BELLISIMA HOTEL BUSINESS PLAN

1) EXECUTIVE SUMMARY
Bellisima Hotel will be located at Honda Bay Island, City of Puerto Princesa. It will
offer customers a 20 two-bedroom units (10 standard rooms and 10 suites) with
underground parking, fully-equipped kitchens, laundry facilities and a swimming pool
area. Each year, during festive periods to be precise, the “Island” part of Honda Bays is
always busy with events for entertainment and this is a good location for the development
of this hotel. We are equipped with the right facilities for lodging and we also feature an
intercontinental restaurant, bar, seasoned staffs, security and spacious parking space. We
plan to be more than a great lodging center, recreation and event center. We also plan to
expand our exposure using the internet and social media to attract people that have not
yet discovered this year-round paradise. It would also enable us to maintain a higher than
average occupancy rate, average room rate and above average profits.

2) OBJECTIVES
The objectives of Bellisima Hotel includes:
i) Maintaining a 80% occupancy rate each month
ii) Assembling an experience and effective staff iii) To increase the number of
clients by 18% each year iv) Increase our exposure and market using social
media and direct advertising v) Steadily increasing number of patronage in
18 months vi) To serve our customers beyond their expectations vii) To
create a solid awareness scheme to inform our community about our services/
3) MISSION STATEMENT
Bellisima Hotel is a new hotel establishment that specializes in the provision of
accommodation, conference rooms, bar, restaurant and swimming pool services.
Bellisima
Hotel’s mission is to become the best provider of hotel services in Palawan.

4) COMPANY ANALYSIS
Bellisima Hotel will have a 40-room capacity which will be fully air conditioned. It
will also have state of the art swimming pool area and mini golf course. It will also have
a ramp which will make it easier for the guests to have access to the hotel lobby in grand
style. We will also have a 2 hectares mini golf course which can be used by our guests
and for the golfing events we will also host. Our hotel will be equipped with modern
furniture, high-end technology and modern accessories. We plan to open 7 days a week,
24 hours a day, to take care of guests’ inquiry and issues as they may arise.

5) INDUSTRY ANALYSIS
Bellisima Hotel directly or indirectly competes with hotels nearby our hotel locations
that offer similar services as we do. We plan to have a sizable market share in the
industry.

6) CUSTOMER ANALYSIS
Bellisima Hotel is based on becoming a destination choice for the people visiting
Honda Bay Island who are looking for a place to relax or do business. Our target market
includes:
i) FIT (Foreign International Travel): These are international guests who come in
for either business or leisure purposes e.g. tourists
ii) Local business: These are guests who live in Nigeria and want to have meetings
iii) Local leisure: This includes newly-wed couples or families looking for a
serene environment to relax and have fun.
iv) Events and Sports: These are guests who are coming to either have their own
events or are coming to attend events in the hotel.
 v) Promotions: These are guests on complimentary sponsorship by a company or an
organization.

7) COMPETITIVE ANALYSIS
A few hotels are located within the same environment as Bellisima Hotel’ thus providing
either direct or indirect competition for customer acquisition. The major competition is
the Landmark Hotel. This hotel provides luxury amenities; many of which are not
necessary for business travelers and they also charge a high price for them. This hotel
also does not offer wireless internet in sleeping rooms.
Bellisima Hotel plans on establishing a long-lasting relationships with satisfied
customers because the longer the relationship stands, the more our customers understand
what we offer them and why they frequently visit our hotel. We are being patronized
for the following reasons: i) Provision of high quality hotel services ii) Excellent
hotel facilities and uninterrupted power supply iii) Great incentives iv) Excellent
customer care.
Our major competitive advantages include:
i) Location: We are located in the economic and most popular center of
Palawan which is Puerto Princesa. This same location has the largest
parking space in the area.
ii) Local and Intercontinental dishes in a world class style
iii) Excellent World Class Service: We plan to ensure that our services will
be different from that of the other hotel providers. Our client
followthrough will be flawless.
iv) Highly Skilled Workforce: Our business ethic will ensure a greater service
and will strengthen the customer contacts that promote word of mouth
marketing and networking.
v) Business Amenities: Wi-Fi throughout the hotel will make working
remotely simple for business visitors.
 vi) A highly secured environment viii) Long-term business experience of
the management team ix) Affordable rates.

