IMPACT

Education

EDTECH 2023:
ROAD AHEAD
Report

May 2023
Confidential and proprietary © Lattice Technologies Pvt. Ltd.
Foreword "Edtech" or "Technology in Education" are not evolution to future prospects as a business
new terms in the business world. The sector has opportunity for new and existing entrepreneurs.
undergone significant evolution over the years, Trends such as "pay after placement" are
and it has rapidly progressed during the creating numerous opportunities for students to
pandemic. With the flourishing startup pursue higher education. Several new players
ecosystem, the growing digital population, and are exploring hybrid business models to
innovative minds constructing new services, the capitalize on the advantages of both offline and
edtech sector has gained considerable online learning, while existing players are
momentum in recent times. shifting their focus to omnichannel models as an
However, as the world started adapting to the increasing number of K12 and test preparation
post-pandemic scenario, the sector edtech players expand through offline centers.
encountered certain challenges that resulted in New technologies like AI, AR, and others are
a reversion to traditional learning utilized to enhance the learning and teaching
methodologies. While smaller startups continue experience.
to gain traction and funding, a shift in focus At 1Lattice, we are optimistic that the report will
towards profitability and sustainability has provide valuable insights, and we eagerly
prompted the restructuring of larger players anticipate the opportunity to maintain an open
such as Byju's, Unacademy, and others. dialogue with our friends across various
Multiple newer models are emerging, making industries. We look forward to exchanging notes
the future of India's US$ 2B edtech industry and further discussing these matters as the
intriguing. This report presents emerging trends situation continues to evolve.
in the Indian online education sector, from its

Vaibhav Tamrakar Praneet Singhal

Executive Vice President Director
Key takeaways

• The Indian education market is expected to be a US$ 225B opportunity by 2025, with online/digital education
(edtech) growing faster (~27%) to reach US$ 5.7B by 2025
• Newer trends are emerging across the edtech ecosystem. Some of them are as follows:
- Learners from non-metros demand high-quality faculty and content, which is driving higher enrolment on edtech apps
- Offline educational institutes are exploring online avenues to increase student / parental engagement and increase the convenience of
learning
- Start-ups are providing an option of “pay after placement”, thereby providing more opportunities for students to pursue higher education
- Emergence of hybrid business models to leverage the advantages of both offline and online learning
- Edtech players are shifting their focus to omnichannel models as a higher number of K12 and test prep edtech players expand via offline
centers
- Edtech players are experimenting with new technologies like AI, AR, etc. to enhance the experience of learners and teachers
- Tech adoption has enabled changes in the learning methods of students, thereby leading to the emergence of newer methods like “Micro
and Nano Learning”, “Adaptive learning” and “Analytical learning”

Abhilasha Jaju
Director
© 1 Lattice | 03
 IMPACT
Education
Indian education market is expected to be a US$ 225B opportunity by 2025, with
online/digital education (edtech) growing faster (~27%) to reach US$ 5.7B by 2025

Indian edtech market is expected to grow at Increase in tech adoption and demand for learning will drive the
a CAGR of 27% to reach US$ 5.7B by FY25 growth of the edtech market

Overall education market in India (FY20-FY25P) Growth drivers Description

(US$ B) • Uptrend in internet penetration - expected 900M internet users by
225 Rise in tech 2025
1
adoption • Tech integration like gamification, AI, AR, attracting students towards
CAGR online / hybrid learning models
163 11%
131 CAGR Increased • GOI allocated US$ 8 billion to the Department of School Education
12% 2 budget and Literacy in the union budget 2022-23, which is an increase of
allocation 11% as compared to 2021-22
• Test prep - fastest growing (~50% from FY20 – 25P), to constitute
1/3rd share followed by K12
Fast growing
FY20 FY22E FY25P 3 • Potential for nascent sub-segments like educational kits
segments
• 1/4th share of investments in test prep space; upskilling, however, is
highly funded at the seed stage
Edtech market in India (FY20-FY25P)
(US$ B) • ~60% of employees demand courses for reskilling to become market
5.7 Demand for ready, especially from tier 2 cities
4 upskilling • Higher ed students demand online upskilling courses to become
CAGR employable
2.8 27% • Initiatives like eVIDYA and e-Basta to add more students under digital
1.1 CAGR Government learning umbrella
60% 5 digital • Recent govt initiatives including EQUIP (2019-24), RISE (2022), and
initiatives UGC’s LOCF are expected to improve the quality, accessibility, and
FY20 FY22 FY25P infrastructure of higher education institutes

