Information Technology and Innovation Management

MBA semester 2

E- COMMERCE
Understanding its power and influence
How it changes the way we communicate and interact

Presented by
Garima Agarwal 01409152023
Under Guidance of
Harshita Agarwal 01509152023
Himanshi Ahuja 01609152023 Ms.Saumya Satija
WHAT IS E-COMMERCE?

E-commerce, or electronic commerce,

refers to the buying and selling of
goods and services over the internet.

It's like a digital marketplace where you

can find almost anything you can
imagine, from clothes and electronics to
groceries and travel bookings.
 E-COMMERCE & E-BUSINESS

E-COMMERCE E-BUSINESS
Refers specifically to buying and selling goods and Encompasses all business activities conducted
services online. Includes online transactions, electronically, not just transactions. This includes e-
product listings, payments, and shipping. It deals with commerce, but also internal processes like supply
external business processes, primarily focused on chain management, marketing, and customer
customer interactions. service.
Early Seeds The Dot-com Mobile
(1960s- Boom and Revolution Personalization
1990s) Bust (Late and Social and Emerging
1990s-Early Technologies
Commerce
2000s) (2010s-
(2000s- Present)
2010s)
 Online shopping using
videotex technology

1970

1960s- 1960 1990

Electronic Data Amazon (1995) and

1990s Interchange (EDI) eBay (1995). Secure
payment solutions like
PayPal (1998).
 Sustainable e-
commerce models
Late 1990s- 1990

Early 2000s
2000

Google play
 Facebook and
Instagram

Late 2000s

2000s-
2010s Mid-2000s 2010s
smartphones and Cloud computing
mobile internet
 Big data analytics

2010s- 2010

Present
Present

Voice commerce
(e.g., Amazon Echo)
and augmented
reality (AR)
ROLE OF INFORMATION TECHNOLOGY IN
E-COMMERCE
Creating and Managing E-commerce
Websites
Security and Payment Processing
Customer Relationship Management
(CRM)
Inventory Management and Order
Fulfilment
Data Analytics and Business Insights
Mobile Commerce (M-commerce)
Digital Marketing and SEO
E-commerce Business Models

Business-to-Consumer (B2C)

Business-to-Business (B2B)

Business-to-Employee (B2E)

Consumer-to-Consumer (C2C)
E-commerce Business Models
B2G : for businesses whose sole clients are
governments or type of public administration.

C2G : typically individuals paying the

government for taxes or tuition to universities.
 Key Technologies Driving
E-commerce Innovation
Technology brings impactful changes that can make business flourish, revolutionizing the way
businesses operate and enhancing the customer experience.

E market Available offering range

Data Sharing Easy online communication of large data

Internet commerce commercial usage

 Key Technologies Driving
E-commerce Innovation

Artificial Intelligence (AI) and BIG DATA INTERNET OF

ANALYTICS THINGS (IOT)
Machine Learning (ML)

CHATBOTS AND
VOICE NATURAL
AR & VR
COMMERCE LANGUAGE
PROCESSING

Mobile Commerce (m-commerce)

 Digital Transformation
and E-commerce

Enhanced Customer Experience

Data-Driven Decision Making
Streamlined Operations
Expanded Market Reach
Innovative Business Models
Supply Chain Digitization
AMAZON'S EVOLUTION
STRATEGIES FOR MANAGING
INNOVATION IN E-COMMERCE

Cultivate Culture of Innovation

Build a Strong Innovation Process
Leverage Technology
Foster Partnerships and Collaboration
Embrace Continuous Learning
The Keys trends
and prediction
 Key trends and Predictions

AI-powered AR/VR product 3D product

recommendations visualization simulations

Sustainability Voice commerce

Use of Blockchain &
takes Center Stage & Livestream Metaverse Shopping
shopping
 ADVANTAGES
TO ORGANIZATION TO CUSTOMERS

Reduced overhead costs Faster Buying Process

No need for a physical Personalize Shopping
storefront Experience
Ability to reach a broader Available 24/7
audience Detailed Product
Scalability Information
Track Logistics Greater Responsiveness
 DISADVANTAGES
TO ORGANIZATION TO CUSTOMER

Lack of interaction with customers No chance of inspecting goods

Legal Issues Fear of Expectation v/s Reality
Technical Problems Privacy and security
Competition Problem of return of goods
Lack of trust
 FUTURE OUTLOOK AND
PREDICTIONS
Mobile commerce will continue to rise
Artificial intelligence and machine learning will transform e-
commerce
Social media will become a major sales channel
Voice search will become more prevalent
Same-day and one-hour delivery will become the norm
Online Marketplaces will dominate
FINAL THOUGHTS
The role of technology in the e-
commerce industry is inevitable and
seamless. It’s the origin point, and
innovation occurring every day is
impacting the whole industry. No
matter we are proceeding to the
robotic world, e-commerce will not go
anywhere and keep on thriving with
technological transformations.
If you make the customer
unhappy in the physical world,
they might each tell six friends.
JEFF BEZOS
If you make customers unhappy
on the Internet, they can each
tell 6000 friends.
Do you have any questions?
REFERENCES
https://www.clickpost.ai/blog/best-ecommerce-companies-in-
india

https://bsscommerce.com/knowledge-base/b2b-
ecommerce/b2g-ecommerce/