8) MARKETING STRATEGY
Bellisima Hotels has its own website and advertising. This hotel receives
approximately 85% of its guests from the Bellisima Hotel booking system. In addition,
Bellisima Hotels will be highlighted in the Magazines every month as a form of
advertisement. The Channels through which the hotel will be using to get its sale out to
the public will include:
i) OTA( Online Travel Agencies) ii)
ORS( Online Reservation System) iii)
GDS ( Global Distribution System) iv)
Corporate ( Company’s Account) v)
Word of Mouth vi) Hospitality
Association Group.
Also, we will like to have a good customer service and a good relationship with
our customers. The following methods are the ways we will make use of to ensure
we have a good relationship with our customers and they include:
i) Customer Feedback System: Using the website, Trip Advisor, we will be
able to get feedback from our customers on how that feel about our
services and how we can improve on them.
ii) Agent Dinners: These are dinners organized by the hotel for the agents
who bring in guests to our hotel. It is a feedback avenue as well as
customer relations management event.
iii) Sales Calls/ Visit iv) Customer Databases v) Promotions vi)
Repetition of Customers.
9) OPERATIONS PLANS
This is a highly detailed plan that provides a clear picture of how each department in
this hotel will contribute to the achievement of the organization’s goal. This hotel will be
divided into various divisions namely:
i) Rooms Division which will involve the
a) Front Office Department: They act as the public face of the hotel and their
primary aim is to welcome hotel patrons and check in guests. They also
provide assistance to the guests during their stay.
b) Housekeeping (Laundry) Department,: The primary function of this
department is to keep the hotel clean, collect trash, empty wastebaskets,
change the bed sheets and make the beds.
c) Swimming pool and Gym Department: This department is solely
responsible for the registration of members and the provision of services. ii)
Food and Beverage Department which will include the Restaurant,
In-room dining and Bar: They are responsible for maintaining high quality
of food and service, food costing, managing restaurants, bars, etc. Their
operations include preparing food and beverage, keeping the inventory of
service equipment, maintaining service quality continuously and managing
various catered events.
iii) Sales and Marketing Division: This division has the responsibility for deciding
where the company should sell and what its prices should be. Their sole
responsibility is to sell the hotel facilities.
iv) Admin and General Division: This is the administrative back end of the hotel, it
comprises of human resources, finance and general administration.
v) Procurement and Store: This can also be called the Purchasing Department.
Their duties include interviewing of vendors and suppliers, placing orders for
goods needed by all hotel departments, keeping record of all purchases and
payment, drawing up and signing contracts and agreements for the purchase of all
goods and so on.
The key resources for business to be able to function includes:
i) The hotel building ii) Plants and Machinery iii)
 Furniture and Fittings iv) Grounds and Gardens v)
Human Resources vi) Shareholders Contribution.

10) MANAGEMENT TEAM

The owner of this hotel in person of Ms. Lyka D. Nale who has graduated in the
Hospitality Management and has years’ experience in the Hospitality and Tourism
industry will be the Chief Executive Officer of this Hotel. She is a certified business
consultant and project management professional. The Board of directors in which the
CEO will also be part of, will consist of the shareholders of the company. Mr. Richard
Ajayi who has 10 years of experience in the Hospitality industry will be the manager of
daily operations of the Hotel. The other key personnel needed in this Hotel includes:
i) Finance manager ii)
Rooms Division Manager iii)
Food and beverage manager iv)
Maintenance manager
v) Human Resources manager
vi) Security manager vii) Sales and marketing manager viii)
Front Office manager ix) Housekeeping/Laundry
manager x) Groups and Events manager xi)
Sales and marketing manager xii) Executive Chef
xiii) Purchasing/Store manager