Source(s): Population Census, UNICEF, IBEF, Govt. data, Secondary research, 1Lattice analysis © 1 Lattice | 04
 IMPACT
Education
Overall, education in India can be classified into 18 themes across 5 key segments
Early learning (Below 5 years) K-12 (5-18 years) 10
1 2 3 4 5 6 7 8 9 Test prep
Supplementary (Above 16
Supplementary Educational After school education & Gamified New age After school Career
Pre-schools years)
education kits & toys learning curriculum learning learning learning guidance
providers
• Kindergarten, • Learning habits • One-stop • Extracurricular • Tuition for • Adaptive, • Co-curricular • Extracurricular • Post school • Coaching
playgroups, additional to provider of skill activity classes course personalized activity-based activities like career classes for
Montessori school development for sports, curriculum and learning like sports, martial planning competitive &
schools, K-12 • E.g., phonics, • Related to music, art and through multi-featured coding, arts, dance, • E.g., college professional
school chains interactive motor, craft etc. e-tutoring (live learning in a abacus, etc. music, yoga selection, exams
consisting of activities, language, and recorded) gamified • Home- etc. admission, • E-tutoring via
preschool games, social, thinking, • Curriculum format schooling with fees, recorded &
grades language world skills, etc. planning & open study application, live classes
study, story textbooks & resources courses etc. with
reading, etc. tests doubt-solving

Higher education (18-25 years) B2B services

11 12 13 14 15 16 17 18
Job ready courses Degree / Upskilling & Career support Education IT Corporate
with placement professional service Extra-curricular Financial Aid
support diploma courses and job search software learning
courses
• In demand skills • Courses pursued • Higher education • Extracurricular • Career support for • Financial support • Business IT • On the job
certification after graduation, and upskilling activities including 18+ age group like (e.g., education solutions for learning
programs either having a duration courses for college photography, internship leads, loans) to pursue educational programs for
individually of 1-3 years in students (UG / PG) music, design, DIY, job application higher education institutions like employees of
subscribed or specific subjects for and white-collar marketing, tips, advice etc. learning a particular
through institute attaining general / working entrepreneurship, • Includes job management organisation
collaborations professional professionals art, etc. vacancies, software, to upgrade
• Hybrid learning degrees • Ex: Data science, company reviews, library, SMS skillset
courses including programming, interview automation,
pay after placement Microsoft excel etc. preparation and etc.
tips for job seekers
Source(s): Tracxn, Secondary Research, Company Websites, 1Lattice analysis © 1 Lattice | 05
 IMPACT
Education
Across these themes, newer trends are emerging within the Indian edtech space

• Learner demand from non-metros for high-quality faculty and

content is driving higher enrolment on edtech apps
• Increase in # of students is expected to create demand for
edtech solutions like upskilling and job-ready courses

• Decrease in investments and mandates to turn

• Edtech companies are experimenting with new A
profitable has led to layoffs among key players in
technologies like AI, AR, etc. to enhance the Growth in the edtech space
learning experience of learners and teachers addressable • While top edtech players continue to receive
• Gamification is deeply penetrated across F Adoption of students B funding, investor focus has shifted to new /
major plays; It is interactive, promotes fun and Slow-down smaller start-ups
latest tech &
offers real-time feedback to the learners of funding
new learning • Fundings in overseas education consulting
methods activities start-ups increased by 3X

• Government policies are focusing on making Favourable Rise of

youth career ready government • New age education loan providers like Avanse
Edu-finance registered ~3x increase in loan disbursals as
• PM eVIDYA - for multi-mode digital/online E initiatives C
education access Rise of compared to last year
• Increase in budget allocation by 18% in the omni-channel • Multiple start-ups are providing an option of “pay
education sector from FY21 to FY22 approach after placement”, thereby opening avenues for
students to pursue higher education
D

• Online platforms expanding via offline centers as students return to

old ways of learning (e.g., Unacademy, Vedantu, Physicswallah)
• Demand for edtech solutions fulfilled by players providing online
infrastructure to aid a smooth shift from traditional to hybrid learning

Source(s): 1Lattice analysis © 1 Lattice | 06

 IMPACT
A Growth in addressable student count Education
Learners from non-metros demand high quality faculty and content, which is driving
higher enrolment on edtech apps

