5 Mobile App

Predictions
FOR 2024

Get a Head Start on Your 2024 Strategy Planning.

Disclaimer
data.ai is a mobile market estimate service provider. data.ai is not registered in any investment
advisory capacity in any jurisdiction globally and does not offer any legal, financial, investment,
or business advice. Nothing contained in this communication, or in any data.ai products,
services, communications, or other offerings, should be construed as an offer, recommendation,
or solicitation to buy or sell any security or investment, or to make any investment decisions. Any
reference to past or potential performance is not, and should not, be construed as a
recommendation or as a guarantee of any specific outcome. You should always consult your
own professional legal, financial, investment, and business advisors.

The content provided herein comprises data.ai's analyses of various mobile apps, which include
and/or may be based upon data.ai's proprietary mobile market estimates (rather than official
statistics). By providing the information herein, data.ai does not make any representations or
warranties and does not undertake any legal or contractual obligations whatsoever; any such
obligations shall be set forth in a written order form for the data.ai services executed by both
data.ai and an authorized signatory on your behalf. No liability may accrue to data.ai as a result
of providing this information to you.

COPYRIGHT 2023 | DATA.Al

Maximize Mobile Mobile Performance Score
Performance
Acquisition
Through Applied ai Supercharge or unearth winning
acquisition and ASO strategies with
top class market evaluation tools.

data.ai's focus on artificial intelligence for almost

a decade helps businesses future-proof for
today's evolving digital landscape.
Sentiment Engagement
Our applied ai unlocks mobile market data Leverage natural language Boost user playtime or streaming
estimates that are driving decisions for the
world's leading brands.
processing that translates thousands
of customer reviews for you, so you
94 by evaluating and implementing
market-leading engagement
get actionable indicators signaling features and insights.
We are taking it a step further and using our what keeps users happy and coming
industry-leading ai-driven estimates to predict back for more.
major trends on the horizon for 2024.
Historical. Near real-time. Future. Data you can
Monetization
trust at every turn. Make better business decisions
Get the full picture with in-app
with data.ai. purchase and advertising revenue
metrics that inform your own
monetization strategies.
Read our 2024 Mobile Predictions.

COPYRIGHT 2023 | DATA.Al

 data.ai 2024 Predictions

Global Mobile Market Predictions

1 2 3 4 5

TikTok to Break All Gaming Consumer Spend MicroBlogging Apps to AI to Power Up to Social Media Apps
Records for App Store to Rebound to $111.4 Billion Lose a Potential 66 Million 10% of App Downloads Poised to Carve Out Share
Spend in 2024 — in 2024. Daily Active Users by 2024. in 2024. of Wallet in 2024.
Surpassing $14.6 billion.

COPYRIGHT 2023 | DATA.Al

data.ai | Our customers
8 out of 10 top publishers trust data.ai insights to grow their business.

Media Retail
Gaming Technology Gig Economy QSR
& Entertainment & E-commerce

COPYRIGHT 2023 | DATA.Al

 Get a Head Start on Your 2024 Strategic Planning:

5 Mobile App
Predictions for 2024
 Explosion of AI Demand
Growth of Generative AI Apps in 2023
1 Global Mobile Market Predictions

Powered by data.ai’s App IQ Taxonomy

AI Art Generator AI Chatbot In 2024, 2.3 Billion Downloads Will

Include Generative AI Functionality
● Generative AI is set to play a big role in our mobile user experience in 2024, with
downloads of apps that contain Generative AI functionality — whether directly
Generative AI apps or apps embedding AI into their value proposition — will grow
by 40% year-over-year.

● The launch of ChatGPT in 2023 sent shockwaves through the world in 2023. in the
US, Google searches for “AI” increased nearly 10x YoY peaking in April 2023.
Downloads of Generative AI apps grew nine-fold during the year. Within this, AI
Chatbots saw 72x growth — supercharging a whole new sector of apps poised for
sustained growth in 2024.

● Outside of AI Chatbots and AI Art Generator apps, apps which leverage “AI”
experienced a 60% boost in downloads in 2023 — due to new feature additions
and app launches. Top subgenres for these were Photo Editing, Video Editing and
Selfie & Beauty Editor apps.

● Usage of the ChatGPT app peaks during the work week and falls off on the
weekends — showing the time-savings and efficiency-generating power of AI
Chatbots like ChatGPT. Business use cases will continue to power adoption and
consumer spend in 2024.

Source: data.ai Intelligence

Note:IOS and Google Play combined; China is iOS only;
Year to Date as of November 18, 2023;

COPYRIGHT 2023 | DATA.Al

 The Decline of MicroBlogging: 2 Global Mobile Market Predictions
MicroBlogging vs Short Video Average Global Daily Active Users
Growth Indexed to January 2020
Powered by data.ai’s App IQ Taxonomy The Sun Sets on Microblogging:
X (Twitter) & Threads Face Decline
in 2024
● X (Twitter) alone is set to see Daily Active Users (DAU) drop to 250 million, down 53
million from when Elon Musk’s acquisition began in April 2022, and down 66 million
from its peak in July 2022.

● It’s not just X, but the greater microblogging space: Threads poised to see peak
day remain July 7, 2023 at 61 million DAU as active users stabilized around 20
million DAU in November 2023.

● Microblogging apps will face further decline in 2024 — from a convergence of

competitors and usage shifts. While platforms like X are likely to maintain a core
niche of users, the overall trends show consumers are swapping out text-based
social networking apps for photo and video-first platforms. Along with a series
of mismanagement and public image fumbles for X, there is a general shift of
where news content is being absorbed.

