SMA EXPERIMENT 1

Aim- Case study on social media platform (Facebook)

Abstract
With the growth of social media websites, such as Facebook, our privacy has become increasingly more
vulnerable to surveillance and commodification. As we have uploaded personal information to social
networks, we have increasingly allowed others access to our data. Moreover, most social media users remain
largely unaware how vulnerable their personal information has become to information-aggregation and
reselling activities. This essay contends that our ignorance of privacy settings and policies on social media
websites such as Facebook, has exposed us to potential increases in social harassment, state intrusions,
corporate surveillance and commodification, and has also reduced our ability to control how others may
perceive us. We may only be able to reclaim our ability to control our privacy rights if we are able to control
who may access our personal information through opt-in accessibility options, if we have sufficient groups
to monitor our rights, and if we have non-commodified social networks to use.

Introduction

Facebook was founded under the leadership of Mark Zuckerberg at Harvard University in early 2004, with
the initial intention to create a student directory containing student profiles and pictures. Moreover, the
website became available for public use in 2006 and by this stage in its development, anyone over the age
of 13 could create a profile if they possessed an e-mail address.

Facebook is characterised as a social media website which “combines features of e-mail, instant messaging,
photo-sharing, and blogging programs, as well as a way to monitor one’s friends’ online activities”. Thus,
Facebook functions as one-stop platform that combines various social activities for its users. According to
Fuchs (2011), the defining features of Web 2.0 social networking websites, like Facebook and Myspace, are
that they allow users to craft their own profiles, link such profiles together in visible social networks, and
allow users to communicate with one another. Thus, on social networking websites, users utilise self-created
profiles that act as avatars, to interact with one another through interconnected social networks. In addition,
such profiles often contain personal information such as full names, contact numbers, e-mail addresses,
physical addresses, occupations, friendship networks, photos, records of activities, personal preferences,
and demographic information.
 Facebook, however, overtook Myspace’s popularity by 2008 and became the most popular social media website in
the world. By 2015, Facebook was worth at least 245 billion US Dollars. Globally, the website has over 968 million daily
users and 1.49 billion monthly users, with nearly 844 million mobile daily users and 3.31 billion mobile monthly users.

Theory

Currently, Facebook is the second most popular website globally, with the majority of its users originating
from the United States, India, and Brazil. More specifically, approximately 83.1% of Facebook’s current users
are located outside of North America. Facebook is currently the most popular social media platform in South
Africa, with 11.8 million active users, of which 8.8 million access it via their mobile phones.

In addition, Facebook has introduced several different features to its platform since 2004. Its News Feed
feature, which was introduced in 2006, allows users to communicate to and view their friends’ activities on
the website. That is, the previously invisible activities of people on the website became visible to others in
their networks with the introduction of the News Feed feature. Furthermore, the feature allows advertisers
to place advertisements directly on to a user’s news feed, thus marketing to the Facebook user directly. By
2007, Facebook introduced the Beacon feature, which collected data on the activities of its users, focusing
specifically on their shopping habits. Facebook’s users, however, reacted very badly to this feature and
Facebook readjusted its surveillance methods. Thus, the corporation began to gather aggregate data through
less obtrusive means, so as to re-sell that private information to third-party advertisers.

Although Facebook’s privacy settings were very minimal at its founding, with users’ profiles fully visible to
all other users on the Harvard University campus, the corporation gradually introduced more sophisticated,
yet complicated, settings. Facebook’s privacy settings seem to allow its users to fine-tune what information
is shared with whom. More specifically, one can utilise the settings to determine who sees your profile, what
information can be used by third-party advertisers for targeted marketing, and whether one’s profile can be
used by separate websites for ease of access.

Issues related to Facebook

Firstly, people have used Facebook to harass on another, by, for example, stalking one another online or
releasing embarrassing personal data within each other’s social networks. Thus, it has been possible to
exploit the gaps in Facebook’s protection of its users’ personal information for social activities. Secondly, in
the past, state agencies in the United States have utilised the Patriot Act to collect information on Facebook
users’ profiles, regardless of the privacy measures users may have implemented to protect their profiles.
Furthermore, police and government officials have utilised Facebook profiles and histories to crack down on
activities ranging from underage drinking to criticisms against ex-President George W. Bush. Consequently,
despite reassurances that the company has sought to protect its users’ personal information, Facebook has
shown that it would expose its user-base to state intrusions. Thirdly, the company earns revenues by selling
access to its users’ personal profiles to third parties and third party applications. This activity has mainly
occurred in order to facilitate the production of targeted marketing campaigns, aimed at social media users
in online spaces.

