SEO, Website Edit & PPC
Strategy & Proposal for
https://vivaacp.com
Platform: Wordpress
Proposal Date:
26th October 2023
This document is a confidential proprietary of SAVIT INTERACTIVE
Topics Covered
1. About Client & Project Requirements
2. SEO Strategic Process (in brief)
3. Work Flow & Reporting Structure
4. Campaign Targeting
5. Website Edit Services
6. Investment
7. Why Us?
8. Points of Mutual Interest
2
Why Us?
18 years of Industry Experience 18
95+ Team Members
150+ Success Stories
1000+ Campaigns handled
Mumbai
22,194
3
Brands Managed
Real-Estate & Pharma, Medical Finance & Other Overseas
Education
Hospitality & Healthcare Marketing Brands Clients
4
Resellers & Partners
5
Latest Recognition
Award by AI Global Media Ltd, London Award by VyapaarJagat.com
2021 2023
6
About Client & Project Requirements Understanding
• About Client: A leader in the world of Aluminium Composite Panels, Viva Composite Panel Pvt. Ltd has
come a long way since its inception in 2003. Viva is a premier ACP sheet manufacturer in India making use of
state-of-the-art Korean machines with advanced technology to ensure top-notch ACP Panel Sheets. Viva has
18 warehouses across all the major cities of India and more than 500 dealer networks across the country etc.
• Services / Products offered: Aluminium Composite Panels, ACP Panel Sheets, ACP Board, ACP Cladding,
Aluminium Panel Sheet etc.
• Desired Marketing Channel: SEO, Website Edit and PPC
• Target Audience: B2C
• Expected Outcome: Better Conversions, Growth in Organic Traffic , Keywords Ranking
• Location To Focus On: PAN India
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Part 1
Organic SEO
(Search Engine Optimization)
Ethical White-Hat SEO Only
Milestones Achieved by Us
25,200 8,10,000 2,070
Keywords Enquiries Projects
on 1st page Delivered handled 8
Digital Marketing Funnel
3 Golden Baseline Steps To Achieve Online Visibility/Sales
Quality Traffic
through Search Engines (SEO), Social Media
(SMO) and Online Ads (PPC)
Customer Engagement
via Content, Community Management, Internal
links, Keywords Mapping, Intuitive UX/UI
MO Real Acquisitions
Online Sales / Enquiry Form filled / Telephone
from a prospect / Email Inquiry
9
Analysis & Research
Audit & Competitor Keywords
Analysis Analysis Research
• Penalty Check • Website Architecture • Non-Branded Keywords
• Initial Site Analysis • Website Content • Business & customer
• Crawling & Indexing • Keywords & Rankings understanding
• Page Speed • Page Speed • Informational & Transactional
• Load Time • Load Time • Search Volume Based
• Duplicate Content Check • Domain Age & Authority • Competition as High, Medium or
• Backlink Analysis • Backlink Statistics Low
• Google Tools • Top Performing Keywords
• SEMRush
• Ahrefs Tool
10
Technical & On-Page
Technical On-Page Tool
SEO SEO Setup
• Website & URL Structure • Canonical Tags • Google Tag Manager
• Crawling & Indexing • Titles & Meta Descriptions • Google Analytics
• Server Errors • Heading Tags • Google Search
• Page Experience • Internal Linking Console
• Page Speed & Load Time • Image Optimization • Google Data Studio
Optimization • Keyword Density Analysis • Google My Business
• Schema Markup • Content Optimization Listing
• XML Sitemap • Data Highlighter • Bing Webmaster Tool
• Robots.txt • Thank You Page • Website Blog Setup
• W3C Validation Check - Home Page
Note: On-page & Technical SEO recommendation will be provided by SAVIT & client’s developers needs to
implement the same
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Content & Off-Page Strategy
Content Off-Page Local SEO
Distribution SEO & GMB
• Creating Strategy • Quality Backlinks • Business Profiling (GMB)
• Keywords Research • Articles Creation/Submission • Content Posting
• Keywords Seeding • Q&A Activities • Customer Reviews/Ratings
• Website Content • Business Listing • Location Schema Markup
• Blogs Content • PDF/Doc/PPT Submissions • Location Backlinks
• Article Content • Social Bookmarking • Social Media Sync
• Guest Blog Posting • Free Press Releases Submission
Optional (Paid or provided by client)
• Video Submissions
• Paid Newswires Press Releases
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Work Flow & Reporting Structure Reporting
Activities Frequency
1. Setup & Roadmap 1-2 weeks
2. Technical & On-Page Optimization 1st to 3rd month + Realtime from 4th month
3. Off-Page + Content Strategy As per Plan of Action / After on-page is fixed
4. Reporting Structure:
i) Keywords Ranking Report Fortnightly
ii) Google Analytics Report Fortnightly
iii) Activity Report (On-page & Off-page) Monthly
5. Performance Comparison Quarterly
Note: Off-Page & Local Search will commence only after basic hygiene (on-page) will be fixed.
The above is only for reference & subject to change upon Project Manager’s discretion.
