EBUSINESS AND ITS MODELS
GROUP 1
OMKAR B
YOGESH S
MANSEE C
DISHANT K
MEANING OF EBUSINESS
EBUSINESS OR ONLINE BUSINESS
MEANS BUSINESS TRANSACTION THAT
TAKES PLACE ONLINE WITH THE HELP OF
INTERNET . IT IS ANY KIND OF BUSINESS
OR COMMERCIAL TRANSACTION THAT
INCLUDES SHARING INFORMATION
ACROSS THE INTERNET
STEPS TO START EBUSINESS
7: MARKETING
6: ATTRACT CUSTOMER
5 : CREATE YOUR
ONLINE STORE
4:ESTABLISH B AND B
3: PRODUCT
SELECTION
2: RESEARCH
BUSINESS MODELS
1: CHOOSE
NICHE
CHOOSE A NICHE
CHOOSE BETWEEN THE
COMPETITITION
STEP 2 : RESEARCH BUSINESS MODEL
BUSINESS 2 BUSINESS BUSINESS 2 CONSUMER CONSUMER 2 BUSINESS CONSUMER 2 CONSUMER
CREATE YOUR
3
5
3 ; BUYER 4:ESTABLISH
ONLINE STORE
BRAND AND
PERSON BUSINESS – DESIGN
A- - TO BUILD A REGISTRATION
BRAND IMAGE OF YOUR
TO IN THE MIND WEBPAGE .
URL
PROJECT OF
CONSUMER
A
BRAND
IMAGE
STEP 6 : ATTRACT CUSTOMERS TO YOUR
STORE
STEP 7 : MARKETING PRODUCT ONLINE- Use the
analystics tools to monitor and optimize the sales ,
it is to take steps and market the product online
PURE ONLINE MODEL
A COMPANY WHOSE PURE
FOCUS IS ON ONLINE BUSINESS
IS KNOWN AS “PURE ONLINE
MODEL” , ALL THEY DO IS SELL
PRODUCT ONLINE
ADVANTAGES
Low Startup Costs: Online businesses generally have lower
initial expenses compared to brick-and-mortar businesses.
There is no need for physical stores, rent, or large
inventories, which can significantly reduce the startup costs.
Global Reach: The internet allows online businesses to reach a vast
global audience without the limitations of geographical boundaries.
This opens up opportunities for broader markets and increased
potential for growth.
DISADVANTAGES
Intense Competition: The internet is
Shipping and Logistics: For
a highly competitive space, and
businesses selling physical products,
entering a market with well-
shipping and logistics can be
established competitors can be
complex and expensive, especially
challenging. Standing out and
when dealing with international
gaining market share can be tough.
customers.
IMPACT OF PURE ONLINE ON BUSSINESS
Competitive Advantage: In certain industries, a Agility and Flexibility: Online businesses
pure online model can offer a competitive can adapt quickly to changing market
advantage. Startups and smaller businesses can trends, customer demands, and external
enter markets more easily, challenging factors. They can introduce new products
established players without the burden of or services rapidly, respond to feedback,
physical infrastructure costs. and stay ahead of the competition.
IMPACT OF PURE ONLINE ON CONSUMER
Increased Awareness and Education: Consumers Subscription Services: The online model has
have access to vast amounts of information popularized subscription-based services,
about products and services online. This has led where consumers can access products or
to increased awareness and education about content regularly without the need for
various products, helping consumers make more repetitive purchases. This convenience is
informed decisions. appealing to many consumers.
BRICKS AND MORTAR MODEL
IN THIS MODEL A BUSINESS HAS A
PHYSICAL OUTLET . TRADITIONAL
STORE THAT YOU FIND IN ONE LOCAL
SHOPPING MALL ARE KONOWN AS
BRICKS AND MORTAR MODEL
ADVANTAGES
Tangible Customer Experience:
Physical stores allow customers to
touch, see, and try products or
services before making a purchase.
This tactile experience can enhance
customer satisfaction and build trust
in the brand.
Local Targeting: Physical
locations allow businesses to
target and attract local
customers more effectively,
leveraging foot traffic and local
advertising strategies.
DISADVANTAGES
Higher Overhead Costs:
Operating physical stores Operational Hours: Physical
involves higher expenses, stores have fixed operating
including rent, utilities, hours, which can be less
property maintenance, and convenient for customers
staffing. These costs can who prefer to shop outside
significantly impact profit of traditional business hours.
margins.
I MAPACT OF BRICKS AND MORTAR ON BUSINESS
Higher Trust and Security: Some consumers
Local Marketing: Physical businesses can
feel more secure conducting transactions in
engage in local marketing efforts, such as
person, especially for significant purchases.
distributing flyers, sponsoring community
Physical businesses offer a level of trust and
events, or displaying advertisements in
credibility that can be challenging for online
local media, to target their immediate
businesses to replicate.
geographic area.
IMPACT OF BRICKS AND MORTAR ON CONSUMERS
Brand Experience: Bricks-and-mortar Social Experience: Shopping at physical
stores act as physical representations of stores can be a social activity, providing
brands, contributing to brand recognition opportunities for friends or family to shop
and consumer loyalty. A positive in-store together, seek recommendations, and enjoy
experience can leave a lasting impression a shared experience.
on consumers.
BRICKS AND CLICKS
MODEL
IT IS A COMBINATION OF
BOTH ONLINE AND
OFFLINE STORE IN OTHER
TERMS THE RETAILER
GIVES THEIR CUSTOMER
BOTH ONLINE AND
OFFLINE EXAMPLES
ADVANTAGES
Ecommerce makes distance irrelevant : it Access the wider market : with the
is now simple and more convenient for convinenance of ecommerce you are
customer to shop online customer can allowed to provide 24/7 order service to
search product online before buying consumers and unlimited access to
it.You can also provide after sale service product information . By using thus
on your physical outlet strategy you can test your product on
physical store
DISADVANTAGES
.Mismatching the price : the price Buyers may end up buying : they may
listed online may not match offline end up buying more items then they
price . The reason for this indicates need, because online business are
mismanagement . This may create able to show more products , more
confusion among the buyers promotion, more advertisement
Inventory Optimization: Marketing Synergy:
Bricks-and-clicks models Integrated marketing
enable businesses to IMPACT ON BUSINESS efforts across both
optimize their inventory online and offline
across different channels can reinforce
channels, reducing brand messaging and
stockouts and improving promotions, enhancing
inventory turnover marketing effectiveness.
rates.
Greater Trust and
Personalized Confidence: Consumers
Recommendations: may feel more confident
Omnichannel businesses making purchases from a
can use customer data to business that offers both
IMPACT ON CONSUMERS
provide personalized online and physical
product options, as it suggests
recommendations and stability and commitment
offers based on previous to customer needs.
interactions, improving
the relevance of
marketing messages.
REFERENCES
CHAT GPT
RISHAB TEXT BOOK