Possible solution

Firstly, we should have opt-in privacy policies, whereas most websites currently offer opt-out privacy
policies. That is, Facebook, for example, currently forces its users to go through a series of steps to opt out
of privacy invasions for corporate profit. In contrast, an alternative, more privacy-friendly approach to Web
2.0 policies would offer users the choice to sell their information to third parties. Secondly, we should create
more groups that act as watchdogs against privacy violations. Thirdly, we should develop Web 2.0 social
networking websites that are not driven by a profit motive.

Thus, we could reduce the risk of privacy violation on social media websites by creating a culture where
users have to consent to the commodification of their personal information; by establishing active and
effective groups that monitor privacy settings and policies; and by promoting the development and
maintenance of non-profit online social networks.

Conclusion

In conclusion, the Facebook case study illustrates how our privacy rights on social media websites have
become increasingly vulnerable to exploitation, commodification, and surveillance. Facebook and other
social media platforms have become increasingly popular and those who utilise such websites have tended
to fill their online profiles with vast amounts of personal information, which in turn, has been mined for reuse
and resale by various corporate and state entities. These habits have made it increasingly difficult for social
media users to manage their reputations, to avoid state intrusions into their private affairs, and to reduce
corporate surveillance and exploitation. Nevertheless, it has been argued that although our privacy has
become more vulnerable, we can strengthen our privacy protections by establishing opt-in privacy policies,
by creating efficient privacy watchdog groups, and by creating social networks that are not driven by a profit
motive.
 SMA EXPERIMENT NO-02
Aim:
DATA COLLECTION SELECT THE SOCIAL MEDIA PLATFORM OF YOUR CHOICE (FACEBOOK,
LINKEDIN,YOUTUBE,WEBBLOGS,ETC)CONNECT TO AND CAPTURE SOCIAL MEDIA DATA FOR
BUSSIJNESS (WEB SCRAPPING)
Theory:
Introduction to BI:
Power BI is a Powerful Data discovery tool from Microsoft. It allows users to
convert data into visuals and graphics, visually explore and analyze data,
collaborate on interactive dashboards and reports, and scale with security.
Microsoft revealed that Power BI is now used by 97% of Fortune 500 companies at
Microsoft Business Application Summit in 2021. Let’s Dive into the blog to know
about the Core feature of PowerBI.
PowerBI Dashboard
A PowerBI dashboard is a single page that contains a collection of visuals built
for a deep level of interactivity. In simple words, It is a page with multiple charts and
graphs that help to derive useful information from a number of data.
Advantages of PowerBI Dashboards
• Embedded Attributes
• Rich Features
• Easy Implementation
• Drag and Drop
• No Upfront class
• Allows Collaboration
• Continuous Updates
• Publish reports Securely
What is web scrapping
Web scraping is a technique to fetch data from websites. While surfing on the web, many
websites don’t allow the user to save data for personal use. One way is to manually copy-
paste the data, which both tedious and time-consuming. Web Scraping is the automation
of the data extraction process from websites. This event is done with the help of web
scraping software known as web scrapers. They automatically load and extract data from
the websites based on user requirements. These can be custom built to work for one site
or can be configured to work with any website. Uses of Web Scraping: Web scraping
finds many uses both at a professional and personal level. Having different needs at
different levels, some popular uses of web scraping are.
• Brand Monitoring and Competition Analysis
• Machine Learning
• Financial Data Analysis
• Social Media Analysis
• SEO monitoring

CONCLUSION:
Hence, we have learnt about the Power BI and Web Scrapping
OUTPUT

1. Scraping the data

2. Linking data with Power BI

3. Taking a random data from HTML code obtained after scraping the data

4. Transforming the dataset into Power BI

5. Pie chart of the data
 SMA EXPERIMENT NO-03
Aim:
Data Cleaning and storage - pre-process filter and store social media for business.
Theory:
Data Cleaning

Data cleaning is the process of preparing data for analysis by removing or modifying
data that is incorrect, incomplete, irrelevant, duplicated, or improperly formatted.

