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Bharathidasan University Thiruchirappalli-620 024: M.B.A. - Master of Business Administration

This document outlines the course curriculum for a Master of Business Administration (MBA) program at Bharathidasan University in Thiruchirappalli, India. It lists the subject codes, semester, and title of each paper/course offered across four semesters of the program. Subjects include areas such as marketing, finance, human resources, operations, and information systems. It also describes the dissertation and viva voce requirements for the MBA, which involves a project during the third semester vacation and oral exam before the fourth semester exams.

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2K views2 pages

Bharathidasan University Thiruchirappalli-620 024: M.B.A. - Master of Business Administration

This document outlines the course curriculum for a Master of Business Administration (MBA) program at Bharathidasan University in Thiruchirappalli, India. It lists the subject codes, semester, and title of each paper/course offered across four semesters of the program. Subjects include areas such as marketing, finance, human resources, operations, and information systems. It also describes the dissertation and viva voce requirements for the MBA, which involves a project during the third semester vacation and oral exam before the fourth semester exams.

Uploaded by

gkvimal nathan
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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BHARATHIDASAN UNIVERSITY

THIRUCHIRAPPALLI-620 024
M.B.A. - MASTER OF BUSINESS ADMINISTRATION
(Applicable to the candidates admitted from the academic year 2022-2023 onwards)

Semester Subject Code Title of the Paper


P22MBACC31 Strategic Management
P22MBACC32 Research Methods in Management
P22MBACC33 Operations Research
P22MBA3EM1 Digital Marketing
P22MBA3EM 2 Brand Management
P22MBA3EM3 Consumer Behaviour
P22MBA3EM4 Business to Business Marketing
P22MBA3EM5 Sales and Distribution Management
P22MBA3EF1 E- Banking
P22MBA3EF 2 Mutual Funds
P22MBA3EF3 Strategic Financial Management
P22MBA3EF4 Financial Services
P22MBA3EF5 Security Analysis and Portfolio Management
P22MBA3EH1 Strategic Human Resource Management
III P22MBA3EH2 Performance Management
P22MBA3EH3 Organisation Development
P22MBA3EH4 Compensation Management
P22MBA3EH5 Change Management
P22MBA3ES1 E- Business
P22MBA3ES2 Internet Technologies
P22MBA3ES3 Enterprise Resource Planning
P22MBA3ES4 Web Technology
P22MBA3ES5 Decision Support Systems
P22MBA3EO1 Supply Chain Management
P22MBA3EO2 Advanced Operation Research
P22MBA3EO3 Management Control Systems
P22MBA3EO4 Materials Management
P22MBA3EO5 Maintenance Management
P22MBANME2 Export Management

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M.B.A. - MASTER OF BUSINESS ADMINISTRATION
(Applicable to the candidates admitted from the academic year 2022-2023 onwards)

Semester Subject Code Title of the Paper


P22MBACC41 International Business Environment
P22MBACC42 Entrepreneurial Development
P22MBACC43 Managerial Skills
P22MBA4EM1 Marketing Communications and Media Management
P22MBA4EM 2 Customer Relationship Management
P22MBA4EM3 Advertising and Sales Promotion
P22MBA4EM4 Marketing of Services
P22MBA4EM5 Retail Management
P22MBA4EF1 Commercial Banking Management
P22MBA4EF 2 Insurance Management
P22MBA4EF3 Project Management
P22MBA4EF4 Global Financial Management
P22MBA4EF5 Merchant Banking
P22MBA4EH1 Human Resources Analytics
P22MBA4EH2 Training and Development
IV
P22MBA4EH3 Public Relations Management
P22MBA4EH4 Managing Interpersonal Effectiveness
P22MBA4EH5 Group Dynamics
P22MBA4ES1 Software Project Management
P22MBA4ES2 Relational Database Management System
P22MBA4ES3 Object Oriented Programming and C++
P22MBA4ES4 Big data Analytics
P22MBA4ES5 Data Warehousing and Data Mining
P22MBA4EO1 Robust Design
P22MBA4EO2 Lean Manufacturing
P22MBA4EO3 World Class Manufacturing
P22MBA4EO4 Total Quality Management
P22MBA4EO5 Business Process Management
P22MBAVAC2 Stock Market Practices
(Dissertation 80 + Viva Voce 20). Actual Project during the vacation
P22MBAPW of III semester and Viva Exam before the IV semester Exam.

Sd/-
Controller of Examinations i/c
2

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