Parameter Description Current market scenario Key statistics

• ~60% of competitive exam aspirants • Online user base is expected to grow

come from non-metros from 90M in FY20 to 133M by FY25
Demand from • ~80% enroll in online apps to access • Live class format preferred (T3 and ~40% non-metro 216 million ~60%
expert faculty classes below) or online learning with live parents prefer children children in India
non-metro cities e-learning for (18% of India’s (from 5-16 years)
doubt clearing
their kids population) belong to non-metro

• Increase in expenditure on early • Online education market in India to

childcare, especially in Tier 2 and 3 grow by 50% and reach $5B by the
cities FY25 ~75% enrolments ~$ 9.5 bn 17%
Aspirational • Demand for sub-segments - • Players like Shumee and Playshifu in 2021 from (ECCE edtech (YoY growth in
parents / educational kits and toys driven by the provide eco-friendly toys and non-metro, who total available pre-school
learners importance of activity-based learning tech-integrated activity boxes have a market Enrolments,
smartphone potential) 2011-20)

Edtech is still in flux and leaders will Our focus is on localization of From 95% dropout rate on MOOCs Omidyar is supporting ACT Fund,
emerge in each area, but content content in as many regional to 95% completion rate, we have working with tech startups and non-
may no longer be a differentiator. languages possible, making our achieved this through live online profits to increase access to quality
Rather, the focus should be on platform accessible to public- and format. With innovation in edtech solutions in Tier 2 locations
developing tools with effective government-school students, consumption format – live / and low to middle income
features. Currently apart from English, we are semi-live, we expect sustainability households.
available in six regional languages. in student engagement.
- Madhu Iyer, - Sandeep Bapna, - Sriram Subramanian, - Sarvesh Kanodia,
Rocketship.vc Khan Academy Clever Harvey Omidyar Network

Source(s): Press reports, ASER 2021, Secondary research, 1Lattice IP, 1Lattice analysis © 1 Lattice | 07
 IMPACT
A Growth in addressable student count Education
The rising student count in higher education is expected to drive demand for edtech
solutions in upskilling and job-ready courses

# students expected to grow at # colleges expected to increase Uptrend in # of students, colleges and
CAGR ~1% to reach by CAGR ~2% to reach universities is expected to create demand for
47M by FY25 46K by FY25 edtech solutions

# students pursuing higher # colleges in India Growth drivers Description

education in India K, FY17-25P
M, FY17-25P • Rising primary education enrolments, with NER
46 currently at 92.7%
47 44 CAGR • Increase in colleges and students to drive
40 CAGR 2% enrolment for online upskilling and job-ready
CAGR Increase in #
2% courses
46 1% students &
36 CAGR colleges • Increase in nuclear families and working
5% women – need for edtech solutions

• ~2.5M IIT and NEET aspirants from smaller

cities due to lower cost and quality content
• 624M active internet users in India as of Feb 21
• Approximately 60% of lower to middle-income
Higher students possess at least one smartphone
accessibility • BYJU’s witnessed a 150% surge in new
enrolments by providing free app access amid
the lockdown
FY17 FY22 FY25P FY17 FY22 FY25P

Source(s): AISHE 2019-20, MHRD, Secondary research, 1Lattice analysis © 1 Lattice | 08

 IMPACT
B Slow-down of funding activities Education
Shift in focus towards profitability and sustainability has led to restructuring
of the workforce

Drop in the growth/ late-stage deals has impacted the Shift in focus towards profitability and sustainability has
overall funding in CY22 led to restructuring of the workforce within organizations

YoY funding raised by edtech start-ups Layoffs by edtech start-ups

(US$ B, 2020-2022) in 2022

2,500
No. of Avg. deal
deals size
1,500

1,100
2020 2.2 73 US$ 30M
1,000

350
Acquired by Vedantu in
2021 5.8 163 US$ 36M
200 Feb’22 after the layoffs

Acquired by

2022 2.6 98 US$ 27M Edtech start-ups closed in 2022

Source(s): Industry reports, Press reports, Secondary research, 1Lattice analysis © 1 Lattice | 09
 IMPACT
B Slow-down of funding activities Education
Investor focus shifted to new / smaller start-ups with a special focus on overseas
education consulting start-ups

