Retention is the new growth

Trusted by Brands Around The Globe

10,000 1 Trillion
User behavior
Mobile Apps actions per month

200 Billion
2 Billion Messages sent
Devices Reached per month
The All-In-One Engagement & Retention Platform THE SMART
PLATFORM

Customer Retention Suite

Drive long-term user
retention and revenue
growth Marketing Omnichannel Marketing Personalization Geolocation Experimentation &
Analytics Campaigns Automation at Scale Targeting Testing

Orchestrate highly Advanced Segmentation Engine

personalized campaigns Intent Based, Automated and Psychographic Segmentation

Real-time actionable, Real-time Customer Analytics

data-driven insights AI and ML Powered Customer Insights

Unified customer profile

Desktop Mobile CRM Data Lake Call Center
/web
THE SMART
PLATFORM
 THE SMART
PLATFORM

Push Notification Rendering Technology by CleverTap

A rendered notification = visible to the user
Fact: 40% of delivered notifications aren’t rendered on a user’s device
Our new innovation will help to boost push notification render rate to 90%

RenderMax powers up the render rates of your

push notifications, amplifies the push notification
reach, and maximizes user engagement.
 Why CleverTap
● Comprehensive product : Insights, Deep Segmentation, Hyper-personalization, Recommendations,
Product A/B testing, Message Orchestration – single source of truth.

● TesseractDBTM : World’s First Purpose-Built Database for User Engagement and Retention that offers
10yr data history, granularity of user info, cutting-edge AI capabilities, real-time use case support,
enterprise grade scale & security

● Highest number of communication channels supported - 14 including Zalo in Vietnam across website,
mobile
● Best practices from 10,000 clients across the world including telcos, superapp,
● Deep AI/ML capabilities: Granular data + better algorithms lead to exponentially better retention
outcomes
● Strong Local Support team
 Exclusive Approach

UNIFY USERDATA ANALYSE BEHAVIOUR BUILD SEGMENTS PERSONALISE ENGAGEMENT

THE SMART PLATFORM

THE SMART
Create
PLATFORM a 360˚ view of your customer for HiFPT

Interest &
Behavioral
Filters for
Real-Time
Segments

Real-Time
Events &
Properties
received for
every customer
Robust Segmentation Engine
CleverTap offers the most in-depth (yet easy to use) real-time
SEGMENTATION engine with multiple models:

● Behavior based (action, in-action, past behavior, future actions, by category, active period, etc)
● Psychographic segmentation (discover the likes/preferences of users)
● Intent based predictive segmentation (AI/ML driven predictive model)
● RFM segmentation (Recency, Frequency, Monetary)
● Custom List Segment Cross-promote content and recommendations

THE SMART PLATFORM

THE SMART PLATFORM
Predictive ML Based Segmentation

Predictive Segments help to

- Predict goals such as Policy

Sold/Purchase another order
basis past behavior

- Engage users with intent

based micro segments like
‘most likely’
‘moderately likely’ &
‘least likely’

★
THE SMART PLATFORM
Maximize conversion with AI-driven marketing

Psychographic Segmentation

Create micro-segments of apps

users and engage them
effectively by knowing their
predominant interests.

Vuaniem can group similar users

together based on interests or
any other characteristic.
ML with RFM Analysis THE SMART
PLATFORM

With Segments you can

- Discover user activity mapped

against
your KPIs

- Identify Loyal Customers &

Champion users using RFM
P1 affluent family, S5 active
account,
J2 Transferring money every
week

- Create intent based predictive

segments to optimize for
conversions
P4 Young single executive
S6 Inactive account

ML-based churn prediction algorithms can

pinpoint users who are in danger of churn
before they become inactive.
14 Channels of Engagement THE SMART
PLATFORM
Optimize Campaigns with Advanced Features

Best Time to Send Campaign

Mobile In-Apps Webhooks
Send a campaign to each user at a time
when they are most likely to engage

Email WhatsApp

Facebook Ads Trigger Date/Time based campaigns

Mobile PNs
Remarketing For example, trigger notifications based on
Last Video Watched date

Native Display SMS

Industry Leading Deliverability
Improv PN deliverability with proprietary delivery
Google Ads amplification technology
App Inbox
Remarketing

Web Exit
Web Push
Intent
Comprehensive A/B Testing
A/B Testing lets you perform experiments and roll
Web Popup Direct call out better performing campaign content to all
users automatically

We have already deployed Zalo in Vietnam

 THE SMART
IN-APP NOTIFICATIONS PLATFORM

-có trigger theo các loại segment của Clevertap, theo hành vi của users và từng tệp khách hàng đối tượng
-có sẵn templates và cho phép điều chỉnh nhiều định dạng, làm A/B testing
Journeys
Run orchestrated journeys for Onboarding, Conversion, Cart Abandonment, and more.

Build a Journey for/to:

- Track effectiveness and

optimize messaging across
multi-channel marketing
campaigns

- Drive users to the next stage

of the purchase funnel by
nudging them to take the next
action

- Automagically manage user

lifecycle and take relevant
actions
 ● IntelliNode is an experiment that uses two or more variations of a
journey; statistical analysis is used to determine which path works
IntelliNode Journey better for the desired conversion goal.
● You can test different paths for user journeys, to test which
performs well, and repeat it for any future engagements
 CleverTap lets you send personalized and
interactive push notifications

Interactive push notifications Personalized messaging Rich media support

Send reminder notifications to keep users engaged. Customize any part of the message Include images, video, or play audio
Proactively prevent churn with notifications your users with information or activity from the and improve brand recall by showing a
are most likely to respond to. user’s profile such as name, location paused video or by sending a preview
company confidential. do not distribute. or product viewed. to your new product offering.
 CleverTap Personalized and Dynamic Push
Notifications:

There is linked content for fetching content into push notifications from third
party websites in real-time. Push notifications also have Catalog send time
personalization.

