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VCCorp: Vietnam's Leading Digital Media and Ad Network

VCCorp is a leading internet company in Vietnam with over 2000 employees. It operates several top online publications and websites covering news, media, finance, technology, and gaming. VCCorp's network reaches over 50 million internet users and 45 million mobile users in Vietnam. It has multiple business units focusing on areas like online advertising, digital transformation, payments, and video social networking.

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0% found this document useful (0 votes)
409 views44 pages

VCCorp: Vietnam's Leading Digital Media and Ad Network

VCCorp is a leading internet company in Vietnam with over 2000 employees. It operates several top online publications and websites covering news, media, finance, technology, and gaming. VCCorp's network reaches over 50 million internet users and 45 million mobile users in Vietnam. It has multiple business units focusing on areas like online advertising, digital transformation, payments, and video social networking.

Uploaded by

minhkhanhh.179
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
You are on page 1/ 44

LEADING

INTERNET
COMPANY
w w w.vccorp.vn info@vccorp.vn
CONTENT

01. Company Overview 05. Bizfly – Digital Transformation

02. Online News & Media 06. Wepay – Payment Platform

03. AdMicro – Ad Network 07. Lotus – Video Social Network

04. SohaGame 08. Technology

01 VCCORP - CONFIDEN TIA L Content


01

VCCorp
Overview
02 VCCORP - CONFIDEN TIA L VCCorp Overview
FOUNDERS & BOD
Mr. Tuan Nguyen
Vice CEO
Incharge Bizfly & Ecommerce

Mr. Nguyen The Tan Mr. Nguyen Dang Ngoc


Co-Founder, CEO
Vice CEO
Incharge Admicro

Ms. Phan Dang Tra My


Vice CEO
Incharge Admicro

Mr. Nguyen Viet Hung


Vice CEO
Incharge Cloud

Mr. Vuong Vu Thang


Founder, Chairman Mr. Pham Quang Minh
Vice CEO
Incharge Media

03 VCCORP - CONFIDEN TIA L Founders & BOD


LEADING INTERNET
COMPANY IN VIETNAM B iz fl y Cloud Infrastruct
ure

OVERVIEW

First Mover DNA BIG


Brands

M
50M web audience

ed
ia
45M mobile audience
2000 Employees SME
AdNetwork Payment
Platform

INVESTORS
Users

04 VCCORP - CONFIDEN TIA L Leading internet company in Vietnam


MARKET COVERAGE

50M 45M 10,000+ 100,000+ 20m

Internet User Reach Mobile User Reach Online & Mobile Small Business Mobile & Web
Advertisers Merchants Gamers
(97.6% of Viet Nam internet (95% of Viet Nam
population) Smartphone population)

22 leading products with presence in


Largest Ad network in Vietnam with 1000+ 20+ verticals; 14 sites are in top 100
publishers, including 200+ top-publishers, websites in Vietnam
30 of them are exclusive (News, finance, family, teenage, auto, high-tech, online advertising,
B2C and C2C, content consumption mobile)

05 VCCORP - CONFIDEN TIA L Market Coverage


BUSINESS PARTNERS

06 VCCORP - CONFIDEN TIA L Business Partners


02

Online
News & Media

07 VCCORP - CONFIDEN TIA L Online News & Media


LARGEST MEDIA
NETWORK
11 M
Visit per day

Launched in 2002 with general news

Currently the largest media network with

26 M
7 leading websites

Capability to reach 90% of the media


audience in Vietnam
Users per month
Leadership in general news, mobile news,
and vertical/lifestyle news segments
including: finance, entertainment, auto, high-tech, family &
woman, children, teenagers, etc.