Investors have shifted focus from large players to new Overseas education consulting start-ups received US$
start-ups like PhysicsWallah, Scaler, etc. 153 M in 2022

YoY funding raised by edtech start-ups Amount invested in Overseas Ed consulting start-ups in last
(US$ B, 2020-2022) 12 months (US$ M)
10 companies by investments received in 2022 153
2022 2021 2020
US$ 1,050M US$ 2,914M US$ 1,346M
337%
US$ 350M US$ 650M US$ 113M 35

US$ 435M US$ 477M US$ 6.68M

2021 2022
US$ 124M US$ 30M US$ 28M

US$ 100M - - Recently funded start-ups

Series D – June’22 – US$ 75M
US$ 75M US$ 72M US$ 5.5M Series C – September’21 – 55M
US$ 73.7M US$ 65.7M US$ 19.3M Total funding received. – US$ 153M
Series B – Jan’22 – US$ 22M Total funding
US$ 57M - US$ 43.1M received – US$ 32.2M

US$ 55M - - Seed – May’22 – US$ 422K

Seed – October’21 – US$ 466K
US$ 25M US$ 5M US$ 0.6M Total funding – US$ 1M
Previous funding First funding Increased w.r.t Decreased w.r.t Remained
round: 2019 round previous year previous year same
Source(s): Tracxn, Secondary research, 1Lattice analysis © 1 Lattice | 10
 IMPACT
C Rise of Edu-finance Education
Top education focused NBFC start-ups disbursed higher loan amount in FY22
compared to previous year
Key start-ups in education finance space New age education loan providers like
Avanse registered ~3x increase
in loan disbursals
Founded 2013 2016 2016 2017 2017
Headquarters Mumbai Mumbai Mumbai Mumbai Gurugram
Amount of loans* disbursed by education
Offers higher Provides Provides Provides Provides
education loans, education loans education loans education loans, higher-ed loans
focused finance start-ups
also provides
Business model 100% finance
to students as across levels, serves as a fee also acts as an (US$ M, FY21-FY22)
well as institutes from K12 to PG collection education loans
for abroad platform for marketplace
studies institutes
342.7
#Institute
3K+ 700+ 600+ 550+ 1K+
partners
US$ 62.01M US$ 11.29M US$ 3.58M US$ 0.64M US$ 0.1M
Revenue
(FY22) (FY22) (FY22) (FY21) (FY21)
Loan disbursement picked
Total funding US$ 175M US$ 50.8M US$ 37.4M US$ 39.1M US$ 28.5 M up post the dip in 2021
124.4 114 (COVID impact)
Last valuation US$ 550M US$ 71.6M US$ 100M US$ 96.9M US$ 6.75M

27.4 12.4 42.7

Other notable start-ups

FY20 FY21 FY22

Soonicorn Minicorn

Note(s): *Loan amount includes both loans disbursed to students and educational institutes, US$ 1 = INR 82�Source(s): Company websites, Annual reports, Secondary research, 1Lattice analysis © 1 Lattice | 11
 IMPACT
C Rise of Edu-finance Education
Multiple start-ups are providing option of “pay after placement”, thereby providing
more opportunities for students to pursue higher education

“Pay after placement” model Growth drivers for education loans and “pay after placement” model

Start-ups using “pay after

Student takes • India has ~40M students pursuing higher education
placement” model
admission by in 2021
paying a • Rising awareness & aspirations to pursue quality
Aspirations to
nominal higher education
pursue higher ed
registration or
no upfront fee

• Average price of an MBA degree increased from

US$ 13-16K in 2017 to ~US$ 26K in 2022 (similar
Completes surge in K-12)
Rising cost of
the course
education

• Increased need for up-skilling courses due to

Guaranteed increased competition in the job market
placement in • Higher options to upgrade online by pursuing
Need for
Completes the

corporate
course

multiple courses
partners upskilling

Student pays • Quick loan disbursal with digital & paperless process
a zero-cost • Evaluation based on future income potential instead
EMI after they of present credit worthiness / score
Easy access to
start earning
loan
Sharpener

�Source(s): Company websites, Annual reports, Secondary research, 1Lattice analysis © 1 Lattice | 12
 IMPACT
D Rise of omni-channel approach Education
Emergence of hybrid business models to leverage the advantages of both offline and
online learning (1/2)