You can animate CleverTap push Other competitor does not

notifications with GIF and videos offer
and other interactive add ons. this feature.

Ratings and movies have been inserted

using Linked Content. Liquid tags selects
top three rated movies from all the
recommendations.

company confidential. do not distribute.

 CleverTap offers Push
Templates
CleverTap have No code Templates for push notifications.
You can even customize the templates

● Auto Carousel Template Auto Carousel Template

● Manual Carousel Template
● Rating Template
● Product Catalog Template
● Five Icons Template
● Timer Template
● Zero Bezel Template
● Input Box Template
Linear View Template

Other competitor offers very

limited templates

company confidential. do not distribute.

 Signed Call CleverTap offers in-app voice Other competitor does not
calling functionality (Beta). offer
in-app voice calling
functionality.

100% Secure
Monetize your customer
attention
Customized Branding Industry first
Show ads or drive relevant
content to your best
Lightweight common SDK customers and turn the
attention span into upsell
Secure and Trusted and cross-sell opportunity.
calling channel Easy and fast to integrate, zero
developer effort
Call customers from inside
the app and provide them
with context and trust Best in class call success ratio

Powered by Signed Call

Powered by Signed Call

company confidential. do not distribute.

Next-generation personalization
Dynamically change content based on user
properties, past behavior, or pull in data via an
API.
Linked Content pulls data from third-party sources via
an API to dynamically add current information at the time
the messages is sent.
Liquid
tags

Liquid tags provide the ability to personalize messages

based on user properties or in-app behaviors with
conditional logic like if-else statements. Linked
content
Native Display
Message Customers Without Interruptions

● Display dynamic content blocks (images,

text, text with images, gifs, video) based
on a user’s behavior without interrupting
the app experience
● Send personalized messages to
customers who don't have push or email
enabled when they visit your app
 THE SMART
Enhanced Web Notifications and Web PLATFORM
Pop-Ups

Engage users on desktop and mobile websites with powerful web pop-ups
 THE SMART
Web Personalization PLATFORM

● Personalize any element on your website

individually for every visitor based on their
actions, past behavior, and preferences in
real-time

● Engage users with custom key-value templates

to personalize any element on your website
based on user properties, events, and
recommendations powered by AI/ML.

● Optimize your web experience with A/B testing,

multivariate campaigns, and control groups to
get the most out of your web visitors

● Boost engagement and conversion on your

website with personalized experiences
Lifecycle Optimizer
Lifecycle Optimizer gives brands an effective way to understand customers in the context of defined lifecycle
stages and encourage them to progress from one stage to the next. Automate engagement campaigns and
optimize how customers progress through defined customer lifecycle stages.
THE SMART PLATFORM
Flow- Understand how users navigate the app

Event Flows determine what kind of events/content or webpage

they visited before or after performing a specific event?

★ What did my users do before

uninstall the app?
★ What users did after launching
app for the first time?

❖ TIP: Once we can identify the genre / type of productt users like, the time of day / days of the week they
usually visit, plus popular search, we can tailor their experience by recommending the content they prefer.
THE SMART PLATFORM
Cohort Analysis
The Key to Improving User Retention for Your App
Cohorts can help you analyze

- How quickly users return to

the app after they register
Registered but not deposited

- How frequently are different

segments of users returning
to take content resumed but not subscribe

- Track your retention rate for

different service segments
over (X) months
Paid electric bill in last six months
THE SMART PLATFORM
Funnel Analysis
Uncover Your App Drop-offs and Increase Conversions

★ Track user flows and

drop off points in your
app with funnel
analysis.

Funnels help HiFPT plot a series of actions performed by the user and answer
critical questions such as:
● Where are we losing most of our customers once they sign up?
● How long do my users take to top up?
● What do users do after transfering money?
THE SMART PLATFORM

Begin Measuring the Real Impact of your Marketing Campaigns

★ One way to understand

the efficacy of your
marketing campaigns is to
isolate users from
receiving campaigns using
a control group. Then
measure the effectiveness
by comparing this group
with the target group that
receives your campaigns.
Real-time Uninstall Tracking for Mobile Apps
Track app uninstalls in real-time and get notified immediately when users uninstall.

THE SMART PLATFORM

PRODUCT EXPERIENCES
Powerful user experience optimization
Design by segment

Deploy different app experiences to different user groups with strategic

segmentation.

No-code, in-app personalization

Make app changes in the CleverTap dashboard without writing a line of

code.

Agile product iterations

Be responsive to live user feedback by iterating any element in an app

and making effective data-driven alterations.

Skip submissions

Go live faster by releasing UI/UX changes and new features without

needing to submit to an app store.

THE SMART PLATFORM

THE SMART PLATFORM
Role-Based Access Control
Setup complex user roles and organizational feature access control. Also control the
access of user data to specific employees based on segmentation criteria.

CleverTap has the ability to

restrict access to user data based
on segmentation criteria.

For example, TrueID Cambodia

team should only get access to
Cambodia user’s data, etc.
Thank You!
Contact:
Mai Vo
mai@clevertap.com