1.8
Page views per month
B

08 VCCORP - CONFIDEN TIA L Largest media network


TOP SITES IN EACH VERTICAL

Dantri.com.vn CafeF.vn
#2 Gerneral online news
#1 Financial news & reviews

Kenh14.vn Afamily.vn
#1 Entertainment content
#1 Website for family and woman

Soha news Genk.vn


#4 Online news
#1 Website for hi-tech users

Autopro.vn GameK.vn
#1 Automotive news & reviews
#1 Website for gamers

09 VCCORP - CONFIDEN TIA L Top sites in each vertical


ONLINE PUBLICATIONS OF VCCORP - KENH14.VN
• One of the top online publications about entertainment and social life in Vietnam
• Trendy and unique media materials
• Latest news with high accuracy, especially in entertainment

WEBSITE S O C I AL MED I A

Daily traffic: Main page: KENH14 Satellite Sites

5.381.973
• Visit: • Total Like: 5.6 million likes • Here We Go
Like Page: 687.610
• Pageview: 16.539.735 • Followers: 7.6 million
Peak reach: 1.678.813
• Interactions: 79.914.914

Monthly traffic: • Views/week: 154.555.309 • Hóng


• Data each post: Like Page: 1.656.110
144.256.341
• Visit:
Reach: 450.795 Peak reach: 5.588.068 views/week
• Pageview: 419.705.089 Interactions: 15.000

• WeChoice
Like page: 298.549
Peak reach: 2.156.888 views/week

10 VCCORP - CONFIDEN TIA L Online Publications of VCCORP


ONLINE PUBLICATIONS OF VCCORP

AFAMILY.V N GE N K .VN AU T O P R O .C O M .VN GA ME K. VN

The No.1 Online Publication about One of Vietnam’s leading Sciences One of the top ranked Automobile The No.1 Game Online Publication
women lifestyle, beauty and family and Technology Online Publications Online Publication on Alexa with with latest news about gaming in-
life in Vietnam with highest traffic. latest news and valuable distinctive dustry and the most updated game
reviews library in Vietnam.

Daily traffic: Daily traffic: Daily traffic: Daily traffic:

973.582
• Visit: 973.582
• Visit: 973.582
• Visit: 973.582
• Visit:
• Pageview: 2.428.628 • Pageview: 2.428.628 • Pageview: 2.428.628 • Pageview: 2.428.628

Monthly traffic: Monthly traffic: Monthly traffic: Monthly traffic:

30,181,065
• Visit: 30,181,065
• Visit: 30,181,065
• Visit: 30,181,065
• Visit:
• Pageview: 75,287,481 • Pageview: 75,287,481 • Pageview: 75,287,481 • Pageview: 75,287,481

11 VCCORP - CONFIDEN TIA L Largest media network


ONLINE PUBLICATIONS OF VCCORP

SOHA.VN C AF E F.VN CA FE B IZ . VN

One of Vietnam’s top Online Publication Vietnam’s top Online Publication on Leading Online Publication providing
providing latest multi-perspective, Financial Economics latest stories about Business, Start-
indepth and humane articles. up and Entrepreneurs

Daily traffic: Daily traffic: Daily traffic:

1.352.874
• Visit: 1.000.000
• Visit: 405.000
• Visit:
• Pageview: 3.540.326 • Pageview: 2.400.000 • Pageview: 704.000

Monthly traffic: Monthly traffic: Monthly traffic:

40.924.439
• Visit: 30,000.000
• Visit: 12.159.000
• Visit:
• Pageview: 75.287.481 • Pageview: 72.000.000 • Pageview: 21.141.000

12 VCCORP - CONFIDEN TIA L Largest media network


13 VCCORP - CONFIDEN TIA L WeChoice Awards
14 VCCORP - CONFIDEN TIA L WeChoice Awards
WECHOICE’ SOCIAL IMPACT
GROWS YEARS AFTER YEARS WECHOICE
AWARDS 2019

