keep .
13 Samsung keep .
14 TrekStor remove Small company.
15 Huawei add https://consumer.huawei.com/de/offer/tablets/
.
16 YOTOPT add https://www.kaufland.de/product/353934314/
.
17 .
keep Keep the brand in the
list when:
- it's available in your
country
18 . - it fits the description
add Add brand to the list
when:
- it's a important brand
that is missing
- it's available in your
country
19 . - it fits the description
remove Remove brand from the
list when:
- it's not available in
your country
- it's does not exist or no
longer exist
- it's does not fit the
20 . description
change Change the name of the
brand when:
- it changed it’s name
- it operates under a
different name in your
country
21 . - it is misspelled
22 .
23 .
24 .
25 .
26 .
27 .
28 .
29 .
30 . This will help you keep track of the brands in the list.
Please keep in that the brand should only contain up to 15 brands, maximum Brands in this list: 15
