Name: Section:
Grade Level: Teacher:
MODULE IN MEDIA AND INFORMATION LITERACY
WHAT I NEED TO KNOW (Objectives):
Understands opportunities and challenges in media and information.
Explains how the internet helps in the fields of citizen journalism and tourism
support.
WHAT’S NEW (Your Lesson for Today)
Media and information provides a better venue to make things possible. One can
communicate with their loved ones using a networking sites in the internet; others can complete a
course through online schooling. Purchasing products and services without going outside the
house can be made through online shopping.However, the spreading of fake news, invasion of
privacy, hacking and etc. are some forms of the threats in using media and information. These
risks and threats are perceived as the challenges that each individual is striving not to encounter
from those violations and unethical practices.
Let’s get closer to the opportunities and challenges in using media and information from the
different aspects.
Aspects Opportunities Challenges
Economic The Philippine Media is a great Privacy is the most notorious
asset in the country’s economy. economic threat.
Education Online education is the fast Promote laziness; constant access that
becoming trend in society. requires constant upgrades and
maintenance around cyberspace
Politics Provides fair foundation as a Shortage of government funding to
source of information reach the media and information its
potential to success
Society Through promotion of profer Media and information have the power
information dissemination in to sway society’s beliefs and
development advocacies pave perception.
the way for a positive social
change.
REFERENCE/S FOR FURTHER ENHANCEMENT
Licuanan, P. et. al (2016). Media and Information Literacy (Teaching Guide for Senior High
School). Quezon City, Philippines: EC-TEC Commercial
Magpile, C. (2016). Media and Information Literacy (Enhancing Education through Effective
Communication). Quezon City, Philippines: Bookman, Inc.
Name: Section:
Grade Level: Teacher:
TODAY’S TASK
After knowing the opportunities and challenges in the different fields, share your
thoughts with your classmate on how these challenges could be resolved:
Economy:
Education:
Politics:
Society:
PRACTICE EXERCISE 1:
The challenges and opportunities in using Social Media could be understood well through
the SWOT Analysis. SWOT Analysis stands for:
S-Strength; W-Weaknesses; O- Opportunities; and T- Threats
Try to classify the following statements to what category they belong: Strength, Weaknesses,
Opportunities or Threats. Write your answer before each statement.
1. Marketing brands and services.
2. Talking face to face in real time.
3. Widening coverage of users in various social network sites.
4. Blocking of some work sites which affects productivity.
5. Maintaining privacy in the web is difficult.
6. Promoting events, products and service through social platform.
7. Boosting internet connection to be faster.
PRACTICE EXERCISE 2:
Get a partner and read the article below about citizen journalism. Then, be able to answer the
questions that follow:
On the Rise of Citizen Journalism:Power to The People?
By Melanie Y. Pinlac
Posted by: cmfr
Posted on: July 6, 2007, 1:25 pm
MODERN TECHNOLOGY has brought about changes in the landscape of news media. Today, another
new journalistic form is challenging the norms of traditional journalism. This new form—citizen
journalism—is challenging the notion that only trained and professional journalists can come up with
reliable news reports.
Advocates of this new form want to escape from the mainstream media’s alleged monopoly over
information and to give this power to inform to ordinary citizens. Advocates say that citizen journalism
provides the public a source of news other than the mainstream media.
In MediaShift, a weblog that tracks the effects of new digital technologies on media, editor Mark Glaser
REFERENCE/S FOR FURTHER ENHANCEMENT
Licuanan, P. et. al (2016). Media and Information Literacy (Teaching Guide for Senior
High School). Quezon City, Philippines: EC-TEC Commercial
Magpile, C. (2016). Media and Information Literacy (Enhancing Education through Effective
Communication). Quezon City, Philippines: Bookman, Inc.
Name: Section:
Grade: Teacher:
defines citizen journalists as “people without professional journalism training (using) the tools of
modern technology and the global distribution of the Internet to create, augment, or fact-check media
on their own or in collaboration with others.”
Citizen journalism initiators also think they could thrive without the principles that serve as the
foundation of traditional news media. One of these principles, objective reporting, is something citizen
journalists could live without, they say. (Continue to read the article on this link: https://cmfr-
phil.org/media-ethics- responsibility/ethics/power-to-the-people/?)
Questions:
1. What is Citizen Journalism?
2. How does the Internet change the way news is reported?
3. What are the issues of Citizen Journalism? How does the internet help the citizen
journalism
4. Do you think making ordinary citizens news reporters on TV or online develops more
awareness on news and content?