220,901

39,437

84,295

In just 5 years, WeChoice 2014 2015 2016 2017 2018 2019

has become top award in DIFFERENCE


FOR SUCCESS
THE RIDE OF INSPIRATION THE SAIL OF INSPIRATION BE CALM EMBRACE A SUN
IN EVERY HEART
THE LITTLE
EXTRAORDINARIES
Vietnam as well as the
most unique and creative 2 categories
17 awards
4 categories
12 awards
4 categories
17 awards
4 categories
14 awards
4 categories
14 awards
4 categories
17 awards

stage to discover and 1 WeTalk Talkshow 2 WeTalk Talkshows 3 WeTalk talk shows WeDo “Suns of Dream”
120+ nominees

honor positive inspirations


1 “Pause To Choose” 1 Exhibition 5 Projects in collaboration The first Board of Inspiration MV The Little Extraordinaries
Photo Contest 1 Music Album with artists Messengers 2 WeYoung Indie Music Shows
1 “Words to Inspire” Contest 1 Book of WeChoice in Road to WeChoice in and a /vita-mood/ Mixtape
from everyone +2000 audience and celebs
Was broadcast live on website
collaboration with Kim Dong
Publisher
collaboration with VTV
Monthly Wetalks aired on TV
2000 audience and celeb
+2000 audience and celebs
Was broadcast live on website Was broadcast live on HTV2,
300 articles social, website
+2000 audience and celebs +2000 audience and celeb Reached 151 million audience
40 TV news episodes Was broadcast live on VTV1,
Was broadcast live on VTV1, on social
VOV, website social, website Viewed by 38 million times
Reached 60 million audience Reached 124 million audience 600 articles
on social on social
Viewed by 20 million times Viewed by 33 million times
355 articles 500 articles
70 TV news episodes 110 TV news episodes

15 VCCORP - CONFIDEN TIA L WeChoice Awards


16 VCCORP - CONFIDEN TIA L WeDo - THE PLASTIC WARRIORS
17 VCCORP - CONFIDEN TIA L Here We Go
18 VCCORP - CONFIDEN TIA L We Are Family Concept
03

Admicro
Ad Network

19 VCCORP - CONFIDEN TIA L AdMicro – Ad Network


NUMBER 1 DIGITAL MARKETING
SOLUTION IN VIETNAM
Ability to reach 60M
Internet users in Vietnam:
12M A class (business – finance)
48M Mobile readers #1 Premium Content
Network in Vietnam

#1
32M Family and female readers
34M Young readers Ad Network in
50M Public readers Vietnam

Big Brand customers: 38% Market share

More than 1000+ big brand customers


including Samsung, Unilever, Vingroup,
Honda, Vietjet, Viettel, Nestle, Pepsi, 200 Top publishers
Coke, Microsoft, P&G...
50,000+ Advertisers
Small and medium customers: 5.5B Page views per month
We serve more than 50,000 SME
customers within e-commerce,
60B Ads impression per month
logistics, education, cosmetics...

20 VCCORP - CONFIDEN TIA L Number 1 Ad Network in Vietnam


SOLUTIONS & STRATEGIC MOVE

Big Brand A comprehensive solution that builds up a


The most impressive and accurate content strategy on every brand touch
solution to brand image and media point in buying journey, utilizing the viral
message in the mind of the target customers. power of traditional channels and influ-
encers to provide valuable contents from
consumer insight.
Co
i n g Ma nte
d rke nt
r an tin
B g
Marketing
Services
Including Data, Advisory, Production, Social,
Cloud Services and other services such as
SEO, Email & SMS Marketing

Pe i c
rfo a t
rm m m
an
ce g ra
o
Pr
A self-serving system that allows A solution helps businesses easily access
buyer to buy & to monitor the large inventory sources only on a single
budget & performance in real-time. management platform.

