IMMERSION WEEK

DIGITAL AND INNOVATION

DISCOVERY EXPEDITION

TOP3 TOP5
WORLDWIDE WORLDWIDE
10th CONSECUTIVE 18th CONSECUTIVE
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 CONTENTS

1. 2. 3. 4. 5.
DOCUMENTATION SCHEDULE MORE
ABOUT OBJECTIVES
AND CERTIFICATION PROGRAMME INFORMATION
 1. ABOUT
PROGRAMME DURATION
2nd - 7th July 2023

APPLICATION DEADLINE
May 31th

VENUE
IMD

FEE
4.250 €

LANGUAGE
English

LIMITED PLACES

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MEET IMD IMD is an independent academic institution with campuses in Lausanne and Singapore. For more than 75 years, IMD has
been a pioneering force in developing leaders who transform organizations and contribute to society.
IMD has been ranked in the top three of the FT’s Executive Education Rankings (combined ranking for open & custom
programs) since 2012. It has also been in the top five for more than 15 consecutive years.
This consistency at the forefront of its industry is grounded in IMD’s unique approach to creating “Real Learning. Real
Impact”. Led by an expert and diverse faculty, IMD strives to be the trusted learning partner of choice for ambitious
individuals and organizations worldwide. Challenging what is and inspiring what could be.
Since 2004, IMD has sustained the premier “triple-crown” of AACSB, European Foundation for Management Development
(EFMD) EQUIS, and AMBA accreditations, and, in 2022, IMD earned Swiss institutional accreditation, confirming IMD’s
fidelity to delivering the highest quaity teaching, research and services.
IMD’s commitment to excellence is reflected in sustained top rankings from the Financial Times and other influential
business publications.

TOP3 TOP5
WORLDWIDE WORLDWIDE
10th CONSECUTIVE 18th CONSECUTIVE
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EXECUTIVE EDUCATION RANKINGS MBA RANKINGS MBA RANKINGS

▪ #2 worldwide for open programs - 2022 ▪ #1 MBA international 1-year program - ▪ #1 EMBA program worldwide for
(Financial Times) 2019 (Forbes) criteria on international faculty;
languages – 2022 (Financial Times)
▪ #1 worldwide for open programs for nine ▪ #1 MBA program in Europe -
years in a row - 2012-2020 (Financial 2022-2023 (Bloomberg ▪ # 1 in international faculty and faculty
Times) Businessweek) with doctorate
▪ In the Top 3 worldwide for executive ▪ #1 MBA program worldwide for criteria ▪ #6 in International students
education / combined ranking for open & on international students; international
custom programs since 2012 (Financial faculty - 2022 (Financial Times) ▪ # 2 in work experience
Times) ▪ Overall satisfaction of 9.4 out of 10
▪ #4 Best International MBA programs -
▪ Top 5 worldwide for overall ranking for 2021-2022 (Poets & Quants Ranking)
more than 15 years in a row (Financial
Times)

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2. OBJECTIVES
▪ Develop an understanding of the global forces and trends shaping the
business ecosystem.
▪ Exposure to disruptive business models used by the most disruptive
companies.
▪ First-hand exposure to innovete organizations in Switzerland´s tech
ecosystem.
▪ Understanding of radical innovation and driving corporate innovation strategy.

3. DOCUMENTATION
AND CERTIFICATION
Students will receive an IMD certificate which, together with the Esden Tech
MBA degree, will add very high value to their CV.

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4. SCHEDULE
PROGRAMME
GENERAL OVERVIEW
An optional week of international immersion in the prestigious business
school IMD (Institutefor Management Development), in Lausanne,
Switzerland. The sessions will combine case methodology with
discussions around business models disruptive technologies from
emerging technologies (such as AI and Robotics), and these contents will
be put into practice during the two days of immersive visits to the
ecosystem Swiss Technologist and Entrepreneur.

PROPOSED AGENDA

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

INTRODUCTORY THE DIGITAL BUSINESS VISIT TO EPFL

THE BIG PICTURE OF VISIT TO CERN IN
SESSION TO THE TRANSFORMATION LABS & INNOVATION
PROGRAM BIG DATA AND AI PARK* GENEVA*
JOURNEY

LUNCH

DIVING INTO EMERGING

VISIT TO CODEFINE DIGITAL PLATFORMS
WELCOME AND TECHNOLOGIES & LEARNING EXPEDITION
INTERNATIONAL IN AND ECOSYSTEMS
INTRODUCTION LAUSSANE STRATEGY
DISRUPTIVE BUSINESS TO AUDERMARS PIGUET*
MODELS.