1. Online VAS by offline players 2. Offline touch-points by online players

Traditional offline Online value-added Online Offline value-added

education services Education services

Offline Institutions Online education

Services like course provider Services like in-person counselling,
planning, doubt-solving, helping in test preparation, and
and student profiling matching the right faculty

• Offline institutions provide online VAS in response to emerging • Omnichannel edtech with offline touchpoints aims to integrate offline
round-the-clock learning needs classroom experiences into the learner’s journey
• Online VAS at schools and universities are provided independently or • BYJU’s acquired Aakash Educational services for $1B in 2021 and is
through edtech partnerships now independently expanding test prep centers

Key players: Key players:

Source(s): Secondary research, News Articles, 1Lattice analysis © 1 Lattice | 13

 IMPACT
D Rise of omni-channel approach Education
Emergence of hybrid business models to leverage the advantages of both offline and
online learning (2/2)

3. Blended Learning 4. Market expansion by offline players

Offline

Online Instructor Traditional offline

Online feedback Instructor User
teaching education
to teachers
+
Online

Virtual User
classroom
Instructor Online platform User

• Customized offline pedagogy using analytics-based feedback • Market expansion by offline players - to bridge learning gaps and
coupled with online content (notes, tests etc.) provide one stop hybrid learning solutions for learners
• Tech-powered schools and universities leveraging edtech solutions like • Allen Careers launched Allen Digital providing online learning for
virtual classrooms, smart boards, and e-library etc. NEET UG and JEE Mains and Advance aspirants

Key players: Key players:

Source(s): Secondary research, News Articles, 1Lattice analysis © 1 Lattice | 14

 IMPACT
D Rise of omni-channel approach Education
Shift towards omnichannel model as a higher number of K12 and test prep edtech
players expand via offline centers

Parameters Rationale Players (illustrative)

• With an aim to start one center every 2 weeks, Unacademy has already started centers in 8
cities, primarily in northern India
• BYJU’s is live in 23 cities across 80 centers and with a planned investment of $200 million in
offline tuition centers, BYJU’s aims to scale up to 500 centers across 200 cities by 2022 and
onboard 1M students
Offline centers for • Vedantu offers hi-tech interactive offline classrooms with immersive 3D content and live
test prep doubt solving
• Infinity Learn, the online arm of Sri Chaitanya Group aims to open 100 tuitions centers PAN
India

• Thinker Learning (STEMRobo) collaborated with 1.5k schools to provide online coding
classes
• PeakMind (2020) imparts behavioral coaching and mindfulness through an offline center in
Hybrid learning of Bengaluru and to online user base PAN India
new age skills

Students and parents have understood the comfort Most students can’t learn effectively online. During There are numerous advantages of a hybrid model.
that online mode offers, hence a hybrid model is the pandemic it was a forced choice, but now, You can cater to a larger audience and often give
how edification will be accessed going forward most want the lecture component to be offline learners an option to pick what suits them best

- Alakh Pandey, Founder PhyicsWallah - Vivek Varshney, Founder SpeEdLabs - Nikhil Barshikar, Founder Imarticus Learning

Source(s): Secondary research, News Articles, Company website, 1Lattice analysis © 1 Lattice | 15
 IMPACT
D Rise of omni-channel approach Education
Offline institutes exploring online avenues to increase student / parental
engagement and increase convenience of learning

Parameters Rationale Players (illustrative list)

• Big early learning offline players continue to keep an online arm post pandemic for small
learning

videos, stories, activities, performance reports, etc.

Early

Higher engagement • Klay onboarded 2k students since the launch of its hybrid programs, especially from T2/3
cities; Euro Kids and Klay enhancing parental engagement via hybrid models
via apps

• Upgrad offering full-fledged online blended degree programs in partnership with Jamia
Higher ed

Humdard University and OP Jindal Global

Blended learning • Imarticus Learning is expanding offline centers in Tier 1/2 cities
with offline college

• UGC mandated up to 40% of universities courses to be availed online via the SWAYAM
portal with a facility of credit transfer
SWAYAM portal

• With 7,115 courses, SWAYAM currently caters to ~27M learners and disbursed 1M
Regulation for hybrid certificates

• ~338 universities across 29 states expressed interest in adopting a hybrid model & credit
transfer of SWAYAM courses
• Institutions like Amity, IIT Madras, and BML Munjal University have adopted it vs pushbacks
Adoption from Delhi University and a few others

