Introduction

(1st section)

A form of tourism known as "green tourism," also referred to as "sustainable tourism,"

"eco-tourism," or "responsible tourism," aims to strike a balance between economic
growth and environmental and social responsibility by allowing visitors to take
advantage of travel opportunities while also helping to preserve the region's natural
and cultural heritage. According to Leyva et al. (2021) and Santos et al. (2020), a green
hotel is a lodging establishment that conserves water and electricity while also lowering
solid waste. In the 1990s, green hospitality initially became popular. Since then,
numerous studies have been done, and some advantages of deployment have been
noted. This benefit then affects the value of knowledge, business, and government. The
implementation of green initiatives can save costs, but it can also need a substantial
capital investment in terms of new technology and manpower, according to (Arun et al.,
2021). Green hotel practices are a particular kind of environmentally friendly project
that tries to lessen adverse environmental impact by conserving energy through actions
like installing energy-efficient appliances and implementing renewable energy
programs. Finally, in the sector of waste management and reduction, for example, by
implementing recycling programs, and in the area of reducing water usage, for example,
by installing water-efficient devices and equipment and developing a linen and towel
reuse program. (Salama & Abdelsalam, 2021); (Ionnidis et al., 2021); (Abdou et al.,
2020)

According to (Han, Hsu, Lee & Sheu, 2011; Lee et al., 2010). Going green has
been a growing trend within the hotel industry. Hotels have numerous drive for
going green including, a feeling of social responsibility, governmental
regulations, and economic benefits. However, as the number of green hotels
continues to increase, current research about consumers’ perceptions of them is
lacking. Since the start of the new millennium, little research has been
conducted on green consumers’ attitudes and perceptions within the lodging
industry.According to Rolandia, a local specialist for Romania, green tourism is a
low-key form of travel that promotes the exploration of natural regions while
reducing negative effects on the environment. Monitoring the effects of tourism
and implementing connecting measures along the way are both necessary for
creating sustainable tourism development, which is a long-term and ongoing
process. Since tourists play a significant role in the development, it is also crucial
to have good customer satisfaction levels and meaningful awareness.
Globally speaking, sustainable tourism is defined by the World Tourism
Organization (2003) as "tourism that results in management of all resources in
such a way that economic, social, and aesthetic needs can be satisfied while
maintaining cultural integrity, essential ecological processes, biological diversity,
and life support system."

(4th section)

"In the next couple of years, the booming hospitality and tourism industry will cause
booming garbage, food waste, and water problems, especially hotels and resorts here
in Metro Manila," said Danny Bielik, chief executive of the World Green Council, in an
interview in Makati City. An advocate for sustainable practices has urged hotels and
restaurants to take action to address waste issues in light of the rumored tourism boom
in the nation. Because the hospitality and tourism industries are centered on people, it
is crucial to involve the workforce, he added. Think about all the coffee cups, food trash,
and plastic bottles. Hospitality is meant to be about people. Therefore, you've got to
engage people. Additionally, energy is squandered, primarily from air conditioners and
lights kept on for nearly a day. However, the concern of climate change is ever-present
in the Philippines vacation destinations. The Philippines is among the countries that
have been most severely impacted by the significant effects of climate change because
it is a country made up of various sized islands. What is sustainable tourism so crucial?
The natural resources in our tourist destinations may deteriorate and be destroyed if
we don't take care of them. Future generations won't be able to enjoy its beauty, and
people who work in the tourism sector may lose their employment and sources of
income. One approach to guarantee that the Philippines' top tourist destinations are
preserved is to act responsibly when traveling there.
(last paragraph)

We researcher as, a students of St. Vincent College of Cabuyao taking course of

Bachelor of Science in Tourism Management, want to contribute in tourism and
hospitality industry for them to be aware of green tourism practices and its effect on
our country and also to the environment. We also want to contribute to the future
researcher to have more access resources and materials that they will need for their
future study.

On this research “ Exploring Green Tourism practices for customer satisfaction of

selected hotels in Alabang ; Basis for sustainable plan”. We researchers chose this topic
because we think that it should be a trend for the future of the hotel industry with the
modernization of the eco friendly product, and we wanted to know if these green
tourism practices on selected hotels in Alabang are really helpful and to know if it has
an effect when it comes to customer satisfaction. And also to know the customer and
employees perception about these practices.
 REVIEW OF RELATED LITERATURE

This chapter provides an overview of previous research and articles that has
been used in the development of this study and discusses conceptual and research
literature.In this chapter the facts and data were collected from various book, articles
and websites.

(Foreign)

According to (Pennisi, 2010), green tourism is concerned with practices that take
environmental responsibility into account because these actions can lessen ecological
footprints. Green tourism entails either being an environmentally conscious traveler or
offering environmentally conscious travel services. The product's life cycle, habits like
laundry, heating, cooling, lighting, paper use, and shampoo bottles are all factors in
ecological footprint. Additionally, the consequences of items like plastic should be taken
into account.
Green tourism has four primary components, according to Dodds and Joppe (2001). The
first is environmental responsibility, which entails safeguarding, preserving, and
improving the natural world and the built environment in order to maintain the long-
term viability of the eco-system that supports life. Second, support for local economies,
businesses, and communities is necessary to preserve their sustainability and economic
vibrancy. In order to maintain the wellbeing of the local or host culture, it is important
to respect and value cultural diversity. The third factor is experiential richness, which
refers to the provision of enriching and satisfying experiences through active,
meaningful, and personal engagement with nature, people, places, and their histories.
(Sugeng, 2016) asserts that customer satisfaction is an attitude determined by the
experience had. In relation to satisfying a consumer's consumption demands,
satisfaction is an evaluation of the features or benefits of a good or service, as well as
the product itself. Through quality, service, and value, customer satisfaction dimensions
or indicators can be developed. Providing excellent customer value is the secret to
winning over repeat business.
(Local)

According to Mike Turvill, whose company, Hotel and Spa Essentials, supplies guest
amenities to some of the best resorts in the Philippines, upscale travelers are now
driving important hotel companies to adopt green practices. Unexpected guests may
influence hotels and resorts to embrace more sustainable practices, particularly in Asia.
Turvill also claims that a former top manager for Unilever is promoting the use of
shampoos, body washes, lotions, and other bathroom essentials wrapped in
biodegradable plastics in resorts and spas around the Philippines. The guest will pick the
hotel that supports sustainable practices over the hotel that doesn't, he claims, "All
things being equal."
Ramon Jimenez Jr., the secretary of tourism, highlighted that greening the hotel sector
will present a significant window of opportunity in maintaining the growth of the
nation's tourism business. We can provide guests with healthier air and a greener
environment thanks to our partnership with the hotel industry, and we also assist hotel
owners in lowering their electricity costs. This results in a more competitive climate for
the travel and tourist sector, according to Jimenez.
Hotel operators in the Philippines and the Department of Tourism (DOT) have
committed to implementing green technologies and reducing greenhouse gas
emissions.
The Department of Transportation (DOT) and the Hotel Owners Associations Inc.
(PHOAI) agreed to follow the Department of Public Works and Highways' (DPWH)
Philippine Green Building Code. The Green Building Code offers a framework of
guidelines that will improve responsible resource and environmental management, as
well as effective material usage, site selection, planning, design, construction, use,
occupancy, and building operation and maintenance without significantly raising costs.