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I found that there were a lot of sports shops although they weren't particularly local whereas there is
only one school supply shop but it is very near to Horsley. I will also make a radio advert using quite
basic equipment and give it to Vibe FM radio station. A person who buys a expensive product will be
influenced by a warranty, this is because a customer wants to know that if the product goes wrong in
a few months they can get it fixed. I will use open questions in my questionnaire so that consumers
will be encouraged to suggest improvements or discuss some things in more detail. A final factor
which would increase not only costs, but responsibility for Errol is that as his business becomes more
successful, he must work harder to maintain his business image. I have know created a trading
accountant mainly using the data from a business of a similar type. (Figures in red are estimates) This
is a prediction of what a trading account for my business would like. This aspect shows that
Cosmogirl has already made successful decisions and therefore promoted its product using all three
factors of the Promotion aspect. They would use few steps in the distribution channel as shown in
the first diagram. For a advertising campaign to be successful it must: Y Reach the right audience Y
Be attractive and appealing Y Make the money that the audience cost back in sales. However, this
may not be economical at the time because it would cost a lot for me to become a franchisee and I
may not have the sufficient funds. GCSE Business Studies (Short Course) Award Code 4131 GCSE
Applied Business (Double Award) Award Code 4136. During a products life cycle the profit and
sales of the product are linked, so if sales fall so does profit. Manufacturers of digital watches used a
skimming approach in the 1970s. This is very widely used by supermarkets, or clothes. By carrying
out market research, I may also discover that other gender or age segments are interested in
purchasing the magazine. There are other types of insurance policy's that business can take out they
are: Bad debts When credit is given there is chance that the person who you are giving credit to may
be unable to pay you back. Money This covers against of money being lost, this includes more then
theft and covers all cash, cheques, and valuable documents that are in the business. I think that the
store overall will improve if these ideas are implemented and be more welcoming to new customers.
My method of promotion- The method of promotion that I going to use is after sales service, price
reductions, and in-store demo's. Business studies Coursework - Study of a small established local
business piece of work is one of many that can be found in our GCSE Case Studies section. Fixed or
variable? The interest that is charged to the loan may be fixed or a variable interest rate. As I am
independently carrying out the method, then it can be counted as a part of my field research. I will
do this by posting waterproof posters up around the vicinity. My business site is on a road with a
space behind it for deliveries. From what I already know I have decided to make my business a sole
trader operation as these are the easiest to set up. Employees are protected from: Discrimination Poor
working conditions Wage protection Discrimination The laws prevent there from being unfair
discrimination at work. However they will have cash flow problems if the firm does not paid them
quickly, and if the firm was to close then they would loose work. Examples of goods that are sold
direct are: Computers Furniture Spare parts Books Software The reasons for this is that if the product
is quite expensive then to lower the price they can cut out the middle man. This is so that they can
see how much they have borrowed, over how long, and how much interest they will pay. 979 Sales
of goods act- This is a very important law as it makes it does not allow: The selling of faulty,
dangerous products The selling of products that are fit to use for the required task. Another
improvement could have been that I could have accurately researched the prices of the different
advertising media, which I have taken into account.
If selling to a business then the company may go direct to the business and sell face to face. I have
also went to the Natwest website because it is easy to access from my home computer through my
600k broadband connection. Explains general information about a Business studies qualification.
Where the firm buys raw materials from is called the suppliers, the firm will provide suppliers with
their income. AQA Business Studies COURSEWORK - Help! - The Student Room. Also there are
technical problems likely to arise such as the servers being down and site maintenance. Coupons
could be used, these can be in leaflets, or come in a previous product that you buy. This is because
televisions, videos, and hi-fi can be very expensive, and from previous research I found that this is
very important. As the name implies, these 'sides' must balance: the business's total assets must be
equal to its total liabilities. The second advert is in a round shape as I hope that this will catch a
persons attention. A further advantage is the ad he decides to run today can be in his customers'
hands in one to two days. People are picked at random often by computer to complete a survey.