PRACTICE EXERCISE 3:
With the same partner, read the following articles on the use of internet as Tourism
Support. Then, be able to answer the following questions:
Tourism in Southern Cebu gets digital boost from Talk ‘N Text,
Internet.org by MyCebu Partners on August 12, 2015
FOUR eco-tourism groups in Aloguinsan, Cebu are now ready to move to the digital space after
attending the Panalo Community Training sponsored by Talk ‘N Text (TNT), the value brand of Smart
Communications, Inc. (Smart), and organized by Grassroots Travel, a local company working with
communities to help promote responsible and sustainable travel.
During the four-day training, the participants were able to create a demo website for their
community groups. They also learned about travel trends, branding and packaging, blogging,
photography, videography, social media marketing and analytics, online and digital marketing tools, and
responsible use of the Internet.
GENERALIZATION:
REMEMBER:
Media and information creates opportunities to improve the economy and society. Many
things become impossible through the use of internet such as connecting to target costumers to
attract one’s travel destination and expressing freedom of expression through the citizen
journalism. However, challenges are inevitable in using media and information. In utilizing a
particular social media platform, analyzing its strengths, weaknesses, opportunities and threats
is necessary to materialize the goals into real ones.
REFERENCE/S FOR FURTHER ENHANCEMENT
Licuanan, P. et. al (2016). Media and Information Literacy (Teaching Guide for Senior High
School). Quezon City, Philippines: EC-TEC Commercial
Name: Section:
Grade: Teacher:
.
“We are happy to support Aloguinsan people’s organizations (POs) because we see their
commitment to promote their town through eco-tourism. The goal of the Panalo Community trainings is
to help them provide better tourism experience by going digital,” said Smart Public Affairs-VisMin Senior
Manager Atty. Maria Jane C. Paredes. (Continue to read the article on this link:
https://mycebu.ph/article/southern-cebu-tourism-digital-boost/
Questions:
1. How did the internet help in promoting tourism in Aloguinsan, Cebu?
2. How did it improve the lives of the local community?
3. If you could apply the Aloguinsan digital experience to your community, what local
tourist spots, culture or practices would you promote? Why?
WHAT CAN I DO?
Select a tourist destination in your province or the one which you had visited before.
Promote the tourist spots, culture and local practices of the selected tourist destination through a
video presentation. Be able to discuss the opportunities and challenges in promoting a tourist
destination at the end of your video presentation. You may conduct an interview or use the
internet to research some of the following information.
Tourist Destination
Location
Name of Locals
Culture
Dialect
Tourist Spots
Tradition
Video Presentation Rubric 3-5 minutes
Criteria 10 (Excellent) 6 (Fair) 3 (Poor)
Creativity Excellent level of Fair amount of Little or no creativity
creativity creativity displayed
Understanding of Subject matter is clearly Has basic understanding Little or no understanding
Subject Matter presented. of of subject matter
concepts but lacks in- displayed. May have read
depth analysis. the material.
Presentation Clear and coherent Moderate presentation Presentation skills needs
presentation skills, may be lacking drastic improvement.
in some areas.
Relevance Images/graphics and Images/graphics and Images/graphics and
information are highly information used has information used has little
relevant to the topic. moderate relevance or no relevance to the
to the topic. topic.
REFERENCE/S FOR FURTHER ENHANCEMENT
Licuanan, P. et. al (2016). Media and Information Literacy (Teaching Guide for Senior High
School). Quezon City, Philippines: EC-TEC Commercial
Name: Section:
Grade Level: Teacher:
EVALUATION:
Answer the following questions:
1. What is the importance of determining the opportunities and
challenges in using media and information?
2. What could be the best attitude in encountering the challenges in using social
media?
3. What opportunities can be gained if people use media and information properly?
4. As a student, how could you promote the better ways in using social media?
REFERENCE/S FOR FURTHER ENHANCEMENT
Licuanan, P. et. al (2016). Media and Information Literacy (Teaching Guide for Senior High
School). Quezon City, Philippines: EC-TEC Commercial.
Magpile, C. (2016). Media and Information Literacy (Enhancing Education through Effective
Communication). Quezon City, Philippines: Bookman, Inc.
Integrated the Development of the Following Learning Skills:
Communication: Collaboration: Creativity:
- Discussing the concept -Sharing ideas with a classmate -Creating video presentation
Critical Thinking: Character:
-Explaining ideas -Fair
-Criticizing ideas -Ethical
-Analyzing text