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Technology Partners | Tools Used
14
SEO
End-to-End Solution Strategic Head
Know our team structure
(shared team)
Sr. SEO Your Single
Manager point of contact
Quality
Analyst
On-Page Off-Page Content Articles, Blogs,
Guest Blogging,
Expert Resource Writer Q&A Submission
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Process & Steps:
Step 1 Step 2 Step 3 Step 4
Project
Kick-start
Confirmation Questionnaire
&
& & Site Audit & Report
Project Start
Payment Deposits Brainstorming
Introduction
Step 8 Step 7 Step 6 Step 5
Pre SEO Ranking Keywords Research Competitors Audit &
Fort-nightly Report
Report & Finalisation Report
Step 9 Step 10 Step 11 Step 12
Reverting on Client Quarterly
Monthly Report & Way forward Plan &
Feedback / Performance Report
Discussion Execution
Suggestion if any & Discussion
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Campaign Targeting
For Top organic rankings on
▪ Google.CO.IN
Ranking Target Locations:
▪ PAN India
Total keywords Reported (90)
▪ 60 Primary + 30 Secondary
Categories / Keyword Topics:
▪ Non Branded Keywords
▪ 4-5 keywords for each bucket
For e.g.
• Aluminium Composite Panels
• ACP Panel Sheets
• ACP Board
• ACP Cladding Only for reference.
• Aluminium Panel Sheet This can be fine-tuned once campaign is initiated.
• Zinc Composite Panel
• Aluminium Boneycomb Panel
• ACP Sheets Design
& so on…
• Clients will need to arrange a dedicate Page/URL for all the products/services which needs to be optimized. 17
Part 2
Website Edit Plan
for on-going changes/edits/revisions on the existing site
How it works?
1. Client selects the plan of his choice.
2. We will create & share an online Google sheet for you & mention every task in it.
3. You send your requirement & we execute it for you.
4. After every job completed, we will update the number of hours remaining in the sheet.
MO
5. We will need complete access to FTP details, CMS Details, and Server Stats of the website.
Platforms:
✓ HTML-5
✓ CMS-Wordpress
✓ PHP
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Utilizations of the plan:
Updating the text
Updating photos/pictures
Creating small icons/graphics for presenting the text better
Improving the presentation style of the already existing pages
Creating flash icons/banners
Creating additional pages for existing website
Changing existing web page layout
Changing/updating background image
Layout changes using tables
Style sheet updates and changes
MO
Minor dynamic scripts (Javascript)
Contact Us Form (Creation & Testing)
Social Media Button Integration (FB, TT & G+) – If Required
Onsite blog creation
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Part 3
Paid Ads / PPC
(Adwords / SEM / SMM)
Instant R.O.I.
Quick Inquiries
MO
Milestones Achieved
225 7,46,262 45 cr.
Client Conversions Approx Spends
Accounts Generated managed 20
How Paid Ad campaigns can help in achieving your objectives:
• Instant Rankings/Visibility/Conversions/Sales
• Quick Return On Investment from the Paid Marketing Campaign
• Almost No Waiting Period, helps achieving the Short-term goals
• Flexi-Budget i.e. budget can be increased/decreased basis seasons, festivals etc.
MO
Ad Opportunities: (type of Ad campaign will be selected by the Ad Manager)
Google Network Facebook Network (FB & Instagram) LinkedIn
• Search Ads • Banner Ads • Banner Ads
• Display Ads • Carousel Ads • Carousel Ads
• Shopping Ads • Remarketing Ads • Remarketing Ads
• Remarketing Ads • Lead Generation Ads • Lead Generation Ads
• YouTube Video Ads • Brand Awareness Ads • Brand Awareness Ads
• Discovery Ads • Conversion Ads • Conversion Ads 21
Case Studies 1
Industry:
Educational
About the Client:
A trusted organization that provides Analytics degrees and nearly 140 certificate programs around
the world that generate the analytical talent organizations need most.
4,657 1,21,292 98,42,619 Rs. 290
Total Total Total Cost
Leads Clicks Impressions Per Lead
22
Case Studies 2
Industry:
eCommerce (Beauty & Wellness)
About the Client:
It is one of the most renowned cosmetics brand that offers products from Germany. It is the fastest
selling brand in the Middle-East & Worldwide with its branches spread across all the continents
also, owns an exclusive online store, displaying its full-fledged range of cosmetics products.
Rs.
19x 9,32,464 8,74,37,554 5,49,79,555
Returns on Total Total Total
Investment Clicks Impressions Sales
23
Case Studies 3
Industry:
Real Estate
About the Client:
A real estate group that has been in real estate for more than 25 years , with a number of projects
spread across Mumbai Suburbs.