This data is usually not necessary or helpful when it comes to analyzing data
because it may hinder the process or provide inaccurate results. There are several
methods for cleaning data depending on how it is stored along with the answers
being sought.

Data cleaning is not simply about erasing information to make space for new data,
but rather finding a way to maximize a data set’s accuracy without necessarily
deleting information.

For one, data cleaning includes more actions than removing data, such as fixing
spelling and syntax errors, standardizing data sets, and correcting mistakes such as
empty fields, missing codes, and identifying duplicate data points. Data cleaning is
considered a foundational element of the data science basics, as it plays an
important role in the analytical process and uncovering reliable answers.

Data Preprocessing

Data preprocessing is an important step in the data mining process. It refers to the
cleaning, transforming, and integrating of data in order to make it ready for analysis. The
goal of data preprocessing is to improve the quality of the data and to make it more
suitable for the specific data mining task.

Some common steps in data preprocessing include:

• Data cleaning: this step involves identifying and removing missing, inconsistent,
or irrelevant data. This can include removing duplicate records, filling in missing
values, and handling outliers.
• Data integration: this step involves combining data from multiple sources, such
as databases, spreadsheets, and text files. The goal of integration is to create a
single, consistent view of the data.
• Data transformation: this step involves converting the data into a format that is
more suitable for the data mining task. This can include normalizing numerical
data, creating dummy variables, and encoding categorical data.
 • Data reduction: this step is used to select a subset of the data that is relevant to
the data mining task. This can include feature selection (selecting a subset of
the variables) or feature extraction (extracting new variables from the data).
• Data discretization: this step is used to convert continuous numerical data into
categorical data, which can be used for decision tree and other categorical data
mining techniques.

Data Filtering

Data filtering is the process of choosing a smaller part of your data set and using that
subset for viewing or analysis. Filtering is generally (but not always) temporary – the
complete data set is kept, but only part of it is used for the calculation.

Filtering may be used to:

• Look at results for a particular period of time.

• Calculate results for particular groups of interest.

• Exclude erroneous or "bad" observations from an analysis.

• Train and validate statistical models.

Filtering requires you to specify a rule or logic to identify the cases you want to include
in your analysis. Filtering can also be referred to as “sub setting” data, or a data “drill-
down”. In this article we illustrate a filtered data set and discuss how you might use
filtering.

CONCLUSION:

Hence we have learnt data cleaning and storing preprocess filter and store social
media data for business.
OUTPUT:
 SMA EXPERIMENT NO-04

Aim:

Exploratory data analysis and visualization of social media data for business.

Theory:

What is data analysis.

Data analysis is defined as a process of cleaning, transforming, and modeling data to discover
useful information for business decision-making. The purpose of Data Analysis is to extract
useful information from data and taking the decision based upon the data analysis.
A simple example of Data analysis is whenever we take any decision in our day-to-day life is
by thinking about what happened last time or what will happen by choosing that particular
decision. This is nothing but analyzing our past or future and making decisions based on it.
For that, we gather memories of our past or dreams of our future. So that is nothing but data
analysis. Now same thing analyst does for business purposes, is called Data Analysis.

Types of Data Analysis

Text Analysis
Text Analysis is also referred to as Data Mining. It is one of the methods of data analysis to
discover a pattern in large data sets using databases or data mining tools.

Statistical Analysis
Statistical Analysis shows “What happen?” by using past data in the form of dashboards.
Statistical Analysis includes collection, Analysis, interpretation, presentation, and modeling
of data.

Descriptive Analysis
analyses complete data or a sample of summarized numerical data. It shows mean and
deviation for continuous data whereas percentage and frequency for categorical data.

Inferential Analysis
analyses sample from complete data. In this type of Analysis, you can find different
conclusions from the same data by selecting different samples.

Diagnostic Analysis
Diagnostic Analysis shows “Why did it happen?” by finding the cause from the insight found in
Statistical Analysis. This Analysis is useful to identify behavior patterns of data.
Predictive Analysis
Predictive Analysis shows “what is likely to happen” by using previous data. The simplest
data analysis example is like if last year I bought two dresses based on my savings and if this
year my salary is increasing double then I can buy four dresses.

Prescriptive Analysis
Prescriptive Analysis combines the insight from all previous Analysis to determine which
action to take in a current problem or decision.

What is Data Visualization

Data visualization is the representation of data through use of common graphics, such as charts,
plots, infographics, and even animations. These visual displays of information communicate
complex data relationships and data-driven insights in a way that is easy to understand.