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ACTIVITIES
SUNDAY 2nd TUESDAY 4th
Welcome and Introduction at Mövenpick Hotel, Lausanne* Morning:
The Digital Business Transformation Journey

MONDAY 3rd We will begin the session with an overview of the main
technological, social, and commercial trends that are
Morning: driving transformation today. We will also review some
Introductory session to the program (Prof. José R. Gutiérrez, ESDEN BS) of the key digital technologies that are underpinning
these changes, like social, mobile, analytics, digital
Session on AI business models: concepts, panoramic models, impact on business models,
platforms, and connected devices. We will then look at
main algorithms, mobility solutions, robotics, perception and analytics*
the key digital opportunities and threats by industry
through the lens of the Digital Vortex research.
Afternoon:
Visit to the plant and headquarters of Codefine International in Laussane, a leading company Afternoon:
in digital management of its supply chain. Digital Platforms and Ecosystems Strategy
In this session we will examine how digital
transformation has changed the way we formulate
strategy and how platforms and ecosystems are
creating new sources of value and changing the nature
of competition.
B. Platforms and Ecosystems strategy in B2C: How did
Platforms and Ecosystems Change the Way We Think
About Strategy in B2C
C. Platforms and Ecosystems Strategy in B2B: How Did
Platforms and Ecosystems Change the Way We Think
About Strategy in B2B.

*Content could be modified according to academic reasons. 7/12

WEDNESDAY 5th

Morning:
The Big Picture of Big Data and AI.
Explore how Digital Analytics and Artificial Intelligence are
linked.
And learn how to align your overall strategy to your
Analytics and AI strategy.
We will also learn the 5 key rules of big data and analytics
that you need to follow in order to turn your data into an
asset and use it to drive your digital transformation.

Afternoon:
Diving into emerging technologies & disruptive business
models.
Developing business solutions through technologies at the
leading edge. Yet how do we identify technologies with the
future potential to shift industry landscapes from the noise
and hype? And then transform these into a new business
model which creates winning solutions, both for the
Organization and for customers.

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THURSDAY 6th
Morning:
Visit to EPFL Labs & Innovation Park*
Bringing future technology to life
EPFL labs & innovation park. Exposure to new technologies and understanding
how these can be transformed into solutions.
Lab visits to see technology in practice: the latest in robotics, visualization of data,
and sensors connecting people and devices.
Interacting with researchers and scientists. In parallel, gaining insight into the rich
and dynamic “ecosystem” of start ups hosted by EPFL where they are taking
technology from inception to life as a viable and Sustainable solution.

Evening:
Learning expedition To Audermars Piguet*
200 Years of Craftsmanship and Innovation FRIDAY 7th
Inaugurated in June 2020, the Musée Atelier Audemars Piguet invites visitors to
plunge into the Swiss manufacturer’s cultural universe past, present and future. Morning:
The museum presents two centuries of watchmaking history in a space Visit to CERN in Geneva*
combining contemporary architecture and pione eri ng scenography.
Cracking collaboration CERN.
Looking at the past, present and future, it embodies the Manufacture’s free spirit
and devotion to the perpetuation of Haute Horlogerie in the Vallée de Joux and Physicists and engineers at CERN use some of the world's most complex (and largest)
beyond. scientific instruments to study the basic constituents of matter.
CERN is based on three pillars of technology accelerators, detectors, computing
behind which lies a great number of areas of expertise: from cryogenics to ultra high
vacuums, from particle tracking and radiation monitoring to superconductivity and
many more.
Engaging with CERN will inspire but not just from the technology perspective. The
underlying reason to learn here is around the successful cross collaboration in an
immensely varied and multi dimensional matrixed environment, where stakes are
extremely high.

*Content could be modified according to academic reasons.

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5. MORE
INFORMATION
PACK INCLUDES
Includes academic fees, program documentation.
Room for individual use in Mövenpick Hotel
Welcome dinner on Sunday July 2 and dinner at IMD on Monday 3,
Breakfast between Monday 3 and Friday 7 July and light lunches.
Travel to Lausanne or between the airport and the hotel is not included

FLIGHT TICKETS AND TRANSPORTATION

Neither flight tickets nor transportation throughout the city are included. The
arriving deadline is on Sunday in order to attend to the lessons on Monday.

TRAVEL INSURANCE
Travel insurance is included from Sunday to Friday. For more details, ask please
to the Esden Business School team.

DRESS CODE
Business casual is the appropriate attire for the classrooms and social activities.
Please, remember to bring your business card.

INFORMATION
Academic Departament
imd@esden.es

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CITY LIFE LAUSSANE

The small city of Lausanne is located in the French area of

Switzerland, rich in culture and history, with a love for nature
and architecture. Although the city is quite small, it is widely
international, with many opportunities for expatriates.
There is much to learn about from Lausanne, as well as
multiple activities and cultural events to write down in your
agenda. There is always something to do, whether it is taking
a walk and admiring the amazing views, or dancing and
eating at one of their many local festivities, you will certainly
love Lausanne.

CITY LIFE GENEVA

Geneva is a cosmopolitan city located in the heart of Europe
and is known for its stunning natural beauty, rich cultural
heritage and high quality of life. The city is home to many
international organizations and multinational corporations,
making it a hub for global diplomacy and business.
Despite its global importance, Geneva has maintained a
strong sense of local identity, with a thriving arts and cultural
scene, numerous parks and open spaces, and a bustling food
and nightlife scene. Geneva residents enjoy a high standard
of living and access to world-class healthcare and education.
Overall, Geneva offers a unique blend of international
sophistication and Swiss charm, making it an attractive
destination for people seeking a dynamic urban lifestyle.

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