SMB

21 VCCORP - CONFIDEN TIA L Solutions & Strategic move


SOLUTIONS & STRATEGIC MOVE

Other innovative Solutions & Product lines AdTech & MarTech

Engagement Campaign Premium Ads Adx AdTech


Creating interaction between customers and brands Premium display position on Real-time bidding Ads • Brand connection
on multi-channel, multi-platform such as websites, prestigious websites through one interface
landing pages, PR articles, social fanpage, SMS & • Content insight
email marketing, KOLs, offline activities.... and
collects database for long-term marketing. • Targeting
Native Ads Admatic • Hyper targeting
Reaching customers Admatic is one of Admicro's
• Retargeting
Content Partnership according to their native solutions for purchasing ads
reading line programmatically • Frequency capping
Joint cooperation between brands and prestige
news websites in events, reality talk shows, • Brand safety
contests, workshops and appealing content.
Interactive Ads Marketing • Look alike
Innovative interactive
Database
Interactive content advertising brings the brands Directly accessing to
closer to the customers
Requiring the active engagement of users and in-depth customers
MarTech
encourage them to take a desirable action. It
includes quizzes, assessments, calculators, • Dataset
interactive infographics and PR articles... Mobile Ads Customer • KPI control
Integrated mobiles Listening • Marketing dashboard
advertising solutions for
Visual Content trusted partners within Listening to customers’ • Automation marketing
adnetwork feedback about brand health
Attracting viewers with impressive images, colors
and sounds. It includes quotes, memes, photo
and how widespread the • Creative meet technology:
marketing campaign is AR/VR, HTML5 interactive,
essays, infographics, motion clips, creating brand
identity (logo, package…) TVC Online online offline interaction

22 VCCORP - CONFIDEN TIA L Solutions & Strategic move


TECHNOLOGY

Intelligent data
processing system
Behavior targeting
technology
We have dedicated
Process 100k rps. Store over 450B Distribute banner ads to viewers based time and effort to
build and develop
records and 75TB of dispersive data. on unique information, past behaviors,
Manage 1.5B ad impressions/day & and interests
43M unique visitors

Re-targeting technology
Distribute banner ads to viewers based
Programmatic system Self-serving
on the websites they have visited.
Banner ads will always target exact Provide real-time bidding, demand advertising system
viewers even when they leave websites side platform (DSP), supply side Allow customers to actively manage
to visit others platform (SSP), data management their campaigns including ad design
platform (DMP) to work with other process, ad launch parameters,
international systems such as and total campaign ad spending via
IP2 location technology Google Ads, Facebook Ads and innovative budget controls
allow advertisers to buy banner ads
Locate user locations including their directly and efficiently in a large
specific Vietnam province and city scale. Integrated with biggest
with an accuracy greater than 90% system such as: Google, The Trade
Frequency capping &
Desk (TTD)… anti-fraud technology
Demographic targeting Optimize advertising effectiveness
by controlling the frequency of
Target viewers based on demographic Customer Data Platform banner displays and monitoring
info such as age, gender, and interests (CDP) & Full services ad campaigns in real-time
Provide Data Lake and CDP system
to store and optimize, make the
high efficient system for advertising, Real-time
with full services: Brand Safety, Analytics systems
3rd tracking….
Fast, accurate and transparent to users
23 VCCORP - CONFIDEN TIA L Technology
WEBSITE NETWORK

5
Finance – Business (A-class) Entertainment Portal
50M page views and 8.2M visits a Loved and visited frequently by more
month: CafeF, VnEconomy, Diendan than 24M young readers from the age
doanhnghiep, Autopro and the of 13-25, includes: Kenh14, Sannhac,
Business subpage in Dantri Gamek and Genk

Technologies and Automotive Channel Family – Women – Health


30M page views and 10M visits 175M page views and 35M visits a
a month: GenK, Autopro month: Suc Khoe Doi Song, Giadinh,
Afamily, Guu and Health subpage in
Dantri

General news
1B+ page views and 200 million visits
a month: Dantri, VTV, Nguoilaodong,
VCTV and SohaNews

24 VCCORP - CONFIDEN TIA L Website Network


PARTNER NETWORK
Admicro also builds an extensive network of active and well-known partners in the field of media and advertising such
as WPP, groupM, Publicics, MMS, Starcom, Omnicom, Dentsu, Hakuhodo, Dat viet, and the media technologies platform:
Google, The Trade Desk, AppNexus, Geniee…

25 VCCORP - CONFIDEN TIA L Partner Network


04

SohaGame
Mobile game
26 VCCORP - CONFIDEN TIA L SohaGame
TOP
MOBILE GAME
TOP 3 MOBILE GAME PUBLISHER
IN VIETNAM
PUBLISHER
23 games