These people are our main source of income and the target audience also. Again there is no
movement or sound, which limits me to pictures and writing. This is because of the people surveyed
the majority fit into this group, so it makes sense to primarily aim for them, and then unskilled
workers. This is because this is the simplest, and easiest method. Yellow Pages publishers make their
profits by selling special value-added features to businesses such as a larger font size for their listing,
or an advertisement box next to the listings in a category. Employing a questionnaire as a technique
would be more cost-effective than using posters, due to the costs which are derived from the amount
of colour ink used, paper types, and the size of the overall poster. Businesses like oil refilling and
superstores need large, flat sites, which can bear heavy loads and have a lot of open space. The
above the line strategy employs current traditional media: television, newspapers, magazines, radio,
outdoor, and internet. The reason why I decided to ask the store owner what the target audience was
is that because it was a small business, the owner is most likely a sole trader which means that he
makes most of the decisions when it comes to the layout of the store and items to be sold. The
leaflets that I will produce will cost ?25 for a 1000 delivery, and printing costs vary. As stated
before, I believe Cosmogirl made the right choice in distributing its magazine to supermarkets. The
coupons would be collected over time then exchanged for a toy or gift, sometimes money is also
needed. Also, any information available to Errol is there for other competing businesses. I can see
from this that the business owner has chosen this place very carefully and it was a very good idea
because the place has a lot of potential. Crucial price ponit- This means the pricing difference
between ?9.99 - ?10.00. A customer will feel that the ?9.99 is a lot cheaper then the ?10.00, even
though it is only a penny. The bank at which I would take the loans out at is with Natwest. To do this
I carry out questioners or use research already carried out by a other company. I choose to sell items
that I think they will most likely want to buy such as confectionery and snacks and also selling
products that nearby stores don’t sell and having services that nearby competing stores don’t have
such as oyster top-up and ATM machine access.”.
Postage would also save a lot of time and mean that Cosmogirl would have to employ fewer drivers
to transport the magazine to its destination. The rate that I pay my staff will depend on: length of
training, if I have to train the staff for a long time they may have a low wage for some time to pay
for the raining Qualifications, the more qualifications that a person has then it means that you
normally pay more. Over one hundred pages to help students understand business terminology,
business scenarios and factors to include when considering essay style answers. The bright colours,
bold headings and pictures also help persuade young girls to purchase the magazine. I cannot discuss
all of my competitive advantages but what I can say is that my store is closer to the school than a
nearby store that sells items that I also sell and also my store is open during both rush hours and but
the other store is only open during one. This would not work for Cosmogirl because it is sold in
different areas and the whole point of a card is to make sure that the consumer sticks to shopping at
the same place. The advert has the logo of brands so that people know what brands I sell. He could
also think about placing it further away from residential areas and nearer to industrial areas, where is
supplies could get in easier without disturbing local residents. Overdrafts can be more expensive
particularly for small businesses. A other way is where there is a discount in the whole shop and no
coupons are needed. This could be crucial to the sales of my business as not having exactly what the
customers want could mean that customer going to another business that does. The majority of
listings are in plain small black text. Store Owner’s Answer “Many students visit our store and also
both passers-by and local people. The laws that I have to comply with when hiring are the: 975 Sex
discrimination act 976 Race relations act 944 Disabled persons employment act How to advertise,
hire, and pay the staff. This also applies to ?1.89 - ?1.90, this works on a number of prices. It is
comprised of a list of questions which are carefully planned to find out opinions of customers. AQA
GCSE Business Controlled Assessment 2017 Social Enterprise. I only plan to employ 1 or 2 people
because there won’t be much work to do. This is because my shop will be near a main road that will
allow people to see any promotions, and they will be drawn to the area by the large supermarket. This
is because it would open up a greater number of customers, as secondary schools consist of
teenagers, therefore it would be the perfect place to distribute the magazine. This resource hasn't
been reviewed yet To ensure quality for our reviews, only customers who have purchased this
resource can review it Report this resource to let us know if it violates our terms and conditions. In
my opinion, the company would be better off advertising the offer through radio and television
because I believe it would be the most effective solution. GCSE Business Studies provides
progression for those wishing to continue their coursework, which means that for two-thirds of the
Applied Business course. Yes 85 No 15 Which of these would pay extra for? (you can tick more then
one) Home delivery 35 Home instillation 25 Extended guarantee 75 Other 19 Results The results are
shown in bar chart form, as some of the questions the person could tick more then one answer. If an
item is expiring, I would change the price to a low price so that I will still be able to sell it and not
make too much of a loss. The majority of these people do not shoe locally, and the main reason is that
the local shops do not cater for there needs. Write a review Update existing review Submit review
Cancel It's good to leave some feedback. Frozen food This gives cover against the loss or damage of
goods that are frozen due to a power cut. Edexcel GCSE Business Controlled Assessment Teacher
Support Book 16 Appendix A: Example research log GCSE Business Version 2012 It is clear that the
controlled assessment is a departure from traditional coursework. However, it is important that the
right celebrity is picked.