We have invested in hybrid learning for a long time now. SWAYAM platform is an opportunity for students to Our curriculum bridges the gap between theory and
We offered virtual schooling in 10 days of school closure enroll in multiple courses and avail multiple certificates practice by integrating learning and living and
during lockdown. We have also adopted LMS. and earn academic credits. synchronizing classroom with workplace.
- Prajodh Ranjhan, Founder Lighthouse Learning - Rajnish Jain, Secretary UGC - Sunil Munjal, Founder BML Munjal University
Source(s): Secondary research, News Articles, Company website, 1Lattice analysis © 1 Lattice | 16
 IMPACT
D Rise of omni-channel approach Education
Demand for edtech solutions fulfilled by various players providing online
infrastructure for smooth transition

Highly demanded edtech solutions by learners

1 2 3 4
Virtual Lab E – Library & Resources Student self learning facility Online synchronous
class facilities

5 6 7 8
Classroom 3 - D classrooms Automatic attendance Online project
assessments registering & monitoring submission & evaluation

Online infrastructure for traditional offline players

Parameters Rationale Players (illustrative)

• Players like Classplus, Teachmint and Cuemath taking traditional offline tutelage online
• Set up of online teacher student ecosystem – attendance, performance, classes etc.
Aid for tutors to
setup online

• Online institutional infrastructure – admissions and fees management system etc.

• Skillveri delivering vocational training using XR simulator tech through training centers &
institutes
Edtech IT • Players like Blackboard hosting training modules for teachers to acquaint them with online
solutions ecosystem
Source(s): Secondary research, News Articles, Company website, 1Lattice analysis © 1 Lattice | 17
 IMPACT
E Government policies Education
NEP will create opportunities for out of school platforms as it becomes fully
operational by 2040

Key areas Impact of New Education Policy 2020 (NEP) on edtech models
• Increase in emphasis on coding, analytics and STEM courses will increase focus towards coding and subject learning platforms significant growth
Coding & opportunity
STEM courses
• Currently ~103M learners are from G6-10 alone, who would need coding, analytics and STEM products after NEP

Educational • Focus on game-based and creative learning during foundational and preparatory stage rise in demand of platforms focusing on educational
games & kits games and kits

Language • Emphasis on 3 language model creates opportunity for language learning model to tap learners in foundational and preparatory stage
learning • Currently, there are 129M+ learners in G5 and below who would need language learning support

Recorded • Recorded content needs to be updated according to new curriculum require capital investment
content • There is 15,000+ hours of recorded content on Byju’s platforms alone, which may have to be modified

Doubt • Platforms focused on doubt solving through AI and human involvement must update their AI models and train the instructors Doubtnut solves ~18M+
solving doubts per month with 90% accuracy and has 5M+ video solutions, which will need to be modified

• Assessments and mock tests will be more focused towards aptitude tests and Olympiads current assessment engine and question banks will
require revamping
Assessments
• Vedantu conducts more than 1,200+ mock tests / assessments on their platform for G6-12 that will need to be edited according to NEP affects
product market fit

• Instructors and teaching assistants will require training will negatively impact unit economics
Live lectures • 20,000+ educators on various edtech (including instructors and assistants), who need to be trained to get acquainted with NEP

Impact on edtech models

Source(s): Secondary research, News Articles, Company website, 1Lattice analysis Positive Neutral Challenges © 1 Lattice | 18
 IMPACT
E Government policies Education
Government policies focus on making youth career ready in an affordable manner
Policies Started Impact Description
SWAYAM - Study High reach - 2.7cr • Indian MOOC platform offering 2K+ free courses for classes from 9 to post-graduation
Webs of Active students registered • Faculty of IITs, IIMs, IISRs to teach students for free
FY17
Learning for Young through SWAYAM • Developed by MHRD, AICTE with the help of Microsoft
Aspiring Minds portal