Data visualization can be utilized for a variety of purposes, and it’s important to note that is not
only reserved for use by data teams. Management also leverages it to convey organizational
structure and hierarchy while data analysts and data scientists use it to discover and explain
patterns and trends.

Advantages of data visualization

Better analysis.
Quick action.
Identifying patterns .
Exploring business insights.
Grouping latest trends.

What is node.

A node is refers to an individual, organization or group that is represented by appoint or

network. A node is connected to other node by lines or edges.

What is edges

Edges represent the presence of a connection or relationship between two nodes.

CONCLUSION:

Hence we have performed data analysis and visualization of social media data for business.
OUTPUT
 SMA EXPERIMENT NO-05
Aim:
Develop Content (text, emotions, image, audio, video) based social media analytics model for
business.
Theory:
What is content Scrapper.
It’s the unauthorized copying of content or inventory from one website to another. And yes,
content scraping is technically illegal. The process is usually automated, with bots used to crawl
a website and harvest the data which is then repurposed elsewhere.
Although content scraping is harvesting publicly available information, digital content is
actually protected under the same copyright laws that other publications enjoy.
If you’ve heard the phrase, “imitation is the best form of flattery”, then content scraping will
make you think twice.
These scraper bots can also pull data from hidden databases (if they’re improperly secured),
pricing information, email lists, and even your social media feeds.
If you’re wondering what the purpose of content scraping is for the average website owner,
the answer is usually quite simple: fraud. One of the main reasons to scrape content from a
website is to spoof or copy the site for fraudulent purposes.
Fooling people into thinking that they have clicked to a genuine website opens the door to all
sorts of sneaky activities.
• Faked ecommerce stores

• Hosting fake ads

• Plagiarism
What is sentiment Analysis
Sentiment analysis is the process of detecting positive or negative sentiment in text. It’s often
used by businesses to detect sentiment in social data, gauge brand reputation, and understand
customers.

Types of Sentiment Analysis

Depending on how you want to interpret customer feedback and queries, you can define and
tailor your categories to meet your sentiment analysis needs. In the meantime, here are some
of the most popular types of sentiment analysis:

Graded Sentiment Analysis

If polarity precision is important to your business, you might consider expanding your
polarity categories to include different levels of positive and negative:

• Very positive
• Positive
• Neutral
• Negative
 • Very negative
Emotion detection
Emotion detection sentiment analysis allows you to go beyond polarity to detect emotions,
like happiness, frustration, anger, and sadness.

Many emotion detection systems use lexicons (i.e. lists of words and the emotions they
convey) or complex machine learning algorithms.

Aspect-based Sentiment Analysis

Usually, when analyzing sentiments of texts you’ll want to know which particular aspects or
features people are mentioning in a positive, neutral, or negative way.

That's where aspect-based sentiment analysis can help, for example in this product
review: "The battery life of this camera is too short", an aspect-based classifier would be able
to determine that the sentence expresses a negative opinion about the battery life of the
product in question.

CONCLUSION:
We have learnt about the develop content (text, emotions, image, audio, video) based social
media analytics model for business.
OUTPUT:
 SMA EXPERIMENT NO-07
Aim:
Develop a dashboard and reporting tool based on real time social media data.
Theory:
What is word cloud?

Word clouds (also known as text clouds or tag clouds) work in a simple way: the more a
specific word appears in a source of textual data (such as a speech, blog post, or database),
the bigger and bolder it appears in the word cloud.

A word cloud is a collection, or cluster, of words depicted in different sizes. The bigger and
bolder the word appears, the more often it’s mentioned within a given text and the more
important it is.

Also known as tag clouds or text clouds, these are ideal ways to pull out the most pertinent
parts of textual data, from blog posts to databases. They can also help business users compare
and contrast two different pieces of text to find the wording similarities between the two.

Perhaps you’re already leveraging advanced data visualization techniques to turn your
important analytics into charts, graphs, and infographics. This is an excellent first step, as our
brains prefer visual information over any other format.

Where Word Clouds Excel for Businesses

In the right setting, word cloud visualizations are a powerful tool. Here are a
few instances when word clouds excel:

• Finding customer pain points — and opportunities to connect.

