GUIDELINE
Brand Media Group LTD Republic of Moldova
www.brandmedia.md MD 2012, Chisinau
office@barndmedia.md +373 60 061 899
CONTENTS
LOGO
LOGO SIZE AND CLEARZONE
LOGO PLASEMENT
LOGO MONOCHROME VERSION
COLOR SYSTEM
TYPOGRAPHY
PATTERN
BUSINESS CARDS
BLANK
FOLDER
BADGE
DISCOUNT CARD
DISCOUNT CARD FORM
GIFT CERTIFICATE
SHOPPING BAGS
GUIDELINE
LOGO
GUIDELINE
LOGO SIZE AND CLEARZONE
MINIMUM LOGO SIZE CLEARZONE
CLEARZONE
4 mm
52 mm
DESCRIPTION: Position, size, and colors, along with the spatial and proportional relationships of the logo elements,
are predetermined and should not be altered.
The minimum reproduction size of logo is 4 mm height and 52 mm in width for logo.
Clear zone refers to a distance of “X” as a unit of measurement surrounding each side of the
BEAUTY FACTORY logo. “X” equals the square width of the circle element found in the BEAUTY FACTORY logo
GUIDELINE
LOGO PLACEMENT
DESCRIPTION: Placing logos on pictures.
If the logos are placed on the pictures as a secondary element
(not part of the main graphic theme, such as watermarks),
use the left lower corner as a primary logo placement area.
If the image doesn’t allow the logo to be legible central lower position,
place it respecting the safe areas.
This applies to all logo types.
DESCRIPTION: Appropriate placements for each logo configuration are illustrated above.
Although there is flexibility for alignment within these areas,the placements shown are optimal.
GUIDELINE
LOGO MONOCHROME VERSION
GUIDELINE
PRIMARY COLOR SYSTEM
DESCRIPTION: BEAUTY FACTORY main colours are black, grey, light grey and powdery pink. Powdery pink is used for accents.
Black is used mainly for blanks. As needed, the corporate colors may also be highlighted with colors from the secondary color system,
which consists of a brighter range of colors offset against a limited range of darker, more neutral ones
COLOR CODES COLOR CODES COLOR CODES
CMYK 0 0 0 100 CMYK 0 0 0 75 CMYK 0005
RGB 29 29 27 RGB 100 99 99 RGB 246 246 246
HEX #1D1D1B HEX #646363 HEX #F6F6F6
GUIDELINE
SECONDARY COLOR SYSTEM
DESCRIPTION: Secondary colors may be used in various combinations based on
value, density, and complementarity to one another
COLOR CODES COLOR CODES COLOR CODES
CMYK 11 57 32 1 CMYK 0 35 19 0 CMYK 2950
RGB 221 135 144 RGB 247 188 189 RGB 250 237 238
HEX #DD8790 HEX #F7BCBD HEX #FAEDEE
GUIDELINE
PRIMARY TYPOGRAPHY
DESCRIPTION: BEAUTY FACTORY font is AVENIR. The font is available free of charge, and supports
most of the languages. Font should be used in all printed materials that are editable and can be sent outside in an editable form.
For all official documents (i.e. memo, agreement, forms, etc.) the font size should be 11.