● TikTok to make further in-roads on X’s news’ stronghold: 43% of US TikTok users
report they get their news on the platform, double from 3 years prior. Formerly a
first-port of call for news, X (Twitter) has seen the share of users seeking news
drop from 59% to 53% during the same time period. Video-first news is now king.

Source: data.ai Intelligence

Note: iOS and Google Play combined;Users are not de-duplicated
between multiple short video or microblogging apps.

COPYRIGHT 2023 | DATA.Al

Billion Dollar Consumer Spend Club Milestones in 2024 3 Global Mobile Market Predictions
Lifetime Consumer Spend | iOS & Google Play Combined

TikTok to Become Highest Grossing

App Ever, Approaching $15 Billion
Milestone in 2024 and Earning Over
$11 Million Per Day
● TikTok is set to sneak past Candy Crush Saga to claim the title as the highest
grossing app ever. However, the beloved match-3 title is slated to hit the coveted
$14 billion 10 days before TikTok.

● Cumulative spend in TikTok year to date in 2023 grew 70% YoY — 3.7x faster than
Candy Crush Saga at 19%. Candy Crush Saga was first released in 2012 and
simultaneously began monetizing through the app stores. TikTok, however, really
began to see revenue ramp in 2016 — assuming a much stronger velocity in recent
years.

● In 2024, Disney+ is set to approach the $7 billion milestone in only five years.
Genshin Impact is set to surpass $6.3 billion in only four.

Source: data.ai Intelligence

Note: iOS and Google Play combined; China is iOS only;
Select apps hitting key milestones.

COPYRIGHT 2023 | DATA.Al

Mobile Gaming Consumer Spend 4 Global Mobile Market Predictions

Gaming Spend Set to Make a

Comeback in 2024 Fueled by Spend
in the US, Japan and Korea
● Consumer spend in mobile gaming is set to drop a further -3% in 2023 to $107.5
billion — a continuation of the squeeze on consumers’ wallets due to high inflation,
economic headwinds and a market correction from pandemic-related highs.

● However, the trend is set to reverse: consumer spend in 2024F set to rebound 4%
year on year to $111.4 billion, falling short of peak levels during COVID-19 at $115.8
billion.

● The US is set to be the largest driver of spending growth in 2024, accounting for
40% of aggregate YoY spend, followed by Japan, South Korea, Taiwan, Germany
and the UK. Japan is set to contribute 16% of total growth in YoY spending.

● In terms of Genres, RPG, Match, Party and Casino will fuel growth in spending in
2024, but will be more evenly spread than the markets. RPG and Match will each
fuel $1 of every $5 of aggregate growth in spending.

● This bodes well for the industry on the whole as gaming resumes a more moderate
growth trajectory from pre-Covid accelerating spending levels. However, this is
not without potential headwinds like macroeconomic impacts on discretionary
spending, crackdown on fingerprinting in advertising, the growth alternative app
store distributions and regulations on gaming, especially in China — the largest
Source: data.ai Intelligence
Note: iOS, Google Play and Third-Party Android Stores in China;
gaming market in the world.
Spend is gross — inclusive of any percent taken by the app stores

COPYRIGHT 2023 | DATA.Al

 Pockets Poised for Growth in 2024 5 Global Mobile Market Predictions
Based on YoY Growth Jan - Oct 2023, Worldwide
Powered by data.ai’s App IQ Taxonomy
In-App Purchases to Be the Next
Hours Consumer Spend
Battleground for Revenue in Social
Media Apps
● Time is money, and social media is the next battleground for consumer spend in
2024. Historically, social platforms tended to monetize via ad revenue, with active
users and time being critical measurements for ad success. In 2024, more social
platforms will try to capture revenue directly from consumers. Media Sharing
Networks are set to see a 152% increase in consumer spend in 2024 to approach
$1.3 billion. This will shift some of the burden of cost back to the consumer, which
previously fell to advertisers.
Global Average Monthly Hours Spent Per User, Select Social
Apps ● TikTok changed the game for social media with its introduction of In-App
In Dec 2024: Purchases to “tip” content creators. In January 2020, TikTok users spent 11 hours
40 Hours per month in the app. By October 2023, this tripled to hit 32.5 hours per month. By
27 Hours
December 2024, the average TikTok user is set to spend 40 hours per month in
the app — 13 more than YouTube. In Tandem with its consumer spend milestone,
20 Hours
TikTok is poised to claim both our time and money.
17 Hours
● YouTube via Shorts and Instagram have taken note and added “gifting” features.
5 Hours Snapchat has also introduced subscriptions allowing users early access to premium
4 Hours features. Other social apps are trialing fees for account verification and removal
of ads, including X, as they face declining user bases and the possibility of
shrinking ad revenues.
Source: data.ai Intelligence
Note: Downloads across iOS and Google Play combined;
China is iOS only, Time Spent is Android phones only outside of China

COPYRIGHT 2023 | DATA.Al

Looking for More Insights?

STATE OF MOBILE 2024

Join the Waitlist
Try the App Data
Platform of the Year!

Get a Free Trial

 data.ai

We Fuel Successful
Mobile Experiences & Monetization

Driving Organic Search Business Ad Monetization

& Paid User Acquisition Development Optimization

Competitive Product Development International

Intelligence & Roadmap Planning Expansion