• Understanding how your employees feel about your company.
• Identifying new SEO terms to target.
Why Use a Word Cloud Generator?
• Understanding Client Issues
• Quickening Business Actions
• Analysing Employee Sentiment
• Simplifying Technical Data
• Searching for Patterns in Data
• Search Engine Optimization
CONCLUSION:
Hence, we have learnt to Develop a dashboard and reporting tool based on real time social
media data.
OUTPUT:
 SMA EXPERIMENT NO-08
Aim:
Design the creative content for promotion of your business on social media platform
Theory:
Challenge #1: Lack of Connection Across Departments

In the past, brands didn’t use to place much importance on a social media team. Far from it,
social media teams were either non-existent or managed by just one person. Today, however,
social is no longer limited to online ads. It also involves a range of proficiencies as illustrated
in the photo below.
The COVID-19 pandemic, along with developments in the metaverse, has made social media
more popular than ever. Not surprisingly, social media management is the third most in-
demand marketing occupation today.
For companies, these added responsibilities mean more dependency on their social media
efforts. And for that, almost 90% of brands expect to hire new social media marketing team
members in the next two years, with over half of them predicting up to six new vacancies.
The challenge is finding talents whose expertise is within the disciplines that contribute to the
growth of the brand’s social strategy.

Solution

One of the best practices for hiring new talent is to adapt your core team to the challenges
that social media faces. Invest in growing not just your social media team but also those other
departments that contribute to your social strategy.
Moreover, each department should not be siloed. Instead, social media marketers should be
able to reach out to sales, human resources, research and development, customer service, and
other departments when creating marketing goals. Sharing data with these departments can
help them improve the brand’s social presence.
Provide relevant resources and insights to help the team understand how the brand’s social
media presence affects sales. Know which proficiencies are lacking in each department,
review metrics with them, and find opportunities for collaboration across the team.
Challenge #2: Identifying the Right Platform
The next hurdle marketers face is in the selection of which platforms to leverage.The
COVID-19 pandemic has increased social media use among users and drew marketers to new
platforms that boomed during the pandemic.
However, few marketers research their target markets thoroughly enough to identify the
platforms where their target audience is active.
You can see that 51% of consumers hope to use YouTube to discover brands, whereas only
35% of marketers will consider it for their marketing efforts. If brands don’t revisit their
marketing strategy, then they’ll likely miss out on more bankable platforms.
Investing in the wrong platforms can exhaust your budget, especially if you regularly use
paid ads. If the decision-makers in your company are not sold on the idea of social media
marketing in the first place, they might just pull the plug if you commit this misstep.

Solution
In a way, if you overcome the first challenge of goal setting, you are well on your way to
overcoming this challenge too.
For example, if you want to establish a personal connection with customers, Twitter is your
best bet. On the other hand, Instagram is great if you want to leverage influencers to spread
brand awareness.
Overall, your social platform investment should factor in your potential audience reach, ad
cost, traffic potential, lead generation, and demographic, among others.
Take the time to get to know your audience. Which platforms are they active on? What are
their main activities on social media? Dissect your audience demographics to learn about
their genders, ages, and locations. Then, meet them where they are active. A lot depends on
the nature of your business as well. B2C brands need to be active on visual platforms like
Facebook and Instagram to grab the attention of consumers.
B2B brands can benefit from local SEO on Google My Business and Bing. They should also
post regularly on LinkedIn to make useful connections with brands. You also need to keep
tabs on your competitors. “Out of sight, out of mind,” is very true for social media users. If
you don’t have a strong presence on channels that your competitors are acing, you’re bound
to lose a lot of conversion opportunities.
Social media listening can help you track the brand mentions of your competitors. Identify
the channels where they are garnering attention. Then, plan outreach on those channels.