Others
Pioneer in Vietnam Smartphone 90 games
VTC Mobile
24 games
Game business

G am
Top 3 Game Publishers
VNG

Vega - 12
22 games

ota
12 g-
g a m es
2 Operation departments as 2

a
m es
companies in the North and the South Orthers

In-house Game Studio

300 employees 14M 8M 23 Games


Mobile Gamers Web Gamers Realeased in 2019

27 VCCORP - CONFIDEN TIA L Top 3 Mobile game Publisher


15 NO. OF
TOP 3 MOBILE GAME GAMES WITH
1.5+ YEAR
PUBLISHER LIFESPAN
GAME PU BL ISH E R BY PU BL ISH E D G AMES & S ER VER S

VTC Mobile 24
497
08
23
684

VNG 22 06 06
321

VEGA 12
185

GAMOTA 12 03
378
02 02
FunTap 11
251 01

CMN Online 8
139

VNG

VTC Mobile

GAMOTA

Funtap

VEGA

Garena

ME
ME 70
Published
Games
Game
Servers

28 VCCORP - CONFIDEN TIA L Top 3 Mobile game Publisher


UNIQUE COMPETITIVE In-house game studio
ADVANTAGES • Independent and high quality game source.

• Double lifespan of similar licensed games.

• Rapid and constant updates, add-on feature flexibility

Ad & User Acquisition network


• #1 Ad-network, reach most gamers in Vietnam (with single ID)

• Huge traffic with low cost

• Gamer behavior tracking for efficient targeting and re-targeting

• Unique mobile ad-network dominating mobile page views in Vietnam

Ability to set trend


• Owning gamek.vn, the biggest game journal in Vietnam

• Owning biggest youth entertainment media: kenh14.vn with 10+ millions of


unique users

• Successfully setting new big trend for card-battle mobile games in 2013

29 VCCORP - CONFIDEN TIA L Unique Competitive Advantages


PUBLISHED GAMES

and more...
30 VCCORP - CONFIDEN TIA L Published games
05

Bizfly
Digital
Transformation
31 VCCORP - CONFIDEN TIA L Bizfly
NEW DRIVER
WITH HIGH POTENTIALS Digital Transformation is the clear trend globally
POTE NTIAL
S EGMENT MO D EL U S A MAR K ET V IE TNAM M AR K E T
V IE TNAM M AR K E T

Cloud Computing

Cloud Infrastructure & Cloud Computing Amazon, Microsoft, Google $ 60B 0 $ 1-2B

Big Data Computing Amazon, Microsoft, IBM, Oracle, Google $ 20B 0 $ 1-2B

Marketing Technology

CRM & Sales Salesforce, Microsoft, SAP, Oracle $ 40B 0 $ 1B

Marketing Automation Marketo, Adobe, Hubsport $ 10B 0 $ 1B

• People are living in the Digital Economy with many offline models integrated • These new markets have been developing globally but no domestic players joined the game.
with digital experience: Uber, Airbnb, Starbuck …
• The models need to be localized to adapt to the domestic market but potentially could go
• All companies that transform into Digital Economy will need technology international.
(Datacenter, Networking infrastructure, Cloud Computing Service), applications
• VCCorp needs to enter these new segments to capture the opportunities of first and fast
(Back-end and User-end apps), and know how.
movers.
• This will create big opportunities for the two following segments:
• While Cloud Computing model has been proven and will accelerate upon strong investment for
» Cloud Computing expansion, Marketing technology is still in R&D phase for model testing and localized adaptation.
» Marketing Technology and Digital Experience

32 VCCORP - CONFIDEN TIA L New driver with high potentials


Consultant Customer Experience Overview Model General implementation

BIZFLY DIGITAL TRANSFORMATION


Sale Solutions Content Marketing Solutions Advertising Solutions Loyalty Solutions
Application
deployment
Website APP Chatbot Email SMS CC

CRM ERP
Process

Data Collect Intergration

& Management
Marketing AI

Data Lake
Brain

Big Data

Reporting
System
ML

IT Cloud Cloud Server


CDN Load Balancer Simple Storaget
VPN

33 VCCORP - CONFIDEN TIA L Bizfly Digital Transformation


PORTAL
Marketing
Client
Automation
Management
Portal
• Product introduction & Product Information
• Inbound
• Market Place
Digital
• Sale Kits Transformation
solutions for
enterprises
Sale & Marketing Process
• Generate traffic & generate demand
Service
• Convert Sale Push
• Customer follow-up Improvement