11) FINANCIAL PLAN

Bellisima major revenue will come from the hotel room revenue and event hall rentals
and other revenue streams. The major costs for the company will be salaries of the staff
and cost to maintain the standards of the hotel.
We plan to obtain a loan from Fidelity Bank and Guarantee Trust Bank to begin our
business. Our shareholders would also play a major role in the contribution of money to
develop this bank. Peter and Paul Limited is one of the shareholders and investors in this
business.
Revenue Streams: These are sources of revenue of a company or organization. They are
the various sources from which a business earns money from the sales of its goods and
services. These are aspects of the hotel where we will be receiving revenue and they
include:
i) Food and Beverage Sales: This revenue will be made from the sale of its
continental and local dishes and also its drinks.
ii) Rooms Revenue: This revenue will be generated from the sale of its rooms.
iii) Banqueting/Events Revenue: This hotel will have a marquee and event halls
which will be rented out for different types of events and functions. This will also
generate income for the hotel.
iv) Swimming Pool Revenue: Guests will also pay for the use of its swimming pool
and may also decide to be members which will also cost money.
v) Gates and Parking: Parking tickets will be issued at the gates and fees will be
charged according to the amount of time used while still in the hotel. vi) Gym
Subscription: For guests to be able to access the gym, payment will be made and
guests can also subscribe for membership which will cost money.

COST STRUCTURE: This refers to the types of expenses a business incurs and
is typically composed of fixed and variable costs. For this business plan, the cost
structure will be divided into CAPEX (Capital Expenditure) and OPEX
(Operating Expenses).
CAPEX (Capital Expenditure): This is the money spent by a business on
acquiring or maintaining fixed assets. They include: i) Office Equipment
ii) Crockeries and Cutleries iii) Uniforms, Linen and Towels iv) Other
forms of Equipment v) Plants and Generators vi) Air Conditioners vii)
Furniture and Fittings.

OPEX (Operating Expenses): These are the ongoing cost for running the hotel
and they include:
 i) Staff Salaries
ii) Utility Bills which includes Power (Electricity Bills) and Entertainment (
Payment for DSTV for example) iii)
Taxation, Levies and Fines
iv) CSR (Corporate Social Responsibility): This is a self-regulating business
model that helps a company to be accountable to itself, its stakeholders
and the public.
v) Commissions
vi) Interest to The Banks which the loan was obtained from.

CAPITAL REQUIREMENTS AND USE OF FUNDS

Bellisima Hotels is seeking a total funding of ₦10,000,000,000 to launch the hotel. This
will be used for funding capital expenditures, manpower cots, marketing expenses and working
capital.

START-UP CAPITAL
Building and Improvement Costs P70,000,000,
Furniture and Fixtures P20,000,000,
Developmental Start-Up Expense: P500,000,000
a) Cost of Registration
b) Cost of Hotel Equipment*
c) Cost of Accounting Software
d) Cost of Insurance
e) Cost of License
Operational Cost for the first three months P500,000,000
including salaries of employees.
Total P1,090,000,000

FINANCIAL FORECAST FOR

TWO YEARS

ITEMS Year 1(P) Year 2(P)

Room revenue 20,000,000 29,000,000
Food and beverage 9,000,000 11,000,000
Venue hire, Events and
8,000,000 7,000,000
Entertainments
Total Revenue 37,000,000 47,000,000
EXPENSES AND COSTS
Payroll 23,000,000 32,000,000
Sales, Marketing and other expense 70,000 85,000
Utilities 1,000,000 1,500,000
Insurance 5,000,000 5,000,000
Total Operating Expenses 29,070,000 38,585,000
Profit Before Interest and Taxes 6,300,000 10,650,000
Interest Expenses 1,100,000 1,000,000
Taxes Incurred 3,130,000 5,065,000
Total taxes and interest 4,230,000 16,715,000
Profit/Loss 10, 530,000 27,365,000