Challenge #3: Understanding the Target Audience

There are many brands that do superb business in-store but fail miserably on social. The
difference is that in brick-and-mortar stores, customers approach brands, whereas, on social
media, brands have to seek out customers. And, do some brands have no clue how to do this.
Too often, marketers create content first and figure out the target audience later. They have
the misconception that great content converts, even if it is not targeted. Though great content
gets engagement, it might not generate leads if it isn’t tailored to your target audience’s
needs.
Directionless marketing relies on a spray-and-pray approach that seldom gives the desired
returns. In fact, it can damage your brand’s credibility. You run the risk of getting blocked or
reported if you bombard people with irrelevant content.
Solution
Do you know who your ideal customer is? Have you created a precise buyer persona? Dig
into your existing customer base, ad analytics, and email subscriber list. Create a fictional
customer avatar from the data you collect.
Get personal with the data. How many kids does your customer have? How do they spend
their weekends? What kind of music do they love? Gather as many insights as are relevant to
your business.
You can use social listening tools to capture insights. You can drill down into customer
conversations around your brand, product, and niche. Understand the consumer sentiment
and pain points to shape your campaign goals and content.
Kraft Foods used social data when they were planning to introduce mini-burgers or sliders.
Using social listening, they identified slider themes popular among different customer
segments. Social research guides the brand’s product strategy as well. Their super-successful
Mayochup was a result of one such research.
Social listening will also help you understand the “why” behind customer actions. Why are
they following a particular platform? Why did they unfollow your brand? Why is your brand
mention volume low? Use the insights you gathered to establish a personal connection with
customers and create more appealing content.
Challenge #4: Declining Organic Engagement

The online world is constantly changing, continuously giving rise to new engagement tactics.
Our fast-paced lifestyles inform us of new ways of reading, watching, or even conversing
with others. Brands that can’t keep up with these trends end up losing their leads and even
their audiences altogether.
Garnering social media engagement is a competition to gain followers and even customers.
But in its 2022 Social Media Industry Benchmark Report, RivalIQ reports decreasing organic
engagement. This only proves that paid ads are gradually monopolizing the marketing
industry within social media platforms.
The downward spiral of organic engagement tells us that social media algorithms are
becoming increasingly difficult to overcome. Unless you have paid promotions under your
belt, your brand is likely to spiral into social media oblivion. But even with paid ads, high-
quality content is key to gaining engagement online.
Solution

Know what your target audience wants to see by assessing your top-caliber posts. Find their
common ground, and capitalize on that for future posts.
Granted, creating high-quality content takes time and investment. Repurposing your old
content can help you save some trouble. For example, you can take an old video, snip it, and
post it as new content on short-form content platforms like TikTok and Instagram.
In terms of the most engaging type of content, short-form or less than five-minute videos
should be at the top of your list. Short-form content is not only easy to create and share but
also gains more than twice as much engagement as long-forms. Note, however, that long-
form content is still more appropriate for YouTube.
You should also focus on content that appeals to your audience. More than half of consumers
like seeing product-centric ads, which prominently feature products, services, and real
customers. But spin that with user-generated content that allows your users to win prizes
(case in point: yogurt company Chobani’s #SwitchTheChobaniFlip on TikTok), and you’ll
surely cut through the competitive social media noise.

Challenge #5: Meeting Consumer Expectations

Aside from gaining followers and engagements, social media marketers are also challenged
by consumers’ current expectations. As we head into the metaverse, the third iteration of the
internet, more people are drawn to emerging technologies, particularly non-fungible tokens,
augmented and virtual reality, and virtual spaces. When interacting with brands in the future,
younger generations of consumers—Gen Zs and millennials—expect to use technology.
Moreover, people want to identify with a brand that represents similar values. 71% of people
find company advocacies important, particularly those that relate to social issues and
diversity. Brands that speak out on social media also carve a powerful identity for themselves
and become culturally relevant online.
However, marketers usually have a hard time pushing for this, leaving it to their company
leaders to decide. If brands fail to take a proactive approach and revisit their identity, then
they’re likely to become stagnant or outdated.

Solution

Develop a distinct voice that makes your brand authentic. This voice must be aligned with
your customers’ values. Support issues that matter to your company, and build a relationship
with customers who share a similar advocacy.
You can also create positions that can help you address issues that your company wants to
tackle. Hire talents that have had a similar role in the past and who can push their higher-ups
to speak up and raise awareness on certain topics.
Additionally, invest in metaverse strategies that your consumers would surely engage in.
Take it as an opportunity to gain a competitive edge and adopt future strategies early on. This
will not only help you expose your brand to a new generation of online users but also allow
you to stake a claim in the future of the internet.
Ready to Tackle These Challenges?
All types of marketing come with their own set of challenges. Social media marketing is no
exception. Now that you are familiar with these issues, you are better prepared to handle
them. Use the tips and strategies mentioned in this post to risk-proof your social media
marketing efforts.

CONCLUSION:
Hence we have learnt Design the creative content for promotion of your business on social
media platform.