Recognized by • Radio podcasts for visually and hearing impaired K-12 students
PM eVIDYA FY20 UNESCO for the • 750 virtual labs and 75 skill labs in science and maths, teachers available via online mode
use of ICT • 1 class 1 TV program with ~200 TV channels for students having no access to the internet
Tremendous response
PMGDISHA - Pradhan • Aims to make 60 M people in rural areas digitally literate
over cashless
Mantri Gramin Digital FY17
transactions, increase • Scheme aims to bridge digital divide specially targeting marginalised areas
Saksharta Abhiyan
use of BHIM
Broad guideline, up to • Mandatory local-language as medium of instruction (grade 3-5) & emphasis on coding,
NEP 2020 - National the states, institutions to computational skills (grade 6-8)
FY20
Education Policy decide its
• Single-day board exams & best of 2 attempts to test core capacities (grade 9-12)
implementation
NDEAR - The National 20k+ ecosystem • Not a platform, but a blueprint to create reference solutions, innovation space e.g.,
Digital Education FY21 participants, 600 M Sandbox
Architecture books, 10 Vidya kendras • Leverage existing platforms and emerging tech innovations like AI / ML, AR / VR
India’s first virtual lab
CJVL - CISR Jigyasa launched in 2021, • Creating innovative tools and content through Jigyasa and Virtual Laboratory
FY17 • Advanced digital technology, software outsourced from IIT B
Virtual lab much more progress
is to be made
Collaborations / Tie-ups
• STEMRobo Technologies and Deeksha STEM are working with government schemes to push forward STEM education in India
• Aavishkaar, Robotix Learning Solutions, Robokart, and Whizrobo are setting up ATLs and robotic labs in schools and develop robotic kits and DIY kits
Impact
Source(s): Secondary research, Press releases, Industry reports, 1Lattice analysis
Very Low Very high © 1 Lattice | 19
 IMPACT
E Government policies Education
PM eVIDYA provides multi-mode access for imparting education by using technology
PM eVIDYA aims to facilitate access to digital / Use of ICT in eVIDYA earned
online learning UNESCO’s recognition

Impact of PM eVIDYA

SWAYAM Portal SWAYAM Prabha • Increase in FY22-23 budget allocation for

Consists of video lectures, reading Group of DTH channels telecasting PM eVidya ~INR 1 lakh+
materials, quizzes and an online 24/7 educational programmes for
discussion forum students without access to the internet
• The Central Institute of Educational
Technology (CIET) uses - 12 DTH TV
channels, 397 radio stations

Special content for Children


• UNESCO’s recognized prize awarded to
With special Needs DIKSHA MOE for the use of ICT
Consists of video lectures, reading PM eVidya QR embedded e-book for all classes
materials, quizzes and an online & a dedicated a TV channel for 12th
discussion forum grade students

• DIKSHA earned more than 3 crore hits per
day in FY20

• 21 lakh+ students registered for SWAYAM

Online coaching for sessions in FY22
Radio & Podcast content
Radio will be used specially for competitive exams
children living in remote areas with IITPal is a series of lectures prepared • Expansion from 12 to 200 TV channels in
no access to internet (specially by IIT Professors to help students FY22-23
classes 1-5) prepare for JEE & NEET

Source(s): Secondary research, Press releases, Industry reports, 1Lattice analysis © 1 Lattice | 20
 IMPACT
F Adoption of tech Education
Edtech players are experimenting with new technologies like AI, AR, etc. to enhance
the experience of learners and teachers

Tech Trends Offering Players

• Teachers: Automates “operational” activities that ensure more time for high-order activities
Artificial like teaching and guiding students
Intelligence • Learners: “intelligent tutoring systems” AI can adapt to each student’s knowledge level, goals

• Teachers:
Learning
- Ensures course management, content designing & uploading facility
management
system (LMS - Helps in online exam conduction, multiple exam formats – descriptive & MCQs
• Learners: “24*7” access to online content & classes, online tasks, chat provision with teachers
• Learners:
- Encourages self-learning without any distractions which makes visualization of complex
Augmented topic, location and objects easy
reality
- Interact with content and practice complex concepts in real-time
• Upgrad partners with EyeWay Vision to create AR-based experiences

• Educational games are being simulated to engage with visuals for learning through coding
Gamification
• Will evolve from being a short-term tactical solution to a long-term strategic engagement tool

• Provides a decentralized, secure and transparent education ecosystem

• Learners & Institutions: secure various documents and records including admission,
Blockchain attendance, payment records etc.
technology
• Players such as Brightchamps, Koubek, etc. are accepting bitcoin payments using blockchain
Globsyn Business
• Institutions like GBS, etc. are using blockchain to issue digital degrees to students School

