SEO & Digital Marketing Course
Instructor: Hasan Jamil
SEO MasterClass
❂ Basic of SEO
● Introduction of SEO
● Why SEO is Important?
● Example of SEO Projects
● How Search Engine Works (CIS Model)
● SERP Explanation
● Google Ranking factors
● The Complete Process of SEO
❂ Keyword Research
● What is Keyword Research
● Different types of keywords.
● Why is keyword research important?
● Keyword Idea Generate Best Method
● Long-tail keywords
● Short-tail keywords
● Keyword Research for Blog Website
● Keyword Research For E-commerce Website
● Keyword Research For Service Business Website
● Competitor Analysis & Find Keyword Gap
● Advanced Keyword Research (KGR Model)
● Advance Keyword Research (REGEX Model)
● Validate The Keyword Final List for 2024
❂ On-Page Optimization
● What is On-Page SEO?
● Install and Setup Rank Math SEO Plugin
● Search Console Setup and Theoretical Explanation
● Google Analytics Setup & Explanation
● Keyword URL Assigning
● Meta Tag Optimization (Title, Description, URL)
● User Intent & Featured Snippet
● Content Optimization (H Tags, Image, KW Density, Content-Length)
● Keyword Cannibalisation & Duplicate
● Internal Linking & External Linking
● Schema Markup Setup
● On-Page Audit with Report Sheet
❂ Technical SEO
● What is Technical SEO?
● XML Sitemap Setup & Submission
● Robots.txt Configuration
● Technical SEO Audit & Overview
● 404 Error
● Open Graph
● Broken links
● Core Web Vitals Basics (LCP, FID, CLS, FCP, INP, TTFB)
● Core Web Vitals Audit
● Core Web Vitals Fix All Issues
● Semrush Site Audit: All Discovered Issues and How to Fix
● Google Search Console Error | How to Fix Them
● Technical SEO checklist
❂ Off-Page SEO
● Off-Page SEO & Link Building
● Dofollow & Nofollow Link
● Anchor text or Link Text
● Linkable Assets Creation & Outreach
● Profile Link Building
● HARO Links
● 404 Link Reclamation
● Skyscraper Link Building
● Broken Link Building
● Competitors Link Sourcing
● Social Signal Links
● Directory Link Building
● Documents Link Building
● Feedback Site Links
● Press Release Submission
● QA Link Building
● Wiki Link Building
● Blogger outreach methods
● Local citations building
● Web 2.0
● Blog & article submissions
● Guest Posting
● Backlinks plan for Google rankings
❂ Local SEO
● Introduction to Local SEO
● Google My Business Optimization
● Keyword Research for Local SEO
● On-Page SEO for Local Businesses
● Local Link Building Strategies
● Local Content Marketing
● Online Reviews and Reputation Management
● Local SEO Audits
● Local SEO for Mobile and Voice Search
● Local SEO Analytics and Reporting
● Local SEO and Social Media
● Local SEO and Paid Advertising
● Local SEO Best Practices
❂ E-commerce SEO
● Introduction to E-commerce SEO
● Keyword Research for E-commerce
● On-Page Optimization for E-commerce
● E-commerce Site Structure and Navigation
● Technical SEO for E-commerce
● E-commerce Content Strategy
● E-commerce Link Building
● Product Reviews and Ratings
● E-commerce SEO Analytics and Reporting
● E-commerce SEO for Mobile and Voice Search
● E-commerce SEO for International Markets
● E-commerce SEO Audit and Strategy Development
❂ ChatGPT - Driven SEO for Maximum Output
● Introduction to ChatGPT in SEO
● Keyword Research with ChatGPT
● Competitor Analysis with ChatGPT
● Content Generation with ChatGPT
● Email Outreach and ChatGPT
● On-Page SEO Enhancements
● Content Promotion Strategies with ChatGPT
Facebook Marketing
❂ Introduction to Facebook Advertising
❂ Setting Up a Facebook Business Manager
❂ Understanding the Facebook Pixel
❂ Pixel Events and Custom Conversions
❂ Creating a Facebook Ad Campaign
❂ Audience Targeting
❂ Ad Creative Best Practices
❂ Ad Placement and Formats
❂ Budgeting and Bidding Strategies
❂ Ad Scheduling and Delivery Optimization
❂ Performance Monitoring and Analytics
❂ Troubleshooting and Optimization Techniques
❂ Advanced Pixel Features
❂ Ad Scheduling and Delivery Optimization
❂ Remarketing Strategies
❂ Case Studies and Practical Examples
Google Ads Management
❂ Introduction to Google Ads
❂ Setting Up a Google Ads Account
❂ Keyword Research and Match Types
❂ Campaign Structure
❂ Ad Extensions
❂ Ad Creatives and Copywriting
❂ Bidding Strategies
❂ Budgeting and Campaign Settings
❂ Targeting Options
❂ Display Advertising
❂ Video Advertising
❂ Shopping Campaigns
❂ Conversion Tracking and Goals
❂ Google Analytics Integration
❂ Performance Monitoring and Analytics
❂ Remarketing Strategies
❂ Ad Quality and Ad Rank
❂ Ad Policies and Compliance
❂ Campaign Optimization Techniques
Client Finding Challenge
❂ Important things need to start freelancing
❂ Best Way to Create Professional Social Accounts
❂ Create some assistant Profile
❂ Marketing Strategy
❂ Social Media Strategy
❂ Outside Client Finding Method
❂ Upwork Marketplace
❂ Fiverr Marketplace
❂ Cold Email Marketing
❂ ChatGPT and Client Finding
❂ My Personal Strategy