AVENIR
AaBbCcDdEeFfGgHhIiJjKkLlMm
MEDIUM
NnOoPpQqRrSsTtUuVvWwXxYyZz
AaBbCcDdEeFfGgHhIiJjKkLlMm
BLACK
NnOoPpQqRrSsTtUuVvWwXxYyZz
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
NUMBERS
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
SPECIAL !@#$%^&*()?<>:“|{}[]№,.;
CHARACTERS !@#$%^&*()?<>:“|{}[]№,.;
GUIDELINE
PATTERN
GUIDELINE
BUSINESS CARD
CIOBANU ANGELA CIOBANU ANDREI
DIRECTOR GENERAL MANAGER
+373 69 11 52 41 +373 78 99 29 99
ange2570@gmail.com mrciobanuandrei@gmail.com
DIMENSION - 85 mm x 55 mm
PRINT - OFFSET
COLOR SYSTEM - CMYK
GUIDELINE
BUSINESS CARD
GUIDELINE
BLANK
+373 68 99 66 80
beautyfactorymd@gmail.com
beautyfactory.md
+373 68 99 66 80
beautyfactorymd@gmail.com
beautyfactory.md
DIMENSION - 210 mm X 297 mm
PRINT - OFFSET
COLOR SYSTEM - CMYK
GUIDELINE
BLANK
GUIDELINE
FOLDER
+373 68 99 66 80 beautyfactorymd@gmail.com beautyfactory.md
DIMENSION - 230 mm X 320 mm
PRINT - OFFSET
COLOR SYSTEM - CMYK
GUIDELINE
FOLDER
GUIDELINE
FOLDER
+373 68 99 66 80
beautyfactorymd@gmail.com
beautyfactory.md
DIMENSION - 230 mm X 320 mm
PRINT - OFFSET
COLOR SYSTEM - CMYK
GUIDELINE
FOLDER
GUIDELINE
BADGE
CIOBANU ANDREI
CIOBANU ANDREI
MANAGER
MANAGER
DIMENSION - 61 mm x 98 mm
PRINT - OFFSET
COLOR SYSTEM - CMYK
GUIDELINE
BADGE
GUIDELINE
DISCOUNT CARD
001
beautyfactorymd +373 68 99 66 80
beautyfactorymd beautyfactory.md
DISCOUNT CARD
DIMENSION - 85 mm x 55 mm
PRINT - OFFSET
COLOR SYSTEM - CMYK
GUIDELINE
DISCOUNT CARD
GUIDELINE
DISCOUNT CARD
DISCOUNT CARD beautyfactorymd +373 68 99 66 80
beautyfactorymd beautyfactory.md
001
DIMENSION - 85 mm x 55 mm
PRINT - OFFSET
COLOR SYSTEM - CMYK
GUIDELINE
DISCOUNT CARD
GUIDELINE
DISCOUNT CARD FORM
STIMATE CLIENT, COMPLETAȚI VĂ ROG
ANCHETA ȘI PRIMIȚI DISCOUNT CARD
“BEAUTY FACTORY”
Nr. Cartelei
Nume
Prenume
Data nașterii
Telefon de contact
Semnătura*
*Semnând prezentul Chestionar exprim acordul pentru
prelucrarea datelor mele cu caracter personal, indicate în
el, de către întreprinderea “MEDIX” S.R.L. în scopuri de
publicitate și marketing, cu respectarea dispozițiilor Legii
privind protecția datelor cu caracter personal nr. 133 din
08.07.2011.
DIMENSION - 148 mm x 105 mm
PRINT - OFFSET
COLOR SYSTEM - CMYK
GUIDELINE
DISCOUNT CARD FORM
GUIDELINE
GIFT CERTIFICATE
PENTRU
D ATA
VA L A B I L PÂ N Ă L A
C E R T I F I C AT C A D O U
+373 68 99 66 80
500 lei
beautyfactorymd@gmail.com
beautyfactory.md
DIMENSION - 148 mm x 105 mm
PRINT - OFFSET
COLOR SYSTEM - CMYK
GUIDELINE
GIFT CERTIFICATE
GUIDELINE
GIFT CERTIFICATE
C E R T I F I C AT C A D O U
1000 lei
PENTRU
D ATA
VA L A B I L PÂ N Ă L A
+373 68 99 66 80
beautyfactorymd@gmail.com
beautyfactory.md
DIMENSION - 148 mm x 105 mm
PRINT - OFFSET
COLOR SYSTEM - CMYK
GUIDELINE
GIFT CERTIFICATE
GUIDELINE
SHOPPING BAG
+373 68 99 66 80 beautyfactorymd@gmail.com beautyfactory.md +373 68 99 66 80
beautyfactorymd@gmail.com
beautyfactory.md
DIMENSION - 260 mm x 320 mm, 210 mm x 160 mm
PRINT - OFFSET
COLOR SYSTEM - CMYK
GUIDELINE
SHOPPING BAG
Brand Media Group LTD Republic of Moldova
www.brandmedia.md MD 2012, Chisinau
office@barndmedia.md +373 60 061 899