Source(s): Secondary research, 1Lattice analysis © 1 Lattice | 21

 IMPACT
F Adoption of tech Education
Gamification is interactive, promotes fun, offers real-time feedback to the learners &
is deeply penetrated across major plays
Gamification while learning is interactive, more Segment Use cases
engaging and accessible
Primary & • Simulation: Application of concepts
1
Benefits of Gamification secondary
• Quizzes and peer comparison
• Creating a fun and interactive learning experience; E.g.,: Brainly discovered supplementary
• Interactive lab experiments
that gamification resulted in 13% more completed answers & 82% of students education
felt inspired to continue learning

• Using real-world applications to engage; E.g.,: Duolingo has an appealing 2 • Interactive learning; leader board, badges
and playful design
Test
• Discounts and prizes based on overall
preparation
performance
• DIY kits / STEM toys with digital content where users get access to the free
content library on a mobile app.
• Endorsements
3
• Offering real-time feedback
Higher • Minimum pass percentage in a module to unlock
Education the next module
• Badges, leadership board
Engagement-learning matrix of different Top players in
education methods Gamification
4 Reskilling & • Micro-credentials, discount for subsequent
online courses on completion of current course
Knowledge acquired

Gamified Online
education • Level advancement, badges
Education

Outbound activity
• Increase in difficulty per level
5
Classroom activity Language & • Unlocking new features after completing every
Learning from casual learning level
online platform • Forming elite group based on performance
Level of engagement
Source(s): Secondary research, 1Lattice analysis © 1 Lattice | 22
 IMPACT
F Adoption of tech Education
Tech adoption has enabled changes in the learning methods of students

Engagement Tech Emergence of new learning

methods

Micro and Nano Learning:

Group Work : Connectivity & AR/ VR: ML- powered AI adaptive course • Delivers bite-sized learning modules
Virtual community building Interactive teaching assistants: delivery: Custom within 15 minutes
collaboration & : Tools to engage simulations Apps or chat bots lessons based on • Promotes learning with learning
knowledge with one another, for Q&A and student progress objectives
sharing instructors, course create tests • Used by HR or corporate training
materials teams

Adaptive learning:
• Teaching methods and materials
change to match each student’s pace
• Customizes presentation, by constantly
analyzing the answers selected by the
Parents Student Teacher adaptive software

Analytical learning:
Outcomes • Used by teachers to better record the
learning behaviors of students
• This data helps teachers provide
targeted improvements to courses

Student progress Classroom interactions: Classroom exercises:

monitoring: Polls, chat for questions Learning games,
Progress monitoring, and commentary, badges, rewards
at-risk alerts breakout rooms

Source(s): Secondary research, Press releases, Industry reports, 1Lattice analysis © 1 Lattice | 23
 IMPACT
F Adoption of tech Education
Across plays, a significant level of tech adoption is seen for classroom learning, self
tutoring, test prep etc.

Prior to commencing study During study After study

Recruitment Classroom Self study Tests Campus Casual Graduation

Prospective Admission Upskilling
(Test, etc.) learning / tutoring / exams life Learning / employment

• Games,
learning

• Children selecting via videos, etc.

Early

• Players like Ekam provide online schooling quizzes with

for kids • 2 platforms gamified
named AI version
• School • Offline • Offline or connect &
search selection very rare ATL labs
K-12

aggregator - procedure online • Explaining

bridging the with physical application abstract
concepts • Use of
gap between exams, tests, process • Educational gaming in
school & etc. through 3D
model kits, gamified nongame
students toys • No access to contexts
• AR-based
Higher Ed

• Platforms like student apps, • Ex: Duolingo

• Offline or • Mix of offline • Colleges STEM • AI-powered Embibe digital – language
very rare and online have online learning companion implement AI channels, etc. learning
online mode of application apps robot for • Virtual
in test prep website that
application selection process • E.g.: Hatch children; campus
• upGrad uses has
process procedures Kids, Camp Miko • Preparing hiring
AI to decide embraced
K12 the question students for process for
workplace gamification student
bank for
students and jobs by recruitment
Professional

• AI based • Often online providing skill

learning

course admission training

suggestions process with through VR • UpGrad
to users no or rare courses and partners with
• Ex: Udemy, offline VR labs AR pioneer
upGrad procedures EyeWay

Very Low Very high

Source(s): Secondary research, Press releases, Industry reports, 1Lattice analysis © 1 Lattice | 24
Tech adoption level
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