BOL-BOL
Names of the owners:
ADHWA NAFISAH BINTI SAMSUL ZAMRI
DAYANG NURSYAZWINA BINTI SAHABUDDIN
MIERA HAMIZAH
NURIZZATI SYAMIMI BINTI ZAIHAN
Date:
14 JULY 2021
ASSIGNMENT: WRITTEN COMMUNICATION (BUSINESS PLAN 20%)
TABLE OF CONTENT
1.0 Executive Summary
1.1 Type of partnership
1.2 Organisational Structure
2.0 Business Description
2.1 Basic Information
2.2 Mission Statement
3.0 Product or Service Description
3.1 Description of product/service
3.2 Uniqueness of product/service
4.0 Market Analysis
4.1 Target market/Customer
4.2 Promotion Strategy
5.0 Financial Plan
5.1 Start-up costs
5.2 Pricing
Buisness Plan
BOL-BOL
1. Executive Summary
1.1. Type of Partnership
Bol-Bol is a company developed in partnership between Adhwa Nafisah Binti
Samsul Zamri, Dayang Nursyazwina Binti Sahabuddin, Miera Hamizah, Nurizzati
Syamimi Binti Zaihan they all together bear their respective responsibilities that have
been set. For example, Adhwa Nafisah Binti Samsul Zamri as marketing for two
years. while Dayang Nursyazwina Binti Sahabuddin is responsible as Operations
and has 4 years of experience. next, Miera Hamizah as sales & support for 3 years,
finally, Nurizzati Syamimi Binti Zaihan as Product development and has experience
in this field for 2 years.
Bol-Bol is a food company immediately which is now the celebration of all. Bol-Bol
has also made six different flavors to satisfy our customers. Among the flavors that
Bol-Bol company has are fish balls, shrimp balls, meat balls, chicken balls, crab
balls and squid balls. we also hope that Bol-Bol company can further expand this
company internationally.
Besides Adhwa, Dayang, Mira and Syamimi each of them will have a team :
Adhwa (Product marketing,Marketing communications,Lead generation,Events
management)
Dayang (finance, Administration, HR, IT)
Mira (Strategic sales, Inside sales, Outside sales, Sales support)
Syamimi (Product management, Software engineering, Quality assurance)
BOL-BOL ORGANIZATIONAL STRUCTURE
Bol-Bol
DAYANG
ADHWA NAFISAH NURIZZATI SYAMIMI
MIERA HAMIZAH as NURSYAZWINA BINTI
BINTI SAMSUL ZAMRI BINTI ZAIHAN as
sales & support SAHABUDDIN as
as marketing Product development
Operations
Product Strategic Product
marketing sales management finance
Marketing Software administratio
Inside sales
communications engineering n
Lead Outside Quality
HR
generation sales assurance
Events Sales
IT
management support
2. Businees Description
2.1. Basic Information
Email : bolbol@gmail.com
Websites : bolbol.com.my
Phone Number : 07-3128697 or 012-7530043
Instagram : bol-bol
2.2. Mission Statement
Mission statement for our first company is saves time. because with simple
steps this meat ball is ready to be served and eaten. the second is to reduce
cost because it saves energy and time for a person go out to buy food
compared to our food is just easy and saves time. the third is to avoid going
out into crowded public places. for now going out to a place that has a lot of
people is very avoided so with the presence of balls they no longer need to
go out to a public place to buy food. lastly, producing homemade products in
the market in this way we can ensure the quality of our products is always
maintained and guaranteed.
2.3. Vission Statement
Our target in the success of this company is to further expand this product to the
international level.
3. Product of Service Description
3.1. Description of product
Bol-Bol offers various versions of how to eat our meat balls such as eating with
noodles, eating fried, and eating with sauces created especially for meat balls. we
chose this product because it makes it easier for people to eat so there is no more
reason we always hear to skip meals because we don’t have time to buy food.
Product that we offer are:
Fish Balls.
Shrimp Balls.
Meatballs.
Chicken Balls.
Crab Balls.
Squid Balls.
3.2. Uniqueness of product/service :
Bol-Bol is one hundred percent self-made including the selection of
materials used to produce it.
Bol-Bol used self-heating pack to make it easier to eat.
Bol-Bol will be vacuumed to ensure it can last a long time.
We have ensured that the manufacture of Bol-Bol is done by passing
various screenings to ensure the quality of Bol-Bol is not affected.
4. Market Analysis
4.1. Target Market/Customer
Travelling people
Bol-Bol are very simple and lightweight to carry anywhere and easy to cook.
Office workers
When busy working, workers can cook Bol-Bol anytime because it is easy to
cook.
College Students
To students who do not have enough time and money just to buy Bol-Bol is
already able to solve their problems.
Everyone
Bol-Bol is easy to cook anywhere and anytime.
4.2. Promotion Strategy
Email
we will get all the feedback that our customers give via email.
Website
For the website we use to create all the information about our products for
example, new flavor notifications, price increases or promotions.
Phone number / whatsapps
phone number to make reservations via call or whatsapps easily.
Instagram
Instagram is where we advertise by posting pictures of our products and
reviews that we have received from our customers.
5. Financial Plan
5.1. Start-up Costs
Cost to start up the business is RM 8,607
partnership / Adhwa RM2151.75
partnership / Dayang RM2151.75
partnership / Mira RM2151.75
partnership / Syamimi RM2151.75
_________
RM8607
Start-up Expenses to Fund RM5700
Start-up Assets to Fund RM2907
*Details Start-up Expenses to Fund
Insurance RM 2500
Promotion RM 2000
One month/per person RM 1200
________
RM 5700
*Details Start-up Assets to Fund
1 Bol-Bol 50 Cents
Self-heating pack RM 5.00
Complete vakum package RM 2.00
Meetball maker machine RM 2900
_________
RM 2907
5.2. Pricing
Bol-Bol products are mostly affordable and comparable to the products they can get.
this product will set the price and further improve the quality of our products to satisfy
customers.
Learner Declaration
I certify that the work submitted for this assignment is my own and research sources are
fully acknowledged. I understand that attempting to claim someone else’s work as my own
is plagiarism could result in disciplinary action taken.
Learner Signature: Date: 14 JULY 2021
(DAYANG NURSYAZWINA BINTI SAHABUDDIN)