Close sale
• Sale kits

More than 1,000 enterprises and individuals


has utilized Bizfly’s solutions

34 VCCORP - CONFIDEN TIA L New driver with high potentials


06

WePay
Payment
Platform
35 VCCORP - CONFIDEN TIA L Wepay
TOP PAYMENT PLATFORM
INTERNATIONAL
SECURITY STANDARD
PCI DSS
ACCEPT MANY PAYMENT METHODS
International cards, ATM cards (of more than 25 domestic banks),
telcos scratch cards, game cards, e-wallets

$20M 850k 25 APPLIED IN MANY KINDS OF DEVICES


PC, SMARTPHONE, TABLET, SMART TV
Domestic Banks
GMV per year Active Card-Wallets
Connected

6k 630k Official payment


license issued
Orders per Day Active E-wallets by State Bank of
Vietnam

36 VCCORP - CONFIDEN TIA L Top payment platform


07 Lotus
Social Network
Focus on good content

37 VCCORP - CONFIDEN TIA L Lotus


LOTUS – SOCIAL NETWORK FOCUS ON GOOD CONTENT

A new social media developed and owned by the Vietnamese with


a strong emphasis on content and users’ experience.

Watch Challenges
Instead of boring text, Lotus Lotus gives you a chance to
“tells” you by visualization. accept challenges for rewards.

Token 1M active users after 10 days Professional


from launching!
Lotus allows you to receive Contents on Lotus are creative and
token and use for benefits. displayed by each personal experience.

38 VCCORP - CONFIDEN TIA L Lotus – Video Social Network


08

VCCorp
Technology

39 VCCORP - CONFIDEN TIA L VCCorp Technology


INNOVATIVE 4.5B +

TECHNOLOGY
Pageviews / month

& TECHNICAL 1.5B +

STATISTICS ad impressions per day


(about 300 GB data per day)

Technological leadership is essential for product 43M internet users/month


innovation Unique visitor reach
(Nearly 10M unique visitors / day)

Mass market technology development and deployment


is VCC’s competitive advantage, bringing the cost of
servicing 1 user to just 50% less than our competitors 38M mobile users
Mobile Ads Network reaches

VCC is positioning the biggest cloud computing


platform in Vietnam to interact with all aspects of the
internet, it currently serves 30M+ users through 100,000 request/s
billions of ad-views everyday Advertising/Tracking system

All technology is open source or in-house


development, VCC does not buy proprietary systems
45,000 requests/s
Image streaming system

1,200 requests/s
Video streaming system

40 VCCORP - CONFIDEN TIA L Innovative Technology & Technical statistics


MASTERED TECHNOLOGIES
ALL IN-HOUSE DEVELOPED

Mastered large scale technologies to support the


mass markets and large customer populations.

Big Data Processing: distributed and parallel


computing processes hundreds of Terabytes of data,
ultimately providing real-time data for VCC’s online
advertising system.

Private Cloud Computing (IaaS and SaaS).

High Scalability: 10Gbps network, LVS, Ha-Proxy,


Citrix, high performance and distributed storage,
high performance caching and streaming.

Using AI, Machine Learning for Vietnamese natural


language process, image process, and video
process.

41 VCCORP - CONFIDEN TIA L Innovative Technology & Technical statistics


MASTERED TECHNOLOGIES
ALL IN-HOUSE DEVELOPED

Real time message service:


Ad distribution and
broadcasts messages to users
Targeting Platform.
with the limited resources

Payment Platform:
DSP, SSP, & DMP
Connects to 95% of domestic
Platform
banks in Vietnam.

PC and Mobile Gaming P2P-streaming


Platform. hybrid technology.

Security:
SMS and
VLan, VPN server, Firewall,
Voice Platform.
IDS-IPS, Antivirus

42 VCCORP - CONFIDEN TIA L Innovative Technology & Technical statistics


Thank you!

w w w.vccorp.vn info@vccorp.vn

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