SNAPCHAT POLITICAL AD LIBRARY REPORT
This file contains the information for political ads that are/have been served on
Snapchat’s Advertising platform.
Fields:
AD ID - Unique identifier for each Political Ad.
CreativeURL - URL link to creative content for the Ad.
Currency Code - The currency code set for the Ad Account and Ad.
Spend - Amount (In local currency) spent by the advertiser over the campaign (up to
the current date).
Impressions - Number of times the Ad has been viewed by Snapchatters.
Start Date - The time at which the Ad was set up to start delivering.
End Date - The time at which the Ad was set up to stop delivering.
Organization Name - The name of the Organization within Ads Manager who is
responsible for creating the Ad.
BillingAddress - The address of the Organization within Ads Manager who is
responsible for creating the Ad.
CandidateBallotInformation - The name of the candidate (and office the candidate is
seeking for California elections)/ ballot initiative associated with the Ad.
PayingAdvertiserName - Name of the entity providing the funds for the Ad. This is
the name we will display within the Snapchat app within our "Paid for by X"
disclosure.
Committee Name - Name of the committee that paid for the Ad.
Committee Identification Number - Identification number of the committee that paid
for the Ad.
Disclosure Name Of Committee - Disclosure Name of the Committee that paid for the
Ads as required by California law.
Advertising Jurisdiction - The jurisdiction to which the Ad refers.
Gender - Gender targeting criteria used in the Ad. If empty, then it is targeting
all genders.
AgeBracket - Age targeting criteria used in the Ad. If empty, then it is targeting
all ages.
CountryCode - Country targeting criteria used in the Ad. This is a required field
for advertisers and indicates the country Ad impressions will be delivered in.
Regions (Included) - Region(s) included targeting criteria used in the Ad. This is
sub-country and often represents states or provinces. When this field is populated
Ad impressions will be delivered within the included Region(s).
Regions (Excluded) - Region(s) excluded targeting criteria used in the Ad. This is
sub-country and often represents states or provinces. When this field is populated
Ad impressions will be delivered outside the excluded Region(s).
Electoral Districts (Included) - Electoral district(s) included targeting criteria
used in the Ad. When this field is populated Ad impressions will be delivered
within the included Electoral district(s).
Electoral Districts (Excluded) - Electoral district(s) excluded targeting criteria
used in the Ad. When this field is populated Ad impressions will be delivered
outside the excluded Electoral district(s).
Radius Targeting (Included) - Radius Targeting included targeting criteria used in
the Ad. When this field is populated Ad impressions will be delivered within the
included point-radius circles.
Radius Targeting (Excluded) - Radius Targeting excluded targeting criteria used in
the Ad. When this field is populated Ad impressions will be delivered outside the
excluded point-radius circles.
Metros (Included) - Metro(s) included targeting criteria used in the Ad. When this
field is populated Ad impressions will be delivered within the included Metro(s).
Metros (Excluded) - Metro(s) excluded targeting criteria used in the Ad. When this
field is populated Ad impressions will be delivered outside the excluded Metro(s).
Postal Code (Included) - Postal code(s) included targeting criteria used in the Ad.
When this field is populated Ad impressions will be delivered within the included
Postal code(s).
Postal Code (Excluded) - Postal code(s) included targeting criteria used in the Ad.
When this field is populated Ad impressions will be delivered outside the excluded
Postal code(s).
Location Categories (Included) - Location categories included targeting criteria
used in the Ad. When this field is populated Ad impressions will be delivered
within the included Location categories.
Location Categories (Exlcuded) - Location categories included targeting criteria
used in the Ad. When this field is populated Ad impressions will be delivered
outside the excluded Location categories.
Interests - Interest audience(s) targeting criteria used in the Ad. If empty, then
no Interest targeting was used.
OsType - Operating system targeting criteria used in the Ad. If empty, then it is
targeting all operating systems.
Segments - Segments targeting criteria used in the Ad. This is advertiser-specific
data used such as Snap Audience Match or Lookalike audiences.
Language - Language targeting criteria used in the Ad. If empty, then no Language
targeting was used.
AdvancedDemographics - 3rd party data segments targeting criteria used in the Ad.
If empty, then no 3rd party data segments were used.
Target Connection Type - Internet connection type targeting criteria used in the
Ad. If empty, then no internet connect type targeting was used.
Targeting Carrier (ISP) - Carrier type targeting criteria used in the Ad. If empty,
then is it targeting all carrier types.
CreativeProperties - The web view URL attachment specified in Ad’s call to action.
To learn more about our policy on political advertising visit
https://www.snap.com/en-US/ad-policies/political/
