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Salesforce Marketing Cloud Course Plan | PDF
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Salesforce Marketing Cloud Course Plan

The document provides an overview and details of the key components of the Salesforce Marketing Cloud including data and subscribers, content creation, testing and sending, segmentation, automation studio, contact builder, journey builder and more.

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37 views2 pages

Salesforce Marketing Cloud Course Plan

The document provides an overview and details of the key components of the Salesforce Marketing Cloud including data and subscribers, content creation, testing and sending, segmentation, automation studio, contact builder, journey builder and more.

Uploaded by

Status
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Salesforce Marketing Cloud

❖ Introduction and overview


❖ Data and subscribers
➢ Attributes
➢ Lists and Data Extensions
➢ Sendable and non-sendable data extensions
➢ Testable data extensions
➢ Import wizard
❖ Create content
➢ Content builder overview
➢ Uploading and organizing the content
➢ Templates
➢ Content blocks
➢ Emails
➢ Personalization strings
❖ Testing and sending
➢ Preview and test email
➢ Content detective
➢ How to send email
➢ Send classification
➢ Sender profile
➢ Delivery profile
➢ Tracking
➢ Bounces
➢ Unsubscribes
➢ Bounce mail management
❖ Web Studio
➢ Landing pages
➢ Code resources
❖ Segmentation
➢ Segmentation tools
➢ Filtered segments
➢ Refreshing segments
➢ Measures
➢ Query activity
❖ Automation Studio
➢ Triggered email
➢ Wait activity
➢ Filter activity
➢ Data extract
➢ File transfer
➢ Script activity
❖ Contact Builder
➢ Contact builder overview
➢ Data designer
➢ Data sources
❖ Journey Builder
➢ Entry sources
➢ Messaging activities
➢ Flow control activities
➢ Sales cloud and service cloud activities
❖ Miscellaneous -
➢ SAP
➢ Reports
➢ Data Views
➢ Mobile app
❖ APIs (optional)

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