2,341 2,73,742 2,67,21,227 Rs. 752
Total Total Total Cost
Leads Clicks Impressions Per Lead
24
Flow of Activities (Google Ads – SEM)
CONSULTATION
25
Overall scope of Work (PPC)
Number of Networks Campaign Optimization
✓ Google – (Search Campaign) ✓ Keywords & Key-phrases Analysis
✓ Targeting
✓ Competitor Analysis
✓ Device based Bid Adjustments
Profile Set Up ✓ Bid Strategy Optimization
✓ Account Set Up ✓ A-B Ad Copy Creation and Testing
✓ Google Remarketing Code Consultation ✓ Conversion Tracking
✓ Google Conversion Code Consultation ✓ Campaign Tweaking
✓ Initial Call Setup
MO
Reports & Support
✓ Email / Skype / Phone
Additional Activities
✓ Landing Page Consultation
Google Analytics Set Up
✓ Google Analytics Setup Consultation
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Part 4
Investments
MO
27
Investments (SEO & Website Edit)
Description Recommended Plan
Total Keywords Reported 90
Keyword Topics Up to 12
Primary Keywords 60
*Secondary Keywords 30
Service A - SEO (Monthly Retainer Offer) Rs. 75,000
Service B - Website Edit (Monthly Retainer - 25 Hours) Rs. 31,500
Monthly Retainer Offer
Rs. 1,06,500
(Total of A+B)
Best Monthly Retainer Offer Rs. 84,000
(On Page Implementation to be done client’s Web Agency) +Taxes
Expectations from the campaign in achieving your objectives:
• Improves Keywords Rankings
• Drives Organic Traffic
• Encourages the Overall Conversions from the website by promoting intention-based keywords
• Increases the Domain Authority online
• Payment Terms: 100% Advance
• *Primary Keywords are main targeted Keywords and Secondary keywords will be selected by us based on the
relevance & rankings as per Google’s Webmasters Report from the 2nd or 3rd month.
• A 10% price hike is expected annually & Delayed payments are subject to attract interest @ 3% per month OR
Rs. 5,000 per month, whichever is higher. 28
Investment – Google Ads (PPC)
Campaign One Time Campaign
Description
Management Fees Setup Fees
PPC Campaign Management Fees
To Manage Any Monthly Ad Spends - Upto 200K
Paid Ads Rs. 30,000/- Rs. 12,000/-
Channel To Be Promoted: Google Ads
(Search Campaign)
Best Monthly Retainer Rs. 6,000/-
Rs. 22,500/-
(Considering Client’s Monthly Ad Spend – Approx. 150K) (One Time Only)
Final Offer
(Note: 2nd Month’s onwards only Rs. 22,500/- + Taxes will be Rs. 28,500/-
applicable as Campaign Management Fees on Monthly Ad Spends For + Taxes
150K)
• Payment Terms: 100% Advance
• A 10% price hike is expected annually & Delayed payments are subject to attract interest @ 3% per month OR Rs. 5,000 per month,
whichever is higher.
• Campaign Management Fees for any Ad spend beyond above Monthly Ad Spends will be charged approx. @15%. In case client
wish to lower Monthly Ad Spend Upto 100K then Campaign fees will be charged at Rs. 15K.
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SEO: Points of Mutual Interest
1) On-page & Technical SEO recommendation will be provided by SAVIT & client’s developers needs to implement the
same.
2) Under Website AMC Solution hours client can take the help of Design and Development.
3) Ranking achieved will depend on key-phrases selected, its competitiveness, algorithm changes, target market
selected and persistency in optimization.
4) Savit Interactive will take the credits of Search Engine Optimization on optimized website.
5) Wherever clients feedback is needed, we shall expect that within 2-3 days. Delay in approval/feedback may impact
the performance & Savit should not be held responsible for the same.
6) This Quote is valid only for 30 days from the date of proposal.
7) Minimum SEO contract/service level agreement will be of 12 months. Project to kick-start only after client has signed
the SLA. We expect a minimum 30-days notice period before discontinuation. Project is considered to be continued
month-on-month unless we received a written notice from the client with a valid explanation. Billing will continue for
this period.
Website Edit Plans: Points of Mutual Interest:
1. Client will have to use the hours within 12 months.
2. After every job, we will update the online sheet on Google Drive for the balance number of hours remaining.
3. Un-used work-hours will not be carried forward to the next year.
4. We will need complete access to FTP details, CMS Details and Server Stats of the website.
5. Any activity apart from one's mentioned above will be charged extra.
6. Website Edit proposal only covers editing related changes. It does not cover any content writing changes. For
emailers content and Images needs to be provided by client.
7. A 10% price hike is expected annually & Delayed payments are subject to attract interest @ 3% per month OR Rs.
5,000 per month, whichever is higher. 30
PPC: Points of Mutual Interest
1) All Creatives, Landing Pages etc. needs to be provided by client unless decided the other way.
2) Client will need to provide access to Google Ads Account, if not, then Savit will manage the campaign from its corporate
account.
3) Bi-Weekly reports will be shared by the Project Manager with the client.
4) Project is expected to go LIVE within 3 days (per platform), after the required changes have been amended on the
website/landing page.
5) This Quote is valid only for 30 days from the date of proposal.
6) Minimum contract/service level agreement will be of 3 months.
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Thank You
SAVIT INTERACTIVE SERVICES PVT. LTD.
Address: 1410, Ghanshyam Enclave, New Link Road, Kandivali West, Mumbai-400 067, Maharashtra, INDIA
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